Agent skill

Content Calendar

by social-media-skills in social-media-skills/skills

A skill your agent uses to build a content calendar — a sustainable, repeatable posting rhythm and recurring structure (which pillars/formats post on which days, on which platforms), derived from…

MITAuto-check passedWriting & Content

Install Content Calendar

skills CLI
$ npx skills add social-media-skills/skills --skill content-calendar -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install social-media-skills/skills content-calendar --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/content-calendar .claude/skills/content-calendar && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
content-calendar
GitHub stars
134
Token cost
~1.6k tokens
SKILL.md length
677 words
Files
6 (incl. references)
Skills in repo
106
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses to build a content calendar — a sustainable, repeatable posting rhythm and recurring structure (which pillars/formats post on which days, on which platforms), derived from…

  • Works in 7 steps: Read the foundation first → Size the cadence to real capacity → Build the recurring skeleton → …
  • Build a content calendar — a sustainable
  • SKILL.md covers Step 0 — Read the foundation…, Step 1 — Size the cadence to…, Step 2 — Build the recurring… and Step 3 — Design one or two…, plus 7 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Content Calendar is an agent skill from social-media-skills/skills. Use to build a content calendar — a sustainable, repeatable posting rhythm and recurring structure (which pillars/formats post on which days, on which platforms), derived from strategy and pillars. Run when the user says "content calendar," "editorial calendar," "social media calendar," "posting schedule," "content plan" (ongoing), "what should I post each week," "build me a posting routine/cadence," or wants a repeatable system rather than one period's posts. Reads social-strategy, content-pillars, and…

Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `evals/evals.json`, `references/cadence-and-capacity.md` and `references/calendar-structure.md`).

It sits in Writing & Content, covering Content strategy. The repository describes itself as: 106 social media skills for AI agents - strategy, writing, video, design, platform growth, publishing, and analytics. Works with Claude, Cursor, OpenClaw, Hermes & 40+ agents. The licence is MIT.

When your agent uses it

  • Build a content calendar — a sustainable
  • Repeatable posting rhythm and recurring structure (which pillars/formats post on which days
  • On which platforms)
  • Derived from strategy and pillars

Example prompts

  • “content calendar,”
  • “editorial calendar,”
  • “social media calendar,”
  • “/content-calendar”

Workflow steps

7 steps, taken from the step headings in SKILL.md.

  1. Read the foundation first
  2. Size the cadence to real capacity
  3. Build the recurring skeleton
  4. Design one or two recurring series
  5. Anchor dates + reserve reactive room
  6. Set the operating rhythm
  7. Deliver + hand off

What it can do on your machine

Read from SKILL.md and the folder at commit 6e30eeb. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Content Calendar loads about 1.6k tokens when it runs, and up to ~5k if it reads all its reference files. Until then it costs about 247 tokens; SKILL.md has 677 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~247
When it runs · the whole SKILL.md, loaded when a task matches
~1.6k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~5k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from social-media-skills/skills at commit 6e30eeb, republished under its MIT licence (© social-media-skills). 677 words, ~1,623 tokens.

Download SKILL.mdSave it as .claude/skills/content-calendar/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.
name
content-calendar
description
Use to build a content calendar — a sustainable, repeatable posting rhythm and recurring structure (which pillars/formats post on which days, on which platforms), derived from strategy and pillars. Run when the user says "content calendar," "editorial calendar," "social media calendar," "posting schedule," "content plan" (ongoing), "what should I post each week," "build me a posting routine/cadence," or wants a repeatable system rather than one period's posts. Reads social-strategy, content-pillars, and brand-profile first; sizes cadence to real capacity; builds a recurring skeleton of buckets and named series with room reserved for reactive/trend content; sets the planning rhythm (batch, buffer, review). Hands a period's briefs to batch-content-plan, content to the writing skills, and scheduling to scheduling-and-queue. For filling one specific week/month with actual posts use batch-content-plan; for higher-level channel/goal choices use social-strategy.
metadata.version
1.0.0
license
MIT

Content Calendar

A content calendar isn't a blank grid you fill by heroics — it's a sustainable operating rhythm: a recurring structure that generates posts so you're never staring at an empty page, at a cadence you can actually hold. Two ideas drive everything here:

  1. Cadence equals capacity. The number-one reason calendars fail is overcommitting. A sustainable floor you keep for a year beats an ambitious plan abandoned in February.
  2. A recurring skeleton beats a blank page. Define repeatable buckets (pillar × format × slot) and a couple of named series — then each cycle is fill-in-the-blanks, not invent-from-scratch.

This skill owns the recurring system. Filling a specific week/month with actual posts is batch-content-plan; the higher-level channel/goal choices are social-strategy. This sits between them: strategy + pillars → the repeatable rhythm → (per cycle) batch-content-plan → content skills → scheduler.

Step 0 — Read the foundation first

Load social-strategy.md, content-pillars.md, and brand-profile.md. If pillars don't exist, route to content-pillars or derive lightweight provisional ones — the calendar must map to themes, not float free.

Step 1 — Size the cadence to real capacity

Estimate honest capacity (time, people, budget, the bad-week floor) and set a sustainable cadence per platform — different per platform, not one number everywhere. Pick one or two primary platforms to do well. Use repurposing to cover more without proportionally more work. See references/cadence-and-capacity.md.

Step 2 — Build the recurring skeleton

Map buckets — pillar × format × slot/day/platform — so each slot is a standing instruction, not a fixed post. Distribute across pillars (signature pillar gets prime slots) and vary formats by design. See references/calendar-structure.md.

Step 3 — Design one or two recurring series

Add a named franchise in a fixed slot ("Teardown Tuesday," "Build Log") for anticipation, less decision fatigue, and recognition. One or two — not every slot.

Step 4 — Anchor dates + reserve reactive room

Layer time-bound anchors (launches, relevant events) onto the skeleton, and reserve ~20–30% for reactive/timely content with one or two open slots a week (hand live trend research to trend-jacking). Structure for consistency; reactive room for relevance.

Step 5 — Set the operating rhythm

Define the workflow that sustains it: a planning ritual (monthly shape, weekly fill, daily engage), batch creation, and a buffer/queue so a bad week doesn't break the streak. Assign roles if a team. See references/operating-rhythm.md.

Step 6 — Deliver + hand off

Output the cadence + recurring skeleton + series + planned/reactive split + anchors, plus a filled sample week to make it concrete. Then:

  • Fill a specific period → batch-content-plan.
  • Write each piece → the content skills; adapt across platforms → cross-platform-repurposing.
  • Schedule → scheduling-and-queue (into the buffer).
Show full SKILL.md (263 more words)Show less

Quality bar — self-check

  • Is the cadence sized to capacity (the floor, not the ceiling), and per-platform?
  • Is there a recurring skeleton of buckets (pillar × format × slot), not a one-off list?
  • Are there one or two named series?
  • Is reactive room reserved (~20–30%) alongside sensible anchors?
  • Is there a planning rhythm + buffer, not just a grid?
  • Are hand-offs to batch-content-plan / content skills / scheduler clear?
  • Is multi-platform made feasible by repurposing, with no analytics claims?

Edge cases & pushback

  • Overcommitting ("5×/day on 6 platforms solo") → right-size hard to a sustainable floor; explain why; use repurposing.
  • Too rigid ("lock 90 days, no gaps") → reserve reactive slots; a fully-locked calendar can't ride trends.
  • "Just give me 20 post ideas" → that's batch-content-plan; offer the recurring skeleton here.
  • "Build it around our best times/top performers" → WoopSocial has no analytics; offer native data the user pulls or qualitative review; don't claim data-driven optimization.
  • No pillars/strategy yet → route to content-pillars / social-strategy or derive provisional pillars; don't float free.
  • Keeps abandoning schedules → fix the rhythm (sustainable floor + buffer + ritual), not just the grid.
  • social-strategy — the channel/goal choices above this.
  • content-pillars — the themes the skeleton maps to; brand-profile, voice-builder.
  • batch-content-plan — fills a specific period with briefs (the per-cycle execution).
  • cross-platform-repurposing — makes multi-platform sustainable.
  • content skills (caption-writer, reels-script, tiktok-script, carousel-writer, thread-writer, linkedin-post-writer) — write each slot.
  • trend-jacking — the reactive slots; scheduling-and-queue — ship into the buffer.

References

  • references/cadence-and-capacity.md — sizing cadence to capacity; per-platform norms; repurposing; buffer.
  • references/calendar-structure.md — buckets, pillar × format × slot, series, planned/reactive, anchors.
  • references/operating-rhythm.md — the planning ritual, batching, buffer, honest review, hand-offs.
  • references/examples.md — worked calendars (solo + team) with sample weeks, vs an over-ambitious one.

© social-media-skills, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 5 other files (references) in skills/content-calendar of social-media-skills/skills.

  • SKILL.md
  • evals/evals.json
  • references/cadence-and-capacity.md
  • references/calendar-structure.md
  • references/examples.md
  • references/operating-rhythm.md

Open the folder on GitHubat commit 6e30eeb

Compare with similar skills

Content Calendar next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Content Calendar compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Content Calendar this skillsocial-media-skills/skills134—~1.6kAutomated safety check: PassMIT
Blogger Distillerotter1101/blogger-distiller701—~3.8kAutomated safety check: NotesMIT
Linkedin Content Plannersergebulaev/linkedin-skills4.4k1 repos~2.1kAutomated safety check: PassMIT
Blog Post Draftingluongnv89/claude-howto42k—~2.1kAutomated safety check: PassMIT
WeChat Hot Article AnalysisSpaceZephyr/creator-buddy1.6k—~847Automated safety check: PassNone
Brand Voice Content Creatordavila7/claude-code-templates33k3 repos~1.9kAutomated safety check: PassMIT

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Questions about Content Calendar

What does Content Calendar do?

A skill your agent uses to build a content calendar — a sustainable, repeatable posting rhythm and recurring structure (which pillars/formats post on which days, on which platforms), derived from…. Content Calendar is an agent skill from social-media-skills/skills. Use to build a content calendar — a sustainable, repeatable posting rhythm and recurring structure (which pillars/formats post on which days, on which platforms), derived from strategy and pillars.

When should I use Content Calendar?

Content Calendar fits situations like: build a content calendar — a sustainable; repeatable posting rhythm and recurring structure (which pillars/formats post on which days; on which platforms); derived from strategy and pillars.

How do I install Content Calendar in Claude Code?

Run `npx skills add social-media-skills/skills --skill content-calendar -a claude-code`. Or copy the skill folder (skills/content-calendar in social-media-skills/skills) into .claude/skills/content-calendar in your project. Claude Code loads it when a task matches its description.

How do I install Content Calendar in Codex?

Run `npx skills add social-media-skills/skills --skill content-calendar -a codex`. Or copy the skill folder (skills/content-calendar in social-media-skills/skills) into .agents/skills/content-calendar in your project. Codex loads it when a task matches its description.

Can I use Content Calendar in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add social-media-skills/skills --skill content-calendar -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/content-calendar, .gemini/skills/content-calendar, .github/skills/content-calendar and .opencode/skills/content-calendar in your project.

What does Content Calendar need to run?

SKILL.md names no scripts, command-line tools or credentials: Content Calendar is instructions for the agent only.

Does Content Calendar access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Content Calendar safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Content Calendar use?

Content Calendar is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Content Calendar use?

About 1.6k tokens (SKILL.md is roughly 6.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.4k tokens, read only when the agent opens those files.

What are the alternatives to Content Calendar?

Skills that share tags, products or a category with Content Calendar: Blogger Distiller (otter1101/blogger-distiller, 701 stars), Linkedin Content Planner (sergebulaev/linkedin-skills, 4.4k stars), Blog Post Drafting (luongnv89/claude-howto, 42k stars) and WeChat Hot Article Analysis (SpaceZephyr/creator-buddy, 1.6k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Content Calendar?

social-media-skills (a GitHub organization) maintains it in social-media-skills/skills, which has 134 GitHub stars. The repository holds 106 skills in this directory. The repository was last updated on October 1, 2026.

Source: social-media-skills/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.