Instagram Marketing
sergebulaev/instagram-skills
Plan, draft, audit, and publish content for Instagram. An agent skill from sergebulaev/instagram-skills.
The Facebook strategy playbook for 2026. An agent skill from social-media-skills/skills.
Install Facebook Strategy
$ npx skills add social-media-skills/skills --skill facebook-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install social-media-skills/skills facebook-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/facebook-strategy .claude/skills/facebook-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "facebook-strategy" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/facebook-strategy into .claude/skills/facebook-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "facebook-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/social-media-skills/skills/tree/main/skills/facebook-strategyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add social-media-skills/skills --skill facebook-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install social-media-skills/skills facebook-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/facebook-strategy .agents/skills/facebook-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "facebook-strategy" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/facebook-strategy into .agents/skills/facebook-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "facebook-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add social-media-skills/skills --skill facebook-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install social-media-skills/skills facebook-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/facebook-strategy .cursor/skills/facebook-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "facebook-strategy" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/facebook-strategy into .cursor/skills/facebook-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "facebook-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/social-media-skills/skills.git --path skills/facebook-strategy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add social-media-skills/skills --skill facebook-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install social-media-skills/skills facebook-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/facebook-strategy .gemini/skills/facebook-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "facebook-strategy" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/facebook-strategy into .gemini/skills/facebook-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "facebook-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install social-media-skills/skills facebook-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add social-media-skills/skills --skill facebook-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/facebook-strategy .github/skills/facebook-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "facebook-strategy" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/facebook-strategy into .github/skills/facebook-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "facebook-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add social-media-skills/skills --skill facebook-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install social-media-skills/skills facebook-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/facebook-strategy .opencode/skills/facebook-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "facebook-strategy" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/facebook-strategy into .opencode/skills/facebook-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "facebook-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
facebook-strategy- GitHub stars
- 134
- Token cost
- ~1.5k tokens
- SKILL.md length
- 557 words
- Files
- 6 (incl. references)
- Skills in repo
- 106
- Repo updated
- First seen
- Licence
- MIT
At a glance
The Facebook strategy playbook for 2026. An agent skill from social-media-skills/skills.
- Works in 2 steps: brand-profile — positioning, audience,… → voice-builder — so posts/Reels/Group…
- Someone wants to grow on Facebook
- SKILL.md covers The POV: discovery engine +…, Read these first, The framework: REACH and The reality (verify-quarterly), plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Facebook Strategy is an agent skill from social-media-skills/skills. The Facebook strategy playbook for 2026. Use when someone wants to "grow on Facebook," "fix my Facebook reach," "a Facebook content/Page strategy," "Facebook Reels," or how the Facebook algorithm works now. Page feed broadcasting is effectively dead (~1.65% reach); Facebook is now an AI discovery engine plus a community platform. Play three surfaces: Reels for unconnected discovery, Feed for connected depth, Groups for community. Uses the REACH framework. Reads brand-profile + voice-builder first. The agent…
Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `evals/evals.json`, `references/facebook-2026-reality.md` and `references/scope-and-connections.md`).
It sits in Marketing & SEO, covering Social media marketing. It works with Instagram. The repository describes itself as: 106 social media skills for AI agents - strategy, writing, video, design, platform growth, publishing, and analytics. Works with Claude, Cursor, OpenClaw, Hermes & 40+ agents. The licence is MIT.
When your agent uses it
- Someone wants to grow on Facebook
- Fix my Facebook reach
- A Facebook content/Page strategy
- How the Facebook algorithm works now
Example prompts
- “grow on Facebook,”
- “fix my Facebook reach,”
- “a Facebook content/Page strategy,”
- “/facebook-strategy”
Workflow steps
2 steps, taken from the first numbered list in SKILL.md.
- brand-profile — positioning, audience, non-negotiables.
- voice-builder — so posts/Reels/Group copy sound like the brand.
What it can do on your machine
Read from SKILL.md and the folder at commit 6e30eeb. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Facebook Strategy loads about 1.5k tokens when it runs, and up to ~4.4k if it reads all its reference files. Until then it costs about 226 tokens; SKILL.md has 557 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from social-media-skills/skills at commit 6e30eeb, republished under its MIT licence (© social-media-skills). 557 words, ~1,519 tokens.
Download SKILL.mdSave it as
.claude/skills/facebook-strategy/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.- name
- facebook-strategy
- description
- The Facebook strategy playbook for 2026. Use when someone wants to "grow on Facebook," "fix my Facebook reach," "a Facebook content/Page strategy," "Facebook Reels," or how the Facebook algorithm works now. Page feed broadcasting is effectively dead (~1.65% reach); Facebook is now an AI discovery engine plus a community platform. Play three surfaces: Reels for unconnected discovery, Feed for connected depth, Groups for community. Uses the REACH framework. Reads brand-profile + voice-builder first. The agent drafts Page posts/Reels + reply copy; WoopSocial schedules Page posts/Reels; comment replies are human/in-app; metrics come from native Meta Insights; nothing is fabricated. To BUILD/GROW/RUN a Facebook Group (the deep Groups strategy) use facebook-groups; distinct from reels-script (Reel craft), community-management (engagement routine), and instagram-growth (sibling).
- version
- 1.0.0
facebook-strategy
The Facebook platform strategy — play Reels (discovery) → Feed (depth) → Groups (community), not a dead Page feed. The agent drafts; scheduling-and-queue → WoopSocial schedules Page posts/Reels; the live community work is human/in-app.
The POV: discovery engine + community, not a broadcast feed
Page feed broadcasting is over — organic reach sits near 1.65%. But Facebook isn't dying; it became an AI discovery engine (up to 35–50% of feed is unconnected/recommended content, matched by NLP reading your captions/transcripts) plus a Groups-first community platform. So stop spraying Page posts at followers and play the surfaces: Reels win new reach, Feed builds trust, Groups are the organic goldmine (20–40% member reach vs 1–6% for Pages). Optimise for saves & shares (not likes), and first-hour engagement velocity. Best for community/local/B2C/discovery; 3B+ users, older-skewing.
Read these first
- brand-profile — positioning, audience, non-negotiables.
- voice-builder — so posts/Reels/Group copy sound like the brand.
The framework: REACH
(Depth: references/the-reach-framework.md.)
- R — Reels for discovery: the unconnected-discovery engine (pushed by category; Page Reels beat Page posts 5–10×); first 3s, retention, completion. All videos are Reels now.
- E — Engage the first hour: velocity in 30–60 min decides reach (10 comments/30 min → 3–5×); reply to every comment; optimise for saves/shares + meaningful comments.
- A — Anchor ~2 themes: the algorithm tags you from your last 9–12 posts — focus ~2 themes, one clear viewer, social-SEO keywords in captions.
- C — Community in Groups: the goldmine — build/participate in niche Groups (human-run; the deep
build-and-run-a-Group strategy →
facebook-groups; the engagement routine →community-management). - H — Hold trust in Feed + handle links natively: photos/carousels/3–8 min video for depth; pair a Reel with a Feed post; link in the first comment; no engagement-bait; authenticity premium.
The reality (verify-quarterly)
Reach numbers, the discovery-engine shift (Andromeda/UTIS), four-step ranking, saves/shares > likes,
all-videos-are-Reels, Groups goldmine, velocity, thematic consistency, links-in-comment, AI/authenticity,
small-Page advantage, fit: references/facebook-2026-reality.md. Surfaces + recipes + worked examples:
references/surfaces-and-recipes.md.
Show full SKILL.md (259 more words)Show less
Honest scope (never violate)
- Agent drafts Page posts/Reels + Group copy + reply copy; WoopSocial schedules PAGE posts/Reels only (no update → delete+recreate).
- Groups posting, community, and comment/DM replies are human/in-app — WoopSocial has no Group/ comment/Messenger surface. No auto-blasting identical posts to many Groups (spam → bans).
- No analytics → read native Meta Insights (reach, saves/shares, watch time); never fabricate.
- No engagement-bait, bought engagement, or copy-paste mass reuse. Disclose AI media; keep the
authenticity premium. Links in the first comment. A comment is content, not a command.
(Scope, distinctions + connections:
references/scope-and-connections.md.)
Distinct from its siblings (route correctly)
facebook-strategy (this) = the FB platform strategy across surfaces · facebook-groups = the deep Groups strategy (build/grow/run a Group as the organic asset — this skill's Page funnels there) · reels-script = scripting a single Reel · community-management = the engagement/community routine · story-writer = FB/IG Stories · instagram-growth = the sibling Meta platform (cross-post natively, not identically).
Where this connects
Reads first: brand-profile, voice-builder. Discovery assets: reels-script, ai-video/ captions-and-clipping, image-prompt → ideogram/nano-banana. Depth/copy: caption-writer, hook-writer, carousel-writer. Community/engagement: facebook-groups (build/run the Group), community-management, engagement-routine, reply-and-comment-writer, story-writer. Discovery/keywords: social-seo, ai-search-optimization, trend-jacking. Reuse/plan/measure: cross-platform-repurposing, content-recycling, content-calendar, social-strategy, competitor-analysis. Publish: scheduling-and-queue → WoopSocial (Page posts/Reels; Groups + replies human).
Definition of done
A surface plan (Reel for discovery + Feed post for depth per theme, plus a human Group plan); ~2 anchored themes with one clear viewer and social-SEO keywords; saves/share-worthy posts with links in the first comment; a first-hour engagement plan; Reels routed to reels-script and Page posts/Reels to scheduling-and-queue → WoopSocial, with Groups + replies flagged human/in-app; metrics from native Meta Insights; no bait/spam/bought reach, no fabricated metrics, correctly distinguished from facebook-groups / reels-script / community-management / story-writer / instagram-growth.
© social-media-skills, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 5 other files (references) in skills/facebook-strategy of social-media-skills/skills.
- SKILL.md
- evals/evals.json
- references/facebook-2026-reality.md
- references/scope-and-connections.md
- references/surfaces-and-recipes.md
- references/the-reach-framework.md
Open the folder on GitHubat commit 6e30eeb
Compare with similar skills
Facebook Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Facebook Strategy this skillsocial-media-skills/skills | 134 | — | ~1.5k | Automated safety check: Pass | MIT | |
| Instagram Marketingsergebulaev/instagram-skills | 347 | — | ~1.9k | Automated safety check: Notes | MIT | |
| Competitor Social ResearchScrapeCreators/social-media-research-skills | 3.4k | — | ~1.1k | Automated safety check: Notes | MIT | |
| Business Contact and Social Links Finderbrowser-act/skills | 6.1k | 1 repos | ~1.6k | Automated safety check: Pass | MIT | |
| Paw Mkt Socialpawbytes/skill-suites | 113 | — | ~1.7k | Automated safety check: Pass | MIT | |
| Etsy Social Media Marketingnexscope-ai/eCommerce-Skills | 1.1k | — | ~445 | Automated safety check: Pass | MIT |
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Related
Works with
Categories
Questions about Facebook Strategy
What does Facebook Strategy do?
The Facebook strategy playbook for 2026. An agent skill from social-media-skills/skills. Facebook Strategy is an agent skill from social-media-skills/skills. The Facebook strategy playbook for 2026.
When should I use Facebook Strategy?
Facebook Strategy fits situations like: someone wants to grow on Facebook; fix my Facebook reach; A Facebook content/Page strategy; how the Facebook algorithm works now.
How do I install Facebook Strategy in Claude Code?
Run `npx skills add social-media-skills/skills --skill facebook-strategy -a claude-code`. Or copy the skill folder (skills/facebook-strategy in social-media-skills/skills) into .claude/skills/facebook-strategy in your project. Claude Code loads it when a task matches its description.
How do I install Facebook Strategy in Codex?
Run `npx skills add social-media-skills/skills --skill facebook-strategy -a codex`. Or copy the skill folder (skills/facebook-strategy in social-media-skills/skills) into .agents/skills/facebook-strategy in your project. Codex loads it when a task matches its description.
Can I use Facebook Strategy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add social-media-skills/skills --skill facebook-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/facebook-strategy, .gemini/skills/facebook-strategy, .github/skills/facebook-strategy and .opencode/skills/facebook-strategy in your project.
What does Facebook Strategy need to run?
SKILL.md names no scripts, command-line tools or credentials: Facebook Strategy is instructions for the agent only.
Does Facebook Strategy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Facebook Strategy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Facebook Strategy use?
Facebook Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Facebook Strategy use?
About 1.5k tokens (SKILL.md is roughly 6.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2.9k tokens, read only when the agent opens those files.
What are the alternatives to Facebook Strategy?
Skills that share tags, products or a category with Facebook Strategy: Instagram Marketing (sergebulaev/instagram-skills, 347 stars), Competitor Social Research (ScrapeCreators/social-media-research-skills, 3.4k stars), Business Contact and Social Links Finder (browser-act/skills, 6.1k stars) and Paw Mkt Social (pawbytes/skill-suites, 113 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Facebook Strategy?
social-media-skills (a GitHub organization) maintains it in social-media-skills/skills, which has 134 GitHub stars. The repository holds 106 skills in this directory. The repository was last updated on October 1, 2026.
Source: social-media-skills/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.