Agent skill

Seasonal And Moment Marketing

by social-media-skills in social-media-skills/skills

The annual moment-planning skill -- map the few seasonal/cultural/commercial moments that genuinely fit your brand, gate them for fit + authenticity, tier by weight, and plan far in advance.

MITAuto-check passedWriting & Content

Install Seasonal And Moment Marketing

skills CLI
$ npx skills add social-media-skills/skills --skill seasonal-and-moment-marketing -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install social-media-skills/skills seasonal-and-moment-marketing --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/seasonal-and-moment-marketing .claude/skills/seasonal-and-moment-marketing && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
seasonal-and-moment-marketing
GitHub stars
134
Token cost
~1.9k tokens
SKILL.md length
756 words
Files
6 (incl. references)
Skills in repo
106
Repo updated
First seen
Licence
MIT

At a glance

The annual moment-planning skill -- map the few seasonal/cultural/commercial moments that genuinely fit your brand, gate them for fit + authenticity, tier by weight, and plan far in advance.

  • Works in 2 steps: brand-profile — voice/identity/standing. → audience-research — what the audience…
  • Someone wants a seasonal/holiday content plan
  • SKILL.md covers The POV: the few that fit,…, Read these first, The framework: DATES and The reality (verify-quarterly), plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Seasonal And Moment Marketing is an agent skill from social-media-skills/skills. The annual moment-planning skill -- map the few seasonal/cultural/commercial moments that genuinely fit your brand, gate them for fit + authenticity, tier by weight, and plan far in advance. Use when someone wants a seasonal/holiday content plan, a moment calendar, to plan Black Friday/holiday content, or to decide whether to post for a holiday/awareness day. The planned counterpart to trend-jacking's reactivity: silence on the wrong day beats noise on the wrong topic. Uses the DATES framework. Reads…

Its SKILL.md is about 1.9k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `evals/evals.json`, `references/building-the-moment-calendar.md` and `references/scope-and-connections.md`).

It sits in Writing & Content, covering Content strategy and Market research. The repository describes itself as: 106 social media skills for AI agents - strategy, writing, video, design, platform growth, publishing, and analytics. Works with Claude, Cursor, OpenClaw, Hermes & 40+ agents. The licence is MIT.

When your agent uses it

  • Someone wants a seasonal/holiday content plan
  • A moment calendar
  • Plan Black Friday/holiday content
  • Decide whether to post for a holiday/awareness day

Example prompts

  • “/seasonal-and-moment-marketing”

Workflow steps

2 steps, taken from the first numbered list in SKILL.md.

  1. brand-profile — voice/identity/standing.
  2. audience-research — what the audience cares about + when.

What it can do on your machine

Read from SKILL.md and the folder at commit 6e30eeb. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Seasonal And Moment Marketing loads about 1.9k tokens when it runs, and up to ~5.2k if it reads all its reference files. Until then it costs about 256 tokens; SKILL.md has 756 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~256
When it runs · the whole SKILL.md, loaded when a task matches
~1.9k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~5.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from social-media-skills/skills at commit 6e30eeb, republished under its MIT licence (© social-media-skills). 756 words, ~1,902 tokens.

Download SKILL.mdSave it as .claude/skills/seasonal-and-moment-marketing/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.
name
seasonal-and-moment-marketing
description
The annual moment-planning skill -- map the few seasonal/cultural/commercial moments that genuinely fit your brand, gate them for fit + authenticity, tier by weight, and plan far in advance. Use when someone wants a seasonal/holiday content plan, a moment calendar, to plan Black Friday/holiday content, or to decide whether to post for a holiday/awareness day. The planned counterpart to trend-jacking's reactivity: silence on the wrong day beats noise on the wrong topic. Uses the DATES framework. Reads brand-profile + audience-research first. The agent builds the calendar, gates fit + authenticity, tiers, plans lead-time, feeds content-calendar. Big moments route to campaign-and-launch-planning + paid; the reactive half to trend-jacking. WoopSocial schedules ahead -- it does not pick moments, judge authenticity, or run paid. Never join identity/cause moments without year-round standing; never fabricate. Distinct from trend-jacking, content-calendar, and campaign-and-launch-planning.
version
1.0.0

seasonal-and-moment-marketing

The annual moment-planning skill — map the few moments that fit, gate them for fit + authenticity, tier by weight, and plan far ahead. The planned counterpart to trend-jacking. The agent plans; big commercial moments → campaign-and-launch-planning; WoopSocial schedules the planned content ahead.

The POV: the few that fit, planned early — not every internet holiday

Brands fail the calendar two ways: ignore it (miss the tailwind of moments that already have attention) or blanket-post every "national [x] day" (hollow, off-brand spam → sometimes backlash). The top-1% move: "not every holiday deserves a post, and not every brand deserves a voice in every conversation." Pick the few that fit your brand + audience + commercial calendar, tier them, and plan in advance — the predictable counterpart to trend-jacking's reactivity. The question is "does this make sense for our brand, audience, and goals?" — silence on the wrong day beats noise on the wrong topic.

Read these first

  1. brand-profile — voice/identity/standing.
  2. audience-research — what the audience cares about + when.

The framework: DATES

(Depth: references/the-dates-framework.md.)

  • D — Decide the moments that matter: build YOUR brand's calendar (seasons, retail anchors, relevant awareness months, industry events, milestones) — not every internet holiday.
  • A — Audit for fit + standing: fit gate (brand/audience/goals) + authenticity gate (identity/cause moments need genuine year-round commitment; "why us, why this moment?" or stay quiet — no rainbow-washing).
  • T — Tier by weight + sensitivity: Tier 1 commercial/fun (go) · Tier 2 authentic-alignment-required · Tier 3 cultural/solemn (non-promotional respect). Big commercial = a campaign → campaign-and-launch- planning.
  • E — Engineer it early: 8–12 weeks ahead (major) / 2–4 (minor); run big moments as a multi-week series, not one post.
  • S — Slot it in + measure: feed the content-calendar; schedule ahead via WoopSocial; leave ~50% open for trend-jacking; measure vs the moment's goal; quarterly review.

The reality (verify-quarterly)

Lead times: major 8–12 wk / minor 2–4 wk; brief Back-to-School in May, Halloween in Aug; quarterly (13-wk) cycles. Biggest-ROI moments: Christmas, BFCM (Nov 27 / Nov 30 2026), Halloween (Oct 31 — Saturday), Valentine's, Mother's — run as a multi-week series; BFCM = a dedicated campaign + paid (organic doesn't carry it; social ≈16% of holiday e-commerce traffic). Authenticity gate: Pride/MLK/Juneteenth/Earth Day need year-round standing ("why us, why this moment?" or stay quiet — rainbow-washing/authenticity- theater backlash; a sale on a solemn/identity day is tone-deaf). Tier by category + brand-safety (safe/ sensitive/caution). Plan around seasons, retail anchors, awareness months, industry events (CES/MWC), major cultural/sporting moments (Olympics/World Cup cycles, awards shows — confirm what's actually upcoming; these rotate), milestones. Go beyond "happy [day]"; measure vs the goal: references/seasonal-moments-2026-reality.md. The two gates, the tier table, the lead-time table, the per-moment plan, the WoopSocial flow + worked examples: references/building-the-moment-calendar.md.

Show full SKILL.md (335 more words)Show less

Honest scope (never violate)

  • The agent builds the moment calendar, runs the fit + authenticity gate, tiers, plans the angle + lead-time, and feeds the content-calendar.
  • Routing: big commercial moments → campaign-and-launch-planning (+ paid); the reactive ~50% → trend-jacking; the cultural craft → meme-and-culture; the visual → image-prompt/design-and-templates.
  • WoopSocial schedules the planned content in advance. It does NOT pick which moments fit, judge authenticity, build the calendar, or run paid amplification.
  • The few that fit > blanket-posting. Never participate in identity/cause moments without genuine year-round standing; non-promotional respect for solemn days; plan ahead; measure vs the goal; never fabricate. (Scope, distinctions + connections: references/scope-and-connections.md.)

Distinct from its siblings (route correctly)

seasonal-and-moment-marketing (this) = the PLANNED, advance-planned moment map · trend-jacking = the REACTIVE counterpart (the ~50% open calendar — two halves of one calendar) · content-calendar = the operational scheduling system (this feeds it) · campaign-and-launch-planning = the multi-post arc (big moments route there) · batch-content-plan = batch production · meme-and-culture = the cultural-moment craft (this picks which moments) · social-strategy/content-pillars = the overall plan (this is the time-anchored layer).

Where this connects

Reads first: brand-profile + audience-research. Feeds: content-calendar (moments → the grid), batch-content-plan. Routes to: campaign-and-launch-planning (big commercial + paid), trend-jacking (the reactive half), meme-and-culture (cultural craft), image-prompt/design-and-templates (the visual), email-and-newsletter (the moment on owned channels). Publishes via: the planned content → scheduling-and-queue → WoopSocial (scheduled ahead). Measure with: native + analytics-and-reporting against the moment's goal (never fabricated). Moment selection, authenticity judgment + paid stay human/native.

Definition of done

A brand moment calendar built from the few moments that genuinely fit (seasons, retail anchors, relevant awareness months, industry events, milestones — not every internet holiday), each passed through the fit + authenticity gate (no identity/cause participation without real year-round standing; "why us, why this moment?" or sit out) and tiered by weight + sensitivity (commercial/fun vs authentic-alignment vs cultural/ solemn non-promotional); big commercial moments scoped as multi-week campaigns via campaign-and-launch-planning (+ paid), planned 8–12 weeks ahead (2–4 for minor) with an angle beyond "happy [day]"; fed into the content-calendar and scheduled ahead via WoopSocial, with ~50% left open for trend-jacking; measured against each moment's goal and reviewed quarterly; nothing fabricated; correctly distinguished from trend-jacking, content-calendar, and campaign-and-launch-planning.

© social-media-skills, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 5 other files (references) in skills/seasonal-and-moment-marketing of social-media-skills/skills.

  • SKILL.md
  • evals/evals.json
  • references/building-the-moment-calendar.md
  • references/scope-and-connections.md
  • references/seasonal-moments-2026-reality.md
  • references/the-dates-framework.md

Open the folder on GitHubat commit 6e30eeb

Compare with similar skills

Seasonal And Moment Marketing next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Seasonal And Moment Marketing compared with similar skills
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Icp Researchgrowthack88/growth-marketing-os116—~4.4kAutomated safety check: PassMIT
Short Web Fiction Trend Scanzenstory-ai/oh-story-claudecode7.4k2 repos~1.2kAutomated safety check: PassMIT
Blogger Distillerotter1101/blogger-distiller701—~3.8kAutomated safety check: NotesMIT

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Questions about Seasonal And Moment Marketing

What does Seasonal And Moment Marketing do?

The annual moment-planning skill -- map the few seasonal/cultural/commercial moments that genuinely fit your brand, gate them for fit + authenticity, tier by weight, and plan far in advance. Seasonal And Moment Marketing is an agent skill from social-media-skills/skills. The annual moment-planning skill -- map the few seasonal/cultural/commercial moments that genuinely fit your brand, gate them for fit + authenticity, tier by weight, and plan far in advance.

When should I use Seasonal And Moment Marketing?

Seasonal And Moment Marketing fits situations like: someone wants a seasonal/holiday content plan; A moment calendar; plan Black Friday/holiday content; decide whether to post for a holiday/awareness day.

How do I install Seasonal And Moment Marketing in Claude Code?

Run `npx skills add social-media-skills/skills --skill seasonal-and-moment-marketing -a claude-code`. Or copy the skill folder (skills/seasonal-and-moment-marketing in social-media-skills/skills) into .claude/skills/seasonal-and-moment-marketing in your project. Claude Code loads it when a task matches its description.

How do I install Seasonal And Moment Marketing in Codex?

Run `npx skills add social-media-skills/skills --skill seasonal-and-moment-marketing -a codex`. Or copy the skill folder (skills/seasonal-and-moment-marketing in social-media-skills/skills) into .agents/skills/seasonal-and-moment-marketing in your project. Codex loads it when a task matches its description.

Can I use Seasonal And Moment Marketing in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add social-media-skills/skills --skill seasonal-and-moment-marketing -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/seasonal-and-moment-marketing, .gemini/skills/seasonal-and-moment-marketing, .github/skills/seasonal-and-moment-marketing and .opencode/skills/seasonal-and-moment-marketing in your project.

What does Seasonal And Moment Marketing need to run?

SKILL.md names no scripts, command-line tools or credentials: Seasonal And Moment Marketing is instructions for the agent only.

Does Seasonal And Moment Marketing access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Seasonal And Moment Marketing safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Seasonal And Moment Marketing use?

Seasonal And Moment Marketing is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Seasonal And Moment Marketing use?

About 1.9k tokens (SKILL.md is roughly 7.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.3k tokens, read only when the agent opens those files.

What are the alternatives to Seasonal And Moment Marketing?

Skills that share tags, products or a category with Seasonal And Moment Marketing: WeChat Hot Article Analysis (SpaceZephyr/creator-buddy, 1.6k stars), Content Opportunity Brief (unifapi-agent/agents, 589 stars), Icp Research (growthack88/growth-marketing-os, 116 stars) and Short Web Fiction Trend Scan (zenstory-ai/oh-story-claudecode, 7.4k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Seasonal And Moment Marketing?

social-media-skills (a GitHub organization) maintains it in social-media-skills/skills, which has 134 GitHub stars. The repository holds 106 skills in this directory. The repository was last updated on October 1, 2026.

Source: social-media-skills/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.