Marketing Os
Yuzzyuk/marketing-os
A complete marketing department in one skill. An agent skill from Yuzzyuk/marketing-os.
Product positioning and differentiation using April Dunford's framework.
Install Product Positioning
$ npx skills add slgoodrich/agents --skill product-positioning -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install slgoodrich/agents product-positioning --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/slgoodrich/agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/ai-pm-copilot/skills/product-positioning .claude/skills/product-positioning && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "product-positioning" agent skill from https://github.com/slgoodrich/agents/tree/main/plugins/ai-pm-copilot/skills/product-positioning into .claude/skills/product-positioning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-positioning", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/slgoodrich/agents/tree/main/plugins/ai-pm-copilot/skills/product-positioningType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add slgoodrich/agents --skill product-positioning -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install slgoodrich/agents product-positioning --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/slgoodrich/agents.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/ai-pm-copilot/skills/product-positioning .agents/skills/product-positioning && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "product-positioning" agent skill from https://github.com/slgoodrich/agents/tree/main/plugins/ai-pm-copilot/skills/product-positioning into .agents/skills/product-positioning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-positioning", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add slgoodrich/agents --skill product-positioning -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install slgoodrich/agents product-positioning --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/slgoodrich/agents.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/ai-pm-copilot/skills/product-positioning .cursor/skills/product-positioning && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "product-positioning" agent skill from https://github.com/slgoodrich/agents/tree/main/plugins/ai-pm-copilot/skills/product-positioning into .cursor/skills/product-positioning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-positioning", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/slgoodrich/agents.git --path plugins/ai-pm-copilot/skills/product-positioning--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add slgoodrich/agents --skill product-positioning -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install slgoodrich/agents product-positioning --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/slgoodrich/agents.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/ai-pm-copilot/skills/product-positioning .gemini/skills/product-positioning && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "product-positioning" agent skill from https://github.com/slgoodrich/agents/tree/main/plugins/ai-pm-copilot/skills/product-positioning into .gemini/skills/product-positioning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-positioning", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install slgoodrich/agents product-positioningInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add slgoodrich/agents --skill product-positioning -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/slgoodrich/agents.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/ai-pm-copilot/skills/product-positioning .github/skills/product-positioning && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "product-positioning" agent skill from https://github.com/slgoodrich/agents/tree/main/plugins/ai-pm-copilot/skills/product-positioning into .github/skills/product-positioning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-positioning", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add slgoodrich/agents --skill product-positioning -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install slgoodrich/agents product-positioning --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/slgoodrich/agents.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/ai-pm-copilot/skills/product-positioning .opencode/skills/product-positioning && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "product-positioning" agent skill from https://github.com/slgoodrich/agents/tree/main/plugins/ai-pm-copilot/skills/product-positioning into .opencode/skills/product-positioning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-positioning", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
product-positioning- GitHub stars
- 139
- Token cost
- ~3.3k tokens
- SKILL.md length
- 1,357 words
- Files
- 7 (incl. references, assets)
- Skills in repo
- 19
- Repo updated
- First seen
- Licence
- Custom licence
At a glance
Product positioning and differentiation using April Dunford's framework.
- Works in 5 steps: Win rate declining (losing to new… → Attracting wrong customers (not target… → Market shift (category expectations… → …
- Positioning a product
- SKILL.md covers Overview, When to Use This Skill, Positioning Framework Overview and Positioning Statement Frameworks, plus 11 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Product Positioning is an agent skill from slgoodrich/agents. Product positioning and differentiation using April Dunford's framework. Use when positioning a product, defining competitive differentiation, developing messaging, or entering a new market. Trigger on: 'position my product', 'how do I differentiate', 'positioning statement', 'competitive alternatives', 'what category should I be in'.
Its SKILL.md is about 3.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 8 other files, including reference files and assets (for example `assets/competitive-positioning-map-template.md`, `assets/differentiation-strategy-template.md` and `assets/messaging-hierarchy-template.md`).
It sits in Marketing & SEO, covering Positioning and messaging. The repository describes itself as: AI PM Workflows for Claude Code.
When your agent uses it
- Positioning a product
- Defining competitive differentiation
- Developing messaging
- Entering a new market
Example prompts
- “position my product”
- “how do I differentiate”
- “positioning statement”
- “/product-positioning”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Win rate declining (losing to new competitors)
- Attracting wrong customers (not target market)
- Market shift (category expectations changed)
- Product evolution (added major capabilities)
- Market expansion (entering new segment)
What it can do on your machine
Read from SKILL.md and the folder at commit 3b5835b. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Product Positioning loads about 3.3k tokens when it runs, and up to ~14k if it reads all its reference files. Until then it costs about 89 tokens; SKILL.md has 1,357 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 1,357 words (~3,299 tokens).
“Product positioning is the strategic process of defining how your product is uniquely different and valuable compared to alternatives, and how it fits into the market landscape in the minds of your target customers.”
- name
- product-positioning
Files
SKILL.md and 6 other files (references, assets) in plugins/ai-pm-copilot/skills/product-positioning of slgoodrich/agents.
- SKILL.md
- assets/competitive-positioning-map-template.md
- assets/differentiation-strategy-template.md
- assets/messaging-hierarchy-template.md
- assets/positioning-statement-template.md
- references/april-dunford-framework-guide.md
- references/positioning-validation-guide.md
Open the folder on GitHubat commit 3b5835b
Compare with similar skills
Product Positioning next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Product Positioning this skillslgoodrich/agents | 139 | — | ~3.3k | Automated safety check: Pass | Custom licence | |
| Marketing OsYuzzyuk/marketing-os | 540 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Positioningferdinandobons/startup-skill | 1.2k | — | ~4.6k | Automated safety check: Pass | MIT | |
| Stanley Druckenmiller Investmenttradermonty/claude-trading-skills | 3k | 1 repos | ~2k | Automated safety check: Pass | MIT | |
| B2b Playbookweilun88313/B2B-Playbook | 203 | — | ~3.1k | Automated safety check: Pass | Proprietary |
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Startup Positioning
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Market positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test.
Stanley Druckenmiller Investment
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Turn B2B marketing work into evidence-aware outputs using market, positioning, demand, account-program, lifecycle, and tool-selection guidance.
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Related
Categories
Questions about Product Positioning
What does Product Positioning do?
Product positioning and differentiation using April Dunford's framework. Product Positioning is an agent skill from slgoodrich/agents. Product positioning and differentiation using April Dunford's framework.
When should I use Product Positioning?
Product Positioning fits situations like: positioning a product; defining competitive differentiation; developing messaging; entering a new market.
How do I install Product Positioning in Claude Code?
Run `npx skills add slgoodrich/agents --skill product-positioning -a claude-code`. Or copy the skill folder (plugins/ai-pm-copilot/skills/product-positioning in slgoodrich/agents) into .claude/skills/product-positioning in your project. Claude Code loads it when a task matches its description.
How do I install Product Positioning in Codex?
Run `npx skills add slgoodrich/agents --skill product-positioning -a codex`. Or copy the skill folder (plugins/ai-pm-copilot/skills/product-positioning in slgoodrich/agents) into .agents/skills/product-positioning in your project. Codex loads it when a task matches its description.
Can I use Product Positioning in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add slgoodrich/agents --skill product-positioning -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/product-positioning, .gemini/skills/product-positioning, .github/skills/product-positioning and .opencode/skills/product-positioning in your project.
What does Product Positioning need to run?
SKILL.md names no scripts, command-line tools or credentials: Product Positioning is instructions for the agent only.
Does Product Positioning access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Product Positioning safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Product Positioning use?
Product Positioning has a licence file (the repository's licence) that doesn't match a standard licence. Read it on GitHub before reusing the skill.
How many tokens does Product Positioning use?
About 3.3k tokens (SKILL.md is roughly 13k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 10k tokens, read only when the agent opens those files.
What are the alternatives to Product Positioning?
Skills that share tags, products or a category with Product Positioning: Marketing Os (Yuzzyuk/marketing-os, 540 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Positioning (ferdinandobons/startup-skill, 1.2k stars) and Stanley Druckenmiller Investment (tradermonty/claude-trading-skills, 3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Product Positioning?
slgoodrich (a GitHub user) maintains it in slgoodrich/agents, which has 139 GitHub stars. The repository holds 19 skills in this directory. The repository was last updated on April 10, 2026.
Source: slgoodrich/agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.