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Cesarjoquin/Marketing-Skills
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms.
Audit and rewrite an Instagram profile end-to-end for 2026: profile photo, searchable NAME field weighted with a keyword, @handle, bio (150 chars: value plus topic plus proof), goal-matched link…
Install Ig Profile Optimizer
$ npx skills add sergebulaev/instagram-skills --skill ig-profile-optimizer -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install sergebulaev/instagram-skills ig-profile-optimizer --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/sergebulaev/instagram-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/ig-profile-optimizer .claude/skills/ig-profile-optimizer && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "ig-profile-optimizer" agent skill from https://github.com/sergebulaev/instagram-skills/tree/main/skills/ig-profile-optimizer into .claude/skills/ig-profile-optimizer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ig-profile-optimizer", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/sergebulaev/instagram-skills/tree/main/skills/ig-profile-optimizerType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add sergebulaev/instagram-skills --skill ig-profile-optimizer -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install sergebulaev/instagram-skills ig-profile-optimizer --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/sergebulaev/instagram-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/ig-profile-optimizer .agents/skills/ig-profile-optimizer && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "ig-profile-optimizer" agent skill from https://github.com/sergebulaev/instagram-skills/tree/main/skills/ig-profile-optimizer into .agents/skills/ig-profile-optimizer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ig-profile-optimizer", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add sergebulaev/instagram-skills --skill ig-profile-optimizer -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install sergebulaev/instagram-skills ig-profile-optimizer --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/sergebulaev/instagram-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/ig-profile-optimizer .cursor/skills/ig-profile-optimizer && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "ig-profile-optimizer" agent skill from https://github.com/sergebulaev/instagram-skills/tree/main/skills/ig-profile-optimizer into .cursor/skills/ig-profile-optimizer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ig-profile-optimizer", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/sergebulaev/instagram-skills.git --path skills/ig-profile-optimizer--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add sergebulaev/instagram-skills --skill ig-profile-optimizer -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install sergebulaev/instagram-skills ig-profile-optimizer --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/sergebulaev/instagram-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/ig-profile-optimizer .gemini/skills/ig-profile-optimizer && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "ig-profile-optimizer" agent skill from https://github.com/sergebulaev/instagram-skills/tree/main/skills/ig-profile-optimizer into .gemini/skills/ig-profile-optimizer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ig-profile-optimizer", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install sergebulaev/instagram-skills ig-profile-optimizerInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add sergebulaev/instagram-skills --skill ig-profile-optimizer -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/sergebulaev/instagram-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/ig-profile-optimizer .github/skills/ig-profile-optimizer && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "ig-profile-optimizer" agent skill from https://github.com/sergebulaev/instagram-skills/tree/main/skills/ig-profile-optimizer into .github/skills/ig-profile-optimizer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ig-profile-optimizer", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add sergebulaev/instagram-skills --skill ig-profile-optimizer -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install sergebulaev/instagram-skills ig-profile-optimizer --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/sergebulaev/instagram-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/ig-profile-optimizer .opencode/skills/ig-profile-optimizer && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "ig-profile-optimizer" agent skill from https://github.com/sergebulaev/instagram-skills/tree/main/skills/ig-profile-optimizer into .opencode/skills/ig-profile-optimizer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ig-profile-optimizer", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
ig-profile-optimizer- GitHub stars
- 308
- Token cost
- ~1.7k tokens
- SKILL.md length
- 953 words
- Files
- 1
- Skills in repo
- 10
- Repo updated
- First seen
- Licence
- MIT
At a glance
Audit and rewrite an Instagram profile end-to-end for 2026: profile photo, searchable NAME field weighted with a keyword, @handle, bio (150 chars: value plus topic plus proof), goal-matched link…
- Works in 4 steps: Scorecard (9 parts, pass / needs-work /… → Priority fixes ranked by impact (NAME… → Before -> After rewrites for each… → …
- Review my Instagram profile
- SKILL.md covers When to use, Input, Output and Steps, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Ig Profile Optimizer is an agent skill from sergebulaev/instagram-skills. Audit and rewrite an Instagram profile end-to-end for 2026: profile photo, searchable NAME field weighted with a keyword, @handle, bio (150 chars: value plus topic plus proof), goal-matched link, category label, story highlights, the first-9 grid, and up to 3 pinned posts. Triggers on "review my Instagram profile", "fix my bio", "optimize highlights", "profile audit". The whole follow decision happens on the profile header. Not for writing captions (use ig-caption-writer).
Its SKILL.md is about 1.7k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO. It works with Instagram. The repository describes itself as: Instagram marketing skills for Claude Code and Codex: captions, carousels, hooks, hashtag strategy, and a weekly plan. Draft, humanize, and publish via Publora. MIT. Content… The licence is MIT.
When your agent uses it
- Review my Instagram profile
- Optimize highlights
Example prompts
- “review my Instagram profile”
- “fix my bio”
- “optimize highlights”
- “/ig-profile-optimizer”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Scorecard (9 parts, pass / needs-work / fail)
- Priority fixes ranked by impact (NAME field, bio, and pins first)
- Before -> After rewrites for each failing part
- Highlights plan (covers, order, naming) and grid + pin picks with reasons
What it can do on your machine
Read from SKILL.md and the folder at commit 652be40. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Ig Profile Optimizer loads about 1.7k tokens when it runs. Until then it costs about 125 tokens; SKILL.md has 953 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from sergebulaev/instagram-skills at commit 652be40, republished under its MIT licence (© sergebulaev). 953 words, ~1,671 tokens.
Download SKILL.mdSave it as
.claude/skills/ig-profile-optimizer/SKILL.md (or your agent's skills folder).- name
- ig-profile-optimizer
- description
- Audit and rewrite an Instagram profile end-to-end for 2026: profile photo, searchable NAME field weighted with a keyword, @handle, bio (150 chars: value plus topic plus proof), goal-matched link, category label, story highlights, the first-9 grid, and up to 3 pinned posts. Triggers on "review my Instagram profile", "fix my bio", "optimize highlights", "profile audit". The whole follow decision happens on the profile header. Not for writing captions (use ig-caption-writer).
Instagram Profile Optimizer
Audit the nine parts of an Instagram profile (photo, NAME field, @handle, bio, link, category label, highlights, the first-9 grid, pinned posts) against what actually converts a profile-visitor into a follower in 2026, then rewrite each part that needs it. On Instagram the whole follow decision happens on the profile header plus the first two or three grid rows: photo, NAME, bio, link, then the grid at a glance. That is what this fixes.
When to use
- User pastes their Instagram profile or @handle and asks for an audit
- "Fix my bio", "rewrite my Instagram bio", "what should my highlights be"
- User is starting to post seriously and wants the profile to match the content
- Any of: "review my Instagram profile", "optimize highlights", "profile audit"
Not for writing captions (use ig-caption-writer) or planning a carousel
(use ig-carousel-planner).
Input
- Profile URL / @handle (or a screenshot of the profile header + first grid rows)
- Goal: grow a following / sell a product / land clients / build authority. The bio CTA, the link target, and the pinned posts change by goal
- Optional: their best-performing posts, to pick the pins and the grid order
Output
- Scorecard (9 parts, pass / needs-work / fail)
- Priority fixes ranked by impact (NAME field, bio, and pins first)
- Before -> After rewrites for each failing part
- Highlights plan (covers, order, naming) and grid + pin picks with reasons
Steps
- Intake. Collect the profile state + goal. Note the account type (personal / creator / business), since business and creator unlock the category label and the professional dashboard.
- Score the 9 parts against the scorecard below.
- Weight the NAME field with a keyword. The NAME field (not the @handle) is
what Instagram search indexes. Set it to
Real Name + the topic people type(e.g. "Sam Rivera | Instagram Growth"), inside 30 chars. This is the single highest-leverage SEO fix on the profile. - Rewrite the bio (150 chars). Formula: `who you help + what you post about
- one proof or specific`. Lead with the value, not the job title. No "I help X do Y" cliche opener unless the rest is specific. Line breaks and one anchor emoji are fine; an emoji storm is not. Fit inside 150.
- Set the link. One link matched to the goal (offer / newsletter / booking). If they need several, a single link-hub, not a bare homepage. Business and creator accounts can now add multiple links, but the top one still carries the click.
- Set the category label (business / creator accounts). One clear label that matches the niche, shown under the NAME. It reinforces the bio; it does not repeat it.
- Plan the highlights. 4-6 highlights, ordered left to right by the visitor's next question: Start Here / Proof / Offer / FAQ / About. Custom covers in one consistent style, short one-word names that fit without truncating. The first 3-4 are what a new visitor sees before scrolling.
- Fix the first-9 grid. The top nine tiles are the shop window. Aim for readable at a glance, a consistent look (color, framing, or text style), and a mix that shows range without chaos. Reorder or replace weak top tiles; the grid is judged as a set, not tile by tile.
- Pick the pinned posts (up to 3). The three best proofs of what a new follower will get, matched to the goal: a top performer, a clear offer, and an intro/who-this-is-for post. Pins override the grid order, so use them.
- Photo check. Clear face, fills the frame, recent, high contrast against a plain background. It renders small, so detail is wasted; contrast is not.
- Deliver the before/after diff + the header test: read only photo, NAME, bio, link, and the first grid row, and ask "would a stranger follow from this alone?"
Show full SKILL.md (326 more words)Show less
Nine-part scorecard
| # | Part | Pass criteria (2026) |
|---|---|---|
| 1 | Profile photo | Clear face filling the frame, recent, high contrast, plain background, reads at small size |
| 2 | NAME field | Real name + a searchable keyword people type, inside 30 chars (this is the indexed field, not the @handle) |
| 3 | @handle | Short, memorable, matches the brand, no numbers/underscores if avoidable |
| 4 | Bio | Value + topic + proof inside 150 chars; no cliche opener; leads with what a follower gets; no emoji storm |
| 5 | Link | One, goal-matched; a link-hub if several are needed; top link carries the click |
| 6 | Category label | Set (business/creator), one clear niche label that reinforces the bio |
| 7 | Highlights | 4-6, ordered by the visitor's next question, consistent custom covers, short names that do not truncate |
| 8 | First-9 grid | Consistent look, readable at a glance, shows range; weak top tiles reordered or replaced |
| 9 | Pinned posts | Up to 3 present, each a best proof matched to the goal (not random recent posts) |
Hard rules
Global voice rules: see root SKILL.md Voice rules. Additional skill-specific
rules:
- The header must pass the header test: a stranger reading only photo + NAME + bio + link + first grid row should know who this is for and want to follow.
- Lead the bio with the reader's benefit, not the user's job title.
- The NAME field always carries a searchable keyword; never leave it as bare name.
- Keep every rewrite inside the platform limits (bio 150, NAME 30). Never ship a truncated bio or a highlight name that cuts off.
- Highlights and grid are judged as sets; fix order and consistency, not just single items.
- At most one em dash in the bio (a 150-char bio rarely needs one). No "leverage", "fundamentally", "game-changer", "elevate".
Related skills
ig-caption-writer- write the captions the optimized profile and grid will hostig-hook-extractor- find a pin-worthy hook in a post that already workedig-content-planner- plan the cadence that fills the grid and highlightsig-humanizer --mode audit- audit the bio and pinned captions before shipping
© sergebulaev, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/ig-profile-optimizer of sergebulaev/instagram-skills.
Open the folder on GitHubat commit 652be40
Compare with similar skills
Ig Profile Optimizer next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Ig Profile Optimizer this skillsergebulaev/instagram-skills | 308 | — | ~1.7k | Automated safety check: Pass | MIT | |
| AdsCesarjoquin/Marketing-Skills | 200 | 1 repos | ~3.5k | Automated safety check: Pass | MIT | |
| Adscoreyhaines31/marketingskills | 54k | 1 repos | ~7.8k | Automated safety check: Pass | MIT | |
| Influencer Discoverytigerless-labs/influencer-discovery | 211 | — | ~2.5k | Automated safety check: Notes | None | |
| Paid Adsfreekmurze/dotfiles | 1k | 14 repos | ~2.4k | Automated safety check: Pass | None | |
| Meta Ad Builderkrusemediallc/arcads-claude-code | 1.6k | — | ~1.7k | Automated safety check: Notes | MIT |
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Related
Works with
Categories
Questions about Ig Profile Optimizer
What does Ig Profile Optimizer do?
Audit and rewrite an Instagram profile end-to-end for 2026: profile photo, searchable NAME field weighted with a keyword, @handle, bio (150 chars: value plus topic plus proof), goal-matched link…. Ig Profile Optimizer is an agent skill from sergebulaev/instagram-skills. Audit and rewrite an Instagram profile end-to-end for 2026: profile photo, searchable NAME field weighted with a keyword, @handle, bio (150 chars: value plus topic plus proof), goal-matched link, category label, story highlights, the first-9 grid, and up to 3 pinned posts.
When should I use Ig Profile Optimizer?
Ig Profile Optimizer fits situations like: review my Instagram profile; optimize highlights.
How do I install Ig Profile Optimizer in Claude Code?
Run `npx skills add sergebulaev/instagram-skills --skill ig-profile-optimizer -a claude-code`. Or copy the skill folder (skills/ig-profile-optimizer in sergebulaev/instagram-skills) into .claude/skills/ig-profile-optimizer in your project. Claude Code loads it when a task matches its description.
How do I install Ig Profile Optimizer in Codex?
Run `npx skills add sergebulaev/instagram-skills --skill ig-profile-optimizer -a codex`. Or copy the skill folder (skills/ig-profile-optimizer in sergebulaev/instagram-skills) into .agents/skills/ig-profile-optimizer in your project. Codex loads it when a task matches its description.
Can I use Ig Profile Optimizer in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add sergebulaev/instagram-skills --skill ig-profile-optimizer -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ig-profile-optimizer, .gemini/skills/ig-profile-optimizer, .github/skills/ig-profile-optimizer and .opencode/skills/ig-profile-optimizer in your project.
What does Ig Profile Optimizer need to run?
SKILL.md names no scripts, command-line tools or credentials: Ig Profile Optimizer is instructions for the agent only.
Does Ig Profile Optimizer access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Ig Profile Optimizer safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Ig Profile Optimizer use?
Ig Profile Optimizer is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Ig Profile Optimizer use?
About 1.7k tokens (SKILL.md is roughly 6.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Ig Profile Optimizer?
Skills that share tags, products or a category with Ig Profile Optimizer: Ads (Cesarjoquin/Marketing-Skills, 200 stars), Ads (coreyhaines31/marketingskills, 54k stars), Influencer Discovery (tigerless-labs/influencer-discovery, 211 stars) and Paid Ads (freekmurze/dotfiles, 1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Ig Profile Optimizer?
sergebulaev (a GitHub user) maintains it in sergebulaev/instagram-skills, which has 308 GitHub stars. The repository holds 10 skills in this directory. The repository was last updated on October 7, 2026.
Source: sergebulaev/instagram-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.