Agent skill

Product Demand Research

by ScrapeCreators in ScrapeCreators/social-media-research-skills

A skill your agent uses when the user wants to validate a product idea, find pain points, mine demand signals, discover objections, or gather voice-of-customer language from Reddit, social posts…

MITAuto-check: notesMarketing & SEO

Install Product Demand Research

skills CLI
$ npx skills add ScrapeCreators/social-media-research-skills --skill product-demand-research -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install ScrapeCreators/social-media-research-skills product-demand-research --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/ScrapeCreators/social-media-research-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/product-demand-research .claude/skills/product-demand-research && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
product-demand-research
GitHub stars
3.3k
Token cost
~636 tokens
SKILL.md length
198 words
Files
1
Skills in repo
13
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses when the user wants to validate a product idea, find pain points, mine demand signals, discover objections, or gather voice-of-customer language from Reddit, social posts…

  • Works in 6 steps: Turn the idea into search queries and… → Search Reddit and relevant social… → Pull comments/transcripts for promising… → …
  • The user wants to validate a product idea
  • SKILL.md covers Overview, When to Use, Signals to Extract and Workflow, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Product Demand Research is an agent skill from ScrapeCreators/social-media-research-skills. Use when the user wants to validate a product idea, find pain points, mine demand signals, discover objections, or gather voice-of-customer language from Reddit, social posts, video transcripts, and comments. Produces evidence-backed product research.

Its SKILL.md is about 640 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Market research, Social media posts and Video and podcast notes. It works with Reddit. The repository describes itself as: AI agent skills for social media research. Outlier posts, comment mining, competitor teardowns, ad libraries & trends across TikTok, Instagram, YouTube, Reddit, X, LinkedIn &… The licence is MIT.

When your agent uses it

  • The user wants to validate a product idea
  • Find pain points
  • Mine demand signals
  • Discover objections

Example prompts

  • “/product-demand-research”

Requirements

  • A credential in SCRAPECREATORS_API_KEY
  • Pre-approved tools (allowed-tools): Bash, Read, Write, WebFetch

Workflow steps

6 steps, taken from the first numbered list in SKILL.md.

  1. Turn the idea into search queries and synonyms.
  2. Search Reddit and relevant social platforms.
  3. Pull comments/transcripts for promising posts/videos.
  4. Cluster pains, triggers, alternatives, and desired outcomes.
  5. Score demand by frequency, intensity, recency, and willingness-to-pay hints.
  6. Produce messaging and product implications.

What it can do on your machine

Read from SKILL.md and the folder at commit 64ba7b4. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves these tools, so the agent can use them without asking each time:

    • Bash
    • Read
    • Write
    • WebFetch

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Product Demand Research loads about 636 tokens when it runs. Until then it costs about 69 tokens; SKILL.md has 198 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~69
When it runs · the whole SKILL.md, loaded when a task matches
~636

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check: notes

The automated check noted patterns worth knowing about, such as sudo or a known installer.

  • NotePre-approves every shell command (allowed-tools: Bash)SKILL.md
    allowed-tools: Bash, Read, Write, WebFetch

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from ScrapeCreators/social-media-research-skills at commit 64ba7b4, republished under its MIT licence (© ScrapeCreators). 198 words, ~636 tokens.

Download SKILL.mdSave it as .claude/skills/product-demand-research/SKILL.md (or your agent's skills folder).
name
product-demand-research
description
Use when the user wants to validate a product idea, find pain points, mine demand signals, discover objections, or gather voice-of-customer language from Reddit, social posts, video transcripts, and comments. Produces evidence-backed product research.
allowed-tools
Bash, Read, Write, WebFetch
version
1.0.0
author
ScrapeCreators
license
MIT
homepage
https://scrapecreators.com
repository
https://github.com/ScrapeCreators/social-media-research-skills

Product Demand Research

Overview

Use public social data to understand whether people actually complain about, ask for, buy, hack around, or recommend solutions in a product category. The output should help founders and marketers decide what to build, position, or test.

When to Use

Use this skill when the user asks to:

  • validate a startup or product idea
  • find pain points in a niche
  • mine Reddit/TikTok/YouTube comments for product ideas
  • find buyer language and objections
  • understand alternatives people use today
  • create messaging from demand evidence

Signals to Extract

  • repeated complaints
  • "I wish" / "is there a tool" / "how do I" phrases
  • workarounds and spreadsheets/manual processes
  • comparison and alternative mentions
  • buying intent
  • objections to existing solutions
  • exact words people use for the problem

Workflow

  1. Turn the idea into search queries and synonyms.
  2. Search Reddit and relevant social platforms.
  3. Pull comments/transcripts for promising posts/videos.
  4. Cluster pains, triggers, alternatives, and desired outcomes.
  5. Score demand by frequency, intensity, recency, and willingness-to-pay hints.
  6. Produce messaging and product implications.

Output Format

markdown
# Product Demand Research: {idea/category}

## Verdict
- Demand signal: Strong/Medium/Weak
- Confidence: High/Medium/Low
- Why:

## Pain Points
| Pain | Evidence | Exact language | Source |
|---|---|---|---|

## Existing Alternatives / Workarounds
- ...

## Objections and Barriers
- ...

## Messaging Angles
- "..."

## Product Ideas / Tests
1. ...
2. ...

Common Pitfalls

  • Do not claim market validation from a handful of comments.
  • Do not ignore negative evidence or existing alternatives.
  • Do not paraphrase away the best customer language.

© ScrapeCreators, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/product-demand-research of ScrapeCreators/social-media-research-skills.

Open the folder on GitHubat commit 64ba7b4

Compare with similar skills

Product Demand Research next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Product Demand Research compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Product Demand Research this skillScrapeCreators/social-media-research-skills3.3k—~636Automated safety check: NotesMIT
Customer ResearchNexus-JPF/note-companion8695 repos~3.2kAutomated safety check: PassMIT
Bggg Data Redditbinggandata/bggg-skills603—~1.2kAutomated safety check: PassMIT
Reddit InsightsBrianRWagner/ai-marketing-claude-code-skills4402 repos~3.1kAutomated safety check: PassNone
Reddit Competitor Analysis API Skillbrowser-act/skills6.1k2 repos~1.7kAutomated safety check: PassMIT
Reddit Insightslignertys/reddit-research-skills1.3k—~2.2kAutomated safety check: WarnMIT

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Works with

Categories

Questions about Product Demand Research

What does Product Demand Research do?

A skill your agent uses when the user wants to validate a product idea, find pain points, mine demand signals, discover objections, or gather voice-of-customer language from Reddit, social posts…. Product Demand Research is an agent skill from ScrapeCreators/social-media-research-skills. Use when the user wants to validate a product idea, find pain points, mine demand signals, discover objections, or gather voice-of-customer language from Reddit, social posts, video transcripts, and comments.

When should I use Product Demand Research?

Product Demand Research fits situations like: the user wants to validate a product idea; find pain points; mine demand signals; discover objections.

How do I install Product Demand Research in Claude Code?

Run `npx skills add ScrapeCreators/social-media-research-skills --skill product-demand-research -a claude-code`. Or copy the skill folder (skills/product-demand-research in ScrapeCreators/social-media-research-skills) into .claude/skills/product-demand-research in your project. Claude Code loads it when a task matches its description.

How do I install Product Demand Research in Codex?

Run `npx skills add ScrapeCreators/social-media-research-skills --skill product-demand-research -a codex`. Or copy the skill folder (skills/product-demand-research in ScrapeCreators/social-media-research-skills) into .agents/skills/product-demand-research in your project. Codex loads it when a task matches its description.

Can I use Product Demand Research in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add ScrapeCreators/social-media-research-skills --skill product-demand-research -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/product-demand-research, .gemini/skills/product-demand-research, .github/skills/product-demand-research and .opencode/skills/product-demand-research in your project.

What does Product Demand Research need to run?

SKILL.md names no scripts, command-line tools or credentials: Product Demand Research is instructions for the agent only. Our summary lists: A credential in SCRAPECREATORS_API_KEY. Its frontmatter pre-approves these tools: Bash, Read, Write, WebFetch.

Does Product Demand Research access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Product Demand Research safe to install?

Our automated static check of SKILL.md found notes only (pre-approves every shell command (allowed-tools: bash)), nothing it rates as a warning. It is not a guarantee. Review the folder before installing.

What licence does Product Demand Research use?

Product Demand Research is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Product Demand Research use?

About 636 tokens (SKILL.md is roughly 2.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Product Demand Research?

Skills that share tags, products or a category with Product Demand Research: Customer Research (Nexus-JPF/note-companion, 869 stars), Bggg Data Reddit (binggandata/bggg-skills, 603 stars), Reddit Insights (BrianRWagner/ai-marketing-claude-code-skills, 440 stars) and Reddit Competitor Analysis API Skill (browser-act/skills, 6.1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Product Demand Research?

ScrapeCreators (a GitHub organization) maintains it in ScrapeCreators/social-media-research-skills, which has 3,258 GitHub stars. The repository holds 13 skills in this directory. The repository was last updated on August 26, 2026.

Source: ScrapeCreators/social-media-research-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.