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Agent skill

Competitor Alternatives

by freekmurze in freekmurze/dotfiles

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement.

No licenceAuto-check passedMarketing & SEO

Install Competitor Alternatives

skills CLI
$ npx skills add freekmurze/dotfiles --skill competitor-alternatives -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install freekmurze/dotfiles competitor-alternatives --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/freekmurze/dotfiles.git skills-src && mkdir -p .claude/skills && cp -r skills-src/config/claude/skills/marketing/skills/competitor-alternatives .claude/skills/competitor-alternatives && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
competitor-alternatives
GitHub stars
1k
Used in
24 other repos
Token cost
~2k tokens
SKILL.md length
930 words
Files
3 (incl. references)
Skills in repo
52
Repo updated
First seen
Licence
None found

At a glance

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement.

  • Works in 4 steps: Honesty Builds Trust → Depth Over Surface → Help Them Decide → …
  • Wants to create competitor comparison
  • SKILL.md covers Initial Assessment, Core Principles, Page Formats and Essential Sections, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Competitor Alternatives is an agent skill from freekmurze/dotfiles. When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.

Its SKILL.md is about 2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `references/content-architecture.md` and `references/templates.md`).

It sits in Marketing & SEO, covering Competitor analysis, Sales enablement and Landing pages.

When your agent uses it

  • Wants to create competitor comparison
  • Alternative pages for SEO and sales enablement
  • The user mentions alternative page
  • Competitor comparison

Example prompts

  • “alternative page,”
  • “vs page,”
  • “competitor comparison,”
  • “/competitor-alternatives”

Workflow steps

4 steps, taken from the step headings in SKILL.md.

  1. Honesty Builds Trust
  2. Depth Over Surface
  3. Help Them Decide
  4. Modular Content Architecture

What it can do on your machine

Read from SKILL.md and the folder at commit 8874280. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Competitor Alternatives loads about 2k tokens when it runs, and up to ~5.1k if it reads all its reference files. Until then it costs about 133 tokens; SKILL.md has 930 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~133
When it runs · the whole SKILL.md, loaded when a task matches
~2k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~5.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 930 words (~2,015 tokens).

“You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively.”

— opening of SKILL.md by freekmurze
name
competitor-alternatives
version
1.0.0

Read the full SKILL.md on GitHub

Files

SKILL.md and 2 other files (references) in config/claude/skills/marketing/skills/competitor-alternatives of freekmurze/dotfiles.

  • SKILL.md
  • references/content-architecture.md
  • references/templates.md

Open the folder on GitHubat commit 8874280

Used in 25 other repositories

We found 50 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 24 other GitHub owners. This page covers the copy in freekmurze/dotfiles, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Competitor Alternatives next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Competitor Alternatives compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Competitor Alternatives this skillfreekmurze/dotfiles1k24 repos~2kAutomated safety check: PassNone
Competitor Alternativesalirezarezvani/claude-skills28k1 repos~2.8kAutomated safety check: PassMIT
Competitorscoreyhaines31/marketingskills54k—~3kAutomated safety check: PassMIT
Competitor Teardownirinabuht12-oss/marketing-skills4k—~1.6kAutomated safety check: PassNone
SEO Competitor Pagesseranking/seo-skills160—~2.3kAutomated safety check: PassMIT
Suede Competitor ProfilingJasonColapietro/suede-creator-skills127—~3.6kAutomated safety check: PassMIT

Similar skills

  • Competitor Alternatives

    alirezarezvani/claude-skills

    When the user wants to create competitor comparison or alternative pages for SEO and sales enablement.

    28k GitHub starsUsed in 1 repo~2.8k tokens
    Marketing & SEOAuto-check passed

  • Competitors

    coreyhaines31/marketingskills

    When the user wants to create competitor comparison or alternative pages for SEO and buyer-facing use.

    54k GitHub stars~3k tokensUpdated yesterday
    Marketing & SEOAuto-check passed

  • Competitor Teardown

    irinabuht12-oss/marketing-skills

    Systematic competitive analysis covering positioning, messaging hierarchy, objection handling, and CTA strategy from landing page URLs or screenshots.

    4k GitHub stars~1.6k tokensUpdated 15 days ago
    Marketing & SEOAuto-check passed

  • SEO Competitor Pages

    seranking/seo-skills

    Generate SEO-optimized "X vs Y" comparison and "alternatives to X" landing pages targeting comparative-intent keywords.

    160 GitHub stars~2.3k tokensUpdated 3 mo ago
    Marketing & SEOAuto-check passed

  • Suede Competitor Profiling

    JasonColapietro/suede-creator-skills

    Suede-owned competitive-intelligence discipline for evidence-backed profiles of positioning, pricing, messaging, product, proof, and public-market signals.

    127 GitHub stars~3.6k tokensUpdated today
    Marketing & SEOAuto-check passed

  • Suede Competitors

    JasonColapietro/suede-creator-skills

    Suede-owned comparison-page discipline for accurate, evidence-backed alternative, versus, and competitor-comparison content that wins evaluators and search intent.

    127 GitHub stars~2.7k tokensUpdated today
    Marketing & SEOAuto-check passed

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Categories

Questions about Competitor Alternatives

What does Competitor Alternatives do?

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Competitor Alternatives is an agent skill from freekmurze/dotfiles. When the user wants to create competitor comparison or alternative pages for SEO and sales enablement.

When should I use Competitor Alternatives?

Competitor Alternatives fits situations like: wants to create competitor comparison; alternative pages for SEO and sales enablement; the user mentions alternative page; competitor comparison.

How do I install Competitor Alternatives in Claude Code?

Run `npx skills add freekmurze/dotfiles --skill competitor-alternatives -a claude-code`. Or copy the skill folder (config/claude/skills/marketing/skills/competitor-alternatives in freekmurze/dotfiles) into .claude/skills/competitor-alternatives in your project. Claude Code loads it when a task matches its description.

How do I install Competitor Alternatives in Codex?

Run `npx skills add freekmurze/dotfiles --skill competitor-alternatives -a codex`. Or copy the skill folder (config/claude/skills/marketing/skills/competitor-alternatives in freekmurze/dotfiles) into .agents/skills/competitor-alternatives in your project. Codex loads it when a task matches its description.

Can I use Competitor Alternatives in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add freekmurze/dotfiles --skill competitor-alternatives -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitor-alternatives, .gemini/skills/competitor-alternatives, .github/skills/competitor-alternatives and .opencode/skills/competitor-alternatives in your project.

What does Competitor Alternatives need to run?

SKILL.md names no scripts, command-line tools or credentials: Competitor Alternatives is instructions for the agent only.

Does Competitor Alternatives access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Competitor Alternatives safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Competitor Alternatives use?

No licence was found for Competitor Alternatives or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Competitor Alternatives use?

About 2k tokens (SKILL.md is roughly 8.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.1k tokens, read only when the agent opens those files.

What are the alternatives to Competitor Alternatives?

Skills that share tags, products or a category with Competitor Alternatives: Competitor Alternatives (alirezarezvani/claude-skills, 28k stars), Competitors (coreyhaines31/marketingskills, 54k stars), Competitor Teardown (irinabuht12-oss/marketing-skills, 4k stars) and SEO Competitor Pages (seranking/seo-skills, 160 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Competitor Alternatives?

freekmurze (a GitHub user) maintains it in freekmurze/dotfiles, which has 1,013 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on October 8, 2026.

Source: freekmurze/dotfiles on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.