Aso
coreyhaines31/marketingskills
When the user wants to audit or optimize an App Store or Google Play listing.
Privacy-preserving ad measurement with AdAttributionKit (SKAdNetwork's successor) — install and re-engagement attribution, conversion-value strategy under crowd anonymity, and end-to-end postback…
Install Ad Attribution
$ npx skills add rshankras/claude-code-apple-skills --skill ad-attribution -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install rshankras/claude-code-apple-skills ad-attribution --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/rshankras/claude-code-apple-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/app-store/ad-attribution .claude/skills/ad-attribution && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "ad-attribution" agent skill from https://github.com/rshankras/claude-code-apple-skills/tree/main/skills/app-store/ad-attribution into .claude/skills/ad-attribution/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-attribution", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/rshankras/claude-code-apple-skills/tree/main/skills/app-store/ad-attributionType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add rshankras/claude-code-apple-skills --skill ad-attribution -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install rshankras/claude-code-apple-skills ad-attribution --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rshankras/claude-code-apple-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/app-store/ad-attribution .agents/skills/ad-attribution && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "ad-attribution" agent skill from https://github.com/rshankras/claude-code-apple-skills/tree/main/skills/app-store/ad-attribution into .agents/skills/ad-attribution/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-attribution", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add rshankras/claude-code-apple-skills --skill ad-attribution -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install rshankras/claude-code-apple-skills ad-attribution --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rshankras/claude-code-apple-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/app-store/ad-attribution .cursor/skills/ad-attribution && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "ad-attribution" agent skill from https://github.com/rshankras/claude-code-apple-skills/tree/main/skills/app-store/ad-attribution into .cursor/skills/ad-attribution/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-attribution", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/rshankras/claude-code-apple-skills.git --path skills/app-store/ad-attribution--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add rshankras/claude-code-apple-skills --skill ad-attribution -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install rshankras/claude-code-apple-skills ad-attribution --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rshankras/claude-code-apple-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/app-store/ad-attribution .gemini/skills/ad-attribution && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "ad-attribution" agent skill from https://github.com/rshankras/claude-code-apple-skills/tree/main/skills/app-store/ad-attribution into .gemini/skills/ad-attribution/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-attribution", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install rshankras/claude-code-apple-skills ad-attributionInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add rshankras/claude-code-apple-skills --skill ad-attribution -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/rshankras/claude-code-apple-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/app-store/ad-attribution .github/skills/ad-attribution && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "ad-attribution" agent skill from https://github.com/rshankras/claude-code-apple-skills/tree/main/skills/app-store/ad-attribution into .github/skills/ad-attribution/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-attribution", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add rshankras/claude-code-apple-skills --skill ad-attribution -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install rshankras/claude-code-apple-skills ad-attribution --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rshankras/claude-code-apple-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/app-store/ad-attribution .opencode/skills/ad-attribution && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "ad-attribution" agent skill from https://github.com/rshankras/claude-code-apple-skills/tree/main/skills/app-store/ad-attribution into .opencode/skills/ad-attribution/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-attribution", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
ad-attribution- GitHub stars
- 785
- Token cost
- ~1.5k tokens
- SKILL.md length
- 654 words
- Files
- 1
- Skills in repo
- 41
- Repo updated
- First seen
- Licence
- MIT
At a glance
Privacy-preserving ad measurement with AdAttributionKit (SKAdNetwork's successor) — install and re-engagement attribution, conversion-value strategy under crowd anonymity, and end-to-end postback…
- Running paid acquisition beyond Apple Ads
- SKILL.md covers When This Skill Activates, How it works (the 60-second…, Conversion-value strategy (the… and Publisher-side mechanics (if…, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Measuring re-engagement campaigns
What it does
Ad Attribution is an agent skill from rshankras/claude-code-apple-skills. Privacy-preserving ad measurement with AdAttributionKit (SKAdNetwork's successor) — install and re-engagement attribution, conversion-value strategy under crowd anonymity, and end-to-end postback testing. Use when running paid acquisition beyond Apple Ads, measuring re-engagement campaigns, designing conversion values, or migrating from SKAdNetwork.
Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Mobile, covering App store release. The repository describes itself as: Claude Code skills for Apple platform development (iOS, macOS, iPadOS) — product validation, code generation, App Store optimization, and more. The licence is MIT.
When your agent uses it
- Running paid acquisition beyond Apple Ads
- Measuring re-engagement campaigns
- Designing conversion values
- Migrating from SKAdNetwork
Example prompts
- “/ad-attribution”
Requirements
- Pre-approved tools (allowed-tools): Read, Write, Edit, Glob, Grep
What it can do on your machine
Read from SKILL.md and the folder at commit 9ffb831. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves these tools, so the agent can use them without asking each time:
ReadWriteEditGlobGrep
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
developer.apple.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Ad Attribution loads about 1.5k tokens when it runs. Until then it costs about 92 tokens; SKILL.md has 654 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from rshankras/claude-code-apple-skills at commit 9ffb831, republished under its MIT licence (© rshankras). 654 words, ~1,506 tokens.
Download SKILL.mdSave it as
.claude/skills/ad-attribution/SKILL.md (or your agent's skills folder).- name
- ad-attribution
- description
- Privacy-preserving ad measurement with AdAttributionKit (SKAdNetwork's successor) — install and re-engagement attribution, conversion-value strategy under crowd anonymity, and end-to-end postback testing. Use when running paid acquisition beyond Apple Ads, measuring re-engagement campaigns, designing conversion values, or migrating from SKAdNetwork.
- allowed-tools
- Read, Write, Edit, Glob, Grep
- last_verified
- 2026-07-16
- review_by
- 2027-06-22
- os_version
- iOS 27 / macOS 27
Ad Attribution (AdAttributionKit)
You can't optimize paid traffic you can't measure. AdAttributionKit is Apple's privacy-preserving attribution framework — interoperable with SKAdNetwork, and the go-forward path (it also works in alternative marketplaces). This skill covers the advertised-app side: what an indie running paid campaigns must implement and how to design conversion signals that survive privacy thresholds.
Note the seam: Apple Ads attribution uses the AdServices framework, not AdAttributionKit —
campaigns there are measured in the Apple Ads console (see app-store/apple-search-ads). This
skill is for every other paid channel (ad networks, social, publishers).
When This Skill Activates
- Running or planning paid user acquisition outside Apple Ads
- "How do I know which campaign drove installs?" / measuring re-engagement ads
- Designing or debugging conversion values / postbacks
- Migrating from SKAdNetwork (fully interoperable — registered networks need no re-enrollment)
How it works (the 60-second model)
Ad network signs an ad (compact JWS impression) → publisher app shows it → user installs (or re-engages) → after a privacy-delayed measurement window, a postback with your conversion info goes to the ad network (and optionally to you). Attribution requires no user tracking; the price is coarser data, governed by crowd anonymity.
Conversion-value strategy (the part that's actually yours)
- Two granularities: fine value 0–63 and coarse low/medium/high. Low crowd sizes
downgrade fine → coarse and can trim the 4-digit campaign
source-identifierto as few as its first 2 digits — so encode what matters most (campaign family, geo tier) in the first two digits, detail in the rest. - Map values to revenue-predictive early behavior (completed onboarding, trial start, first purchase), not vanity events. 64 slots go fast; reserve ranges (e.g. 0–15 activation, 16–47 monetization ladder, 48–63 reserved).
- Update with
updateConversionValue(_:)/PostbackUpdate; setlockPostbackwhen the value is final to schedule transmission (still privacy-delayed, never instant). - Re-engagement postbacks are separate from install postbacks: update them independently via
conversionTypes(.install / .reengagement); the first re-engagement update must land within 48 hours. - Multiple simultaneous re-engagement campaigns need conversion tags (iOS 18.4+): read the
tag from the re-engagement URL's query items, store it, and pass it in
PostbackUpdate— without a tag, updates hit only the most recent conversion.
Publisher-side mechanics (if your app also shows ads)
- Click-through:
UIEventAttributionViewover the tappable ad +appImpression.handleTap()within 15 minutes of creating the impression. - View-through:
beginView()/endView()on the same instance; ≥2 seconds on screen to count; one open view-through per network per advertised app. SKOverlay/SKStoreProductViewController: attach the impression — they count view on present, click on tap.
Show full SKILL.md (255 more words)Show less
Attribution windows & cooldowns (iOS 18.4+ configurability)
- Defaults: 30 days click-through, 1 day view-through (install ads).
- Override per ad network and interaction type in Info.plist
(
AdAttributionKitConfigurations→AttributionWindows); you can ignore "view" or "click" (not both) per network. - Set cooldowns (
install-cooldown-hours,reengagement-cooldown-hours) so a re-engagement tap minutes after an install isn't double-attributed. - Country-level postback data (iOS 18.4): storefront country at install, gated behind an extra crowd-anonymity tier — a bonus signal when volume allows, never guaranteed.
- Overlapping re-engagement conversions require opting in:
EligibleForAdAttributionKitOverlappingConversions= YES in Info.plist.
Testing — never ship blind
- Developer Mode → Settings → Developer → Ad Attribution Testing: removes time randomization, shortens all conversion windows, sends postbacks on demand — full end-to-end rehearsal in minutes instead of days.
- Point development postbacks at a separate dev endpoint, never production: they're signed
with a different key (
kid), the network ID is alwaysdevelopment.adattributionkit, and the advertised item ID may be 0 from Xcode. - ✅ Verify the postback pipeline before spending a dollar. ❌ Debugging attribution after a live campaign burns budget on unmeasurable installs.
Checklist
- Conversion-value map documented (0–63 + coarse fallback + first-2-digit priority)
-
lockPostbackfired once value is final; re-engagement first update < 48h - Conversion tags wired if >1 re-engagement campaign runs at once
- Cooldowns configured; windows tuned per network where defaults don't fit
- Dev-endpoint postback rehearsal done in Developer Mode
- Campaign readout joined with
growth/analytics-interpretation(source-type funnel) — attribution tells you which ad, App Analytics tells you what they did after
References
- https://developer.apple.com/documentation/adattributionkit
- https://developer.apple.com/videos/play/wwdc2024/10060/ (Meet AdAttributionKit)
- https://developer.apple.com/videos/play/wwdc2025/221/ (What's new in AdAttributionKit)
- Related skills:
app-store/apple-search-ads(Apple Ads uses AdServices, not this),growth/analytics-interpretation,growth/store-growth-audit(P7.3 halo tracking)
© rshankras, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/app-store/ad-attribution of rshankras/claude-code-apple-skills.
Open the folder on GitHubat commit 9ffb831
Compare with similar skills
Ad Attribution next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Ad Attribution this skillrshankras/claude-code-apple-skills | 785 | — | ~1.5k | Automated safety check: Pass | MIT | |
| Asocoreyhaines31/marketingskills | 54k | 1 repos | ~4k | Automated safety check: Pass | MIT | |
| App Store Optimizationmanojbajaj95/claude-gtm-plugin | 105 | — | ~4.2k | Automated safety check: Pass | MIT | |
| App Store Featuredappeeky/aso-skills | 2.2k | — | ~1.9k | Automated safety check: Pass | MIT | |
| Aso Auditappeeky/aso-skills | 2.2k | — | ~1.6k | Automated safety check: Pass | MIT | |
| Apple Appstore Reviewergithub/awesome-copilot | 40k | 2 repos | ~2.9k | Automated safety check: Pass | MIT |
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Categories
Questions about Ad Attribution
What does Ad Attribution do?
Privacy-preserving ad measurement with AdAttributionKit (SKAdNetwork's successor) — install and re-engagement attribution, conversion-value strategy under crowd anonymity, and end-to-end postback…. Ad Attribution is an agent skill from rshankras/claude-code-apple-skills. Privacy-preserving ad measurement with AdAttributionKit (SKAdNetwork's successor) — install and re-engagement attribution, conversion-value strategy under crowd anonymity, and end-to-end postback testing.
When should I use Ad Attribution?
Ad Attribution fits situations like: running paid acquisition beyond Apple Ads; measuring re-engagement campaigns; designing conversion values; migrating from SKAdNetwork.
How do I install Ad Attribution in Claude Code?
Run `npx skills add rshankras/claude-code-apple-skills --skill ad-attribution -a claude-code`. Or copy the skill folder (skills/app-store/ad-attribution in rshankras/claude-code-apple-skills) into .claude/skills/ad-attribution in your project. Claude Code loads it when a task matches its description.
How do I install Ad Attribution in Codex?
Run `npx skills add rshankras/claude-code-apple-skills --skill ad-attribution -a codex`. Or copy the skill folder (skills/app-store/ad-attribution in rshankras/claude-code-apple-skills) into .agents/skills/ad-attribution in your project. Codex loads it when a task matches its description.
Can I use Ad Attribution in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add rshankras/claude-code-apple-skills --skill ad-attribution -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ad-attribution, .gemini/skills/ad-attribution, .github/skills/ad-attribution and .opencode/skills/ad-attribution in your project.
What does Ad Attribution need to run?
SKILL.md names no scripts, command-line tools or credentials: Ad Attribution is instructions for the agent only. Its frontmatter pre-approves these tools: Read, Write, Edit, Glob, Grep.
Does Ad Attribution access the network?
SKILL.md names 1 domain. As links in the text: developer.apple.com. This is read from the text; nothing was executed.
Is Ad Attribution safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Ad Attribution use?
Ad Attribution is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Ad Attribution use?
About 1.5k tokens (SKILL.md is roughly 6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Ad Attribution?
Skills that share tags, products or a category with Ad Attribution: Aso (coreyhaines31/marketingskills, 54k stars), App Store Optimization (manojbajaj95/claude-gtm-plugin, 105 stars), App Store Featured (appeeky/aso-skills, 2.2k stars) and Aso Audit (appeeky/aso-skills, 2.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Ad Attribution?
rshankras (a GitHub user) maintains it in rshankras/claude-code-apple-skills, which has 785 GitHub stars. The repository holds 41 skills in this directory. The repository was last updated on July 24, 2026.
Source: rshankras/claude-code-apple-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.