Agent skill

Ad Copy Generator

by nicepkg in nicepkg/ai-workflow

Generate high-converting ad copy for Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok.

MITAuto-check passedMarketing & SEO

Install Ad Copy Generator

skills CLI
$ npx skills add nicepkg/ai-workflow --skill ad-copy-generator -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install nicepkg/ai-workflow ad-copy-generator --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/nicepkg/ai-workflow.git skills-src && mkdir -p .claude/skills && cp -r skills-src/workflows/marketing-pro-workflow/.claude/skills/ad-copy-generator .claude/skills/ad-copy-generator && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
ad-copy-generator
GitHub stars
285
Token cost
~1.9k tokens
SKILL.md length
396 words
Files
1
Skills in repo
61
Repo updated
First seen
Licence
MIT

At a glance

Generate high-converting ad copy for Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok.

  • Works in 5 steps: Question vs. Statement → Benefit-led vs. Feature-led → With numbers vs. Without → …
  • Generating ad variations
  • SKILL.md covers Supported Platforms, How to Use, Output Format and Copywriting Frameworks, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Ad Copy Generator is an agent skill from nicepkg/ai-workflow. Generate high-converting ad copy for Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok. Creates multiple variations with A/B testing in mind. Includes headlines, descriptions, CTAs, and platform-specific formats. Use when creating ads, generating ad variations, or A/B testing ad copy.

Its SKILL.md is about 1.9k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Copywriting, Paid advertising and A/B testing. It works with Google Ads, Instagram, LinkedIn and TikTok. The repository describes itself as: 🚀 170+ pre-built skills for Claude Code, Cursor, Codex & 14+ AI tools. Stop re-teaching your AI the same things. One command → instant domain expertise. Marketing, SEO, Trading… The licence is MIT.

When your agent uses it

  • Generating ad variations
  • A/B testing ad copy

Example prompts

  • “/ad-copy-generator”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Question vs. Statement
  2. Benefit-led vs. Feature-led
  3. With numbers vs. Without
  4. Short vs. Long
  5. Emotional vs. Rational

What it can do on your machine

Read from SKILL.md and the folder at commit d167b41. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Ad Copy Generator loads about 1.9k tokens when it runs. Until then it costs about 78 tokens; SKILL.md has 396 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~78
When it runs · the whole SKILL.md, loaded when a task matches
~1.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from nicepkg/ai-workflow at commit d167b41, republished under its MIT licence (© nicepkg). 396 words, ~1,884 tokens.

Download SKILL.mdSave it as .claude/skills/ad-copy-generator/SKILL.md (or your agent's skills folder).
name
ad-copy-generator
description
Generate high-converting ad copy for Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok. Creates multiple variations with A/B testing in mind. Includes headlines, descriptions, CTAs, and platform-specific formats. Use when creating ads, generating ad variations, or A/B testing ad copy.

Ad Copy Generator

Generate platform-optimized advertising copy with multiple variations for A/B testing.

Supported Platforms

PlatformAd TypesKey Constraints
Google AdsSearch, Display, YouTubeHeadlines 30 chars, Descriptions 90 chars
Meta (FB/IG)Image, Video, Carousel, StoriesPrimary text 125 chars, Headline 40 chars
LinkedInSponsored Content, Message Ads, Text AdsIntro 150 chars, Headline 70 chars
TikTokIn-Feed, TopView, SparkText 100 chars, CTA driven

How to Use

Basic Usage
Generate 5 Google Ads variations for a project management SaaS targeting startups
Create Meta ad copy for a B2B lead generation campaign about [product]
Write LinkedIn ads for promoting a webinar about [topic]
Advanced Usage
Create an A/B test framework with 10 headline variations and 5 description variations for:
- Product: [description]
- Target: [audience]
- Goal: [conversions/awareness/leads]
- USP: [unique selling point]

Output Format

Google Ads (Responsive Search Ads)
CAMPAIGN: [Campaign Name]
TARGET AUDIENCE: [Description]
GOAL: [Conversions/Clicks/Awareness]

HEADLINES (15 required, 30 chars max each):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Value Props (5):
1. [Headline] (XX chars)
2. [Headline] (XX chars)
...

Features (5):
6. [Headline] (XX chars)
...

Social Proof (3):
11. [Headline] (XX chars)
...

CTAs (2):
14. [Headline] (XX chars)
15. [Headline] (XX chars)

DESCRIPTIONS (4 required, 90 chars max each):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
D1: [Primary value prop + CTA] (XX chars)
D2: [Feature list + differentiator] (XX chars)
D3: [Social proof + urgency] (XX chars)
D4: [Backup generic] (XX chars)

RECOMMENDED PINNING:
- Pin H1 to Position 1: [Best headline]
- Pin D1 to Position 1: [Best description]
Meta Ads (Facebook/Instagram)
CAMPAIGN: [Campaign Name]
OBJECTIVE: [Traffic/Conversions/Lead Gen]
PLACEMENT: [Feed/Stories/Reels]

VARIATION 1:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Primary Text (125 chars for above-fold):
[Copy that hooks immediately]

Headline (40 chars):
[Benefit-focused headline]

Description (30 chars, optional):
[Supporting text]

CTA Button: [Learn More / Sign Up / Shop Now / Get Quote]

Full Primary Text (if needed):
[Expanded copy for longer format]

---
VARIATION 2:
[Same structure...]

A/B TEST RECOMMENDATION:
- Test 1: Headline A vs B (same primary)
- Test 2: Primary text short vs long
- Test 3: Different CTAs
LinkedIn Ads
CAMPAIGN: [Campaign Name]
FORMAT: [Single Image / Carousel / Video / Message]
AUDIENCE: [Job titles, industries, company size]

VARIATION 1:
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Introductory Text (150 chars for preview):
[Hook that resonates with professionals]

Full Intro (600 chars max):
[Expanded professional copy]

Headline (70 chars):
[Clear value proposition]

CTA: [Learn More / Download / Register / Request Demo]

---
VARIATION 2:
[Same structure...]

Copywriting Frameworks

AIDA (Awareness → Interest → Desire → Action)
Headline: [Attention-grabbing statement]
Body: [Build interest with benefits]
Desire: [Create want with proof/urgency]
CTA: [Clear action step]
PAS (Problem → Agitate → Solution)
Problem: [State the pain point]
Agitate: [Make it worse/urgent]
Solution: [Your product as the answer]
4Ps (Promise → Picture → Proof → Push)
Promise: [What you'll deliver]
Picture: [Paint the transformed state]
Proof: [Evidence it works]
Push: [Urgency to act now]
Before-After-Bridge
Before: [Current painful state]
After: [Desired future state]
Bridge: [Your solution gets them there]

Platform-Specific Best Practices

Google Ads
  • Include keywords in headlines (improves Quality Score)
  • Use numbers and stats ("Save 50%", "10x Faster")
  • Include brand name in at least 2 headlines
  • Use power words: Free, New, Exclusive, Limited, Proven
  • Always include CTA: Get, Try, Start, Discover, Learn
Meta Ads
  • Hook in first 3 words (most scroll quickly)
  • Use emojis sparingly for B2C, avoid for B2B
  • Ask questions to increase engagement
  • Social proof performs well (X customers trust us)
  • Video: Hook in first 3 seconds
LinkedIn Ads
  • Professional tone, but not boring
  • Lead with value, not sales pitch
  • Industry-specific language builds credibility
  • Stats and data resonate with B2B audience
  • Thought leadership angle often outperforms direct sales
TikTok Ads
  • Casual, authentic tone (not corporate)
  • Hook in first 1-2 seconds
  • Trending sounds/formats increase reach
  • User-generated content style performs best
  • Strong CTA at the end
Show full SKILL.md (156 more words)Show less

A/B Testing Strategy

Variables to Test

Headlines:

  1. Question vs. Statement
  2. Benefit-led vs. Feature-led
  3. With numbers vs. Without
  4. Short vs. Long
  5. Emotional vs. Rational

Primary Text:

  1. Short (1-2 sentences) vs. Long (paragraph)
  2. Problem-focused vs. Solution-focused
  3. First person vs. Second person
  4. With social proof vs. Without
  5. With urgency vs. Without

CTAs:

  1. Direct ("Buy Now") vs. Soft ("Learn More")
  2. Benefit-based ("Get Your Free Trial") vs. Action-based ("Start Now")
Testing Protocol
  1. Test one variable at a time
  2. Run for minimum 7 days or 1000 impressions
  3. 95% statistical significance before declaring winner
  4. Document all tests and results
  5. Apply learnings to future campaigns

Example Output

Input: "Create Google Ads for a CRM software targeting small business owners"

Output:

CAMPAIGN: CRM-SMB-Search
TARGET: Small business owners, 5-50 employees
GOAL: Free trial signups

HEADLINES (30 chars max):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Value Props:
1. Grow Sales 3x Faster (20 chars)
2. Never Lose a Lead Again (22 chars)
3. CRM Built for Small Biz (23 chars)
4. Close Deals 50% Faster (21 chars)
5. Your Sales, Organized (19 chars)

Features:
6. Easy CRM - No Training (22 chars)
7. All-in-One Sales Tool (20 chars)
8. Mobile CRM App Included (23 chars)
9. Email + Phone + Tasks (20 chars)
10. Integrates with Gmail (20 chars)

Social Proof:
11. 10,000+ Businesses Trust Us (26 chars)
12. 4.9★ Rating on G2 (16 chars)
13. #1 CRM for Small Teams (21 chars)

CTAs:
14. Start Free Trial Today (21 chars)
15. Try Free for 14 Days (19 chars)

DESCRIPTIONS (90 chars max):
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
D1: Simple CRM that helps small businesses close more deals. Start your free trial today. (88 chars)
D2: Track leads, manage contacts, and grow revenue. No complex setup. Works in minutes. (83 chars)
D3: Join 10,000+ small businesses. 4.9★ rated. Cancel anytime. Get started free. (76 chars)
D4: The CRM designed for growing businesses. Affordable plans starting at $29/mo. (77 chars)

RECOMMENDED PINNING:
- Pin "CRM Built for Small Biz" to Position 1
- Pin D1 to Position 1

Integration

Works well with:

  • keyword-cluster-builder - Find keywords to include in ad copy
  • competitive-ads-extractor - Analyze competitor ad strategies
  • landing-page-copywriter - Create matching landing page copy
  • social-media-analyzer - Measure ad performance

© nicepkg, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in workflows/marketing-pro-workflow/.claude/skills/ad-copy-generator of nicepkg/ai-workflow.

Open the folder on GitHubat commit d167b41

Compare with similar skills

Ad Copy Generator next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Ad Copy Generator compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Ad Copy Generator this skillnicepkg/ai-workflow285—~1.9kAutomated safety check: PassMIT
Ads Copywriterclaude-office-skills/skills498—~2.1kAutomated safety check: PassMIT
Ad Creativeindranilbanerjee/digital-marketing-pro8541 repos~1.7kAutomated safety check: PassMIT
Ad Copywriterrongxinzy/RongxinAI154—~1.4kAutomated safety check: PassMIT
Ad Creativeborghei/Claude-Skills874—~5.6kAutomated safety check: PassMIT
Apify Ads Intelligenceapify/awesome-skills262—~4.2kAutomated safety check: NotesApache-2.0

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Categories

Questions about Ad Copy Generator

What does Ad Copy Generator do?

Generate high-converting ad copy for Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok. Ad Copy Generator is an agent skill from nicepkg/ai-workflow. Generate high-converting ad copy for Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok.

When should I use Ad Copy Generator?

Ad Copy Generator fits situations like: generating ad variations; A/B testing ad copy.

How do I install Ad Copy Generator in Claude Code?

Run `npx skills add nicepkg/ai-workflow --skill ad-copy-generator -a claude-code`. Or copy the skill folder (workflows/marketing-pro-workflow/.claude/skills/ad-copy-generator in nicepkg/ai-workflow) into .claude/skills/ad-copy-generator in your project. Claude Code loads it when a task matches its description.

How do I install Ad Copy Generator in Codex?

Run `npx skills add nicepkg/ai-workflow --skill ad-copy-generator -a codex`. Or copy the skill folder (workflows/marketing-pro-workflow/.claude/skills/ad-copy-generator in nicepkg/ai-workflow) into .agents/skills/ad-copy-generator in your project. Codex loads it when a task matches its description.

Can I use Ad Copy Generator in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add nicepkg/ai-workflow --skill ad-copy-generator -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ad-copy-generator, .gemini/skills/ad-copy-generator, .github/skills/ad-copy-generator and .opencode/skills/ad-copy-generator in your project.

What does Ad Copy Generator need to run?

SKILL.md names no scripts, command-line tools or credentials: Ad Copy Generator is instructions for the agent only.

Does Ad Copy Generator access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Ad Copy Generator safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Ad Copy Generator use?

Ad Copy Generator is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Ad Copy Generator use?

About 1.9k tokens (SKILL.md is roughly 7.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Ad Copy Generator?

Skills that share tags, products or a category with Ad Copy Generator: Ads Copywriter (claude-office-skills/skills, 498 stars), Ad Creative (indranilbanerjee/digital-marketing-pro, 854 stars), Ad Copywriter (rongxinzy/RongxinAI, 154 stars) and Ad Creative (borghei/Claude-Skills, 874 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Ad Copy Generator?

nicepkg (a GitHub organization) maintains it in nicepkg/ai-workflow, which has 285 GitHub stars. The repository holds 61 skills in this directory. The repository was last updated on January 20, 2026.

Source: nicepkg/ai-workflow on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.