Agent skill

Lead Magnets And Funnels

by social-media-skills in social-media-skills/skills

Lead magnets and funnels — design offers that turn social traffic into subscribers, leads, and customers.

MITAuto-check passedMarketing & SEO

Install Lead Magnets And Funnels

skills CLI
$ npx skills add social-media-skills/skills --skill lead-magnets-and-funnels -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install social-media-skills/skills lead-magnets-and-funnels --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/lead-magnets-and-funnels .claude/skills/lead-magnets-and-funnels && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
lead-magnets-and-funnels
GitHub stars
134
Token cost
~1.5k tokens
SKILL.md length
588 words
Files
6 (incl. references)
Skills in repo
106
Repo updated
First seen
Licence
MIT

At a glance

Lead magnets and funnels — design offers that turn social traffic into subscribers, leads, and customers.

  • Works in 2 steps: brand-profile — audience/pain + the paid… → goals-and-kpis — the conversion goal the…
  • Someone wants to create a lead magnet
  • SKILL.md covers The POV: a faster, more…, Read these first, The framework: MAGNET and The reality (verify-quarterly), plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Lead Magnets And Funnels is an agent skill from social-media-skills/skills. Lead magnets and funnels — design offers that turn social traffic into subscribers, leads, and customers. Use when someone wants to "create a lead magnet," "build a funnel," "design a freebie/opt-in," "make a quiz/calculator/template to grow my list," or turn social traffic into qualified leads and customers. Designs the magnet the capture paths deliver PLUS the whole social-capture-nurture funnel, using the MAGNET framework. Reads brand-profile + goals-and-kpis first. WoopSocial has no landing/form/email/quiz…

Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `evals/evals.json`, `references/lead-magnets-2026-reality.md` and `references/magnet-menu-and-recipes.md`).

It sits in Marketing & SEO, covering Content marketing and OKRs and executive reporting. It works with Google Analytics. The repository describes itself as: 106 social media skills for AI agents - strategy, writing, video, design, platform growth, publishing, and analytics. Works with Claude, Cursor, OpenClaw, Hermes & 40+ agents. The licence is MIT.

When your agent uses it

  • Someone wants to create a lead magnet
  • Design a freebie/opt-in
  • Make a quiz/calculator/template to grow my list
  • Turn social traffic into qualified leads and customers

Example prompts

  • “create a lead magnet,”
  • “build a funnel,”
  • “design a freebie/opt-in,”
  • “/lead-magnets-and-funnels”

Workflow steps

2 steps, taken from the first numbered list in SKILL.md.

  1. brand-profile — audience/pain + the paid offer the magnet connects to.
  2. goals-and-kpis — the conversion goal the funnel serves.

What it can do on your machine

Read from SKILL.md and the folder at commit 6e30eeb. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Lead Magnets And Funnels loads about 1.5k tokens when it runs, and up to ~4.5k if it reads all its reference files. Until then it costs about 226 tokens; SKILL.md has 588 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~226
When it runs · the whole SKILL.md, loaded when a task matches
~1.5k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~4.5k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from social-media-skills/skills at commit 6e30eeb, republished under its MIT licence (© social-media-skills). 588 words, ~1,516 tokens.

Download SKILL.mdSave it as .claude/skills/lead-magnets-and-funnels/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.
name
lead-magnets-and-funnels
description
Lead magnets and funnels — design offers that turn social traffic into subscribers, leads, and customers. Use when someone wants to "create a lead magnet," "build a funnel," "design a freebie/opt-in," "make a quiz/calculator/template to grow my list," or turn social traffic into qualified leads and customers. Designs the magnet the capture paths deliver PLUS the whole social->capture->nurture funnel, using the MAGNET framework. Reads brand-profile + goals-and-kpis first. WoopSocial has no landing/form/email/quiz builder: the agent designs the magnet + funnel and drafts the nurture and promo posts; WoopSocial publishes the promo posts; capture/delivery/nurture run in external tools; metrics from those + GA4, never fabricated; no dark patterns. Distinct from link-in-bio-and-traffic / social-selling-and-dm (the capture paths) and email-and-newsletter (the owned channel).
version
1.0.0

lead-magnets-and-funnels

The offer-design layer of the monetization cluster — design the magnet the capture paths deliver and the whole social→capture→nurture funnel that ties the cluster together. The agent designs + drafts; WoopSocial has no landing/form/email/quiz builder — it publishes the promo posts; capture/delivery/ nurture run in external tools.

The POV: a faster, more personal win — and the whole funnel

The 2018 gated-PDF play is fading — AI assistants now answer what PDFs used to, and ad-blockers/email apathy kill form-fills, so a "12-page Ultimate Guide" underperforms by 3–5×. What wins in 2026 is a faster, more personal win: one audience, one problem, one quick win, delivered as an instant, interactive result (quiz/calculator/assessment/generator/specific template — ~4× a static PDF), with a short form, a magnet tied to your paid offer, and — the most-missed part — the whole funnel designed, not just the magnet (landing → form → success page → delivery → a behavior-branched 3–5 email nurture). Nurtured leads are 50% more sales-ready at 33% less cost; 79% never convert without follow-up.

Read these first

  1. brand-profile — audience/pain + the paid offer the magnet connects to.
  2. goals-and-kpis — the conversion goal the funnel serves.

The framework: MAGNET

(Depth: references/the-magnet-framework.md.)

  • M — Match to one audience + one problem (one quick win; broad = converts no one).
  • A — Anchor to the paid offer + the stage (top = quiz/calculator; mid = template/benchmark; bottom = case study/ROI calc — so it qualifies, not just collects).
  • G — Give an instant, interactive result (on-the-spot beats "check your inbox"; ~4× a PDF).
  • N — Name it for the outcome (specific, outcome-focused title).
  • E — Engineer the whole funnel (benefit-first landing → short form [email/+first name] → success page → delivery → nurture; each extra field −5–10%).
  • T — Tend the nurture (deliver → quick win → proof → soft next step; branch on behavior, not just drip; don't pitch early).

The reality (verify-quarterly)

The dead PDF play; interactive/instant magnets (~4×; 11.4% vs 4.7%); one-audience/one-problem/one-win; stage-matched magnets; design-the-whole-funnel; short forms; value-first behavior-branched nurture; lead-magnet economics + tools: references/lead-magnets-2026-reality.md. Stage-matched magnet menu, funnel architecture, nurture template + worked examples: references/magnet-menu-and-recipes.md.

Show full SKILL.md (268 more words)Show less

Honest scope (never violate)

  • WoopSocial has no landing/form/quiz/email-automation builder — those run in external tools (builders + an ESP), human-set-up. The agent designs the magnet + funnel and drafts the nurture, landing copy, and promo posts; WoopSocial publishes the promo/trigger posts.
  • Metrics from the external tools + GA4 — never fabricate numbers or social proof.
  • Real value, no dark patterns — no bait-and-switch, no fake/resetting urgency, visible unsubscribe, clear consent (GDPR/CAN-SPAM/FTC); value-first, don't pitch early.
  • Connect the magnet to the paid offer (no offer yet → audience-building, kept light). No bought lists. (Scope, distinctions + connections: references/scope-and-connections.md.)

Distinct from its siblings (route correctly)

lead-magnets-and-funnels (this) = designs the magnet + the social→capture→nurture funnel · link-in-bio-and-traffic / social-selling-and-dm = the capture PATHS that deliver the magnet · email-and-newsletter = the owned channel / ongoing nurture the funnel feeds · goals-and-kpis = sets the target · campaign-and-launch-planning = schedules the promo push.

Where this connects

Reads first: brand-profile, goals-and-kpis. Magnet creative: image-prompt/ideogram/nano-banana, carousel-writer, caption-writer/hook-writer, story-writer. Capture paths: link-in-bio-and-traffic, social-selling-and-dm. Nurture/owned channel: email-and-newsletter (the 3–5 sequence runs in the ESP). Promote/publish: content-calendar, campaign-and-launch-planning, scheduling-and-queue → WoopSocial (promo posts only). Measure/test: analytics-and-reporting (external-tool/GA4), experimentation (A/B magnet/landing/subjects).

Definition of done

A magnet for one audience/one problem/one quick win, instant + interactive where it fits, stage-matched and connected to the paid offer, with an outcome-focused title; the WHOLE funnel designed (benefit-first landing → short form → success page → delivery → a value-first, behavior-branched 3–5 email nurture) tied to the KPI; promo posts drafted for WoopSocial to publish and the capture path named (link-in-bio / DM); the funnel built in external tools by a human with metrics from those + GA4 (never fabricated); real value with visible unsubscribe + clear consent and no dark patterns; correctly distinguished from the capture-path siblings and email-and-newsletter.

© social-media-skills, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 5 other files (references) in skills/lead-magnets-and-funnels of social-media-skills/skills.

  • SKILL.md
  • evals/evals.json
  • references/lead-magnets-2026-reality.md
  • references/magnet-menu-and-recipes.md
  • references/scope-and-connections.md
  • references/the-magnet-framework.md

Open the folder on GitHubat commit 6e30eeb

Compare with similar skills

Lead Magnets And Funnels next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Lead Magnets And Funnels compared with similar skills
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Analytics Insightsindranilbanerjee/digital-marketing-pro8621 repos~6.5kAutomated safety check: PassMIT
Google Analyticsthatrebeccarae/claude-marketing1613 repos~1.3kAutomated safety check: NotesMIT
Analyticsericrisco/rsc-harness190—~2.8kAutomated safety check: PassMIT
Lead Magnet Generatorognjengt/founder-skills447—~3kAutomated safety check: PassMIT

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Questions about Lead Magnets And Funnels

What does Lead Magnets And Funnels do?

Lead magnets and funnels — design offers that turn social traffic into subscribers, leads, and customers. Lead Magnets And Funnels is an agent skill from social-media-skills/skills. Lead magnets and funnels — design offers that turn social traffic into subscribers, leads, and customers.

When should I use Lead Magnets And Funnels?

Lead Magnets And Funnels fits situations like: someone wants to create a lead magnet; design a freebie/opt-in; make a quiz/calculator/template to grow my list; turn social traffic into qualified leads and customers.

How do I install Lead Magnets And Funnels in Claude Code?

Run `npx skills add social-media-skills/skills --skill lead-magnets-and-funnels -a claude-code`. Or copy the skill folder (skills/lead-magnets-and-funnels in social-media-skills/skills) into .claude/skills/lead-magnets-and-funnels in your project. Claude Code loads it when a task matches its description.

How do I install Lead Magnets And Funnels in Codex?

Run `npx skills add social-media-skills/skills --skill lead-magnets-and-funnels -a codex`. Or copy the skill folder (skills/lead-magnets-and-funnels in social-media-skills/skills) into .agents/skills/lead-magnets-and-funnels in your project. Codex loads it when a task matches its description.

Can I use Lead Magnets And Funnels in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add social-media-skills/skills --skill lead-magnets-and-funnels -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/lead-magnets-and-funnels, .gemini/skills/lead-magnets-and-funnels, .github/skills/lead-magnets-and-funnels and .opencode/skills/lead-magnets-and-funnels in your project.

What does Lead Magnets And Funnels need to run?

SKILL.md names no scripts, command-line tools or credentials: Lead Magnets And Funnels is instructions for the agent only.

Does Lead Magnets And Funnels access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Lead Magnets And Funnels safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Lead Magnets And Funnels use?

Lead Magnets And Funnels is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Lead Magnets And Funnels use?

About 1.5k tokens (SKILL.md is roughly 6.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2.9k tokens, read only when the agent opens those files.

What are the alternatives to Lead Magnets And Funnels?

Skills that share tags, products or a category with Lead Magnets And Funnels: 14 Email Marketing (minhnv0807/ai-business-skills, 609 stars), Analytics Insights (indranilbanerjee/digital-marketing-pro, 862 stars), Google Analytics (thatrebeccarae/claude-marketing, 161 stars) and Analytics (ericrisco/rsc-harness, 190 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Lead Magnets And Funnels?

social-media-skills (a GitHub organization) maintains it in social-media-skills/skills, which has 134 GitHub stars. The repository holds 106 skills in this directory. The repository was last updated on October 1, 2026.

Source: social-media-skills/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.