Build the week on Instagram - what to post, which format, when, and who to engage with.

MITAuto-check passedWriting & Content

Install Ig Plan

skills CLI
$ npx skills add Jakeschincariol/instagram-agent-skill --skill ig-plan -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install Jakeschincariol/instagram-agent-skill ig-plan --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/Jakeschincariol/instagram-agent-skill.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/ig-plan .claude/skills/ig-plan && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
ig-plan
GitHub stars
697
Token cost
~979 tokens
SKILL.md length
522 words
Files
1
Skills in repo
13
Repo updated
First seen
Licence
MIT

At a glance

Build the week on Instagram - what to post, which format, when, and who to engage with.

  • Works in 4 steps: What the user sells, and to whom. → The three or four themes they want to be… → What actually happened this week: a… → …
  • The user says plan my week
  • SKILL.md covers Input, What to post, When to post and The engagement round, which is…, plus 1 more section
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Ig Plan is an agent skill from Jakeschincariol/instagram-agent-skill. Build the week on Instagram - what to post, which format, when, and who to engage with. Use when the user says "plan my week", "what should I post", "content calendar", "I have nothing to post about", or wants a posting schedule and an engagement list.

Its SKILL.md is about 980 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Content strategy. It works with Instagram. The repository describes itself as: Thirteen Claude skills that run an Instagram account: Reels off 26 scored hook formulas, a viral research skill, a caption linter, and a humanizer. Free, MIT. The licence is MIT.

When your agent uses it

  • The user says plan my week
  • What should I post
  • Content calendar
  • I have nothing to post about

Example prompts

  • “plan my week”
  • “what should I post”
  • “content calendar”
  • “/ig-plan”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. What the user sells, and to whom.
  2. The three or four themes they want to be known for.
  3. What actually happened this week: a client call, a number, a mistake, a
  4. Ten accounts worth being visible to.

What it can do on your machine

Read from SKILL.md and the folder at commit d03c56b. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Ig Plan loads about 979 tokens when it runs. Until then it costs about 65 tokens; SKILL.md has 522 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~65
When it runs · the whole SKILL.md, loaded when a task matches
~979

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from Jakeschincariol/instagram-agent-skill at commit d03c56b, republished under its MIT licence (© Jakeschincariol). 522 words, ~979 tokens.

Download SKILL.mdSave it as .claude/skills/ig-plan/SKILL.md (or your agent's skills folder).
name
ig-plan
description
Build the week on Instagram - what to post, which format, when, and who to engage with. Use when the user says "plan my week", "what should I post", "content calendar", "I have nothing to post about", or wants a posting schedule and an engagement list.

ig-plan

The control room. Everything else in this pack executes; this decides what gets executed. Run it once a week, on the same day.

Input

If ~/.claude/instagram/voice.md, swipe.md and log.md exist, read them. The swipe file is the user's own evidence from /ig-viral about which formulas are landing in their niche right now, and it outranks anything in this file. The log stops the plan repeating a theme from the last fortnight.

If they do not exist, ask for four things and write them down:

  1. What the user sells, and to whom.
  2. The three or four themes they want to be known for.
  3. What actually happened this week: a client call, a number, a mistake, a thing they built, an argument they had. This is where posts come from.
  4. Ten accounts worth being visible to.

What to post

Four to five posts a week, and at least three of them Reels. Reels are the only format on Instagram that reliably reaches people who do not follow the account. Carousels go deep with the people who already do. Stories are daily and are planned separately.

Mix across the week, never two of the same type back to back:

typesharejob
Proof1 per weeksomething that happened, with a number. Reel.
Teach1 to 2 per weekone thing the viewer can do today. Reel or carousel.
Opinion1 per weeka position that could lose you followers. Reel.
Story1 per fortnighta scene with a cost. Reel.
Offer1 per fortnightwhat you sell, said plainly, no apology. Carousel or stories.

For each slot give: the theme, the specific angle from what actually happened this week, the format, and the hook formula number from ig-reel/hooks.json. Not a topic, an angle. "AI" is not a plan. "The proposal we lost because the draft had an em dash in it" is a Reel.

Show full SKILL.md (205 more words)Show less

When to post

Post when the user's audience is awake and not at work. For most consumer audiences that is early evening local time; for a business audience, early morning.

But say this plainly: the hour matters far less than the first two seconds. Instagram will keep showing a Reel for days if it performs, and will bury a well-timed one that does not. If the user is optimising posting times before their hooks work, they are polishing the wrong thing, and you should say so.

Anchor times to the audience's timezone, not the user's, if those differ.

The engagement round, which is not optional

20 minutes a day, before posting, not after. Build a list of 10:

  • 5 reach - accounts with an audience the user wants, where a good comment gets seen. Comment early, before the thread is 200 deep.
  • 3 peers - same size, same field. This is the group that reciprocates.
  • 2 buyers - people who could actually buy. Comment for weeks before any DM, and never pitch in a comment.

Hand the list to /ig-comment.

Output

WEEK OF SEP 15

MON  engage only  (20 min, list below)
TUE  7:30pm  REEL      PROOF    #5  Time Collapse   - 5hr proposal to 20 min
WED  stories only + engage
THU  7:00pm  CAROUSEL  TEACH    Job B caption       - the 4-slide clause breakdown
FRI  7:30pm  REEL      OPINION  #2  Negative Command - stop doing discovery calls
SAT  -
SUN  6:00pm  REEL      STORY    #21 Mid-Sentence    - the refund email

STORIES  every day, 3 to 5 frames, question box on Thursday.

ENGAGE  (5 reach / 3 peers / 2 buyers)
  ...

Say "write Tuesday" and I will draft it.

Write the plan to ~/.claude/instagram/plan.md so the other skills can read it. Nothing is scheduled or posted anywhere. This is a plan and the user runs it.

© Jakeschincariol, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/ig-plan of Jakeschincariol/instagram-agent-skill.

Open the folder on GitHubat commit d03c56b

Compare with similar skills

Ig Plan next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Ig Plan compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Ig Plan this skillJakeschincariol/instagram-agent-skill697—~979Automated safety check: PassMIT
Ig Content Plannersergebulaev/instagram-skills328—~1.5kAutomated safety check: PassMIT
Caption Writerstevenflanagan1/social-ai-team242—~2.9kAutomated safety check: PassNone
SocialpostHao0321/claude-skill-social-post729—~332Automated safety check: PassMIT
Content Calendarstevenflanagan1/social-ai-team242—~3.1kAutomated safety check: PassNone
Social Media Managementmanojbajaj95/claude-gtm-plugin1051 repos~3.9kAutomated safety check: PassMIT

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  • Ig Content Planner

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  • Ig Comment

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  • Ig Human

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Works with

Questions about Ig Plan

What does Ig Plan do?

Build the week on Instagram - what to post, which format, when, and who to engage with. Ig Plan is an agent skill from Jakeschincariol/instagram-agent-skill. Build the week on Instagram - what to post, which format, when, and who to engage with.

When should I use Ig Plan?

Ig Plan fits situations like: the user says plan my week; what should I post; content calendar; I have nothing to post about.

How do I install Ig Plan in Claude Code?

Run `npx skills add Jakeschincariol/instagram-agent-skill --skill ig-plan -a claude-code`. Or copy the skill folder (skills/ig-plan in Jakeschincariol/instagram-agent-skill) into .claude/skills/ig-plan in your project. Claude Code loads it when a task matches its description.

How do I install Ig Plan in Codex?

Run `npx skills add Jakeschincariol/instagram-agent-skill --skill ig-plan -a codex`. Or copy the skill folder (skills/ig-plan in Jakeschincariol/instagram-agent-skill) into .agents/skills/ig-plan in your project. Codex loads it when a task matches its description.

Can I use Ig Plan in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add Jakeschincariol/instagram-agent-skill --skill ig-plan -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ig-plan, .gemini/skills/ig-plan, .github/skills/ig-plan and .opencode/skills/ig-plan in your project.

What does Ig Plan need to run?

SKILL.md names no scripts, command-line tools or credentials: Ig Plan is instructions for the agent only.

Does Ig Plan access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Ig Plan safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Ig Plan use?

Ig Plan is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Ig Plan use?

About 979 tokens (SKILL.md is roughly 3.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Ig Plan?

Skills that share tags, products or a category with Ig Plan: Ig Content Planner (sergebulaev/instagram-skills, 328 stars), Caption Writer (stevenflanagan1/social-ai-team, 242 stars), Socialpost (Hao0321/claude-skill-social-post, 729 stars) and Content Calendar (stevenflanagan1/social-ai-team, 242 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Ig Plan?

Jakeschincariol (a GitHub user) maintains it in Jakeschincariol/instagram-agent-skill, which has 697 GitHub stars. The repository holds 13 skills in this directory. The repository was last updated on September 13, 2026.

Source: Jakeschincariol/instagram-agent-skill on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.