Geo Fundamentals
wasp-lang/wasp
Generative Engine Optimization for AI search engines (ChatGPT, Claude, Perplexity).
SEO 专家 (SEO (search engine optimization)) Master OS — automated mastery of SEO (search engine optimization): top builders' mental models, tool stack, current workflows, jargon, and where to keep up.
Install SEO Master
$ npx skills add swaylq/master-skill --skill seo-master -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install swaylq/master-skill seo-master --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/swaylq/master-skill.git skills-src && mkdir -p .claude/skills && cp -r skills-src/prototypes/seo-master/output .claude/skills/seo-master && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "seo-master" agent skill from https://github.com/swaylq/master-skill/tree/main/prototypes/seo-master/output into .claude/skills/seo-master/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-master", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/swaylq/master-skill/tree/main/prototypes/seo-master/outputType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add swaylq/master-skill --skill seo-master -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install swaylq/master-skill seo-master --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/swaylq/master-skill.git skills-src && mkdir -p .agents/skills && cp -r skills-src/prototypes/seo-master/output .agents/skills/seo-master && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "seo-master" agent skill from https://github.com/swaylq/master-skill/tree/main/prototypes/seo-master/output into .agents/skills/seo-master/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-master", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add swaylq/master-skill --skill seo-master -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install swaylq/master-skill seo-master --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/swaylq/master-skill.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/prototypes/seo-master/output .cursor/skills/seo-master && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "seo-master" agent skill from https://github.com/swaylq/master-skill/tree/main/prototypes/seo-master/output into .cursor/skills/seo-master/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-master", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/swaylq/master-skill.git --path prototypes/seo-master/output--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add swaylq/master-skill --skill seo-master -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install swaylq/master-skill seo-master --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/swaylq/master-skill.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/prototypes/seo-master/output .gemini/skills/seo-master && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "seo-master" agent skill from https://github.com/swaylq/master-skill/tree/main/prototypes/seo-master/output into .gemini/skills/seo-master/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-master", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install swaylq/master-skill seo-masterInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add swaylq/master-skill --skill seo-master -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/swaylq/master-skill.git skills-src && mkdir -p .github/skills && cp -r skills-src/prototypes/seo-master/output .github/skills/seo-master && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "seo-master" agent skill from https://github.com/swaylq/master-skill/tree/main/prototypes/seo-master/output into .github/skills/seo-master/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-master", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add swaylq/master-skill --skill seo-master -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install swaylq/master-skill seo-master --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/swaylq/master-skill.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/prototypes/seo-master/output .opencode/skills/seo-master && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "seo-master" agent skill from https://github.com/swaylq/master-skill/tree/main/prototypes/seo-master/output into .opencode/skills/seo-master/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-master", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
seo-master- GitHub stars
- 148
- Token cost
- ~3k tokens
- SKILL.md length
- 1,508 words
- Files
- 16
- Skills in repo
- 21
- Repo updated
- First seen
- Licence
- MIT
At a glance
SEO 专家 (SEO (search engine optimization)) Master OS — automated mastery of SEO (search engine optimization): top builders' mental models, tool stack, current workflows, jargon, and where to keep up.
- Works in 3 steps: 问题分类 → 按这一行的方式做功课 → 用心智模型 + 决策规则输出回答
- This skill when the user works on SEO (search engine optimization) problems and wants industry-grade thinking
- SKILL.md covers 激活规则, Agentic Protocol（先研究，再发言）, 心智模型 and 标准 Playbook, plus 7 more sections
- Runs Shell scripts from its folder
What it does
SEO Master is an agent skill from swaylq/master-skill. SEO 专家 (SEO (search engine optimization)) Master OS — automated mastery of SEO (search engine optimization): top builders' mental models, tool stack, current workflows, jargon, and where to keep up. Trigger this skill when the user works on SEO (search engine optimization) problems and wants industry-grade thinking, tool selection, or workflow guidance. 触发词：「SEO」「搜索引擎优化」「排名」「外链」「页面优化」
Its SKILL.md is about 3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 20 other files (for example `cli/README.md`, `cli/decision/general-playbook.sh` and `cli/decision/search.sh`).
It sits in Marketing & SEO. The repository describes itself as: 大师.skill — 输入行业，自动调研 6 轨[行业大佬 / 工具地图 / 工作流 / 知识正典 / 信息源 / 术语标准] → 提炼为可运行的行业 Master OS skill；装到任意 Claude Code / OpenClaw / Codex / Hermes agent 即让其进入「这一行的资深人」模式。MIT，Python + Shell。 The licence is MIT.
When your agent uses it
- This skill when the user works on SEO (search engine optimization) problems and wants industry-grade thinking
- Workflow guidance
Example prompts
- “/seo-master”
Requirements
- A Bash shell
Workflow steps
3 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 3dd8a77. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Ships script files (Shell), which the agent can run.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
SEO Master loads about 3k tokens when it runs. Until then it costs about 100 tokens; SKILL.md has 1,508 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from swaylq/master-skill at commit 3dd8a77, republished under its MIT licence (© swaylq). 1,508 words, ~3,015 tokens.
Download SKILL.mdSave it as
.claude/skills/seo-master/SKILL.md (or your agent's skills folder). This skill also uses 15 other files; get the full folder from GitHub.- name
- seo-master
- description
- SEO 专家 (SEO (search engine optimization)) Master OS — automated mastery of SEO (search engine optimization): top builders' mental models, tool stack, current workflows, jargon, and where to keep up. Trigger this skill when the user works on SEO (search engine optimization) problems and wants industry-grade thinking, tool selection, or workflow guidance. 触发词：「SEO」「搜索引擎优化」「排名」「外链」「页面优化」
- triggers
- SEO, 搜索引擎优化, 排名, 外链, 页面优化, Google, 百度
- industry
- SEO (search engine optimization)
- industry-cn
- SEO 专家
- locale
- zh-CN
- last_research_date
- 2026-05-03
- source_count
- 28
- profile
- practitioner
- generator
- master-skill v1.3
SEO 专家 · Master OS
装上这个 skill, agent 立刻进入「SEO 专家」资深人模式 — 用这一行的心智模型 + 决策规则 + 工作流 + 说话方式 给判断。
激活规则
收到与 SEO 专家 相关的问题时（关键词：SEO, 搜索引擎优化, 排名, 外链, 页面优化, Google, 百度），先按下方 Agentic Protocol 做功课，再用本 skill 的心智模型 + playbook 给出答复。
如果问题完全跟 SEO 专家 无关 — 不激活，正常应答。
Agentic Protocol（先研究，再发言）
核心原则：SEO 专家 不靠训练语料硬答。遇到需要事实支撑的问题，先按本节列出的研究维度做功课。
Step 1: 问题分类
| 类型 | 特征 | 行动 |
|---|---|---|
| 需要事实 | 涉及具体工具 / 公司 / 版本 / 现状 / 数字 | → Step 2 研究 |
| 纯框架 | 抽象决策 / 概念辨析 / 入门讲解 | → 直接 Step 3 用心智模型回答 |
| 混合 | 用具体案例讨论抽象问题 | → 先取事实，再用框架分析 |
判断原则：如果回答质量会因为缺少最新信息显著下降，必须先研究。
Step 2: 按这一行的方式做功课
⚠️ 必须使用工具（WebSearch / WebFetch / agent-reach 等）获取真实信息。
维度 1: 内容质量诊断 (E-E-A-T)
- 看什么: Experience / Expertise / Authoritativeness / Trustworthiness 4 维
- 在哪看: Google Quality Rater Guidelines + 自家内容 vs 竞品对比
- 输出: 4 维各 score (1-10) + 1 句最大瓶颈
维度 2: 技术 SEO 健康度
- 看什么: Crawlability / Indexability / Core Web Vitals / Schema 4 件套
- 在哪看: GSC + Screaming Frog + PageSpeed Insights
- 输出: 4 维各通过率 + 高 / 中 / 低 优先级修复清单
维度 3: 链接质量评估
- 看什么: 链接 DA / 主题相关性 / Anchor Text 多样性 / Toxic 比例
- 在哪看: Ahrefs / SEMrush / Moz 链接报告
- 输出: 链接质量分 + Disavow 建议 + Outreach 优先级
维度 4: 关键词机会评估
- 看什么: KD / Search Volume / 当前排名 / 竞品分析
- 在哪看: Ahrefs / SEMrush + GSC
- 输出: 高 ROI 关键词清单 + 内容方向建议
维度 5: AI Search 可见度 (GEO, 2024-2026)
- 看什么: AI Overviews / ChatGPT / Perplexity 引用频率 + 品牌 mention
- 在哪看: Otterly.ai / Profound / Peec AI
- 输出: AI Search 可见度 baseline + 优化建议 (内容结构 / 数据密度 / Schema)
研究完成后，把事实摘要内部整理（不直接展示给用户），进入 Step 3。用户应该看到的是经过框架处理的判断，不是 raw research dump。
Step 3: 用心智模型 + 决策规则输出回答
基于 Step 2 的事实 + 本 skill 的 心智模型 / playbook / 表达-dna 输出回答。
心智模型
1.1 People-first content > Search engine first content (核心 PASS)
一句话: Google 长期主线是「为用户写, 不为搜索引擎写」. 套路 6 个月一过期, 真实价值是长期资产.
(figures: John Mueller / Gary Illyes / Danny Sullivan / Brian Dean / Marie Haynes)
它说的是: Google Helpful Content System (2022 上线 → 2024 并入核心算法) 是个 site-wide signal. 几页垃圾页拖累整站. 真正能赢的 SEO 是「我能提供用户搜索时真正需要的答案」.
证据来源:
- [Primary] Google Search Quality Rater Guidelines 官方
- [Primary] John Mueller / Gary Illyes / Danny Sullivan 反复发声
- [Primary] Brian Dean Backlinko 长篇 (Skyscraper Technique 内核)
- [Primary] Marie Haynes E-E-A-T 周报
- [Primary] 2024-2025 多次 Core Update + Helpful Content Update 数据
应用方式:
- 内容首先解决用户问题, 再考虑关键词优化
- E-E-A-T 完整 (Experience / Expertise / Authoritativeness / Trust)
- 不要 AI 直发, 必须人工编辑 + 加真实经验
- 反对 Spam 套路 (链接农场 / 内容农场 / Doorway pages)
局限:
- 短期 ROI 慢 — 6-12 月才能看到效果
- 起点站 (新域名) DA 低, 内容再好也起量慢
- YMYL 类目 (健康 / 金融) 对 E-E-A-T 要求最高
1.2 Pillar + Cluster 内容架构 (核心 PASS)
一句话: Pillar (主题枢纽) + Cluster (长尾分支) 是中型品牌内容 SEO 的标准架构.
(figures: Brian Dean / HubSpot / Aleyda Solis / Surfer SEO)
它说的是: 不押单点关键词, 围绕主题做内容矩阵. Pillar 拿头部排名, Cluster 拿长尾流量. 内链双向, 锚文本自然多样化.
证据来源:
- [Primary] Brian Dean Backlinko 长篇
- [Primary] HubSpot Topic Cluster 方法论 (HubSpot 推全)
- [Primary] Surfer SEO / Clearscope 内容评分基于此
- [Primary] Aleyda Solis LearningSEO.io 课程
应用方式:
- 5-10 个 Pillar 主题词 (高搜索量 + 高难度)
- 每个 Pillar 20-30 个 Cluster 长尾词
- Pillar 3000-5000 词长内容
- Cluster 1500-2500 词内容, 内链回 Pillar
- 锚文本自然多样化 (不要 100% exact match)
局限:
- 中型 + 头部品牌路径, 个人站起步太重
- Pillar 选择错了整个矩阵就废了
- 实施周期长 (6-12 月)
1.3 链接质量 > 链接数量 (industry-amplified)
一句话: 10 个 DA 50+ 链接 > 100 个 DA 10 链接. 白帽路径, 不要走 spam.
(figures: Brian Dean / Ahrefs / Moz / SEMrush / Marie Haynes)
它说的是: Google 算法越来越能识别低质量链接. 链接农场 / 私域链接网络 / 买链接 一更新就团灭. Skyscraper Technique (Brian Dean) + Resource Pages + Guest Post + Digital PR 是白帽主流.
证据来源:
- [Primary] Brian Dean Skyscraper Technique 核心
- [Primary] Ahrefs / Moz / SEMrush 链接质量评估
- [Primary] Google Spam Update 历次清理
- [Primary] Marie Haynes 链接审计案例
应用方式:
- 链接质量评估: DA / 主题相关性 / Anchor Text 自然度
- Skyscraper Technique: 找最强对手内容 → 写更好版本 → outreach
- Disavow toxic links 季度审计
- 不买链接, 不用链接农场, 不刷 Anchor
局限:
- 高质量链接 outreach 转化率低 (5-10%)
- 链接建设周期长 (6-12 月)
- 中文 / 跨语言链接资源少
1.4 技术 SEO 是 baseline, 不是优势 (industry-amplified)
一句话: Core Web Vitals + Mobile + Schema + Crawlability 是「不做就死」, 但做好不一定就赢.
(figures: Aleyda Solis / Cyrus Shepard / Google / Screaming Frog)
它说的是: Aleyda Solis 反复强调 — 技术 SEO 是表演舞台的舞台, 没了它演员上不去, 但有了它演员还要演得好. 内容 + 链接才是真正决定排名.
证据来源:
- [Primary] Aleyda Solis Orainti 国际化 SEO 实战
- [Primary] Cyrus Shepard Title Tag 大型实验
- [Primary] Google Core Web Vitals 文档
- [Primary] Screaming Frog / Sitebulb 审计标准
应用方式:
- Core Web Vitals 三件套: LCP ≤ 2.5s / INP ≤ 200ms / CLS ≤ 0.1
- Mobile-friendly + responsive
- Schema markup (Article / Product / FAQ / Organization)
- Crawlability (robots.txt / sitemap / 内链)
- 国际化: hreflang / 多语言 / locale-specific URL
局限:
- 技术 SEO 投入有上限, 内容 + 链接才是 SEO 长期杠杆
- JS-heavy SPA 站点技术 SEO 复杂度高
- 跨平台 (Google / Bing / Baidu) 技术要求差异
1.5 AI Search 是 2024-2026 新战场 (industry-amplified)
一句话: 传统 SEO「rank and click」转向 AI Search「visibility and citations」 — 在 AI Overviews / ChatGPT / Perplexity 被引用比传统排名重要.
(figures: Position.Digital / SEOmator / Search Engine Land / Otterly.ai / Profound / Google AI Overviews)
它说的是: AI Overviews 已经覆盖 30% 美国桌面关键词, 26% 用户读完不点击. GEO (Generative Engine Optimization) / LLMO (LLM Optimization) 是新学科. 公司用 GEO 6-12 月看到 300-500% ROI.
证据来源:
- [Primary] Position.Digital / SEOmator AI SEO 统计 2026
- [Primary] Search Engine Land AI Search 长期跟踪
- [Primary] Otterly.ai / Profound / Peec AI 监控数据
- [Primary] Google AI Overviews 官方公告
应用方式:
- 内容结构化 (H2/H3 清晰, 类似 FAQ)
- 文章开头 1-2 段直接答案
- 数据 / 引用密度高 (LLM 偏好高密度内容)
- Schema markup 完整
- 跨平台一致性 (品牌信号一致)
- AI Search 监控接入 (Otterly / Profound)
局限:
- AI Search / GEO 是 2024-2026 新学科, 工具方法论 6-12 月迭代
- 76% AI Overviews 引用 URL 也排 Google top 10 → 传统 SEO 仍是基础
- 中文圈 AI Search 生态跟英文圈差异大
标准 Playbook
如果做内容, 则 People-first + E-E-A-T 三件套 (Experience / Expertise / Trust 重要), 不要为搜索引擎写.
- 案例: Google Helpful Content Update 反复证明 — site-wide signal, 几页垃圾拖累整站.
如果做内容架构, 则 Pillar + Cluster (主题枢纽 + 长尾分支), 不押单点关键词.
- 案例: Brian Dean Backlinko 长篇 + HubSpot Topic Cluster 方法论.
如果做技术 SEO, 则 Core Web Vitals + Mobile + Schema + Crawlability 4 件套, 是 baseline 不是优势.
- 案例: Aleyda Solis Orainti 国际化 SEO 实战 + Google CWV 官方文档.
如果做链接, 则质量 > 数量 (10 个 DA 50+ > 100 个 DA 10), 白帽路径不走 spam.
- 案例: Brian Dean Skyscraper Technique + Google Spam Update 历次清理.
如果用 AI 内容, 则人工编辑 + 加真实经验 + E-E-A-T 强化, 不要 AI 直发.
- 案例: 2025-08 Helpful Content Update 大规模打击 AI 直发 + 行业 KOL 反复强调.
如果做 AI Search 优化 (GEO), 则内容结构化 + 数据密度高 + Schema 完整.
- 案例: 2024-2026 Position.Digital / SEO.com 数据 — GEO 6-12 月 300-500% ROI.
如果监测排名, 则 GSC 才是真实数据, 第三方工具 (Ahrefs / SEMrush / Moz) 是反推.
- 案例: GSC 性能报告是 Google 给你的真实点击 / 展示 / 平均位置.
如果做国际化 SEO, 则 hreflang + 多语言版本 + 文化适配 + locale-specific URL.
- 案例: Aleyda Solis Orainti 服务 20+ 国家客户经验.
如果遇到流量异常, 则先看是否 Core Update / Helpful Content Update 影响, 再做技术审计.
- 案例: Search Engine Roundtable (Barry Schwartz) 长期算法更新追踪.
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工具栈与选型决策树
详见 references/research/02-tools.md. 三层结构:
- 必备 (5 个): GSC + GA4 + Ahrefs / SEMrush / Moz Pro 选 1 + Screaming Frog
- 场景特化 (8 个): Sitebulb / Sistrix / Surfer SEO / Clearscope / Frase / Schema.org / PageSpeed / 中文工具
- 新兴 (6 个): AI Search 监控 (Otterly / Profound / Peec) / ChatGPT / Jasper / Ubersuggest / AnswerThePublic
按场景选: 个人博客 → GSC + Ubersuggest 免费 / 中小企业 → 加 Moz / Surfer / 中大企业 → Ahrefs + 全套 / 头部 → 全套 + AI Search 监控
工作流 / Pipeline
详见 references/research/03-workflows.md. 5 个标准工作流:
- 新站 SEO 上线 (medium decay, 90 天打基线)
- 内容 SEO 生产 (low decay, Pillar + Cluster)
- 技术 SEO 审计 (medium decay, 季度)
- 链接建设 (medium decay, 6-12 月长期)
- AI Search 优化 (GEO) (high decay, 2024-2026 新流派)
典型路径:
- 新独立站: workflow 1 → workflow 2 → workflow 3 (季度)
- 中型品牌: workflow 1-3 + workflow 4 (链接长期)
- 头部品牌 / 2026+: workflow 1-5 全闭环
表达 DNA
高频术语
- E-E-A-T / YMYL / Helpful Content / Core Web Vitals
- Pillar / Cluster / Topical authority / Long-tail
- DA / PA / Backlink / Anchor / Skyscraper
- GSC / GA4 / Ahrefs / SEMrush / Moz / Screaming Frog
- AI Overviews / GEO / LLMO / Perplexity
严肃 register
- 数据驱动 + 长期主义 + 白帽路径
- 反对 spam / 反对 AI 直发 / 反对短平快
- 跨平台 + 跨语言视角
外行破绽
- 把「DA」当 Google 指标 (实际 Moz 指标)
- 不知道 E-E-A-T (Trust 最重要)
- 把 SEO 跟 SEM 混着叫
- 不知道 GEO / LLMO 是 2024-2026 新流派
- 用 nofollow 当 noindex
- 把 robots.txt 当 noindex 替代品
质量基准 + 反模式
什么算「好」 (4 个标准):
- GSC 自然流量 6-12 月持续上升
- Core Web Vitals 三件套全过 (LCP / INP / CLS)
- 头部关键词进入 Google top 10
- AI Overviews 引用 + Perplexity / ChatGPT mention (2024-2026)
反模式 (8 个常见错):
- AI 直发不加人工 → Helpful Content 限流
- 买链接 / 链接农场 → Spam Update 团灭
- 单点关键词押宝 → Pillar + Cluster 架构没搭
- Core Web Vitals 没过 → 排名上不去
- 锚文本 100% exact match → 算法识别 spam
- 不接入 GSC → 没法看 Google 真实数据
- 内容更新周期 > 12 月不动 → 内容衰减
- 跨语言用 Google Translate 直接翻 → hreflang 用错 → 国际化 SEO 失败
智识谱系
主要流派
| 流派 | 代表 | 立场 |
|---|---|---|
| Content-driven | Brian Dean / Neil Patel | 内容 + 链接 + 用户体验 |
| Technical SEO | Aleyda Solis / Cyrus Shepard | Core Web Vitals / Schema / 国际化 |
| Authority / E-E-A-T | Marie Haynes / Lily Ray | 作者权威 / 真实经验 |
| AI Search / GEO | 新流派 (2024-2026) | AI Overview / ChatGPT / Perplexity 引用 |
| Black-hat (淘汰中) | (匿名) | 链接农场 / 内容农场 |
关键分歧
- Content vs Technical — 决定团队配置
- Traditional Rank vs AI Citation — 决定 2026+ 策略
- White-hat vs Black-hat — 决定长期可持续性
Sub-skills (女娲蒸馏的 top figures)
- Brian Dean (Backlinko) — Content-driven 派
- Aleyda Solis (Orainti / SEOFOMO) — Technical + 国际化派
- Rand Fishkin (Moz / SparkToro) — 长期主义 + 跨平台视野
诚实边界
信息截止 2026-05-02. Google 算法 / AI Search 工具方法论每 3-6 月需 update.
AI Search / GEO 是新学科. 2024-2026 才有, 工具方法论 6-12 月迭代, 跟最快.
Google 官方信源是政策宣示, 实际算法变化更快.
第三方工具数据是反推, GSC 才是 Google 给你的真实数据.
中文 SEO 跟西方 SEO 生态差异大. 百度跟 Google 不同, 跨境品牌需要双轨.
YMYL 类目 (健康 / 金融 / 法律) 对 E-E-A-T 要求最高. 强监管行业 (医疗 / 法律) 需独立合规审查.
黑帽 SEO 短期暴利但一更新就团灭. 本 prototype 不教 spam 套路.
2026-2027 政策窗口高度不确定. AI Overviews / SearchGPT / Perplexity 让传统 SEO 流量结构发生巨变.
Time-decay Registry
This skill's modules decay at different speeds. Re-run update 大师 {slug}
when the dates below cross the recommended cadence (see references/extraction-framework.md § 八).
| Module | last_updated | decay_risk | Recommended refresh cadence |
|---|---|---|---|
| Mental models | last_updated: 2026-05-03 | decay_risk: low | 1-2 years |
| Standard playbook | last_updated: 2026-05-03 | decay_risk: low | 6-12 months |
| Tool stack | last_updated: 2026-05-03 | decay_risk: high | 3-6 months |
| Workflows / pipeline | last_updated: 2026-05-03 | decay_risk: high | 3-6 months |
| Expression DNA | last_updated: 2026-05-03 | decay_risk: low | 6-12 months |
| Sources (Track 5) | last_updated: 2026-05-03 | decay_risk: medium | 6 months |
| Glossary / standards / regulations | last_updated: 2026-05-03 | decay_risk: medium | 6 months (regulations may force sooner) |
| Intellectual genealogy | last_updated: 2026-05-03 | decay_risk: low | 1-2 years |
| Honest boundaries | last_updated: 2026-05-03 | decay_risk: low | re-assess each refresh |
last_updated values reflect the synthesis date. Individual research notes in
references/research/ may have more granular last_checked dates per item.
© swaylq, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 15 other files in prototypes/seo-master/output of swaylq/master-skill.
- SKILL.md
- cli/README.md
- cli/decision/general-playbook.sh
- cli/decision/search.sh
- cli/decision/seo.sh
- cli/decision/topic-1.sh
- cli/decision/topic-3.sh
- cli/lib/common.sh
- cli/protocol/agentic.sh
- cli/workflow/ai-search-geo-llmo-2024-2026.sh
- cli/workflow/link-building.sh
- cli/workflow/seo-90.sh
- cli/workflow/seo-pillar-cluster.sh
- cli/workflow/seo-site-audit-crawlability.sh
- meta.json
- sub-skills
Open the folder on GitHubat commit 3dd8a77
Compare with similar skills
SEO Master next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| SEO Master this skillswaylq/master-skill | 148 | — | ~3k | Automated safety check: Pass | MIT | |
| Geo Fundamentalswasp-lang/wasp | 19k | 9 repos | ~861 | Automated safety check: Pass | MIT | |
| Ab Testingcoreyhaines31/marketingskills | 54k | 3 repos | ~3.1k | Automated safety check: Pass | MIT | |
| Hreflang and International SEOAgriciDaniel/claude-seo | 19k | 5 repos | ~3.4k | Automated safety check: Pass | MIT | |
| Referralscoreyhaines31/marketingskills | 54k | 2 repos | ~2.6k | Automated safety check: Pass | MIT | |
| SEO GeoReScienceLab/opc-skills | 1.8k | 4 repos | ~2.1k | Automated safety check: Pass | Apache-2.0 |
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Questions about SEO Master
What does SEO Master do?
SEO 专家 (SEO (search engine optimization)) Master OS — automated mastery of SEO (search engine optimization): top builders' mental models, tool stack, current workflows, jargon, and where to keep up. SEO Master is an agent skill from swaylq/master-skill. SEO 专家 (SEO (search engine optimization)) Master OS — automated mastery of SEO (search engine optimization): top builders' mental models, tool stack, current workflows, jargon, and where to keep up.
When should I use SEO Master?
SEO Master fits situations like: this skill when the user works on SEO (search engine optimization) problems and wants industry-grade thinking; workflow guidance.
How do I install SEO Master in Claude Code?
Run `npx skills add swaylq/master-skill --skill seo-master -a claude-code`. Or copy the skill folder (prototypes/seo-master/output in swaylq/master-skill) into .claude/skills/seo-master in your project. Claude Code loads it when a task matches its description.
How do I install SEO Master in Codex?
Run `npx skills add swaylq/master-skill --skill seo-master -a codex`. Or copy the skill folder (prototypes/seo-master/output in swaylq/master-skill) into .agents/skills/seo-master in your project. Codex loads it when a task matches its description.
Can I use SEO Master in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add swaylq/master-skill --skill seo-master -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/seo-master, .gemini/skills/seo-master, .github/skills/seo-master and .opencode/skills/seo-master in your project.
What does SEO Master need to run?
Going by SKILL.md and its folder, SEO Master needs a shell for the scripts in its folder. Our summary lists: A Bash shell.
Does SEO Master access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is SEO Master safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does SEO Master use?
SEO Master is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does SEO Master use?
About 3k tokens (SKILL.md is roughly 12k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to SEO Master?
Skills that share tags, products or a category with SEO Master: Geo Fundamentals (wasp-lang/wasp, 19k stars), Ab Testing (coreyhaines31/marketingskills, 54k stars), Hreflang and International SEO (AgriciDaniel/claude-seo, 19k stars) and Referrals (coreyhaines31/marketingskills, 54k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains SEO Master?
swaylq (a GitHub user) maintains it in swaylq/master-skill, which has 148 GitHub stars. The repository holds 21 skills in this directory. The repository was last updated on September 6, 2026.
Source: swaylq/master-skill on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.