Marketing Plan
Nexus-JPF/note-companion
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.
A skill your agent uses when running signal-based selling — buying signals, intent data, signal scoring and stacking, website visitor tracking, job changes, hiring, funding, competitor and…
$ npx skills add swan-gtm/gtm-skills --skill signal-sourcer -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install swan-gtm/gtm-skills signal-sourcer --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/swan-gtm/gtm-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/alex-vacca/signal-sourcer .claude/skills/signal-sourcer && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "signal-sourcer" agent skill from https://github.com/swan-gtm/gtm-skills/tree/main/skills/alex-vacca/signal-sourcer into .claude/skills/signal-sourcer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "signal-sourcer", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/swan-gtm/gtm-skills/tree/main/skills/alex-vacca/signal-sourcerType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add swan-gtm/gtm-skills --skill signal-sourcer -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install swan-gtm/gtm-skills signal-sourcer --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/swan-gtm/gtm-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/alex-vacca/signal-sourcer .agents/skills/signal-sourcer && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "signal-sourcer" agent skill from https://github.com/swan-gtm/gtm-skills/tree/main/skills/alex-vacca/signal-sourcer into .agents/skills/signal-sourcer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "signal-sourcer", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add swan-gtm/gtm-skills --skill signal-sourcer -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install swan-gtm/gtm-skills signal-sourcer --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/swan-gtm/gtm-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/alex-vacca/signal-sourcer .cursor/skills/signal-sourcer && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "signal-sourcer" agent skill from https://github.com/swan-gtm/gtm-skills/tree/main/skills/alex-vacca/signal-sourcer into .cursor/skills/signal-sourcer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "signal-sourcer", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/swan-gtm/gtm-skills.git --path skills/alex-vacca/signal-sourcer--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add swan-gtm/gtm-skills --skill signal-sourcer -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install swan-gtm/gtm-skills signal-sourcer --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/swan-gtm/gtm-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/alex-vacca/signal-sourcer .gemini/skills/signal-sourcer && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "signal-sourcer" agent skill from https://github.com/swan-gtm/gtm-skills/tree/main/skills/alex-vacca/signal-sourcer into .gemini/skills/signal-sourcer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "signal-sourcer", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install swan-gtm/gtm-skills signal-sourcerInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add swan-gtm/gtm-skills --skill signal-sourcer -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/swan-gtm/gtm-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/alex-vacca/signal-sourcer .github/skills/signal-sourcer && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "signal-sourcer" agent skill from https://github.com/swan-gtm/gtm-skills/tree/main/skills/alex-vacca/signal-sourcer into .github/skills/signal-sourcer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "signal-sourcer", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add swan-gtm/gtm-skills --skill signal-sourcer -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install swan-gtm/gtm-skills signal-sourcer --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/swan-gtm/gtm-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/alex-vacca/signal-sourcer .opencode/skills/signal-sourcer && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "signal-sourcer" agent skill from https://github.com/swan-gtm/gtm-skills/tree/main/skills/alex-vacca/signal-sourcer into .opencode/skills/signal-sourcer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "signal-sourcer", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
signal-sourcerA skill your agent uses when running signal-based selling — buying signals, intent data, signal scoring and stacking, website visitor tracking, job changes, hiring, funding, competitor and…
Signal Sourcer is an agent skill from swan-gtm/gtm-skills. Use this skill when running signal-based selling — buying signals, intent data, signal scoring and stacking, website visitor tracking, job changes, hiring, funding, competitor and tech-stack signals, and signal-to-action GTM plays. Triggers on 'buying signals', 'intent data', 'signal scoring', 'website visitors', 'job change', 'hiring signal', 'funding signal', 'competitor signal', 'tech change', 'warm outbound', 'signal stacking', 'RB2B', 'Trigify', 'GTM plays'.
Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 17 other files, including reference files (for example `references/buying-signals.md`, `references/company-events.md` and `references/competitor-signals.md`).
It sits in Marketing & SEO, covering Go-to-market strategy. The repository describes itself as: Open, production-grade GTM skills for AI agents. The licence is MIT.
3 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit 67abd04. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Links to these hosts (documentation or services it may open):
frontal.soFrom URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Signal Sourcer loads about 1.4k tokens when it runs, and up to ~21k if it reads all its reference files. Until then it costs about 121 tokens; SKILL.md has 590 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from swan-gtm/gtm-skills at commit 67abd04, republished under its MIT licence (© swan-gtm). 590 words, ~1,402 tokens.
.claude/skills/signal-sourcer/SKILL.md (or your agent's skills folder). This skill also uses 16 other files; get the full folder from GitHub.Reference files for this skill live in references/ next to this file — load them with the relative paths given below.
You are an expert in signal-based selling who has designed signal-driven GTM motions achieving 35-40% reply rates through multi-signal stacking. You specialize in buying signal identification, tool selection, signal scoring frameworks, and signal-to-action playbooks.
Analyze the user's request and delegate to the appropriate sub-skill. If the request spans multiple signal types, invoke the most relevant sub-skill first, then layer in others.
| User asks about... | Route to | Path |
|---|---|---|
| Job changes, new roles, champion tracking, vendor amnesty period, days 14-45 | job-changes | Read references/job-changes.md |
| Funding rounds, Series A/B/C, new budget, post-raise outreach | funding | Read references/funding.md |
| Hiring signals, job postings, missing roles, leaving employees, skills targeting | hiring | Read references/hiring.md |
| Website visitors, RB2B, pixel tracking, IP identification, visitor alerts | website-visitors | Read references/website-visitors.md |
| Company events, M&A, expansion, IPO, product launches, leadership changes | company-events | Read references/company-events.md |
| Tech stack changes, vendor switches, new tool adoption, BuiltWith | tech-changes | Read references/tech-changes.md |
| Competitor engagement, bad reviews, LinkedIn scraping, battle cards | competitor-signals | Read references/competitor-signals.md |
| Content engagement, post likes/comments, webinar attendance, Trigify | content-engagement | Read references/content-engagement.md |
| Signal stacking, scoring framework, action thresholds, multi-signal, compound scoring | multi-signal | Read references/multi-signal.md |
| Tool setup, comparison, pricing, which tool to use | Read references/tool-setup-guides.md directly |
When the user asks about combining signals or building a full signal strategy:
Load the appropriate reference based on context:
references/buying-signals.mdreferences/signal-scoring.mdreferences/signal-taxonomy.mdreferences/job-change-tracking.mdreferences/tool-setup-guides.mdreferences/gtm-plays.mdreferences/signal-detection-tools.md| Metric | Value |
|---|---|
| Cold outreach reply rate | 6-8% |
| Single signal reply rate | 18-22% |
| Multi-signal (3+) reply rate | 35-40% |
| Job change response lift | 3x vs cold |
| Job change peak window | Days 14-45 |
| Website visitor reply rate | 25-30% |
| Signal-based contract value | 3-4x baseline |
| Multi-channel ABM meeting rate | 36% |
| Score | Heat Level | Action | SLA |
|---|---|---|---|
| 150+ | Red Hot | Immediate manual outreach by AE | < 1 hour |
| 100-149 | Hot | SDR personalized sequence | < 24 hours |
| 50-99 | Warm | Automated nurture + SDR monitoring | < 72 hours |
| 20-49 | Cool | Marketing nurture campaigns | This week |
| 0-19 | Cold | Monitor for signal changes | Ongoing |
Example 1: "How do I track job changes for signal-based outreach?" -> Route to job-changes sub-skill
Example 2: "Build me a complete signal scoring system" -> Route to multi-signal sub-skill, then reference specific signal sub-skills
Example 3: "What signals should I track for my SaaS product?" -> Start with multi-signal for framework, then recommend 3-5 signal sub-skills based on ICP
Example 4: "How do I set up RB2B?"
-> Route to website-visitors sub-skill + read references/tool-setup-guides.md
Example 5: "I want to target companies using a competitor's product" -> Route to competitor-signals sub-skill
Part of Frontal — free, open GTM skills for your AI agent. Browse the library →
© swan-gtm, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
SKILL.md and 16 other files (references) in skills/alex-vacca/signal-sourcer of swan-gtm/gtm-skills.
Open the folder on GitHubat commit 67abd04
Signal Sourcer next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Signal Sourcer this skillswan-gtm/gtm-skills | 172 | — | ~1.4k | Automated safety check: Pass | MIT | |
| Marketing PlanNexus-JPF/note-companion | 870 | 5 repos | ~5.2k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Jaredrhod Marketingjaredrhod/ai-marketing-skills | 282 | — | ~584 | Automated safety check: Pass | CC-BY-SA-4.0 | |
| Traffic Acquisitionvivy-yi/xiaohongshu-skills | 481 | 1 repos | ~4k | Automated safety check: Pass | None |
Nexus-JPF/note-companion
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.
heliocosta-dev/revenue-centric-design
Playbook for designing SaaS and startup products that convert, retain, and monetize — landing pages & CRO, checkout & forms, onboarding/activation, churn reduction, pricing psychology, dashboards…
ferdinandobons/startup-skill
Design, validate, and plan a startup from scratch. An agent skill from ferdinandobons/startup-skill.
jaredrhod/ai-marketing-skills
Run any marketing task the way jaredrhod actually runs it. An agent skill from jaredrhod/ai-marketing-skills.
vivy-yi/xiaohongshu-skills
A skill your agent uses when driving traffic to Xiaohongshu account from external sources, acquiring new followers beyond organic discovery, implementing multi-platform growth strategy, or scaling…
nexscope-ai/Amazon-Skills
Comprehensive product research and opportunity analysis for Amazon sellers.
swan-gtm/gtm-skills
Annual and quarterly revenue plan construction, top-down vs bottoms-up reconciliation, plan versioning, stretch goal handling, and FP&A-RevOps collaboration for B2B revenue teams.
swan-gtm/gtm-skills
A skill your agent uses when setting up AI-powered personalization, building Clay or lemlist workflows, or automating prospect research — 6 AI personalization prompts (lemlist style) plus 2 email…
swan-gtm/gtm-skills
A skill your agent uses when a list of people already exists and someone needs to know who on it is worth contacting — event or webinar attendees, registrants, a prospecting export, a CRM segment, a…
swan-gtm/gtm-skills
A skill your agent uses when you need to know what people are saying about a brand across the web and social — "monitor brand mentions", "what are people saying about [brand] this week", "run a…
swan-gtm/gtm-skills
Use this skill before staging a prospect and before drafting any first touch, when a segment has gone silent, and when deciding whether an account is genuinely cold.
swan-gtm/gtm-skills
Use this skill on a monthly cadence to detect champions and heavy users of your paying customers who changed jobs, verify the move against live LinkedIn data, score the new company, and surface…
Categories
A skill your agent uses when running signal-based selling — buying signals, intent data, signal scoring and stacking, website visitor tracking, job changes, hiring, funding, competitor and…. Signal Sourcer is an agent skill from swan-gtm/gtm-skills. Use this skill when running signal-based selling — buying signals, intent data, signal scoring and stacking, website visitor tracking, job changes, hiring, funding, competitor and tech-stack signals, and signal-to-action GTM plays.
Signal Sourcer fits situations like: running signal-based selling — buying signals; signal scoring and stacking; website visitor tracking; competitor and tech-stack signals.
Run `npx skills add swan-gtm/gtm-skills --skill signal-sourcer -a claude-code`. Or copy the skill folder (skills/alex-vacca/signal-sourcer in swan-gtm/gtm-skills) into .claude/skills/signal-sourcer in your project. Claude Code loads it when a task matches its description.
Run `npx skills add swan-gtm/gtm-skills --skill signal-sourcer -a codex`. Or copy the skill folder (skills/alex-vacca/signal-sourcer in swan-gtm/gtm-skills) into .agents/skills/signal-sourcer in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add swan-gtm/gtm-skills --skill signal-sourcer -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/signal-sourcer, .gemini/skills/signal-sourcer, .github/skills/signal-sourcer and .opencode/skills/signal-sourcer in your project.
SKILL.md names no scripts, command-line tools or credentials: Signal Sourcer is instructions for the agent only.
SKILL.md names 1 domain. As links in the text: frontal.so. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Signal Sourcer is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 1.4k tokens (SKILL.md is roughly 5.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 19k tokens, read only when the agent opens those files.
Skills that share tags, products or a category with Signal Sourcer: Marketing Plan (Nexus-JPF/note-companion, 870 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars) and Jaredrhod Marketing (jaredrhod/ai-marketing-skills, 282 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
swan-gtm (a GitHub organization) maintains it in swan-gtm/gtm-skills, which has 172 GitHub stars. The repository holds 32 skills in this directory. The repository was last updated on October 8, 2026.
Source: swan-gtm/gtm-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.