Referrals
coreyhaines31/marketingskills
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.
Customer retention analysis, churn prediction, cohort analysis, win-back campaigns, and loyalty program design.
Install Retention Churn Prevention
$ npx skills add thatrebeccarae/claude-marketing --skill retention-churn-prevention -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install thatrebeccarae/claude-marketing retention-churn-prevention --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/retention-churn-prevention .claude/skills/retention-churn-prevention && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "retention-churn-prevention" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/retention-churn-prevention into .claude/skills/retention-churn-prevention/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "retention-churn-prevention", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/retention-churn-preventionType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add thatrebeccarae/claude-marketing --skill retention-churn-prevention -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install thatrebeccarae/claude-marketing retention-churn-prevention --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/retention-churn-prevention .agents/skills/retention-churn-prevention && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "retention-churn-prevention" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/retention-churn-prevention into .agents/skills/retention-churn-prevention/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "retention-churn-prevention", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill retention-churn-prevention -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install thatrebeccarae/claude-marketing retention-churn-prevention --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/retention-churn-prevention .cursor/skills/retention-churn-prevention && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "retention-churn-prevention" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/retention-churn-prevention into .cursor/skills/retention-churn-prevention/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "retention-churn-prevention", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/thatrebeccarae/claude-marketing.git --path skills/retention-churn-prevention--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add thatrebeccarae/claude-marketing --skill retention-churn-prevention -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install thatrebeccarae/claude-marketing retention-churn-prevention --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/retention-churn-prevention .gemini/skills/retention-churn-prevention && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "retention-churn-prevention" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/retention-churn-prevention into .gemini/skills/retention-churn-prevention/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "retention-churn-prevention", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install thatrebeccarae/claude-marketing retention-churn-preventionInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add thatrebeccarae/claude-marketing --skill retention-churn-prevention -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/retention-churn-prevention .github/skills/retention-churn-prevention && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "retention-churn-prevention" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/retention-churn-prevention into .github/skills/retention-churn-prevention/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "retention-churn-prevention", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill retention-churn-prevention -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install thatrebeccarae/claude-marketing retention-churn-prevention --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/retention-churn-prevention .opencode/skills/retention-churn-prevention && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "retention-churn-prevention" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/retention-churn-prevention into .opencode/skills/retention-churn-prevention/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "retention-churn-prevention", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
retention-churn-prevention- GitHub stars
- 161
- Token cost
- ~1k tokens
- SKILL.md length
- 305 words
- Files
- 4
- Skills in repo
- 55
- Repo updated
- First seen
- Licence
- MIT
At a glance
Customer retention analysis, churn prediction, cohort analysis, win-back campaigns, and loyalty program design.
- Works in 6 steps: Onboarding — Time to first value… → Engagement loops — Regular touchpoints… → Feature adoption — Users who adopt 3+… → …
- The user asks about churn
- SKILL.md covers Install, Churn Analysis Framework, Customer Health Scoring and Early Warning Signals, plus 4 more sections
- Calls git
What it does
Retention Churn Prevention is an agent skill from thatrebeccarae/claude-marketing. Customer retention analysis, churn prediction, cohort analysis, win-back campaigns, and loyalty program design. Use when the user asks about churn, retention, customer lifetime value, cohort analysis, or win-back strategies.
Its SKILL.md is about 1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files (for example `EXAMPLES.md` and `REFERENCE.md`).
It sits in Marketing & SEO, covering Referral and retention marketing. The repository describes itself as: A full marketing department for Claude Code. Skill packs for Klaviyo, Shopify, GA4, Looker Studio, paid media, and more. Audit, optimize, and report using natural language. The licence is MIT.
When your agent uses it
- The user asks about churn
- Customer lifetime value
- Cohort analysis
- Win-back strategies
Example prompts
- “/retention-churn-prevention”
Workflow steps
6 steps, taken from the first numbered list in SKILL.md.
- Onboarding — Time to first value predicts retention more than any other factor
- Engagement loops — Regular touchpoints (weekly reports, digests)
- Feature adoption — Users who adopt 3+ features churn 50% less
- Community — Community members have 2-3x higher retention
- Switching costs — Integrations and data create healthy lock-in
- Proactive support — Reach out before problems become cancellations
What it can do on your machine
Read from SKILL.md and the folder at commit a8a63ec. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
git
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md. Its commands use git, which can reach the network depending on how they are called.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Retention Churn Prevention loads about 1k tokens when it runs. Until then it costs about 63 tokens; SKILL.md has 305 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from thatrebeccarae/claude-marketing at commit a8a63ec, republished under its MIT licence (© thatrebeccarae). 305 words, ~1,002 tokens.
Download SKILL.mdSave it as
.claude/skills/retention-churn-prevention/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- retention-churn-prevention
- description
- Customer retention analysis, churn prediction, cohort analysis, win-back campaigns, and loyalty program design. Use when the user asks about churn, retention, customer lifetime value, cohort analysis, or win-back strategies.
- license
- MIT
- origin
- custom
- author
- Rebecca Rae Barton
- author_url
- https://github.com/thatrebeccarae
- metadata.version
- 1.0.0
- metadata.category
- growth
- metadata.domain
- retention
- metadata.updated
- 2026-03-18
- metadata.tested
- 2026-03-18
- metadata.tested_with
- Claude Code v2.1
Retention & Churn Prevention
Analyze churn, predict at-risk customers, and design retention strategies.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/retention-churn-prevention ~/.claude/skills/Churn Analysis Framework
Churn Types
| Type | Definition | Signal |
|---|---|---|
| Voluntary | Customer actively cancels | Cancellation request, downgrade |
| Involuntary | Payment failure, card expiry | Failed charge, dunning |
| Silent | Stops using but does not cancel | Usage decline, no logins |
Churn Rate Calculation
Monthly churn rate = Customers lost / Customers at start of month
Annual churn rate = 1 - (1 - monthly rate)^12
Net revenue retention = (Start MRR + Expansion - Contraction - Churn) / Start MRRBenchmarks
| Metric | Excellent | Good | Concerning |
|---|---|---|---|
| Monthly churn (SaaS) | <1% | 1-2% | >3% |
| Annual churn (SaaS) | <5% | 5-10% | >15% |
| Net revenue retention | >120% | 100-120% | <100% |
Customer Health Scoring
| Signal | Weight | Healthy | At Risk |
|---|---|---|---|
| Product usage | 25% | Daily/weekly | Monthly or less |
| Feature adoption | 20% | 5+ features | 1-2 features |
| Support sentiment | 15% | Positive/none | Negative |
| Billing health | 15% | On time, expanding | Late, downgrading |
| Engagement | 15% | Opens, clicks | Ignores |
| NPS/CSAT | 10% | Promoter (9-10) | Detractor (0-6) |
Early Warning Signals
| Timeframe | Signal | Action |
|---|---|---|
| 7 days | Login frequency drops 50%+ | In-app nudge, value reminder |
| 14 days | Key feature usage stops | CS outreach, usage tips |
| 30 days | No logins for 2+ weeks | Personal CS email, re-engagement |
| 60 days | NPS detractor, unresolved ticket | Executive escalation, save offer |
| 90 days | Cancellation signals | Retention call, custom offer |
Win-Back Campaigns
Timing
| Post-Churn Period | Response Rate | Approach |
|---|---|---|
| 0-7 days | 15-25% | Immediate save, address exit reason |
| 7-30 days | 8-15% | New feature announcement, incentive |
| 30-90 days | 3-8% | Major update, significant discount |
| 90+ days | <3% | Annual check-in |
Win-Back Sequence
Email 1 (Day 1): Address exit reason, offer to help
Email 2 (Day 7): New features since they left
Email 3 (Day 14): Comeback incentive (discount or extended trial)
Email 4 (Day 30): Final offer with urgencyRetention Levers
- Onboarding — Time to first value predicts retention more than any other factor
- Engagement loops — Regular touchpoints (weekly reports, digests)
- Feature adoption — Users who adopt 3+ features churn 50% less
- Community — Community members have 2-3x higher retention
- Switching costs — Integrations and data create healthy lock-in
- Proactive support — Reach out before problems become cancellations
CLV Calculation
Simple CLV = ARPU / Monthly Churn Rate
Full CLV = ARPU * Gross Margin % * (1 / Churn Rate)
CLV:CAC ratio target: >3:1Integration with Other Skills
- klaviyo-analyst — Design retention email flows and win-back sequences
- customer-journey-mapping — Map retention and advocacy stages
- google-analytics — Cohort analysis and engagement metrics
- cro-auditor — Optimize cancellation flow to save more customers
© thatrebeccarae, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files in skills/retention-churn-prevention of thatrebeccarae/claude-marketing.
- SKILL.md
- EXAMPLES.md
- LICENSE
- REFERENCE.md
Open the folder on GitHubat commit a8a63ec
Compare with similar skills
Retention Churn Prevention next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Retention Churn Prevention this skillthatrebeccarae/claude-marketing | 161 | — | ~1k | Automated safety check: Pass | MIT | |
| Referralscoreyhaines31/marketingskills | 54k | 2 repos | ~2.6k | Automated safety check: Pass | MIT | |
| Referral Programfreekmurze/dotfiles | 1k | 17 repos | ~1.8k | Automated safety check: Pass | None | |
| Churn Preventionrongxinzy/RongxinAI | 154 | 3 repos | ~2.6k | Automated safety check: Pass | MIT | |
| 100m Leadsgetagentseal/founder-playbook | 729 | — | ~2.3k | Automated safety check: Pass | MIT | |
| Churn Preventionfreekmurze/dotfiles | 1k | 13 repos | ~4.4k | Automated safety check: Pass | None |
Similar skills
Referral Program
freekmurze/dotfiles
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.
Churn Prevention
rongxinzy/RongxinAI
Reduce voluntary and involuntary churn through cancel flow design, save offers, exit surveys, and dunning sequences.
100m Leads
getagentseal/founder-playbook
Builds lead generation systems using Alex Hormozi's Core Four framework (warm outreach, content, cold outreach, paid ads), lead magnets, and Rule of 100.
Churn Prevention
freekmurze/dotfiles
When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies.
Sms
coreyhaines31/marketingskills
When the user wants to plan, build, or optimize SMS, MMS, or WhatsApp marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS.
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Related
Categories
Questions about Retention Churn Prevention
What does Retention Churn Prevention do?
Customer retention analysis, churn prediction, cohort analysis, win-back campaigns, and loyalty program design. Retention Churn Prevention is an agent skill from thatrebeccarae/claude-marketing. Customer retention analysis, churn prediction, cohort analysis, win-back campaigns, and loyalty program design.
When should I use Retention Churn Prevention?
Retention Churn Prevention fits situations like: the user asks about churn; customer lifetime value; cohort analysis; win-back strategies.
How do I install Retention Churn Prevention in Claude Code?
Run `npx skills add thatrebeccarae/claude-marketing --skill retention-churn-prevention -a claude-code`. Or copy the skill folder (skills/retention-churn-prevention in thatrebeccarae/claude-marketing) into .claude/skills/retention-churn-prevention in your project. Claude Code loads it when a task matches its description.
How do I install Retention Churn Prevention in Codex?
Run `npx skills add thatrebeccarae/claude-marketing --skill retention-churn-prevention -a codex`. Or copy the skill folder (skills/retention-churn-prevention in thatrebeccarae/claude-marketing) into .agents/skills/retention-churn-prevention in your project. Codex loads it when a task matches its description.
Can I use Retention Churn Prevention in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add thatrebeccarae/claude-marketing --skill retention-churn-prevention -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/retention-churn-prevention, .gemini/skills/retention-churn-prevention, .github/skills/retention-churn-prevention and .opencode/skills/retention-churn-prevention in your project.
What does Retention Churn Prevention need to run?
Going by SKILL.md and its folder, Retention Churn Prevention needs the command-line tools its instructions call (git).
Does Retention Churn Prevention access the network?
SKILL.md contains no URLs. Its commands use git, which can reach the network depending on how they are called. This is read from the text; nothing was executed.
Is Retention Churn Prevention safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Retention Churn Prevention use?
Retention Churn Prevention is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Retention Churn Prevention use?
About 1k tokens (SKILL.md is roughly 4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Retention Churn Prevention?
Skills that share tags, products or a category with Retention Churn Prevention: Referrals (coreyhaines31/marketingskills, 54k stars), Referral Program (freekmurze/dotfiles, 1k stars), Churn Prevention (rongxinzy/RongxinAI, 154 stars) and 100m Leads (getagentseal/founder-playbook, 729 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Retention Churn Prevention?
thatrebeccarae (a GitHub user) maintains it in thatrebeccarae/claude-marketing, which has 161 GitHub stars. The repository holds 55 skills in this directory. The repository was last updated on May 14, 2026.
Source: thatrebeccarae/claude-marketing on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.