User Story Mapping
deanpeters/Product-Manager-Skills
Lays out a user journey as activities, steps, and tasks on a two-dimensional map that then informs backlog slicing.
Map customer journeys from awareness to advocacy. An agent skill from thatrebeccarae/claude-marketing.
Install Customer Journey Mapping
$ npx skills add thatrebeccarae/claude-marketing --skill customer-journey-mapping -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install thatrebeccarae/claude-marketing customer-journey-mapping --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/customer-journey-mapping .claude/skills/customer-journey-mapping && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "customer-journey-mapping" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/customer-journey-mapping into .claude/skills/customer-journey-mapping/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "customer-journey-mapping", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/customer-journey-mappingType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add thatrebeccarae/claude-marketing --skill customer-journey-mapping -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install thatrebeccarae/claude-marketing customer-journey-mapping --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/customer-journey-mapping .agents/skills/customer-journey-mapping && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "customer-journey-mapping" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/customer-journey-mapping into .agents/skills/customer-journey-mapping/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "customer-journey-mapping", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill customer-journey-mapping -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install thatrebeccarae/claude-marketing customer-journey-mapping --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/customer-journey-mapping .cursor/skills/customer-journey-mapping && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "customer-journey-mapping" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/customer-journey-mapping into .cursor/skills/customer-journey-mapping/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "customer-journey-mapping", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/thatrebeccarae/claude-marketing.git --path skills/customer-journey-mapping--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add thatrebeccarae/claude-marketing --skill customer-journey-mapping -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install thatrebeccarae/claude-marketing customer-journey-mapping --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/customer-journey-mapping .gemini/skills/customer-journey-mapping && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "customer-journey-mapping" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/customer-journey-mapping into .gemini/skills/customer-journey-mapping/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "customer-journey-mapping", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install thatrebeccarae/claude-marketing customer-journey-mappingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add thatrebeccarae/claude-marketing --skill customer-journey-mapping -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/customer-journey-mapping .github/skills/customer-journey-mapping && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "customer-journey-mapping" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/customer-journey-mapping into .github/skills/customer-journey-mapping/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "customer-journey-mapping", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill customer-journey-mapping -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install thatrebeccarae/claude-marketing customer-journey-mapping --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/customer-journey-mapping .opencode/skills/customer-journey-mapping && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "customer-journey-mapping" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/customer-journey-mapping into .opencode/skills/customer-journey-mapping/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "customer-journey-mapping", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
customer-journey-mapping- GitHub stars
- 161
- Token cost
- ~1.1k tokens
- SKILL.md length
- 361 words
- Files
- 4
- Skills in repo
- 55
- Repo updated
- First seen
- Licence
- MIT
At a glance
Map customer journeys from awareness to advocacy. An agent skill from thatrebeccarae/claude-marketing.
- Works in 3 steps: Quantitative: GA4 funnel reports, cohort… → Qualitative: Session recordings, user… → Survey: Post-interaction surveys at each…
- The user asks about customer journey
- SKILL.md covers Install, Journey Stages, Journey Map Template and Touchpoint Inventory, plus 3 more sections
- Calls git
What it does
Customer Journey Mapping is an agent skill from thatrebeccarae/claude-marketing. Map customer journeys from awareness to advocacy. Visualize touchpoints, identify drop-off points, analyze channel interactions, and optimize the end-to-end experience. Use when the user asks about customer journey, funnel mapping, touchpoint analysis, or experience optimization.
Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files (for example `EXAMPLES.md` and `REFERENCE.md`).
It sits in Product & Project Management, covering Customer journey mapping. The repository describes itself as: A full marketing department for Claude Code. Skill packs for Klaviyo, Shopify, GA4, Looker Studio, paid media, and more. Audit, optimize, and report using natural language. The licence is MIT.
When your agent uses it
- The user asks about customer journey
- Touchpoint analysis
- Experience optimization
Example prompts
- “/customer-journey-mapping”
Workflow steps
3 steps, taken from the first numbered list in SKILL.md.
- Quantitative: GA4 funnel reports, cohort analysis, conversion tracking
- Qualitative: Session recordings, user interviews, support ticket themes
- Survey: Post-interaction surveys at each stage transition
What it can do on your machine
Read from SKILL.md and the folder at commit a8a63ec. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
git
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md. Its commands use git, which can reach the network depending on how they are called.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Customer Journey Mapping loads about 1.1k tokens when it runs. Until then it costs about 76 tokens; SKILL.md has 361 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from thatrebeccarae/claude-marketing at commit a8a63ec, republished under its MIT licence (© thatrebeccarae). 361 words, ~1,148 tokens.
Download SKILL.mdSave it as
.claude/skills/customer-journey-mapping/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- customer-journey-mapping
- description
- Map customer journeys from awareness to advocacy. Visualize touchpoints, identify drop-off points, analyze channel interactions, and optimize the end-to-end experience. Use when the user asks about customer journey, funnel mapping, touchpoint analysis, or experience optimization.
- license
- MIT
- origin
- custom
- author
- Rebecca Rae Barton
- author_url
- https://github.com/thatrebeccarae
- metadata.version
- 1.0.0
- metadata.category
- strategy
- metadata.domain
- customer-experience
- metadata.updated
- 2026-03-18
- metadata.tested
- 2026-03-18
- metadata.tested_with
- Claude Code v2.1
Customer Journey Mapping
Map, analyze, and optimize the full customer journey from first touch to advocacy.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/customer-journey-mapping ~/.claude/skills/Journey Stages
| Stage | Customer Goal | Key Channels | Metrics |
|---|---|---|---|
| Awareness | Discover a solution exists | SEO, social, ads, PR, referral | Impressions, reach, brand searches |
| Consideration | Evaluate options | Blog, reviews, comparison, webinar | Time on site, pages/session, content downloads |
| Decision | Choose and purchase | Pricing page, demo, trial, sales | Conversion rate, CAC, time to close |
| Onboarding | Get initial value | Welcome email, docs, setup wizard | Activation rate, time to value, support tickets |
| Retention | Continue getting value | Product, email, success team | NRR, usage frequency, NPS |
| Advocacy | Recommend to others | Referral, review, community | NPS, referral rate, review count |
Journey Map Template
For each stage, document:
### [Stage Name]
**Customer goal:** What are they trying to accomplish?
**Emotional state:** How do they feel? (confident, anxious, frustrated, delighted)
**Touchpoints:**
- [Channel 1]: [Specific interaction]
- [Channel 2]: [Specific interaction]
**Pain points:**
- [What causes friction or frustration]
**Opportunities:**
- [How to improve the experience]
**Key metric:** [Primary measurement]
**Drop-off risk:** [What causes people to leave at this stage]Touchpoint Inventory
Common B2B SaaS Touchpoints
| Stage | Touchpoint | Owner |
|---|---|---|
| Awareness | Google search result | SEO/Content |
| Awareness | LinkedIn ad | Paid Media |
| Awareness | Blog post | Content |
| Consideration | Product page | Marketing |
| Consideration | Case study | Marketing |
| Consideration | Demo request form | Marketing |
| Decision | Sales demo | Sales |
| Decision | Pricing page | Product/Marketing |
| Decision | Proposal/contract | Sales |
| Onboarding | Welcome email sequence | CRM/CS |
| Onboarding | Setup wizard | Product |
| Onboarding | First value moment | Product |
| Retention | Feature adoption email | Product/CRM |
| Retention | QBR/check-in | CS |
| Retention | Product updates | Product |
| Advocacy | NPS survey | CS |
| Advocacy | Referral program | Growth |
| Advocacy | Case study request | Marketing |
Drop-Off Analysis
Identifying Drop-Offs
- Quantitative: GA4 funnel reports, cohort analysis, conversion tracking
- Qualitative: Session recordings, user interviews, support ticket themes
- Survey: Post-interaction surveys at each stage transition
Show full SKILL.md (131 more words)Show less
Common Drop-Off Points
| Transition | Drop-Off Cause | Fix |
|---|---|---|
| Awareness → Consideration | Irrelevant content, slow site | Better targeting, speed optimization |
| Consideration → Decision | No social proof, unclear pricing | Add reviews, transparent pricing |
| Decision → Onboarding | Complex signup, payment friction | Simplify form, offer trial |
| Onboarding → Retention | No clear first value, poor UX | Guided setup, time-to-value focus |
| Retention → Advocacy | No program, not asked | Referral program, NPS follow-up |
Persona-Based Journeys
Different personas take different paths. Create journey variants for:
- By role: Technical evaluator vs executive buyer vs end user
- By company size: SMB (self-serve) vs enterprise (sales-assisted)
- By intent: Problem-aware vs solution-aware vs product-aware
- By channel: Inbound (SEO/content) vs outbound (sales/ads)
Integration with Other Skills
- google-analytics — Pull funnel data and conversion paths
- cro-auditor — Deep-dive on high-drop-off pages
- retention-churn-prevention — Retention and advocacy stage optimization
- icp-research — Define personas for journey variants
© thatrebeccarae, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files in skills/customer-journey-mapping of thatrebeccarae/claude-marketing.
- SKILL.md
- EXAMPLES.md
- LICENSE
- REFERENCE.md
Open the folder on GitHubat commit a8a63ec
Compare with similar skills
Customer Journey Mapping next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Customer Journey Mapping this skillthatrebeccarae/claude-marketing | 161 | — | ~1.1k | Automated safety check: Pass | MIT | |
| User Story Mappingdeanpeters/Product-Manager-Skills | 7.2k | 2 repos | ~2.8k | Automated safety check: Pass | Custom licence | |
| QA Critical UXfastrepl/anarlog | 9.5k | — | ~1.4k | Automated safety check: Pass | MIT | |
| Prdjuanandresgs/claude-ctrl | 193 | — | ~2.9k | Automated safety check: Pass | None | |
| Customer Journey Map Builderdeanpeters/Product-Manager-Skills | 7.2k | 1 repos | ~3.7k | Automated safety check: Pass | Custom licence | |
| Super Product Ownersyahiidkamil/Software-Engineer-AI-Agent-Atlas | 401 | — | ~7.9k | Automated safety check: Pass | None |
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Related
Categories
Questions about Customer Journey Mapping
What does Customer Journey Mapping do?
Map customer journeys from awareness to advocacy. An agent skill from thatrebeccarae/claude-marketing. Customer Journey Mapping is an agent skill from thatrebeccarae/claude-marketing. Map customer journeys from awareness to advocacy.
When should I use Customer Journey Mapping?
Customer Journey Mapping fits situations like: the user asks about customer journey; touchpoint analysis; experience optimization.
How do I install Customer Journey Mapping in Claude Code?
Run `npx skills add thatrebeccarae/claude-marketing --skill customer-journey-mapping -a claude-code`. Or copy the skill folder (skills/customer-journey-mapping in thatrebeccarae/claude-marketing) into .claude/skills/customer-journey-mapping in your project. Claude Code loads it when a task matches its description.
How do I install Customer Journey Mapping in Codex?
Run `npx skills add thatrebeccarae/claude-marketing --skill customer-journey-mapping -a codex`. Or copy the skill folder (skills/customer-journey-mapping in thatrebeccarae/claude-marketing) into .agents/skills/customer-journey-mapping in your project. Codex loads it when a task matches its description.
Can I use Customer Journey Mapping in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add thatrebeccarae/claude-marketing --skill customer-journey-mapping -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/customer-journey-mapping, .gemini/skills/customer-journey-mapping, .github/skills/customer-journey-mapping and .opencode/skills/customer-journey-mapping in your project.
What does Customer Journey Mapping need to run?
Going by SKILL.md and its folder, Customer Journey Mapping needs the command-line tools its instructions call (git).
Does Customer Journey Mapping access the network?
SKILL.md contains no URLs. Its commands use git, which can reach the network depending on how they are called. This is read from the text; nothing was executed.
Is Customer Journey Mapping safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Customer Journey Mapping use?
Customer Journey Mapping is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Customer Journey Mapping use?
About 1.1k tokens (SKILL.md is roughly 4.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Customer Journey Mapping?
Skills that share tags, products or a category with Customer Journey Mapping: User Story Mapping (deanpeters/Product-Manager-Skills, 7.2k stars), QA Critical UX (fastrepl/anarlog, 9.5k stars), Prd (juanandresgs/claude-ctrl, 193 stars) and Customer Journey Map Builder (deanpeters/Product-Manager-Skills, 7.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Customer Journey Mapping?
thatrebeccarae (a GitHub user) maintains it in thatrebeccarae/claude-marketing, which has 161 GitHub stars. The repository holds 55 skills in this directory. The repository was last updated on May 14, 2026.
Source: thatrebeccarae/claude-marketing on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.