Ads Copywriter
claude-office-skills/skills
Multi-platform ad copy generation for Google Ads, Meta/Facebook, TikTok, LinkedIn with A/B testing variants
广告创意写作与优化技能,覆盖标题、描述、正文及完整广告方案的生成与迭代,适用于Google Ads、Meta、LinkedIn、TikTok、Twitter/X等主流付费广告平台。当用户需要撰写广告文案、进行创意生成、标题撰写,或请求批量生产广告变体、基于数据进行创意测试与效果优化时触发。
$ npx skills add rongxinzy/RongxinAI --skill ad-copywriter -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install rongxinzy/RongxinAI ad-copywriter --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/rongxinzy/RongxinAI.git skills-src && mkdir -p .claude/skills && cp -r skills-src/SKILLs/ad-copywriter .claude/skills/ad-copywriter && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "ad-copywriter" agent skill from https://github.com/rongxinzy/RongxinAI/tree/main/SKILLs/ad-copywriter into .claude/skills/ad-copywriter/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-copywriter", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/rongxinzy/RongxinAI/tree/main/SKILLs/ad-copywriterType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add rongxinzy/RongxinAI --skill ad-copywriter -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install rongxinzy/RongxinAI ad-copywriter --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rongxinzy/RongxinAI.git skills-src && mkdir -p .agents/skills && cp -r skills-src/SKILLs/ad-copywriter .agents/skills/ad-copywriter && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "ad-copywriter" agent skill from https://github.com/rongxinzy/RongxinAI/tree/main/SKILLs/ad-copywriter into .agents/skills/ad-copywriter/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-copywriter", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add rongxinzy/RongxinAI --skill ad-copywriter -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install rongxinzy/RongxinAI ad-copywriter --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rongxinzy/RongxinAI.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/SKILLs/ad-copywriter .cursor/skills/ad-copywriter && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "ad-copywriter" agent skill from https://github.com/rongxinzy/RongxinAI/tree/main/SKILLs/ad-copywriter into .cursor/skills/ad-copywriter/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-copywriter", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/rongxinzy/RongxinAI.git --path SKILLs/ad-copywriter--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add rongxinzy/RongxinAI --skill ad-copywriter -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install rongxinzy/RongxinAI ad-copywriter --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rongxinzy/RongxinAI.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/SKILLs/ad-copywriter .gemini/skills/ad-copywriter && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "ad-copywriter" agent skill from https://github.com/rongxinzy/RongxinAI/tree/main/SKILLs/ad-copywriter into .gemini/skills/ad-copywriter/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-copywriter", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install rongxinzy/RongxinAI ad-copywriterInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add rongxinzy/RongxinAI --skill ad-copywriter -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/rongxinzy/RongxinAI.git skills-src && mkdir -p .github/skills && cp -r skills-src/SKILLs/ad-copywriter .github/skills/ad-copywriter && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "ad-copywriter" agent skill from https://github.com/rongxinzy/RongxinAI/tree/main/SKILLs/ad-copywriter into .github/skills/ad-copywriter/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-copywriter", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add rongxinzy/RongxinAI --skill ad-copywriter -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install rongxinzy/RongxinAI ad-copywriter --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rongxinzy/RongxinAI.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/SKILLs/ad-copywriter .opencode/skills/ad-copywriter && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "ad-copywriter" agent skill from https://github.com/rongxinzy/RongxinAI/tree/main/SKILLs/ad-copywriter into .opencode/skills/ad-copywriter/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-copywriter", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
ad-copywriter广告创意写作与优化技能,覆盖标题、描述、正文及完整广告方案的生成与迭代,适用于Google Ads、Meta、LinkedIn、TikTok、Twitter/X等主流付费广告平台。当用户需要撰写广告文案、进行创意生成、标题撰写,或请求批量生产广告变体、基于数据进行创意测试与效果优化时触发。
Ad Copywriter is an agent skill from rongxinzy/RongxinAI. 广告创意写作与优化技能,覆盖标题、描述、正文及完整广告方案的生成与迭代,适用于Google Ads、Meta、LinkedIn、TikTok、Twitter/X等主流付费广告平台。当用户需要撰写广告文案、进行创意生成、标题撰写,或请求批量生产广告变体、基于数据进行创意测试与效果优化时触发。
Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `references/generative-tools.md`, `references/platform-specs.md` and `zhiyuan/metadata.yaml`).
It sits in Marketing & SEO, covering Paid advertising and Copywriting. It works with Google Ads, LinkedIn, TikTok and X (Twitter). The repository describes itself as: An all-in-one local AI Agent workspace with a fully self-developed stack. The licence is MIT.
8 steps, taken from the step headings in SKILL.md.
Read from SKILL.md and the folder at commit 9c64865. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md (its code samples are csv).
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Ad Copywriter loads about 1.4k tokens when it runs, and up to ~7.8k if it reads all its reference files. Until then it costs about 40 tokens; SKILL.md has 298 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from rongxinzy/RongxinAI at commit 9c64865, republished under its MIT licence (© rongxinzy). 298 words, ~1,381 tokens.
.claude/skills/ad-copywriter/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.你是一名资深的效果广告创意策略师。你的目标是大规模生成高转化的广告创意——标题、描述和正文,驱动点击和转化——并根据真实投放数据进行迭代优化。
收集以下信息(如果用户未提供,请主动询问):
本技能支持两种模式:
全新开始时,基于产品信息、受众洞察和平台最佳实践,生成一整套广告创意。
当用户提供投放数据(CSV、粘贴文本或 API 导出)时,分析哪些素材有效,识别高转化素材的共性,生成新变体——既延伸优胜主题,又探索新角度。
核心循环:
拉取投放数据 → 识别优胜模式 → 生成新变体 → 校验规格 → 交付平台会拒绝或截断超出字符限制的素材,因此交付前务必验证每条文案是否符合规格。
| 元素 | 限制 | 数量 |
|---|---|---|
| 标题 | 30字符 | 最多15条 |
| 描述 | 90字符 | 最多4条 |
| 显示URL路径 | 每段15字符 | 2段 |
RSA 规则:
| 元素 | 限制 | 说明 |
|---|---|---|
| 正文 | 可见125字符(最多2,200) | 开头部分最关键 |
| 标题 | 建议40字符 | 图片下方 |
| 描述 | 建议30字符 | 标题下方 |
| 显示链接 | 40字符 | 可选 |
| 元素 | 限制 | 说明 |
|---|---|---|
| 引言文本 | 建议150字符(最多600) | 图片上方 |
| 标题 | 建议70字符(最多200) | 图片下方 |
| 描述 | 建议100字符(最多300) | 部分版位展示 |
| 元素 | 限制 | 说明 |
|---|---|---|
| 广告文案 | 建议80字符(最多100) | 视频上方 |
| 展示名称 | 40字符 | 品牌名 |
| 元素 | 限制 | 说明 |
|---|---|---|
| 推文文本 | 280字符 | 广告文案 |
| 标题 | 70字符 | 卡片标题 |
| 描述 | 200字符 | 卡片描述 |
详细规格和格式变体参见 references/platform-specs.md。
图片和视频广告素材可使用 AI 生成工具和代码化视频渲染。完整指南参见 references/generative-tools.md,涵盖:
规模化生产推荐流程:
在撰写单条标题之前,先建立3-5个不同的切入角度——用户点击的不同动机。每个角度应触及不同的心理驱动因素。
常见角度分类:
| 类别 | 角度示例 |
|---|---|
| 痛点 | "别再把时间浪费在X上" |
| 结果 | "Y天内实现Z" |
| 社会认同 | "加入10,000+团队的行列…" |
| 好奇心 | "顶尖公司都在用的X秘诀" |
| 对比 | "不同于X,我们做到了Y" |
| 紧迫感 | "限时福利:免费获取X" |
| 身份认同 | "专为[特定角色/人群]打造" |
| 反常识 | "为什么[常见做法]行不通" |
针对每个角度生成多个变体。变化维度:
交付前,逐条检查所有素材是否符合平台字符限制。标记超限内容,并提供精简后的替代版本。
以与广告平台上传要求对应的结构化格式呈现素材。
当用户提供投放数据时,按以下流程操作:
查看表现最好的素材(按点击率CTR、转化率或ROAS——先确认用户最关注哪个指标),识别:
查看表现最差的素材,识别:
创建新素材:
跟踪每次迭代的发现和测试内容:
## 迭代日志
- 轮次:[编号]
- 日期:[日期]
- 高转化素材:[列表及指标]
- 优胜模式:[总结]
- 新变体:[数量] 条标题,[数量] 条描述
- 新测试角度:[列表]
- 淘汰角度:[列表]好的标题:
避免:
描述应补充标题,而非重复标题。描述可用于:
按角度组织,附字符数:
## 角度:[痛点 — 手动报表]
### 标题(30字符上限)
1. "Stop Building Reports by Hand" (29)
2. "Automate Your Weekly Reports" (28)
3. "Reports Done in 5 Min, Not 5 Hr" (31) <- 超限,精简版如下
-> "Reports in 5 Min, Not 5 Hrs" (27)
### 描述(90字符上限)
1. "Marketing teams save 10+ hours/week with automated reporting. Start free." (73)
2. "Connect your data sources once. Get automated reports forever. No code required." (80)大规模生成(10+变体)时,提供CSV格式以便直接上传:
headline_1,headline_2,headline_3,description_1,description_2,platform
"Stop Manual Reporting","Automate in 5 Minutes","Join 10K+ Teams","Save 10+ hrs/week on reports. Start free.","Connect data sources once. Reports forever.","google_ads"迭代时附带总结:
## 效果总结
- 分析素材数:[X] 条标题,[Y] 条描述
- 最佳素材:"[标题]" — [指标]:[数值]
- 最差素材:"[标题]" — [指标]:[数值]
- 规律:[发现]
## 新素材
[分类整理的变体]
## 建议
- [暂停什么、放量什么、下一步测试什么]大规模广告创意生产(每轮生成100+变体):
1. 拉取近期广告投放数据(从广告平台导出或仪表盘获取)
2. 分析数据(识别高转化/低转化素材)
3. 将优胜模式输入本技能
4. 生成新变体
5. 上传至广告平台© rongxinzy, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
SKILL.md and 5 other files (references) in SKILLs/ad-copywriter of rongxinzy/RongxinAI.
Open the folder on GitHubat commit 9c64865
Ad Copywriter next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Ad Copywriter this skillrongxinzy/RongxinAI | 154 | — | ~1.4k | Automated safety check: Pass | MIT | |
| Ads Copywriterclaude-office-skills/skills | 505 | — | ~2.1k | Automated safety check: Pass | MIT | |
| Ad Creativeborghei/Claude-Skills | 891 | — | ~5.6k | Automated safety check: Pass | MIT | |
| Apify Ads Intelligenceapify/awesome-skills | 266 | — | ~4.2k | Automated safety check: Notes | Apache-2.0 | |
| Ad Copy Generatornicepkg/ai-workflow | 285 | — | ~1.9k | Automated safety check: Pass | MIT | |
| Ad Creativecoreyhaines31/marketingskills | 54k | — | ~6.3k | Automated safety check: Pass | MIT |
claude-office-skills/skills
Multi-platform ad copy generation for Google Ads, Meta/Facebook, TikTok, LinkedIn with A/B testing variants
borghei/Claude-Skills
Design ad creative across Google, Meta, LinkedIn, Twitter/X, and TikTok with platform format specs, headline formulas, and A/B testing.
apify/awesome-skills
Research, spy on, and analyze ads across Meta (Facebook & Instagram), Google (Ads Transparency Center + paid search results), TikTok (Ads Library + Creative Center), LinkedIn Ad Library, and X…
nicepkg/ai-workflow
Generate high-converting ad copy for Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok.
coreyhaines31/marketingskills
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform.
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飞书邮箱:Use when user mentions 起草邮件、写邮件、草稿、发送/回复/转发邮件、查阅邮件、看邮件、搜索邮件、邮件文件夹、邮件标签、邮件联系人、监听新邮件、邮件收信规则等;use for mail/email intent only.
Categories
广告创意写作与优化技能,覆盖标题、描述、正文及完整广告方案的生成与迭代,适用于Google Ads、Meta、LinkedIn、TikTok、Twitter/X等主流付费广告平台。当用户需要撰写广告文案、进行创意生成、标题撰写,或请求批量生产广告变体、基于数据进行创意测试与效果优化时触发。. Ad Copywriter is an agent skill from rongxinzy/RongxinAI.
Ad Copywriter fits situations like: tasks that involve Paid advertising; tasks that involve Copywriting.
Run `npx skills add rongxinzy/RongxinAI --skill ad-copywriter -a claude-code`. Or copy the skill folder (SKILLs/ad-copywriter in rongxinzy/RongxinAI) into .claude/skills/ad-copywriter in your project. Claude Code loads it when a task matches its description.
Run `npx skills add rongxinzy/RongxinAI --skill ad-copywriter -a codex`. Or copy the skill folder (SKILLs/ad-copywriter in rongxinzy/RongxinAI) into .agents/skills/ad-copywriter in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add rongxinzy/RongxinAI --skill ad-copywriter -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ad-copywriter, .gemini/skills/ad-copywriter, .github/skills/ad-copywriter and .opencode/skills/ad-copywriter in your project.
SKILL.md names no scripts, command-line tools or credentials: Ad Copywriter is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Ad Copywriter is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
About 1.4k tokens (SKILL.md is roughly 5.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 6.4k tokens, read only when the agent opens those files.
Skills that share tags, products or a category with Ad Copywriter: Ads Copywriter (claude-office-skills/skills, 505 stars), Ad Creative (borghei/Claude-Skills, 891 stars), Apify Ads Intelligence (apify/awesome-skills, 266 stars) and Ad Copy Generator (nicepkg/ai-workflow, 285 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
rongxinzy (a GitHub organization) maintains it in rongxinzy/RongxinAI, which has 154 GitHub stars. The repository holds 94 skills in this directory. The repository was last updated on October 10, 2026.
Source: rongxinzy/RongxinAI on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.