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Cesarjoquin/Marketing-Skills
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms.
Build a sized Instagram hashtag set for a post using the 2026 reality that 3 to 5 well-chosen tags beat 30 random ones.
Install Ig Hashtag Strategist
$ npx skills add sergebulaev/instagram-skills --skill ig-hashtag-strategist -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install sergebulaev/instagram-skills ig-hashtag-strategist --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/sergebulaev/instagram-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/ig-hashtag-strategist .claude/skills/ig-hashtag-strategist && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "ig-hashtag-strategist" agent skill from https://github.com/sergebulaev/instagram-skills/tree/main/skills/ig-hashtag-strategist into .claude/skills/ig-hashtag-strategist/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ig-hashtag-strategist", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/sergebulaev/instagram-skills/tree/main/skills/ig-hashtag-strategistType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add sergebulaev/instagram-skills --skill ig-hashtag-strategist -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install sergebulaev/instagram-skills ig-hashtag-strategist --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/sergebulaev/instagram-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/ig-hashtag-strategist .agents/skills/ig-hashtag-strategist && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "ig-hashtag-strategist" agent skill from https://github.com/sergebulaev/instagram-skills/tree/main/skills/ig-hashtag-strategist into .agents/skills/ig-hashtag-strategist/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ig-hashtag-strategist", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add sergebulaev/instagram-skills --skill ig-hashtag-strategist -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install sergebulaev/instagram-skills ig-hashtag-strategist --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/sergebulaev/instagram-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/ig-hashtag-strategist .cursor/skills/ig-hashtag-strategist && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "ig-hashtag-strategist" agent skill from https://github.com/sergebulaev/instagram-skills/tree/main/skills/ig-hashtag-strategist into .cursor/skills/ig-hashtag-strategist/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ig-hashtag-strategist", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/sergebulaev/instagram-skills.git --path skills/ig-hashtag-strategist--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add sergebulaev/instagram-skills --skill ig-hashtag-strategist -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install sergebulaev/instagram-skills ig-hashtag-strategist --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/sergebulaev/instagram-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/ig-hashtag-strategist .gemini/skills/ig-hashtag-strategist && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "ig-hashtag-strategist" agent skill from https://github.com/sergebulaev/instagram-skills/tree/main/skills/ig-hashtag-strategist into .gemini/skills/ig-hashtag-strategist/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ig-hashtag-strategist", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install sergebulaev/instagram-skills ig-hashtag-strategistInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add sergebulaev/instagram-skills --skill ig-hashtag-strategist -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/sergebulaev/instagram-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/ig-hashtag-strategist .github/skills/ig-hashtag-strategist && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "ig-hashtag-strategist" agent skill from https://github.com/sergebulaev/instagram-skills/tree/main/skills/ig-hashtag-strategist into .github/skills/ig-hashtag-strategist/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ig-hashtag-strategist", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add sergebulaev/instagram-skills --skill ig-hashtag-strategist -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install sergebulaev/instagram-skills ig-hashtag-strategist --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/sergebulaev/instagram-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/ig-hashtag-strategist .opencode/skills/ig-hashtag-strategist && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "ig-hashtag-strategist" agent skill from https://github.com/sergebulaev/instagram-skills/tree/main/skills/ig-hashtag-strategist into .opencode/skills/ig-hashtag-strategist/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ig-hashtag-strategist", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
ig-hashtag-strategist- GitHub stars
- 347
- Token cost
- ~1.1k tokens
- SKILL.md length
- 538 words
- Files
- 2 (incl. references)
- Skills in repo
- 10
- Repo updated
- First seen
- Licence
- MIT
At a glance
Build a sized Instagram hashtag set for a post using the 2026 reality that 3 to 5 well-chosen tags beat 30 random ones.
- Works in 8 steps: Get the post. The caption, carousel… → Extract topics. Pull the 3-5 real topics… → Generate candidates per tier. For each… → …
- Choose hashtags for a caption
- SKILL.md covers When to use, The model: size, not volume, Steps and Output format, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Ig Hashtag Strategist is an agent skill from sergebulaev/instagram-skills. Build a sized Instagram hashtag set for a post using the 2026 reality that 3 to 5 well-chosen tags beat 30 random ones. Sizes each tag as niche (under 50k posts), mid (50k to 500k), or broad (500k+), then assembles a 2-3 niche, 1-2 mid, 0-1 broad mix that a small or mid account can actually rank in, matched to the post content and rotated to avoid spam patterns. Use to choose hashtags for a caption, carousel, or Reel. Not for writing the caption itself (use ig-caption-writer).
Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/sourcing-tactics.md`).
It sits in Marketing & SEO. It works with Instagram. The repository describes itself as: Instagram marketing skills for Claude Code and Codex: captions, carousels, hooks, hashtag strategy, and a weekly plan. Draft, humanize, and publish via Publora. MIT. Content… The licence is MIT.
When your agent uses it
- Choose hashtags for a caption
Example prompts
- “/ig-hashtag-strategist”
Workflow steps
8 steps, taken from the first numbered list in SKILL.md.
- Get the post. The caption, carousel topic, or Reel subject, plus the
- Extract topics. Pull the 3-5 real topics the post is about (the subject,
- Generate candidates per tier. For each topic, propose niche, mid, and
- Size each candidate. Estimate the tier from specificity (the API does not
- Assemble the set. 2-3 niche + 1-2 mid + 0-1 broad, total 3-5. Drop the
- Check the match. Reject any tag that is popular but off-topic; a mismatch
- Rotate. Tell the user to vary the set per topic, not reuse one block on
- Output. The 3-5 set, each tagged with its tier and a one-line why, plus
What it can do on your machine
Read from SKILL.md and the folder at commit 652be40. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Ig Hashtag Strategist loads about 1.1k tokens when it runs, and up to ~1.7k if it reads all its reference files. Until then it costs about 126 tokens; SKILL.md has 538 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from sergebulaev/instagram-skills at commit 652be40, republished under its MIT licence (© sergebulaev). 538 words, ~1,128 tokens.
Download SKILL.mdSave it as
.claude/skills/ig-hashtag-strategist/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.- name
- ig-hashtag-strategist
- description
- Build a sized Instagram hashtag set for a post using the 2026 reality that 3 to 5 well-chosen tags beat 30 random ones. Sizes each tag as niche (under 50k posts), mid (50k to 500k), or broad (500k+), then assembles a 2-3 niche, 1-2 mid, 0-1 broad mix that a small or mid account can actually rank in, matched to the post content and rotated to avoid spam patterns. Use to choose hashtags for a caption, carousel, or Reel. Not for writing the caption itself (use ig-caption-writer).
Instagram Hashtag Strategist
Pick 3-5 hashtags that actually help, sized so the post can rank. The 30-tag wall is dead: in 2026 hashtags work as topic labels, and a small account ranks in niche tags, not in million-post broad ones. This skill builds the sized set.
When to use
- User has a caption, carousel, or Reel and needs hashtags
- User is still posting 20-30 generic tags and wants the 2026 approach
- User wants tags sized to where their account can actually rank
The model: size, not volume
A tag's size is its total post count. The strategy is a mix so the post ranks in the small tags while touching the bigger ones.
| Tier | Post count | Role | Use |
|---|---|---|---|
| Niche | under 50k | where a small/mid account can actually rank for hours | 2-3 |
| Mid | 50k - 500k | enough audience, beatable competition | 1-2 |
| Broad | 500k+ | a brief category-label touch, ranks for minutes | 0-1 |
Default: 3-5 total. Full reasoning in ../../references/hashtag-strategy.md.
Steps
- Get the post. The caption, carousel topic, or Reel subject, plus the target audience and the account's rough size (so the niche/mid split fits).
- Extract topics. Pull the 3-5 real topics the post is about (the subject, the niche community, the format, the outcome).
- Generate candidates per tier. For each topic, propose niche, mid, and
broad candidates. Niche tags are specific and long-tail
(
#notionforfreelancers); broad tags are single common words (#marketing). - Size each candidate. Estimate the tier from specificity (the API does not
expose counts, so use judgment and tell the user to verify counts in the app's
search). Flag any obviously generic or flag-prone tags
(
#follow4follow,#like4like) to drop. - Assemble the set. 2-3 niche + 1-2 mid + 0-1 broad, total 3-5. Drop the broad slot if nothing genuinely fits. Every tag must match the content.
- Check the match. Reject any tag that is popular but off-topic; a mismatch mistrains the recommendation engine and lowers reach.
- Rotate. Tell the user to vary the set per topic, not reuse one block on every post (identical sets across many posts read as automation).
- Output. The 3-5 set, each tagged with its tier and a one-line why, plus placement guidance (end of caption or first comment).
Show full SKILL.md (171 more words)Show less
Output format
Sized set (4 tags):
#notionforfreelancers niche the exact community this post serves
#freelanceworkflow niche long-tail, low churn, rankable
#productivitytips mid warm relevant audience, beatable
#notion broad category label, one touch
Placement: end of the caption or the first comment. Rotate the niche tags per topic.Hard rules
Global voice rules: see root SKILL.md Voice rules. Additional skill-specific
rules:
- 3-5 tags total. Never output a 30-tag block.
- Every tag must describe the actual content. No popular-but-off-topic tags.
- At most one broad tag; drop it if nothing fits.
- Flag and remove engagement-farm tags (
#follow4follow,#like4like) and any known flagged tags. - Hashtags go at the end of the caption or in the first comment, never mid-sentence.
- Rotate sets per topic; do not hand the user one block to paste forever.
Anti-patterns (skill will refuse)
- Outputting 20-30 hashtags.
- A "viral hashtag pack" of generic broad tags.
- Tags that do not match the post to chase a bigger audience.
- Hiding 30 tags behind dots to "look clean".
- All-broad sets a small account cannot rank in.
Resources
../../references/hashtag-strategy.md- the full 2026 sizing model and recipe../../references/algorithm-heuristics.md- why sends and saves, not hashtag feeds, drive reach
Related skills
ig-caption-writer- writes the caption the hashtags attach toig-carousel-planner- the carousel whose caption carries the setig-content-planner- rotate tag themes across a week
© sergebulaev, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 1 other file (references) in skills/ig-hashtag-strategist of sergebulaev/instagram-skills.
- SKILL.md
- references/sourcing-tactics.md
Open the folder on GitHubat commit 652be40
Compare with similar skills
Ig Hashtag Strategist next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Ig Hashtag Strategist this skillsergebulaev/instagram-skills | 347 | — | ~1.1k | Automated safety check: Pass | MIT | |
| AdsCesarjoquin/Marketing-Skills | 202 | 1 repos | ~3.5k | Automated safety check: Pass | MIT | |
| Adscoreyhaines31/marketingskills | 54k | 1 repos | ~7k | Automated safety check: Pass | MIT | |
| Influencer Discoverytigerless-labs/influencer-discovery | 212 | — | ~2.5k | Automated safety check: Notes | None | |
| Comment MiningScrapeCreators/social-media-research-skills | 3.4k | — | ~1k | Automated safety check: Notes | MIT | |
| Meta Ad Builderkrusemediallc/arcads-claude-code | 1.6k | — | ~1.7k | Automated safety check: Notes | MIT |
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Related
Works with
Categories
Questions about Ig Hashtag Strategist
What does Ig Hashtag Strategist do?
Build a sized Instagram hashtag set for a post using the 2026 reality that 3 to 5 well-chosen tags beat 30 random ones. Ig Hashtag Strategist is an agent skill from sergebulaev/instagram-skills. Build a sized Instagram hashtag set for a post using the 2026 reality that 3 to 5 well-chosen tags beat 30 random ones.
When should I use Ig Hashtag Strategist?
Ig Hashtag Strategist fits situations like: choose hashtags for a caption.
How do I install Ig Hashtag Strategist in Claude Code?
Run `npx skills add sergebulaev/instagram-skills --skill ig-hashtag-strategist -a claude-code`. Or copy the skill folder (skills/ig-hashtag-strategist in sergebulaev/instagram-skills) into .claude/skills/ig-hashtag-strategist in your project. Claude Code loads it when a task matches its description.
How do I install Ig Hashtag Strategist in Codex?
Run `npx skills add sergebulaev/instagram-skills --skill ig-hashtag-strategist -a codex`. Or copy the skill folder (skills/ig-hashtag-strategist in sergebulaev/instagram-skills) into .agents/skills/ig-hashtag-strategist in your project. Codex loads it when a task matches its description.
Can I use Ig Hashtag Strategist in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add sergebulaev/instagram-skills --skill ig-hashtag-strategist -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ig-hashtag-strategist, .gemini/skills/ig-hashtag-strategist, .github/skills/ig-hashtag-strategist and .opencode/skills/ig-hashtag-strategist in your project.
What does Ig Hashtag Strategist need to run?
SKILL.md names no scripts, command-line tools or credentials: Ig Hashtag Strategist is instructions for the agent only.
Does Ig Hashtag Strategist access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Ig Hashtag Strategist safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Ig Hashtag Strategist use?
Ig Hashtag Strategist is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Ig Hashtag Strategist use?
About 1.1k tokens (SKILL.md is roughly 4.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 555 tokens, read only when the agent opens those files.
What are the alternatives to Ig Hashtag Strategist?
Skills that share tags, products or a category with Ig Hashtag Strategist: Ads (Cesarjoquin/Marketing-Skills, 202 stars), Ads (coreyhaines31/marketingskills, 54k stars), Influencer Discovery (tigerless-labs/influencer-discovery, 212 stars) and Comment Mining (ScrapeCreators/social-media-research-skills, 3.4k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Ig Hashtag Strategist?
sergebulaev (a GitHub user) maintains it in sergebulaev/instagram-skills, which has 347 GitHub stars. The repository holds 10 skills in this directory. The repository was last updated on October 7, 2026.
Source: sergebulaev/instagram-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.