Agent skill

Content Workflow

by thatrebeccarae in thatrebeccarae/claude-marketing

End-to-end content creation pipeline from research through editorial review to social distribution.

MITAuto-check passedWriting & Content

Install Content Workflow

skills CLI
$ npx skills add thatrebeccarae/claude-marketing --skill content-workflow -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install thatrebeccarae/claude-marketing content-workflow --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/content-workflow .claude/skills/content-workflow && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
content-workflow
GitHub stars
162
Token cost
~1k tokens
SKILL.md length
376 words
Files
4
Skills in repo
55
Repo updated
First seen
Licence
MIT

At a glance

End-to-end content creation pipeline from research through editorial review to social distribution.

  • Works in 3 steps: Research → Draft & Edit → Distribute
  • Tasks that involve Social media posts
  • SKILL.md covers Install, Pipeline Stages, Usage Modes and Content Types, plus 2 more sections
  • Calls git

What it does

Content Workflow is an agent skill from thatrebeccarae/claude-marketing. End-to-end content creation pipeline from research through editorial review to social distribution. Orchestrates a 3-stage workflow: research, draft/edit, and distribute. Supports blog posts, LinkedIn, Twitter threads, newsletters, and essays.

Its SKILL.md is about 1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files (for example `EXAMPLES.md` and `REFERENCE.md`).

It sits in Writing & Content, covering Social media posts, Copy editing and proofreading and Blog and article writing. It works with LinkedIn and X (Twitter). The repository describes itself as: A full marketing department for Claude Code. Skill packs for Klaviyo, Shopify, GA4, Looker Studio, paid media, and more. Audit, optimize, and report using natural language. The licence is MIT.

When your agent uses it

  • Tasks that involve Social media posts
  • Tasks that involve Copy editing and proofreading
  • Tasks that involve Blog and article writing

Example prompts

  • “/content-workflow”

Workflow steps

3 steps, taken from the step headings in SKILL.md.

  1. Research
  2. Draft & Edit
  3. Distribute

What it can do on your machine

Read from SKILL.md and the folder at commit a8a63ec. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Shell commands in SKILL.md call:

    • git

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md. Its commands use git, which can reach the network depending on how they are called.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Content Workflow loads about 1k tokens when it runs. Until then it costs about 65 tokens; SKILL.md has 376 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~65
When it runs · the whole SKILL.md, loaded when a task matches
~1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from thatrebeccarae/claude-marketing at commit a8a63ec, republished under its MIT licence (© thatrebeccarae). 376 words, ~1,009 tokens.

Download SKILL.mdSave it as .claude/skills/content-workflow/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.
name
content-workflow
description
End-to-end content creation pipeline from research through editorial review to social distribution. Orchestrates a 3-stage workflow: research, draft/edit, and distribute. Supports blog posts, LinkedIn, Twitter threads, newsletters, and essays.
license
MIT
origin
custom
author
Rebecca Rae Barton
author_url
https://github.com/thatrebeccarae
metadata.version
1.0.0
metadata.category
content
metadata.domain
workflow
metadata.updated
2026-03-13
metadata.tested
2026-03-17
metadata.tested_with
Claude Code v2.1

Content Workflow

End-to-end content creation pipeline: research, draft, review, distribute.

Install

bash
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/content-workflow ~/.claude/skills/

Pipeline Stages

Stage 1: Research

Gather raw material for the content piece.

  1. Topic research — web search, RSS feeds, industry sources
  2. Source assessment — credibility, recency, relevance
  3. Data extraction — key statistics, quotes, data points
  4. Counter-arguments — opposing views, nuance, caveats
  5. Angle development — what makes this piece unique

Output: Research brief with sources, data points, and recommended angle.

Stage 2: Draft & Edit

Create and refine the content.

  1. Draft — write following the content type framework and brand voice
  2. Editorial review against quality criteria:
    • Voice consistency
    • Structural quality (hook → body → CTA)
    • SEO optimization (if applicable)
    • Factual accuracy (all claims sourced)
    • Readability (appropriate level for audience)
  3. Revision — apply specific feedback
  4. Final review — verify all issues addressed

Output: Polished draft ready for approval.

Stage 3: Distribute

Adapt the finished piece for cross-platform distribution.

  1. LinkedIn post — hook, body, CTA, hashtags
  2. Twitter/X thread — numbered tweets, hooks per tweet
  3. Email subject lines — 3 options with preview text
  4. Pull quotes — 3-5 shareable excerpts for social

Output: Distribution pack with platform-specific adaptations.

Usage Modes

Full Pipeline
/content-workflow [topic]

Runs all 3 stages: research → draft → review → distribute.

Start from Draft
/content-workflow --from-draft [file path]

Skips research. Takes an existing draft through editorial review and distribution.

Distribution Only
/content-workflow --distribute [file path]

Takes a finished, approved piece and creates the social distribution pack.

Show full SKILL.md (154 more words)Show less

Content Types

TypeResearch DepthDraft LengthDistribution
Blog postDeep (5+ sources)1,500-2,500 wordsLinkedIn + Twitter + Email
LinkedIn postLight (2-3 sources)150-300 wordsTwitter adaptation only
Twitter threadLight (1-2 sources)5-12 tweetsLinkedIn adaptation only
NewsletterMedium (3-5 sources)500-1,000 wordsTwitter + LinkedIn teasers
EssayDeep (8+ sources)2,000-4,000 wordsFull distribution pack

Status Tracking

Content moves through these statuses:

stub → draft → reviewed → approved → published → measured
                                   ↘ rejected (terminal)
  • stub: Topic identified, no content yet
  • draft: First draft complete
  • reviewed: Editorial review complete
  • approved: Human approval gate passed
  • published: Live on platform
  • measured: Performance data collected
  • rejected: Did not pass review, will not publish

Key Principles

  1. Research before writing. Even short posts benefit from 10 minutes of source gathering.
  2. One piece, many platforms. Write once, adapt to each platform's format.
  3. Human approval gate. Never publish without explicit approval.
  4. Measure everything. Track performance to inform future content decisions.

For editorial review criteria and platform templates, see REFERENCE.md.

© thatrebeccarae, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 3 other files in skills/content-workflow of thatrebeccarae/claude-marketing.

  • SKILL.md
  • EXAMPLES.md
  • LICENSE
  • REFERENCE.md

Open the folder on GitHubat commit a8a63ec

Compare with similar skills

Content Workflow next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Content Workflow compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Content Workflow this skillthatrebeccarae/claude-marketing162—~1kAutomated safety check: PassMIT
Personal Chinese Writing Stylesugarforever/01coder-agent-skills136—~744Automated safety check: PassMIT
Content Repurposerinfometa/workbuddyskills344—~2.2kAutomated safety check: PassNone
Blog RepurposeInfrasity-Labs/dev-gtm-claude-skills139—~2.3kAutomated safety check: PassMIT
Changelog Social RecapFlorianBruniaux/claude-code-ultimate-guide6.1k—~1.8kAutomated safety check: NotesCC-BY-SA-4.0
Voice Buildercharlie947/social-media-skills3.8k—~3.3kAutomated safety check: PassMIT

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Questions about Content Workflow

What does Content Workflow do?

End-to-end content creation pipeline from research through editorial review to social distribution. Content Workflow is an agent skill from thatrebeccarae/claude-marketing. End-to-end content creation pipeline from research through editorial review to social distribution.

When should I use Content Workflow?

Content Workflow fits situations like: tasks that involve Social media posts; tasks that involve Copy editing and proofreading; tasks that involve Blog and article writing.

How do I install Content Workflow in Claude Code?

Run `npx skills add thatrebeccarae/claude-marketing --skill content-workflow -a claude-code`. Or copy the skill folder (skills/content-workflow in thatrebeccarae/claude-marketing) into .claude/skills/content-workflow in your project. Claude Code loads it when a task matches its description.

How do I install Content Workflow in Codex?

Run `npx skills add thatrebeccarae/claude-marketing --skill content-workflow -a codex`. Or copy the skill folder (skills/content-workflow in thatrebeccarae/claude-marketing) into .agents/skills/content-workflow in your project. Codex loads it when a task matches its description.

Can I use Content Workflow in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add thatrebeccarae/claude-marketing --skill content-workflow -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/content-workflow, .gemini/skills/content-workflow, .github/skills/content-workflow and .opencode/skills/content-workflow in your project.

What does Content Workflow need to run?

Going by SKILL.md and its folder, Content Workflow needs the command-line tools its instructions call (git).

Does Content Workflow access the network?

SKILL.md contains no URLs. Its commands use git, which can reach the network depending on how they are called. This is read from the text; nothing was executed.

Is Content Workflow safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Content Workflow use?

Content Workflow is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Content Workflow use?

About 1k tokens (SKILL.md is roughly 4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Content Workflow?

Skills that share tags, products or a category with Content Workflow: Personal Chinese Writing Style (sugarforever/01coder-agent-skills, 136 stars), Content Repurposer (infometa/workbuddyskills, 344 stars), Blog Repurpose (Infrasity-Labs/dev-gtm-claude-skills, 139 stars) and Changelog Social Recap (FlorianBruniaux/claude-code-ultimate-guide, 6.1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Content Workflow?

thatrebeccarae (a GitHub user) maintains it in thatrebeccarae/claude-marketing, which has 162 GitHub stars. The repository holds 55 skills in this directory. The repository was last updated on May 14, 2026.

Source: thatrebeccarae/claude-marketing on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.