Analytics Strategy
rampstackco/claude-skills
Design measurement frameworks including event taxonomy, KPI hierarchy, dashboard architecture, attribution models, and analytics implementation strategy.
Set social media goals and KPIs — measurable targets and north-star metrics that aren't vanity numbers.
Install Goals And Kpis
$ npx skills add social-media-skills/skills --skill goals-and-kpis -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install social-media-skills/skills goals-and-kpis --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/goals-and-kpis .claude/skills/goals-and-kpis && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "goals-and-kpis" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/goals-and-kpis into .claude/skills/goals-and-kpis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "goals-and-kpis", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/social-media-skills/skills/tree/main/skills/goals-and-kpisType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add social-media-skills/skills --skill goals-and-kpis -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install social-media-skills/skills goals-and-kpis --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/goals-and-kpis .agents/skills/goals-and-kpis && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "goals-and-kpis" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/goals-and-kpis into .agents/skills/goals-and-kpis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "goals-and-kpis", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add social-media-skills/skills --skill goals-and-kpis -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install social-media-skills/skills goals-and-kpis --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/goals-and-kpis .cursor/skills/goals-and-kpis && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "goals-and-kpis" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/goals-and-kpis into .cursor/skills/goals-and-kpis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "goals-and-kpis", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/social-media-skills/skills.git --path skills/goals-and-kpis--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add social-media-skills/skills --skill goals-and-kpis -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install social-media-skills/skills goals-and-kpis --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/goals-and-kpis .gemini/skills/goals-and-kpis && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "goals-and-kpis" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/goals-and-kpis into .gemini/skills/goals-and-kpis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "goals-and-kpis", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install social-media-skills/skills goals-and-kpisInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add social-media-skills/skills --skill goals-and-kpis -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/goals-and-kpis .github/skills/goals-and-kpis && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "goals-and-kpis" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/goals-and-kpis into .github/skills/goals-and-kpis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "goals-and-kpis", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add social-media-skills/skills --skill goals-and-kpis -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install social-media-skills/skills goals-and-kpis --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/goals-and-kpis .opencode/skills/goals-and-kpis && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "goals-and-kpis" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/goals-and-kpis into .opencode/skills/goals-and-kpis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "goals-and-kpis", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
goals-and-kpis- GitHub stars
- 134
- Token cost
- ~1.4k tokens
- SKILL.md length
- 516 words
- Files
- 6 (incl. references)
- Skills in repo
- 106
- Repo updated
- First seen
- Licence
- MIT
At a glance
Set social media goals and KPIs — measurable targets and north-star metrics that aren't vanity numbers.
- Works in 2 steps: brand-profile — positioning/audience. → social-strategy — the business outcomes…
- Someone wants to set social media goals
- SKILL.md covers The POV: goals, not wishes, Read these first, The framework: NORTH and The reality (verify benchmarks…, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Goals And Kpis is an agent skill from social-media-skills/skills. Set social media goals and KPIs — measurable targets and north-star metrics that aren't vanity numbers. Use when someone wants to "set social media goals," "define our KPIs," "what should we be aiming for," "what's our north-star metric," "OKRs for social," or to turn vague ambitions ("grow our following," "go viral") into measurable targets. Builds a cascade: business goal - SMART objective - North Star KPI (one per channel by its win condition) - supporting metrics, with benchmark-set targets and action…
Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `evals/evals.json`, `references/goals-kpis-2026-reality.md` and `references/scope-and-connections.md`).
It sits in Business, Finance & HR, covering OKRs and executive reporting and Product metrics. The repository describes itself as: 106 social media skills for AI agents - strategy, writing, video, design, platform growth, publishing, and analytics. Works with Claude, Cursor, OpenClaw, Hermes & 40+ agents. The licence is MIT.
When your agent uses it
- Someone wants to set social media goals
- Define our KPIs
- What should we be aiming for
- Whats our north-star metric
Example prompts
- “t vanity numbers. Use when someone wants to”
- “define our KPIs,”
- “what should we be aiming for,”
- “/goals-and-kpis”
Workflow steps
2 steps, taken from the first numbered list in SKILL.md.
- brand-profile — positioning/audience.
- social-strategy — the business outcomes every goal must ladder up to.
What it can do on your machine
Read from SKILL.md and the folder at commit 6e30eeb. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Goals And Kpis loads about 1.4k tokens when it runs, and up to ~4.2k if it reads all its reference files. Until then it costs about 226 tokens; SKILL.md has 516 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from social-media-skills/skills at commit 6e30eeb, republished under its MIT licence (© social-media-skills). 516 words, ~1,369 tokens.
Download SKILL.mdSave it as
.claude/skills/goals-and-kpis/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.- name
- goals-and-kpis
- description
- Set social media goals and KPIs — measurable targets and north-star metrics that aren't vanity numbers. Use when someone wants to "set social media goals," "define our KPIs," "what should we be aiming for," "what's our north-star metric," "OKRs for social," or to turn vague ambitions ("grow our following," "go viral") into measurable targets. Builds a cascade: business goal -> SMART objective -> North Star KPI (one per channel by its win condition) -> supporting metrics, with benchmark-set targets and action thresholds. Uses the NORTH framework. Reads brand-profile + social-strategy first. It SETS the targets; analytics-and-reporting MEASURES against them. Targets come from real benchmarks (never fabricated baselines), KPIs must be controllable and non-vanity, and guardrails prevent gaming. Distinct from analytics-and-reporting (measures) and social-strategy (the whole plan).
- version
- 1.0.0
goals-and-kpis
The target-setting layer — turn business outcomes into a measurable cascade with one North Star per channel, benchmark-set targets, and action thresholds. This skill sets the win conditions; analytics-and-reporting measures against them.
The POV: goals, not wishes
"Grow our following," "go viral," "do better on Instagram" are wishes — unmeasurable, unowned, and disconnected from the business. Build a cascade instead: business goal → SMART objective → KPI → supporting metrics, with one North Star per channel tied to its real job, a target from your own benchmark (achievable yet ambitious), a 3–5 cap for focus, and thresholds that trigger action. A KPI must be controllable, non-vanity, and mapped to an outcome — and a well-set one (a follower target paired with an engagement floor) prevents gaming.
Read these first
- brand-profile — positioning/audience.
- social-strategy — the business outcomes every goal must ladder up to.
The framework: NORTH
(Depth: references/the-north-framework.md.)
- N — Name the business goal: anchor every social goal to a real outcome (awareness/leads/sales/ retention); if it doesn't ladder up, cut it.
- O — One North Star per channel: the single win-condition metric (awareness → reach; consideration → CTR; conversion → CVR) + 1–2 supporting.
- R — Render it SMART: Specific, Measurable, Achievable, Relevant, Time-bound — a number + a deadline
- a method.
- T — Target from benchmarks: set the number from your baseline/comparable benchmarks (no data → a learning goal first); leading + lagging; only controllable KPIs.
- H — Hold to 3–5 + set triggers: cap KPIs/objectives at 3–5; action thresholds ("if X holds but Y drops → do Z"); review weekly/monthly/quarterly; hand to analytics-and-reporting.
The reality (verify benchmarks quarterly)
The cascade, North-Star-per-channel, SMART, the funnel KPI map, the 3–5 rule, leading-vs-lagging +
KPI-selection criteria, benchmark targets + thresholds, and review cadence:
references/goals-kpis-2026-reality.md. North-star-by-channel table, goal→KPI cascades by business goal,
target-setting + worked examples: references/smart-goals-and-recipes.md.
Show full SKILL.md (234 more words)Show less
Honest scope (never violate)
- Sets, doesn't measure — measuring progress is analytics-and-reporting (native analytics; WoopSocial has none). This skill defines targets/North Stars/thresholds, then hands off.
- Targets from real benchmarks — no fabricated baselines; no data → a learning goal first; comparable benchmarks are provisional/flagged.
- Controllable, non-vanity, outcome-mapped KPIs only. Pair growth with a quality guardrail — a well-set KPI prevents gaming (no follower-buying/pods).
- Realistic, not hype — achievable yet ambitious; flag impossible asks. Miss → pivot tactics first,
don't move the goalposts or fudge numbers.
(Scope, distinctions + connections:
references/scope-and-connections.md.)
Distinct from its siblings (route correctly)
goals-and-kpis (this) = SET targets/North Star/thresholds · analytics-and-reporting = MEASURE against them · social-strategy = the whole plan (this is its goals/KPI layer) · experimentation = test tactics to move a KPI · competitor-analysis = benchmark context, not your own goals.
Where this connects
Reads first: brand-profile, social-strategy. Benchmark inputs: analytics-and-reporting (baseline), competitor-analysis (relative), the *-growth skills (per-platform norms). Hands targets to: analytics-and-reporting (measurement), content-calendar/batch-content-plan (cadence), experimentation (tests), campaign-and-launch-planning (campaign KPIs). Per-channel North Stars draw on the per-platform growth skills. No publishing/tool surface — a planning skill.
Definition of done
A cascade per goal (business outcome → SMART objective with number+deadline+method → one North Star per channel + 1–2 supporting); targets set from real baselines/benchmarks (or a learning goal if none), achievable yet ambitious, with a quality guardrail; capped at 3–5 with action thresholds and a weekly/ monthly/quarterly review cadence; controllable, non-vanity, outcome-mapped KPIs; handed to analytics-and-reporting to measure; nothing fabricated, correctly distinguished from analytics-and-reporting, social-strategy, and experimentation.
© social-media-skills, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 5 other files (references) in skills/goals-and-kpis of social-media-skills/skills.
- SKILL.md
- evals/evals.json
- references/goals-kpis-2026-reality.md
- references/scope-and-connections.md
- references/smart-goals-and-recipes.md
- references/the-north-framework.md
Open the folder on GitHubat commit 6e30eeb
Compare with similar skills
Goals And Kpis next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Goals And Kpis this skillsocial-media-skills/skills | 134 | — | ~1.4k | Automated safety check: Pass | MIT | |
| Analytics Strategyrampstackco/claude-skills | 945 | — | ~2.4k | Automated safety check: Pass | MIT | |
| Startup Metrics Frameworkwshobson/agents | 40k | — | ~2.5k | Automated safety check: Pass | MIT | |
| Executive Dashboardindranilbanerjee/digital-marketing-pro | 862 | 1 repos | ~1.8k | Automated safety check: Pass | MIT | |
| Kpi Frameworkericrisco/rsc-harness | 180 | — | ~2.9k | Automated safety check: Pass | MIT | |
| Startup Metrics Frameworkaiskillstore/marketplace | 433 | 10 repos | ~293 | Automated safety check: Pass | None |
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Executive Dashboard
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Kpi Framework
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A skill your agent uses when a team must decide what to measure before building anything — picking one north-star metric, separating leading input drivers from lagging outputs, adding guardrails so…
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This skill should be used when the user asks about "key startup metrics", "SaaS metrics", "CAC and LTV", "unit economics", "burn multiple", "rule of 40", "marketplace metrics", or requests guidance…
Analytics Metrics Kpi
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Master metrics definition, KPI tracking, dashboarding, A/B testing, and data-driven decision making.
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Related
Questions about Goals And Kpis
What does Goals And Kpis do?
Set social media goals and KPIs — measurable targets and north-star metrics that aren't vanity numbers. Goals And Kpis is an agent skill from social-media-skills/skills. Set social media goals and KPIs — measurable targets and north-star metrics that aren't vanity numbers.
When should I use Goals And Kpis?
Goals And Kpis fits situations like: someone wants to set social media goals; define our KPIs; what should we be aiming for; whats our north-star metric.
How do I install Goals And Kpis in Claude Code?
Run `npx skills add social-media-skills/skills --skill goals-and-kpis -a claude-code`. Or copy the skill folder (skills/goals-and-kpis in social-media-skills/skills) into .claude/skills/goals-and-kpis in your project. Claude Code loads it when a task matches its description.
How do I install Goals And Kpis in Codex?
Run `npx skills add social-media-skills/skills --skill goals-and-kpis -a codex`. Or copy the skill folder (skills/goals-and-kpis in social-media-skills/skills) into .agents/skills/goals-and-kpis in your project. Codex loads it when a task matches its description.
Can I use Goals And Kpis in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add social-media-skills/skills --skill goals-and-kpis -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/goals-and-kpis, .gemini/skills/goals-and-kpis, .github/skills/goals-and-kpis and .opencode/skills/goals-and-kpis in your project.
What does Goals And Kpis need to run?
SKILL.md names no scripts, command-line tools or credentials: Goals And Kpis is instructions for the agent only.
Does Goals And Kpis access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Goals And Kpis safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Goals And Kpis use?
Goals And Kpis is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Goals And Kpis use?
About 1.4k tokens (SKILL.md is roughly 5.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2.8k tokens, read only when the agent opens those files.
What are the alternatives to Goals And Kpis?
Skills that share tags, products or a category with Goals And Kpis: Analytics Strategy (rampstackco/claude-skills, 945 stars), Startup Metrics Framework (wshobson/agents, 40k stars), Executive Dashboard (indranilbanerjee/digital-marketing-pro, 862 stars) and Kpi Framework (ericrisco/rsc-harness, 180 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Goals And Kpis?
social-media-skills (a GitHub organization) maintains it in social-media-skills/skills, which has 134 GitHub stars. The repository holds 106 skills in this directory. The repository was last updated on October 1, 2026.
Source: social-media-skills/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.