Blog Repurpose

Blog Repurpose: Cross-Platform Content Adaptation

Transforms blog posts into platform-optimized content for social media, email, video, and community channels. Each output adapts tone, format, and length to match platform conventions and audience expectations.

FLOW dual-surface thinking (when applicable). When the original blog post targets a query that also surfaces in a community (Reddit thread, YouTube comment, LinkedIn discussion), repurpose for the community in a way that reinforces the blog. Cross-link both directions: the blog references the community discussion as social proof; the community post references the blog as the canonical long-form answer. This is FLOW surface 5 in action. See skills/blog/references/flow-alignment.md and /blog flow win for the dual-surface scorecard.

Workflow

Step 1: Read & Analyze

Read the blog post and extract the core content elements:

• Title - Original blog post title
• Key insights (5-7) - The most important takeaways, each as a standalone statement
• Statistics - All sourced data points with attribution
• Quotes - Any notable quotations or expert statements
• Main argument - The central thesis in 1-2 sentences
• TL;DR - A 2-3 sentence summary that delivers standalone value
• Target audience - Who the blog was written for
• Topic category - For subreddit and hashtag selection

Step 2: Ask User

Prompt the user to select which platforms to generate content for:

1. Twitter/X thread
2. LinkedIn article
3. YouTube video script
4. Reddit discussion post
5. Email newsletter excerpt
6. All of the above

If the user specifies a platform directly (e.g., "repurpose for Twitter"), skip this step and generate for that platform only.

Step 3: Twitter/X Thread

Generate a complete thread optimized for Twitter/X engagement:

Hook tweet (tweet 1):

• Open with a curiosity gap or bold statistic
• Must be under 280 characters
• Should make someone stop scrolling
• Pattern: "[Surprising stat or contrarian take]. Here's what [audience] needs to know:"

Insight tweets (tweets 2-6):

• One key point per tweet, each delivering standalone value
• Include a statistic with source where possible
• Use line breaks for readability
• Each tweet should work even if read in isolation

Closing tweet (final):

• Summarize the main takeaway in one sentence
• Include a clear CTA linking to the full post
• Add relevant hashtags (maximum 2 per tweet)
• Pattern: "Read the full breakdown: [link]\n\n#hashtag1 #hashtag2"

Thread formatting rules:

• Number tweets as 1/, 2/, etc. for clarity
• No tweet exceeds 280 characters
• Thread length: 7-9 tweets total
• Tone: conversational, direct, insight-dense

Step 4: LinkedIn Article

Adapt the blog for LinkedIn's professional audience and format:

Length: 800-1,200 words (shorter than the blog post)

Opening (first 2-3 lines visible before "See more"):

• Start with a personal story, observation, or contrarian take
• This is the hook - it must compel clicking "See more"
• Never start with "I'm excited to share..." or similar cliches

Body structure:

• Use LinkedIn-native formatting: bold text for emphasis, single-line paragraphs, generous line breaks between points
• Numbered lists for key takeaways
• Short paragraphs (1-3 sentences each)
• Include 2-3 key statistics with sources
• More personal and opinion-led than the original blog

Closing:

• End with an engagement question that invites comments
• Pattern: "What's your experience with [topic]? I'd love to hear in the comments."
• Do NOT include external links in the body (LinkedIn deprioritizes them)
• Add the blog link in the first comment instead (note this in the output)

Tone: Professional but conversational. First-person perspective. Share what you learned or observed, not just what the data says.