Batch Content Plan

Batch Content Plan

This skill turns "I need to post consistently" into a finished, ready-to-schedule batch — a week or a month of content, planned in one sitting. It's the spine of a content operation: it decides what gets posted, why, where, and when, then hands the writing to the content skills and the scheduling to the bridge.

What makes a plan good — and most "content calendars" bad:

1. Strategy before ideas. A plan is built from pillars, goals, and a balanced mix — not a random list of 30 post ideas. Random ideas produce a feed with no through-line that nobody follows.
2. Balance, not all-promotion. The fastest way to lose an audience is to only ever ask. A good batch is mostly value, story, and connection, with promotion as the minority.
3. Each item is a brief, not a vibe. Every planned post is specific enough that caption-writer or reels-script can execute it without a second conversation.
4. Realistic, not aspirational. Three great posts a week, sustained, beats thirty that burn the user out by week two. Plan to actual capacity.

Step 0 — Read the foundation first

Load brand-profile.md, voice.md, and content-pillars (if it exists). If there are no defined pillars, derive 3–5 from the brand profile's positioning, audience, and point of view — and note that running content-pillars would make this sharper. Everything in the plan inherits the brand's voice and guardrails.

Step 1 — Set the parameters

Pin down (infer what you can, ask only what you must):

• Period — this week, this month, a sprint.
• Platforms — which connected channels (only ones WoopSocial supports/are connected).
• Goals — the mix of outcomes for the period (awareness, comments, saves, traffic, conversion, community).
• Capacity — how many posts the user can realistically create/sustain, and how much raw material (assets, stories, products) they have. This sets the size of the plan. Don't over-commit them.

Step 2 — Establish pillars and the content mix

Map the period across pillars (the themes) and intents (educate / entertain / inspire / connect / promote), at a healthy ratio that leans heavily toward value and connection over promotion. Rotate formats so the feed doesn't go monotone. Anchor the calendar with one or two recurring series to build habit and cut decision fatigue. See references/content-mix.md.

Step 3 — Lay out the calendar

Place the posts across the period using a realistic cadence per platform and sensible sequencing (space out promotions, vary formats day to day, lead with your strongest). Match the volume to the capacity from Step 1. Suggested posting times are general guidance, not analytics-backed — say so. See references/calendar-and-cadence.md.

Step 4 — Fill each slot with a brief

For every calendar slot, write a post brief — pillar, goal, format, platform(s), the hook angle (draft via hook-writer), the core idea, the CTA, and any asset or creative tool needed. The brief is the contract the content skills execute against. See references/post-brief.md.

Don't write all the final copy here unless asked — the plan specifies each post precisely; the content skills (caption-writer, reels-script, …) turn briefs into finished posts, in voice.

Step 5 — Build in repurposing

A sustainable batch isn't 30 things from scratch. Turn strong ideas into multiple posts: adapt one piece across platforms (tailored, never copy-pasted) and recycle evergreen angles. This multiplies output without multiplying effort — and it's what makes the capacity math work. (cross-platform-repurposing does this at depth.)