Marketing Plan
Nexus-JPF/note-companion
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.
GTM strategies, product positioning, messaging, and launch planning.
Install Go To Market Playbooks
$ npx skills add slgoodrich/agents --skill go-to-market-playbooks -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install slgoodrich/agents go-to-market-playbooks --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/slgoodrich/agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/ai-pm-copilot/skills/go-to-market-playbooks .claude/skills/go-to-market-playbooks && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "go-to-market-playbooks" agent skill from https://github.com/slgoodrich/agents/tree/main/plugins/ai-pm-copilot/skills/go-to-market-playbooks into .claude/skills/go-to-market-playbooks/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "go-to-market-playbooks", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/slgoodrich/agents/tree/main/plugins/ai-pm-copilot/skills/go-to-market-playbooksType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add slgoodrich/agents --skill go-to-market-playbooks -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install slgoodrich/agents go-to-market-playbooks --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/slgoodrich/agents.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/ai-pm-copilot/skills/go-to-market-playbooks .agents/skills/go-to-market-playbooks && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "go-to-market-playbooks" agent skill from https://github.com/slgoodrich/agents/tree/main/plugins/ai-pm-copilot/skills/go-to-market-playbooks into .agents/skills/go-to-market-playbooks/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "go-to-market-playbooks", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add slgoodrich/agents --skill go-to-market-playbooks -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install slgoodrich/agents go-to-market-playbooks --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/slgoodrich/agents.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/ai-pm-copilot/skills/go-to-market-playbooks .cursor/skills/go-to-market-playbooks && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "go-to-market-playbooks" agent skill from https://github.com/slgoodrich/agents/tree/main/plugins/ai-pm-copilot/skills/go-to-market-playbooks into .cursor/skills/go-to-market-playbooks/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "go-to-market-playbooks", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/slgoodrich/agents.git --path plugins/ai-pm-copilot/skills/go-to-market-playbooks--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add slgoodrich/agents --skill go-to-market-playbooks -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install slgoodrich/agents go-to-market-playbooks --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/slgoodrich/agents.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/ai-pm-copilot/skills/go-to-market-playbooks .gemini/skills/go-to-market-playbooks && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "go-to-market-playbooks" agent skill from https://github.com/slgoodrich/agents/tree/main/plugins/ai-pm-copilot/skills/go-to-market-playbooks into .gemini/skills/go-to-market-playbooks/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "go-to-market-playbooks", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install slgoodrich/agents go-to-market-playbooksInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add slgoodrich/agents --skill go-to-market-playbooks -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/slgoodrich/agents.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/ai-pm-copilot/skills/go-to-market-playbooks .github/skills/go-to-market-playbooks && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "go-to-market-playbooks" agent skill from https://github.com/slgoodrich/agents/tree/main/plugins/ai-pm-copilot/skills/go-to-market-playbooks into .github/skills/go-to-market-playbooks/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "go-to-market-playbooks", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add slgoodrich/agents --skill go-to-market-playbooks -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install slgoodrich/agents go-to-market-playbooks --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/slgoodrich/agents.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/ai-pm-copilot/skills/go-to-market-playbooks .opencode/skills/go-to-market-playbooks && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "go-to-market-playbooks" agent skill from https://github.com/slgoodrich/agents/tree/main/plugins/ai-pm-copilot/skills/go-to-market-playbooks into .opencode/skills/go-to-market-playbooks/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "go-to-market-playbooks", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
go-to-market-playbooks- GitHub stars
- 139
- Token cost
- ~2.2k tokens
- SKILL.md length
- 717 words
- Files
- 6 (incl. references, assets)
- Skills in repo
- 19
- Repo updated
- First seen
- Licence
- Custom licence
At a glance
GTM strategies, product positioning, messaging, and launch planning.
- Works in 5 steps: Competitive Alternatives - What… → Unique Attributes - What you have that… → Value - What those attributes enable → …
- Planning a product launch
- SKILL.md covers Overview, When to Use This Skill, GTM Strategy Types and Positioning, plus 9 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Go To Market Playbooks is an agent skill from slgoodrich/agents. GTM strategies, product positioning, messaging, and launch planning. Use when planning a product launch, entering a new market, positioning a product, or developing go-to-market strategy. Trigger on: 'plan my launch', 'GTM strategy', 'how do I position this', 'market entry plan'.
Its SKILL.md is about 2.2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files and assets (for example `assets/launch-timeline-template.md`, `assets/messaging-formulas-template.md` and `assets/positioning-statement-template.md`).
It sits in Marketing & SEO, covering Go-to-market strategy. The repository describes itself as: AI PM Workflows for Claude Code.
When your agent uses it
- Planning a product launch
- Entering a new market
- Positioning a product
- Developing go-to-market strategy
Example prompts
- “plan my launch”
- “GTM strategy”
- “how do I position this”
- “/go-to-market-playbooks”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Competitive Alternatives - What customers use today
- Unique Attributes - What you have that alternatives don't
- Value - What those attributes enable
- Target Customer - Who cares most about that value
- Market Category - What context makes the value obvious
What it can do on your machine
Read from SKILL.md and the folder at commit 3b5835b. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Go To Market Playbooks loads about 2.2k tokens when it runs, and up to ~3.2k if it reads all its reference files. Until then it costs about 76 tokens; SKILL.md has 717 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 717 words (~2,208 tokens).
“Comprehensive guide to go-to-market (GTM) strategies, product positioning, launch planning, and market entry tactics.”
- name
- go-to-market-playbooks
Files
SKILL.md and 5 other files (references, assets) in plugins/ai-pm-copilot/skills/go-to-market-playbooks of slgoodrich/agents.
- SKILL.md
- assets/launch-timeline-template.md
- assets/messaging-formulas-template.md
- assets/positioning-statement-template.md
- references/gtm-strategy-types-guide.md
- references/pricing-packaging-guide.md
Open the folder on GitHubat commit 3b5835b
Compare with similar skills
Go To Market Playbooks next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Go To Market Playbooks this skillslgoodrich/agents | 139 | — | ~2.2k | Automated safety check: Pass | Custom licence | |
| Marketing PlanNexus-JPF/note-companion | 870 | 5 repos | ~5.2k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Jaredrhod Marketingjaredrhod/ai-marketing-skills | 282 | — | ~584 | Automated safety check: Pass | CC-BY-SA-4.0 | |
| Traffic Acquisitionvivy-yi/xiaohongshu-skills | 481 | 1 repos | ~4k | Automated safety check: Pass | None |
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Startup Design
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Jaredrhod Marketing
jaredrhod/ai-marketing-skills
Run any marketing task the way jaredrhod actually runs it. An agent skill from jaredrhod/ai-marketing-skills.
Traffic Acquisition
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Related
Categories
Questions about Go To Market Playbooks
What does Go To Market Playbooks do?
GTM strategies, product positioning, messaging, and launch planning. Go To Market Playbooks is an agent skill from slgoodrich/agents. GTM strategies, product positioning, messaging, and launch planning.
When should I use Go To Market Playbooks?
Go To Market Playbooks fits situations like: planning a product launch; entering a new market; positioning a product; developing go-to-market strategy.
How do I install Go To Market Playbooks in Claude Code?
Run `npx skills add slgoodrich/agents --skill go-to-market-playbooks -a claude-code`. Or copy the skill folder (plugins/ai-pm-copilot/skills/go-to-market-playbooks in slgoodrich/agents) into .claude/skills/go-to-market-playbooks in your project. Claude Code loads it when a task matches its description.
How do I install Go To Market Playbooks in Codex?
Run `npx skills add slgoodrich/agents --skill go-to-market-playbooks -a codex`. Or copy the skill folder (plugins/ai-pm-copilot/skills/go-to-market-playbooks in slgoodrich/agents) into .agents/skills/go-to-market-playbooks in your project. Codex loads it when a task matches its description.
Can I use Go To Market Playbooks in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add slgoodrich/agents --skill go-to-market-playbooks -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/go-to-market-playbooks, .gemini/skills/go-to-market-playbooks, .github/skills/go-to-market-playbooks and .opencode/skills/go-to-market-playbooks in your project.
What does Go To Market Playbooks need to run?
SKILL.md names no scripts, command-line tools or credentials: Go To Market Playbooks is instructions for the agent only.
Does Go To Market Playbooks access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Go To Market Playbooks safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Go To Market Playbooks use?
Go To Market Playbooks has a licence file (the repository's licence) that doesn't match a standard licence. Read it on GitHub before reusing the skill.
How many tokens does Go To Market Playbooks use?
About 2.2k tokens (SKILL.md is roughly 8.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 1k tokens, read only when the agent opens those files.
What are the alternatives to Go To Market Playbooks?
Skills that share tags, products or a category with Go To Market Playbooks: Marketing Plan (Nexus-JPF/note-companion, 870 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars) and Jaredrhod Marketing (jaredrhod/ai-marketing-skills, 282 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Go To Market Playbooks?
slgoodrich (a GitHub user) maintains it in slgoodrich/agents, which has 139 GitHub stars. The repository holds 19 skills in this directory. The repository was last updated on April 10, 2026.
Source: slgoodrich/agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.