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Agent skill

Competitive Analysis Templates

by slgoodrich in slgoodrich/agents

Master competitive analysis templates including competitor deep-dives, battle cards, feature comparison matrices, and win/loss analysis.

Custom licenceAuto-check passedMarketing & SEO

Install Competitive Analysis Templates

skills CLI
$ npx skills add slgoodrich/agents --skill competitive-analysis-templates -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install slgoodrich/agents competitive-analysis-templates --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/slgoodrich/agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/ai-pm-copilot/skills/competitive-analysis-templates .claude/skills/competitive-analysis-templates && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
competitive-analysis-templates
GitHub stars
139
Token cost
~3.6k tokens
SKILL.md length
1,421 words
Files
7 (incl. references, assets)
Skills in repo
19
Repo updated
First seen
Licence
Custom licence

At a glance

Master competitive analysis templates including competitor deep-dives, battle cards, feature comparison matrices, and win/loss analysis.

  • Works in 6 steps: Competitor Deep-Dive Analysis → Battle Card (Sales Enablement) → Positioning & Perceptual Mapping → …
  • Analyzing competitors
  • SKILL.md covers When to Use This Skill, What is Competitive Analysis?, Evidence Standards and Three Core Templates, plus 9 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Competitive Analysis Templates is an agent skill from slgoodrich/agents. Master competitive analysis templates including competitor deep-dives, battle cards, feature comparison matrices, and win/loss analysis. Use when analyzing competitors, creating battle cards for sales, positioning against alternatives, tracking competitive moves, or preparing for competitive threats. Covers competitive intelligence frameworks, positioning strategies, and templates from Crayon, Klue, and April Dunford.

Its SKILL.md is about 3.6k tokens, which your agent loads only when the skill is triggered. The skill folder holds 8 other files, including reference files and assets (for example `assets/battle-card-template.md`, `assets/competitor-deep-dive-template.md` and `assets/positioning-map-template.md`).

It sits in Marketing & SEO, covering Competitor analysis. The repository describes itself as: AI PM Workflows for Claude Code.

When your agent uses it

  • Analyzing competitors
  • Creating battle cards for sales
  • Positioning against alternatives
  • Tracking competitive moves

Example prompts

  • “/competitive-analysis-templates”

Workflow steps

6 steps, taken from the step headings in SKILL.md.

  1. Competitor Deep-Dive Analysis
  2. Battle Card (Sales Enablement)
  3. Positioning & Perceptual Mapping
  4. Gather Intelligence
  5. Analyze Patterns
  6. Act on Insights

What it can do on your machine

Read from SKILL.md and the folder at commit 3b5835b. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Competitive Analysis Templates loads about 3.6k tokens when it runs, and up to ~9.9k if it reads all its reference files. Until then it costs about 113 tokens; SKILL.md has 1,421 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~113
When it runs · the whole SKILL.md, loaded when a task matches
~3.6k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~9.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 1,421 words (~3,566 tokens).

“Templates for analyzing competitors, enabling sales teams, and defining strategic market positioning.”

— opening of SKILL.md by slgoodrich, Custom licence
name
competitive-analysis-templates

Read the full SKILL.md on GitHub

Files

SKILL.md and 6 other files (references, assets) in plugins/ai-pm-copilot/skills/competitive-analysis-templates of slgoodrich/agents.

  • SKILL.md
  • assets/battle-card-template.md
  • assets/competitor-deep-dive-template.md
  • assets/positioning-map-template.md
  • references/battle-card-guide.md
  • references/competitive-intel-guide.md
  • references/positioning-guide.md

Open the folder on GitHubat commit 3b5835b

Compare with similar skills

Competitive Analysis Templates next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Competitive Analysis Templates compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Competitive Analysis Templates this skillslgoodrich/agents139—~3.6kAutomated safety check: PassCustom licence
SEO Content Brief GeneratorAgriciDaniel/claude-seo19k2 repos~2.6kAutomated safety check: PassMIT
SEO DataforseoAgriciDaniel/codex-seo7972 repos~4.6kAutomated safety check: PassMIT
Competitor ProfilingNexus-JPF/note-companion8704 repos~3.5kAutomated safety check: PassMIT
Startup Competitorsferdinandobons/startup-skill1.2k—~4.1kAutomated safety check: PassMIT
Amazon Listing Competitor Analysisbrowser-act/skills6.1k1 repos~3.2kAutomated safety check: PassMIT

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Categories

Questions about Competitive Analysis Templates

What does Competitive Analysis Templates do?

Master competitive analysis templates including competitor deep-dives, battle cards, feature comparison matrices, and win/loss analysis. Competitive Analysis Templates is an agent skill from slgoodrich/agents. Master competitive analysis templates including competitor deep-dives, battle cards, feature comparison matrices, and win/loss analysis.

When should I use Competitive Analysis Templates?

Competitive Analysis Templates fits situations like: analyzing competitors; creating battle cards for sales; positioning against alternatives; tracking competitive moves.

How do I install Competitive Analysis Templates in Claude Code?

Run `npx skills add slgoodrich/agents --skill competitive-analysis-templates -a claude-code`. Or copy the skill folder (plugins/ai-pm-copilot/skills/competitive-analysis-templates in slgoodrich/agents) into .claude/skills/competitive-analysis-templates in your project. Claude Code loads it when a task matches its description.

How do I install Competitive Analysis Templates in Codex?

Run `npx skills add slgoodrich/agents --skill competitive-analysis-templates -a codex`. Or copy the skill folder (plugins/ai-pm-copilot/skills/competitive-analysis-templates in slgoodrich/agents) into .agents/skills/competitive-analysis-templates in your project. Codex loads it when a task matches its description.

Can I use Competitive Analysis Templates in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add slgoodrich/agents --skill competitive-analysis-templates -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitive-analysis-templates, .gemini/skills/competitive-analysis-templates, .github/skills/competitive-analysis-templates and .opencode/skills/competitive-analysis-templates in your project.

What does Competitive Analysis Templates need to run?

SKILL.md names no scripts, command-line tools or credentials: Competitive Analysis Templates is instructions for the agent only.

Does Competitive Analysis Templates access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Competitive Analysis Templates safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Competitive Analysis Templates use?

Competitive Analysis Templates has a licence file (the repository's licence) that doesn't match a standard licence. Read it on GitHub before reusing the skill.

How many tokens does Competitive Analysis Templates use?

About 3.6k tokens (SKILL.md is roughly 14k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 6.4k tokens, read only when the agent opens those files.

What are the alternatives to Competitive Analysis Templates?

Skills that share tags, products or a category with Competitive Analysis Templates: SEO Content Brief Generator (AgriciDaniel/claude-seo, 19k stars), SEO Dataforseo (AgriciDaniel/codex-seo, 797 stars), Competitor Profiling (Nexus-JPF/note-companion, 870 stars) and Startup Competitors (ferdinandobons/startup-skill, 1.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Competitive Analysis Templates?

slgoodrich (a GitHub user) maintains it in slgoodrich/agents, which has 139 GitHub stars. The repository holds 19 skills in this directory. The repository was last updated on April 10, 2026.

Source: slgoodrich/agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.