Caption Writer
stevenflanagan1/social-ai-team
Writes on-brand social media captions for SMBs. An agent skill from stevenflanagan1/social-ai-team.
Generate a weekly Instagram content plan from a theme, audience, and content pillars.
Install Ig Content Planner
$ npx skills add sergebulaev/instagram-skills --skill ig-content-planner -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install sergebulaev/instagram-skills ig-content-planner --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/sergebulaev/instagram-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/ig-content-planner .claude/skills/ig-content-planner && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "ig-content-planner" agent skill from https://github.com/sergebulaev/instagram-skills/tree/main/skills/ig-content-planner into .claude/skills/ig-content-planner/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ig-content-planner", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/sergebulaev/instagram-skills/tree/main/skills/ig-content-plannerType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add sergebulaev/instagram-skills --skill ig-content-planner -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install sergebulaev/instagram-skills ig-content-planner --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/sergebulaev/instagram-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/ig-content-planner .agents/skills/ig-content-planner && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "ig-content-planner" agent skill from https://github.com/sergebulaev/instagram-skills/tree/main/skills/ig-content-planner into .agents/skills/ig-content-planner/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ig-content-planner", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add sergebulaev/instagram-skills --skill ig-content-planner -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install sergebulaev/instagram-skills ig-content-planner --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/sergebulaev/instagram-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/ig-content-planner .cursor/skills/ig-content-planner && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "ig-content-planner" agent skill from https://github.com/sergebulaev/instagram-skills/tree/main/skills/ig-content-planner into .cursor/skills/ig-content-planner/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ig-content-planner", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/sergebulaev/instagram-skills.git --path skills/ig-content-planner--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add sergebulaev/instagram-skills --skill ig-content-planner -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install sergebulaev/instagram-skills ig-content-planner --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/sergebulaev/instagram-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/ig-content-planner .gemini/skills/ig-content-planner && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "ig-content-planner" agent skill from https://github.com/sergebulaev/instagram-skills/tree/main/skills/ig-content-planner into .gemini/skills/ig-content-planner/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ig-content-planner", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install sergebulaev/instagram-skills ig-content-plannerInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add sergebulaev/instagram-skills --skill ig-content-planner -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/sergebulaev/instagram-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/ig-content-planner .github/skills/ig-content-planner && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "ig-content-planner" agent skill from https://github.com/sergebulaev/instagram-skills/tree/main/skills/ig-content-planner into .github/skills/ig-content-planner/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ig-content-planner", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add sergebulaev/instagram-skills --skill ig-content-planner -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install sergebulaev/instagram-skills ig-content-planner --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/sergebulaev/instagram-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/ig-content-planner .opencode/skills/ig-content-planner && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "ig-content-planner" agent skill from https://github.com/sergebulaev/instagram-skills/tree/main/skills/ig-content-planner into .opencode/skills/ig-content-planner/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ig-content-planner", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
ig-content-planner- GitHub stars
- 328
- Token cost
- ~1.5k tokens
- SKILL.md length
- 753 words
- Files
- 3 (incl. references)
- Skills in repo
- 10
- Repo updated
- First seen
- Licence
- MIT
At a glance
Generate a weekly Instagram content plan from a theme, audience, and content pillars.
- Works in 6 steps: Gather inputs. Ask for theme, audience,… → Validate the pillar mix sums to 100%;… → For each day, pick: format… → …
- Plan a week instead of ad-hoc posting
- SKILL.md covers When to use, Input, Output and Goal mix (balance the week), plus 6 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Ig Content Planner is an agent skill from sergebulaev/instagram-skills. Generate a weekly Instagram content plan from a theme, audience, and content pillars. Produces a per-day mix of Reels, carousels, single images, and stories, each with a hook formula, angle, posting time, and primary goal, plus a weekly saves-and-shares goal (the 2026 lever), a story cadence, and a balance check across saves, shares, comments, and follows. Use to plan a week instead of ad-hoc posting. Not for drafting one caption (use ig-caption-writer) or one carousel (use ig-carousel-planner).
Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `references/example-week.md` and `references/pillars-framework.md`).
It sits in Writing & Content, covering Content strategy. It works with Instagram. The repository describes itself as: Instagram marketing skills for Claude Code and Codex: captions, carousels, hooks, hashtag strategy, and a weekly plan. Draft, humanize, and publish via Publora. MIT. Content… The licence is MIT.
When your agent uses it
- Plan a week instead of ad-hoc posting
- Tasks that involve Content strategy
Example prompts
- “/ig-content-planner”
Workflow steps
6 steps, taken from the first numbered list in SKILL.md.
- Gather inputs. Ask for theme, audience, pillar preferences if not provided.
- Validate the pillar mix sums to 100%; warn if any pillar is over 50%.
- For each day, pick: format (Reel/carousel/image/story), pillar, formula (do
- Set the weekly saves + shares goal and the daily story cadence.
- Run the weekly balance check and the goal-mix check; flag anything missing.
- Return as markdown, plus optional JSON for import.
What it can do on your machine
Read from SKILL.md and the folder at commit 652be40. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Ig Content Planner loads about 1.5k tokens when it runs, and up to ~2.9k if it reads all its reference files. Until then it costs about 130 tokens; SKILL.md has 753 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from sergebulaev/instagram-skills at commit 652be40, republished under its MIT licence (© sergebulaev). 753 words, ~1,474 tokens.
Download SKILL.mdSave it as
.claude/skills/ig-content-planner/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.- name
- ig-content-planner
- description
- Generate a weekly Instagram content plan from a theme, audience, and content pillars. Produces a per-day mix of Reels, carousels, single images, and stories, each with a hook formula, angle, posting time, and primary goal, plus a weekly saves-and-shares goal (the 2026 lever), a story cadence, and a balance check across saves, shares, comments, and follows. Use to plan a week instead of ad-hoc posting. Not for drafting one caption (use ig-caption-writer) or one carousel (use ig-carousel-planner).
Instagram Content Planner
Produce a weekly Instagram plan built around a pillar discipline and the format mix Instagram rewards: Reels for reach, carousels for saves, stories for the relationship. The plan sets a weekly saves-and-shares goal, because sends per reach and saves are the 2026 levers.
When to use
- User asks "plan my week on Instagram" or "what should I post this week"
- User wants to escape ad-hoc posting and establish a rhythm
- Before a launch week (the plan aligns a product pillar)
Input
- Theme (optional): e.g. "launching our design course"
- Audience description: e.g. "junior designers, career switchers"
- Pillar mix (optional): defaults to 40% Educational / 30% Story / 20% Engagement / 10% Promotion
- Posting cadence (optional): defaults to 4-5 feed posts/week + daily stories
- Voice samples (optional): past captions for voice calibration
Output
A markdown plan with:
7-day calendar
| Day | Format | Pillar | Formula | 1-line angle | Goal | Time |
|---|---|---|---|---|---|---|
| Mon | Reel | Educational | IG9 Pattern-Interrupt | "you post Reels at the worst time" | shares | 12:00 PM |
| Tue | Carousel | Educational | IG5 Listicle | "7 portfolio mistakes" | saves | 11:30 AM |
| Wed | Story set | Engagement | poll + question | "which layout wins?" | comments | 7:00 PM |
| Thu | Carousel | Story | IG6 Before/After | "my first $0 to first $4k" | follows | 11:00 AM |
| Fri | Single image | Engagement | IG3 Relatable | "opening Canva for one graphic" | comments | 1:00 PM |
| Sat | Reel | Educational | IG10 How-I Teardown | "how I edit a Reel in 20 min" | saves | 10:00 AM |
| Sun | Story set | Promotion | reshare + link | "course doors open" | follows | 6:00 PM |
(The skill fills real angles from the theme. Stories run daily underneath the feed posts.)
Weekly saves goal
- Set a concrete saves + shares target for the week (the primary lever). Default heuristic: at least 3 of the week's feed posts are save-bait formats (IG1, IG5, IG6, IG8, IG10) and at least 2 are send-bait (IG2, IG7, IG9).
- Track saves and shares as the headline metric, not likes.
Daily story cadence
- 2-4 story frames/day: behind-the-scenes, a poll or question sticker, and at least one reshare of a recent feed post (a send-equivalent signal that pushes the post to followers who missed it).
- Stories deepen the follower relationship; they do not chase non-follower reach.
Weekly balance check
- Format mix: at least 2 Reels (reach), at least 2 carousels (saves), stories daily
- At least 3 save-bait posts and 2 send-bait posts
- At least 1 real first-person story post (build trust, earn follows)
- No pillar over 50% of the week's feed posts
- No formula repeated more than twice in the week
- Promotion pillar 1-2 posts max
- Goal mix spread across saves, shares, comments, follows
Goal mix (balance the week)
Every formula earns a primary signal. A week that is all save-bait or all relatable reads as engineered. Spread the goals:
| Goal | Formulas | Weekly target |
|---|---|---|
| Saves | IG1, IG5, IG6, IG8, IG10 | at least 3 (the headline lever) |
| Shares | IG2, IG7, IG9 | at least 2 |
| Comments | IG3, IG4 | at least 1 |
| Follows | IG4, IG6, IG8 | at least 1 |
Show full SKILL.md (272 more words)Show less
Rules
- Consistency beats frequency. 4-5 quality feed posts/week with daily stories beats a daily dump of filler. Do not pad to hit a count.
- Reels for reach, carousels for saves, stories for the relationship. Use the right surface for the job.
- Reels can run more often than carousels without fatigue, because each reaches a fresh non-follower audience.
- Best windows: weekdays 11 AM-1 PM and 7-9 PM local, plus Sunday evening. Check the user's own insights when available.
- Promotion pillar max 1-2 posts/week. Overuse buries reach.
- One formula per slot, varied across the week. Do not stack three IG5 carousels.
Formula -> pillar mapping
| Pillar | Preferred formulas |
|---|---|
| Educational | IG5 Listicle, IG8 Framework, IG10 How-I Reel, IG1 Number-First |
| Story | IG4 Confession, IG6 Before/After |
| Engagement | IG3 Relatable, IG9 Pattern-Interrupt Reel, story stickers |
| Promotion | IG6 (results that imply the product), IG1 (your own data) |
Steps
- Gather inputs. Ask for theme, audience, pillar preferences if not provided.
- Validate the pillar mix sums to 100%; warn if any pillar is over 50%.
- For each day, pick: format (Reel/carousel/image/story), pillar, formula (do not over-repeat), angle, posting time (audience timezone), goal.
- Set the weekly saves + shares goal and the daily story cadence.
- Run the weekly balance check and the goal-mix check; flag anything missing.
- Return as markdown, plus optional JSON for import.
Example
See references/example-week.md for a filled-in 7-day plan.
Files
SKILL.md- this filereferences/example-week.md- worked 7-day planreferences/pillars-framework.md- the Instagram pillar discipline explained
Related skills
ig-caption-writer- draft each single-image caption from the planig-carousel-planner- draft each carousel from the planig-hashtag-strategist- rotate sized hashtag sets across the weekig-hook-extractor- study competitors' posts while planning
© sergebulaev, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 2 other files (references) in skills/ig-content-planner of sergebulaev/instagram-skills.
- SKILL.md
- references/example-week.md
- references/pillars-framework.md
Open the folder on GitHubat commit 652be40
Compare with similar skills
Ig Content Planner next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Ig Content Planner this skillsergebulaev/instagram-skills | 328 | — | ~1.5k | Automated safety check: Pass | MIT | |
| Caption Writerstevenflanagan1/social-ai-team | 242 | — | ~2.9k | Automated safety check: Pass | None | |
| SocialpostHao0321/claude-skill-social-post | 729 | — | ~332 | Automated safety check: Pass | MIT | |
| Content Calendarstevenflanagan1/social-ai-team | 242 | — | ~3.1k | Automated safety check: Pass | None | |
| Ig PlanJakeschincariol/instagram-agent-skill | 697 | — | ~979 | Automated safety check: Pass | MIT | |
| Social Media Managementmanojbajaj95/claude-gtm-plugin | 105 | 1 repos | ~3.9k | Automated safety check: Pass | MIT |
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Related
Works with
Categories
Questions about Ig Content Planner
What does Ig Content Planner do?
Generate a weekly Instagram content plan from a theme, audience, and content pillars. Ig Content Planner is an agent skill from sergebulaev/instagram-skills. Generate a weekly Instagram content plan from a theme, audience, and content pillars.
When should I use Ig Content Planner?
Ig Content Planner fits situations like: plan a week instead of ad-hoc posting; tasks that involve Content strategy.
How do I install Ig Content Planner in Claude Code?
Run `npx skills add sergebulaev/instagram-skills --skill ig-content-planner -a claude-code`. Or copy the skill folder (skills/ig-content-planner in sergebulaev/instagram-skills) into .claude/skills/ig-content-planner in your project. Claude Code loads it when a task matches its description.
How do I install Ig Content Planner in Codex?
Run `npx skills add sergebulaev/instagram-skills --skill ig-content-planner -a codex`. Or copy the skill folder (skills/ig-content-planner in sergebulaev/instagram-skills) into .agents/skills/ig-content-planner in your project. Codex loads it when a task matches its description.
Can I use Ig Content Planner in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add sergebulaev/instagram-skills --skill ig-content-planner -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ig-content-planner, .gemini/skills/ig-content-planner, .github/skills/ig-content-planner and .opencode/skills/ig-content-planner in your project.
What does Ig Content Planner need to run?
SKILL.md names no scripts, command-line tools or credentials: Ig Content Planner is instructions for the agent only.
Does Ig Content Planner access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Ig Content Planner safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Ig Content Planner use?
Ig Content Planner is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Ig Content Planner use?
About 1.5k tokens (SKILL.md is roughly 5.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 1.4k tokens, read only when the agent opens those files.
What are the alternatives to Ig Content Planner?
Skills that share tags, products or a category with Ig Content Planner: Caption Writer (stevenflanagan1/social-ai-team, 242 stars), Socialpost (Hao0321/claude-skill-social-post, 729 stars), Content Calendar (stevenflanagan1/social-ai-team, 242 stars) and Ig Plan (Jakeschincariol/instagram-agent-skill, 697 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Ig Content Planner?
sergebulaev (a GitHub user) maintains it in sergebulaev/instagram-skills, which has 328 GitHub stars. The repository holds 10 skills in this directory. The repository was last updated on October 7, 2026.
Source: sergebulaev/instagram-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.