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Agent skill

SEO Competitor Comparison Pages

by AgriciDaniel in AgriciDaniel/claude-seo

Generates X vs Y comparison pages, alternatives-to-X pages, best-tools roundups and feature-matrix tables, with schema markup and verifiable data rules.

MITAuto-check passedMarketing & SEO

Install SEO Competitor Comparison Pages

skills CLI
$ npx skills add AgriciDaniel/claude-seo --skill seo-competitor-pages -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install AgriciDaniel/claude-seo seo-competitor-pages --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-seo.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/seo-competitor-pages .claude/skills/seo-competitor-pages && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
seo-competitor-pages
GitHub stars
19k
Used in
5 other repos
Token cost
~1.9k tokens
SKILL.md length
675 words
Files
2
Skills in repo
33
Repo updated
First seen
Licence
MIT

At a glance

Generates X vs Y comparison pages, alternatives-to-X pages, best-tools roundups and feature-matrix tables, with schema markup and verifiable data rules.

  • Works in 4 steps: "X vs Y" Comparison Pages → "Alternatives to X" Pages → "Best [Category] Tools" Roundup Pages → …
  • Writing a Product A vs Product B comparison page
  • SKILL.md covers Page Types, Comparison Table Generation, Schema Markup Recommendations and Keyword Targeting, plus 5 more sections
  • Reaches schema.org

What it does

This skill writes competitor-facing SEO pages across four formats: direct X vs Y comparisons with a feature-by-feature analysis and a justified verdict, alternatives-to-X lists with pros, cons and best-for notes per alternative, best-tools-in-category roundups with stated ranking criteria, and comparison tables with multiple products as columns. Each format targets a named keyword pattern, such as Product A vs Product B or Product alternatives.

For the feature matrix it lays out a markdown table template and requires that every feature claim be verifiable from public sources, that pricing carry an as-of date, and that the page be reviewed quarterly or whenever a competitor ships a major change, with a source link per data point where possible. It supplies JSON-LD templates for Product with AggregateRating, SoftwareApplication for software comparisons, and ItemList for roundups, plus a table of comparison-intent keyword patterns and their relative search-volume signal.

When your agent uses it

  • Writing a Product A vs Product B comparison page
  • Building an alternatives-to-X landing page
  • Creating a best-tools-in-category roundup with ranking criteria
  • Adding schema markup to a comparison or roundup page

Example prompts

  • “Write a Slack vs Microsoft Teams comparison page with a feature matrix and a verdict.”
  • “Create a Notion alternatives page for 2026 with pros and cons for each tool.”
  • “Add Product and AggregateRating schema markup to this software comparison page.”

Workflow steps

4 steps, taken from the step headings in SKILL.md.

  1. "X vs Y" Comparison Pages
  2. "Alternatives to X" Pages
  3. "Best [Category] Tools" Roundup Pages
  4. Comparison Table Pages

What it can do on your machine

Read from SKILL.md and the folder at commit 4b99de2. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are json).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Hosts in commands or code, which the agent is likely to contact:

    • schema.org

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

SEO Competitor Comparison Pages loads about 1.9k tokens when it runs. Until then it costs about 91 tokens; SKILL.md has 675 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~91
When it runs · the whole SKILL.md, loaded when a task matches
~1.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from AgriciDaniel/claude-seo at commit 4b99de2, republished under its MIT licence (© AgriciDaniel). 675 words, ~1,921 tokens.

Download SKILL.mdSave it as .claude/skills/seo-competitor-pages/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
seo-competitor-pages
description
Generate SEO-optimized competitor comparison and alternatives pages. Covers "X vs Y" layouts, "alternatives to X" pages, feature matrices, schema markup, and conversion optimization. Use when user says "comparison page", "vs page", "alternatives page", "competitor comparison", "X vs Y", "versus", "compare competitors", or "alternative to".
user-invocable
true
argument-hint
[url or generate] [competitor]
license
MIT
metadata.author
AgriciDaniel
metadata.version
2.4.2
metadata.category
seo

Competitor Comparison & Alternatives Pages

Create high-converting comparison and alternatives pages that target competitive intent keywords with accurate, structured content.

Page Types

1. "X vs Y" Comparison Pages
  • Direct head-to-head comparison between two products/services
  • Balanced feature-by-feature analysis
  • Clear verdict or recommendation with justification
  • Target keyword: [Product A] vs [Product B]
2. "Alternatives to X" Pages
  • List of alternatives to a specific product/service
  • Each alternative with brief summary, pros/cons, best-for use case
  • Target keyword: [Product] alternatives, best alternatives to [Product]
3. "Best [Category] Tools" Roundup Pages
  • Curated list of top tools/services in a category
  • Ranking criteria clearly stated
  • Target keyword: best [category] tools [year], top [category] software
4. Comparison Table Pages
  • Feature matrix with multiple products in columns
  • Sortable/filterable if interactive
  • Target keyword: [category] comparison, [category] comparison chart

Comparison Table Generation

Feature Matrix Layout
| Feature          | Your Product | Competitor A | Competitor B |
|------------------|:------------:|:------------:|:------------:|
| Feature 1        | ✅           | ✅           | ❌           |
| Feature 2        | ✅           | ⚠️ Partial   | ✅           |
| Feature 3        | ✅           | ❌           | ❌           |
| Pricing (from)   | $X/mo        | $Y/mo        | $Z/mo        |
| Free Tier        | ✅           | ❌           | ✅           |
Data Accuracy Requirements
  • All feature claims must be verifiable from public sources
  • Pricing must be current (include "as of [date]" note)
  • Update frequency: review quarterly or when competitors ship major changes
  • Link to source for each competitor data point where possible

Schema Markup Recommendations

Product Schema with AggregateRating
json
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "[Product Name]",
  "description": "[Product Description]",
  "brand": {
    "@type": "Brand",
    "name": "[Brand Name]"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "[Rating]",
    "reviewCount": "[Count]",
    "bestRating": "5",
    "worstRating": "1"
  }
}
SoftwareApplication (for software comparisons)
json
{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "[Software Name]",
  "applicationCategory": "[Category]",
  "operatingSystem": "[OS]",
  "offers": {
    "@type": "Offer",
    "price": "[Price]",
    "priceCurrency": "USD"
  }
}
ItemList (for roundup pages)
json
{
  "@context": "https://schema.org",
  "@type": "ItemList",
  "name": "Best [Category] Tools [Year]",
  "itemListOrder": "https://schema.org/ItemListOrderDescending",
  "numberOfItems": "[Count]",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "[Product Name]",
      "url": "[Product URL]"
    }
  ]
}

Keyword Targeting

Comparison Intent Patterns
PatternExampleSearch Volume Signal
[A] vs [B]"Slack vs Teams"High
[A] alternative"Figma alternatives"High
[A] alternatives [year]"Notion alternatives 2026"High
best [category] tools"best project management tools"High
[A] vs [B] for [use case]"AWS vs Azure for startups"Medium
[A] review [year]"Monday.com review 2026"Medium
[A] vs [B] pricing"HubSpot vs Salesforce pricing"Medium
is [A] better than [B]"is Notion better than Confluence"Medium
Title Tag Formulas
  • X vs Y: [A] vs [B]: [Key Differentiator] ([Year])
  • Alternatives: [N] Best [A] Alternatives in [Year] (Free & Paid)
  • Roundup: [N] Best [Category] Tools in [Year], Compared & Ranked
H1 Patterns
  • Match title tag intent
  • Include primary keyword naturally
  • Keep under 70 characters

Conversion-Optimized Layouts

CTA Placement
  • Above fold: Brief comparison summary with primary CTA
  • After comparison table: "Try [Your Product] free" CTA
  • Bottom of page: Final recommendation with CTA
  • Avoid aggressive CTAs in competitor description sections (reduces trust)
Social Proof Sections
  • Customer testimonials relevant to comparison criteria
  • G2/Capterra/TrustPilot ratings (with source links)
  • Case studies showing migration from competitor
  • "Switched from [Competitor]" stories
Pricing Highlights
  • Clear pricing comparison table
  • Highlight value advantages (not just lowest price)
  • Include hidden costs (setup fees, per-user pricing, overage charges)
  • Link to full pricing page
Show full SKILL.md (280 more words)Show less
Trust Signals
  • "Last updated [date]" timestamp
  • Author with relevant expertise
  • Methodology disclosure (how comparisons were conducted)
  • Disclosure of own product affiliation

Fairness Guidelines

  • Accuracy: All competitor information must be verifiable from public sources
  • No defamation: Never make false or misleading claims about competitors
  • Cite sources: Link to competitor websites, review sites, or documentation
  • Timely updates: Review and update when competitors release major changes
  • Disclose affiliation: Clearly state which product is yours
  • Balanced presentation: Acknowledge competitor strengths honestly
  • Pricing accuracy: Include "as of [date]" disclaimers on all pricing data
  • Feature verification: Test competitor features where possible, cite documentation otherwise

Internal Linking

  • Link to your own product/service pages from comparison sections
  • Cross-link between related comparison pages (e.g., "A vs B" links to "A vs C")
  • Link to feature-specific pages when discussing individual features
  • Breadcrumb: Home > Comparisons > [This Page]
  • Related comparisons section at bottom of page
  • Link to case studies and testimonials mentioned in the comparison

Output

Comparison Page Template
  • COMPARISON-PAGE.md: Ready-to-implement page structure with sections
  • Feature matrix table
  • Content outline with word count targets (minimum 1,500 words)
Schema Markup
  • comparison-schema.json: Product/SoftwareApplication/ItemList JSON-LD
Keyword Strategy
  • Primary and secondary keywords
  • Related long-tail opportunities
  • Content gaps vs existing competitor pages
Recommendations
  • Content improvements for existing comparison pages
  • New comparison page opportunities
  • Schema markup additions
  • Conversion optimization suggestions

Error Handling

ScenarioAction
Competitor URL unreachableReport which competitor URLs failed. Proceed with available data and note gaps in the comparison.
Insufficient competitor data (pricing, features unavailable)Flag missing data points clearly. Use "Not publicly available" in comparison tables rather than guessing.
No product/service overlap foundReport that the products serve different markets. Suggest alternative competitors that share feature overlap, or pivot to a category roundup format.

© AgriciDaniel, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file in skills/seo-competitor-pages of AgriciDaniel/claude-seo.

  • SKILL.md
  • LICENSE.txt

Open the folder on GitHubat commit 4b99de2

Used in 7 other repositories

We found 18 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 5 other GitHub owners. This page covers the copy in AgriciDaniel/claude-seo, which our catalogue first saw on October 7, 2026.

Compare with similar skills

SEO Competitor Comparison Pages next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

SEO Competitor Comparison Pages compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
SEO Competitor Comparison Pages this skillAgriciDaniel/claude-seo19k5 repos~1.9kAutomated safety check: PassMIT
Competitor Pagesindranilbanerjee/digital-marketing-pro8621 repos~2kAutomated safety check: PassMIT
Competitor Alternativesfreekmurze/dotfiles1k24 repos~2kAutomated safety check: PassNone
Global SEO Growthminhnv0807/ai-business-skills609—~5kAutomated safety check: PassMIT
Comparison Pagedebuglebowski/slayzone191—~1.2kAutomated safety check: PassGPL-3.0
Marketing StrategistCoWork-OS/CoWork-OS477—~893Automated safety check: PassMIT

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Categories

Questions about SEO Competitor Comparison Pages

What does SEO Competitor Comparison Pages do?

Generates X vs Y comparison pages, alternatives-to-X pages, best-tools roundups and feature-matrix tables, with schema markup and verifiable data rules. This skill writes competitor-facing SEO pages across four formats: direct X vs Y comparisons with a feature-by-feature analysis and a justified verdict, alternatives-to-X lists with pros, cons and best-for notes per alternative, best-tools-in-category roundups with stated ranking criteria, and comparison tables with multiple products as columns. Each format targets a named keyword pattern, such as Product A vs Product B or Product alternatives.

When should I use SEO Competitor Comparison Pages?

SEO Competitor Comparison Pages fits situations like: writing a Product A vs Product B comparison page; building an alternatives-to-X landing page; creating a best-tools-in-category roundup with ranking criteria; adding schema markup to a comparison or roundup page.

How do I install SEO Competitor Comparison Pages in Claude Code?

Run `npx skills add AgriciDaniel/claude-seo --skill seo-competitor-pages -a claude-code`. Or copy the skill folder (skills/seo-competitor-pages in AgriciDaniel/claude-seo) into .claude/skills/seo-competitor-pages in your project. Claude Code loads it when a task matches its description.

How do I install SEO Competitor Comparison Pages in Codex?

Run `npx skills add AgriciDaniel/claude-seo --skill seo-competitor-pages -a codex`. Or copy the skill folder (skills/seo-competitor-pages in AgriciDaniel/claude-seo) into .agents/skills/seo-competitor-pages in your project. Codex loads it when a task matches its description.

Can I use SEO Competitor Comparison Pages in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add AgriciDaniel/claude-seo --skill seo-competitor-pages -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/seo-competitor-pages, .gemini/skills/seo-competitor-pages, .github/skills/seo-competitor-pages and .opencode/skills/seo-competitor-pages in your project.

What does SEO Competitor Comparison Pages need to run?

SKILL.md names no scripts, command-line tools or credentials: SEO Competitor Comparison Pages is instructions for the agent only.

Does SEO Competitor Comparison Pages access the network?

SKILL.md names 1 domain. In commands or code: schema.org; the agent is likely to contact it when it follows the instructions. This is read from the text; nothing was executed.

Is SEO Competitor Comparison Pages safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does SEO Competitor Comparison Pages use?

SEO Competitor Comparison Pages is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does SEO Competitor Comparison Pages use?

About 1.9k tokens (SKILL.md is roughly 7.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to SEO Competitor Comparison Pages?

Skills that share tags, products or a category with SEO Competitor Comparison Pages: Competitor Pages (indranilbanerjee/digital-marketing-pro, 862 stars), Competitor Alternatives (freekmurze/dotfiles, 1k stars), Global SEO Growth (minhnv0807/ai-business-skills, 609 stars) and Comparison Page (debuglebowski/slayzone, 191 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains SEO Competitor Comparison Pages?

AgriciDaniel (a GitHub user) maintains it in AgriciDaniel/claude-seo, which has 18,627 GitHub stars. The repository holds 33 skills in this directory. The repository was last updated on October 4, 2026.

Source: AgriciDaniel/claude-seo on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.