Agent skill

Conversion Optimization

Purchase conversion optimization framework. An agent skill from revfactory/harness-100.

Apache-2.0Auto-check passedMarketing & SEO

Install Conversion Optimization

skills CLI

$ npx skills add revfactory/harness-100 --skill conversion-optimization -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI

$ gh skill install revfactory/harness-100 conversion-optimization --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy

$ git clone --depth 1 https://github.com/revfactory/harness-100.git skills-src && mkdir -p .claude/skills && cp -r skills-src/en/97-ecommerce-launcher/.claude/skills/conversion-optimization .claude/skills/conversion-optimization && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Paste into Claude Code

Install the "conversion-optimization" agent skill from https://github.com/revfactory/harness-100/tree/main/en/97-ecommerce-launcher/.claude/skills/conversion-optimization into .claude/skills/conversion-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "conversion-optimization", then confirm the skill loads.

Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

$skill-installer

$skill-installer install https://github.com/revfactory/harness-100/tree/main/en/97-ecommerce-launcher/.claude/skills/conversion-optimization

Type this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.

skills CLI

$ npx skills add revfactory/harness-100 --skill conversion-optimization -a codex

Project install goes to .agents/skills/; add -g for ~/.codex/skills/.

GitHub CLI

$ gh skill install revfactory/harness-100 conversion-optimization --agent codex

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/revfactory/harness-100.git skills-src && mkdir -p .agents/skills && cp -r skills-src/en/97-ecommerce-launcher/.claude/skills/conversion-optimization .agents/skills/conversion-optimization && rm -rf skills-src

Use ~/.agents/skills/ instead of .agents/skills for a personal install.

Codex skills documentation · loads skills from .agents/skills/

Paste into Codex

Install the "conversion-optimization" agent skill from https://github.com/revfactory/harness-100/tree/main/en/97-ecommerce-launcher/.claude/skills/conversion-optimization into .agents/skills/conversion-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "conversion-optimization", then confirm the skill loads.

Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add revfactory/harness-100 --skill conversion-optimization -a cursor

Project install goes to .agents/skills/; add -g for ~/.cursor/skills/.

GitHub CLI

$ gh skill install revfactory/harness-100 conversion-optimization --agent cursor

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/revfactory/harness-100.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/en/97-ecommerce-launcher/.claude/skills/conversion-optimization .cursor/skills/conversion-optimization && rm -rf skills-src

Use ~/.cursor/skills/ instead of .cursor/skills for a personal install.

Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/

Paste into Cursor

Install the "conversion-optimization" agent skill from https://github.com/revfactory/harness-100/tree/main/en/97-ecommerce-launcher/.claude/skills/conversion-optimization into .cursor/skills/conversion-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "conversion-optimization", then confirm the skill loads.

Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

gemini skills install

$ gemini skills install https://github.com/revfactory/harness-100.git --path en/97-ecommerce-launcher/.claude/skills/conversion-optimization

--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.

skills CLI

$ npx skills add revfactory/harness-100 --skill conversion-optimization -a gemini-cli

Project install goes to .agents/skills/; add -g for ~/.gemini/skills/.

GitHub CLI

$ gh skill install revfactory/harness-100 conversion-optimization --agent gemini-cli

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/revfactory/harness-100.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/en/97-ecommerce-launcher/.claude/skills/conversion-optimization .gemini/skills/conversion-optimization && rm -rf skills-src

Use ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.

Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/

Paste into Gemini CLI

Install the "conversion-optimization" agent skill from https://github.com/revfactory/harness-100/tree/main/en/97-ecommerce-launcher/.claude/skills/conversion-optimization into .gemini/skills/conversion-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "conversion-optimization", then confirm the skill loads.

Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

GitHub CLI

$ gh skill install revfactory/harness-100 conversion-optimization

Installs for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).

skills CLI

$ npx skills add revfactory/harness-100 --skill conversion-optimization -a github-copilot

Project install goes to .agents/skills/; add -g for ~/.copilot/skills/.

Manual copy

$ git clone --depth 1 https://github.com/revfactory/harness-100.git skills-src && mkdir -p .github/skills && cp -r skills-src/en/97-ecommerce-launcher/.claude/skills/conversion-optimization .github/skills/conversion-optimization && rm -rf skills-src

Use ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.

GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/

Paste into GitHub Copilot

Install the "conversion-optimization" agent skill from https://github.com/revfactory/harness-100/tree/main/en/97-ecommerce-launcher/.claude/skills/conversion-optimization into .github/skills/conversion-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "conversion-optimization", then confirm the skill loads.

GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add revfactory/harness-100 --skill conversion-optimization -a opencode

OpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.

GitHub CLI

$ gh skill install revfactory/harness-100 conversion-optimization --agent opencode

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/revfactory/harness-100.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/en/97-ecommerce-launcher/.claude/skills/conversion-optimization .opencode/skills/conversion-optimization && rm -rf skills-src

Use ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.

OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/

Paste into OpenCode

Install the "conversion-optimization" agent skill from https://github.com/revfactory/harness-100/tree/main/en/97-ecommerce-launcher/.claude/skills/conversion-optimization into .opencode/skills/conversion-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "conversion-optimization", then confirm the skill loads.

OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

Facts

Skill name: conversion-optimization
GitHub stars: 1.3k
Token cost: ~1.1k tokens
SKILL.md length: 311 words
Files: 1
Skills in repo: 464
Repo updated: Mar 22, 2026
First seen: Oct 7, 2026
Licence: Apache-2.0

At a glance

Purchase conversion optimization framework. An agent skill from revfactory/harness-100.

Conversion rate optimization
SKILL.md covers Purchase Psychology Framework, Detail Page Conversion Structure, Pricing Psychology Strategies and Conversion Rate Benchmarks, plus 2 more sections
Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
Purchase psychology requests

What it does

Conversion Optimization is an agent skill from revfactory/harness-100. Purchase conversion optimization framework. Referenced by the detail-page-writer and pricing-strategist agents when designing detail pages and pricing with a conversion focus. Use for 'conversion rate optimization', 'CRO', or 'purchase psychology' requests. A/B testing tool setup and funnel automation are out of scope.

Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Conversion rate optimization. The licence is Apache-2.0.

When your agent uses it

Conversion rate optimization
Purchase psychology requests

Example prompts

“conversion rate optimization”
“purchase psychology”
“/conversion-optimization”

What it can do on your machine

Read from SKILL.md and the folder at commit 8e8d35c. It shows what the files ask for, not the result of running them.

Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Conversion Optimization loads about 1.1k tokens when it runs. Until then it costs about 86 tokens; SKILL.md has 311 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it: ~86
When it runs · the whole SKILL.md, loaded when a task matches: ~1.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from revfactory/harness-100 at commit 8e8d35c, republished under its Apache-2.0 licence (© revfactory). 311 words, ~1,102 tokens.

Download SKILL.mdSave it as .claude/skills/conversion-optimization/SKILL.md (or your agent's skills folder).

name: conversion-optimization
description: Purchase conversion optimization framework. Referenced by the detail-page-writer and pricing-strategist agents when designing detail pages and pricing with a conversion focus. Use for 'conversion rate optimization', 'CRO', or 'purchase psychology' requests. A/B testing tool setup and funnel automation are out of scope.

Conversion Optimization — Purchase Conversion Optimization

Enhances conversion rate design capabilities for the detail-page-writer and pricing-strategist agents.

Purchase Psychology Framework

Cialdini's 6 Principles of Persuasion

Principle	Application	E-commerce Example
Reciprocity	Provide value first	Free samples, coupons, content
Commitment	Small commitment -> large commitment	Cart -> wishlist -> purchase
Social Proof	Show others' behavior	Reviews, sales volume, "N people viewing"
Liking	Empathy, similarity	Models/influencers, stories
Authority	Expert endorsement	Certifications, awards, expert recommendations
Scarcity	Limited opportunity	Limited quantity, flash sales, deadline approaching

Purchase Decision Journey (AIDA)

Attention -> Thumbnail, main image, headline
Interest -> Benefit highlights, problem empathy
Desire -> Social proof, comparative advantage, visualization
Action -> CTA, urgency, payment convenience

Detail Page Conversion Structure

Optimal Section Order

1. Hero Area (Above the fold)
   - Main image (5+ images, multiple angles)
   - Product name + core USP (1 line)
   - Price + discount information
   - CTA button (Add to cart / Buy now)
   - Shipping/benefit icons

2. Trust Area
   - Rating + review count + star distribution
   - Certification/award badges

3. Benefits Area
   - Before/After comparison
   - 3-5 key benefits (icon + short description)

4. Detailed Description
   - Usage scenarios (lifestyle imagery)
   - Product specs/ingredients table
   - Size guide

5. Social Proof
   - 3-5 best reviews (photo reviews preferred)
   - Media features/expert recommendations

6. FAQ
   - Top 5 frequently asked questions

7. Cross-sell
   - Frequently bought together
   - Similar product recommendations

CTA Optimization

Element	Recommended	Avoid
Copy	"Buy Now", "Add to Cart"	"Submit", "Confirm"
Color	Contrasting with page primary color	Similar to background
Position	Above the fold + sticky on scroll	Bottom only
Size	Thumb-tappable (44px+)	Too small
Urgency	"Today only discount", "3 remaining"	Always urgent (erodes trust)

Pricing Psychology Strategies

Price Framing

Strategy	Method	Example
Anchoring	Show list price first, then sale price	~~$39.90~~ -> $29.90
Partitioning	Break into monthly/daily amounts	"Just $0.99 per day"
Bundling	Bundle discount	"Buy 3 get 1 free"
Decoy	Add a comparison option	S/M/L where M appears optimal
Free Shipping	Include shipping in product price	"Free shipping on orders over $30"

Price Ending Effects

Strategy	Best For	Example
Ending in 9	Discounts/value pricing	$29.90
Ending in 0	Premium/luxury	$30.00
Fewer digits	Perceived lower price	$29.90 vs $30.00

Conversion Rate Benchmarks

Industry	Average Conversion Rate	Top 25%
Fashion	1.5-2.5%	3.5%+
Electronics	1.0-2.0%	3.0%+
Beauty/Health	2.0-3.5%	5.0%+
Food & Beverage	2.5-4.0%	6.0%+
General Marketplace	1.0-2.0%	3.0%+

Conversion Barrier Checklist

Barrier	Solution
Slow loading	Image optimization, CDN
Complex checkout	Express payment, one-click
Lack of trust	Reviews, certifications, guarantees
Insufficient information	Detailed specs, FAQ
Return anxiety	Free returns, exchange guarantee

Quality Checklist

Item	Criteria
Hero	5+ images, CTA above fold
Persuasion Principles	3+ of the 6 principles applied
CTA	Contrasting color, sticky, clear copy
Social Proof	Reviews + sales volume + certifications
Pricing	Anchoring + partitioning/bundling
Mobile	Mobile-first optimized

Files

Just SKILL.md in en/97-ecommerce-launcher/.claude/skills/conversion-optimization of revfactory/harness-100.

Open the folder on GitHubat commit 8e8d35c

Compare with similar skills

Conversion Optimization next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Conversion Optimization compared with similar skills
Skill	Stars	Used in	Tokens	Auto-check	Licence	Repo updated
Conversion Optimization this skillrevfactory/harness-100	1.3k	—	~1.1k	Automated safety check: Pass	Apache-2.0	6 mo ago
FLOW SEO FrameworkAgriciDaniel/claude-seo	18k	2 repos	~1.4k	Automated safety check: Pass	MIT	2 days ago
Onboarding Crofreekmurze/dotfiles	1k	15 repos	~1.6k	Automated safety check: Pass	None	2 days ago
Google Analyticsthatrebeccarae/claude-marketing	162	4 repos	~1.3k	Automated safety check: Notes	MIT	4 mo ago
Paywall Upgrade Crofreekmurze/dotfiles	1k	14 repos	~1.4k	Automated safety check: Pass	None	2 days ago
Revenue Centric Designheliocosta-dev/revenue-centric-design	740	—	~1.6k	Automated safety check: Pass	Custom licence	1 mo ago

Similar skills

FLOW SEO Framework
AgriciDaniel/claude-seo
Brings the FLOW framework's stage-specific SEO prompts into the agent, from keyword discovery through backlinks, on-page work and conversion to local SEO, loaded on demand.
18k GitHub starsUsed in 2 repos~1.4k tokens
Marketing & SEOAuto-check passed
Onboarding Cro
freekmurze/dotfiles
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value.
1k GitHub starsUsed in 15 repos~1.6k tokens
Marketing & SEOAuto-check passed
Google Analytics
thatrebeccarae/claude-marketing
Analyze Google Analytics data, review website performance metrics, identify traffic patterns, and suggest data-driven improvements.
162 GitHub starsUsed in 4 repos~1.3k tokens
Marketing & SEOAuto-check: notes
Paywall Upgrade Cro
freekmurze/dotfiles
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates.
1k GitHub starsUsed in 14 repos~1.4k tokens
Marketing & SEOAuto-check passed
Revenue Centric Design
heliocosta-dev/revenue-centric-design
Playbook for designing SaaS and startup products that convert, retain, and monetize — landing pages & CRO, checkout & forms, onboarding/activation, churn reduction, pricing psychology, dashboards…
740 GitHub stars~1.6k tokensUpdated 1 mo ago
Marketing & SEOAuto-check passed
Meta Tags Optimizer
nowork-studio/notfair-plugin
Writes and improves title tags, meta descriptions, Open Graph and Twitter card tags for click-through, with character counts and A/B test variants.
3.9k GitHub starsUsed in 1 repo~2.7k tokens
Marketing & SEOAuto-check passed

Questions about Conversion Optimization

What does Conversion Optimization do?

Purchase conversion optimization framework. An agent skill from revfactory/harness-100. Conversion Optimization is an agent skill from revfactory/harness-100. Purchase conversion optimization framework.

When should I use Conversion Optimization?

Conversion Optimization fits situations like: conversion rate optimization; purchase psychology requests.

How do I install Conversion Optimization in Claude Code?

Run `npx skills add revfactory/harness-100 --skill conversion-optimization -a claude-code`. Or copy the skill folder (en/97-ecommerce-launcher/.claude/skills/conversion-optimization in revfactory/harness-100) into .claude/skills/conversion-optimization in your project. Claude Code loads it when a task matches its description.

How do I install Conversion Optimization in Codex?

Run `npx skills add revfactory/harness-100 --skill conversion-optimization -a codex`. Or copy the skill folder (en/97-ecommerce-launcher/.claude/skills/conversion-optimization in revfactory/harness-100) into .agents/skills/conversion-optimization in your project. Codex loads it when a task matches its description.

Can I use Conversion Optimization in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add revfactory/harness-100 --skill conversion-optimization -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/conversion-optimization, .gemini/skills/conversion-optimization, .github/skills/conversion-optimization and .opencode/skills/conversion-optimization in your project.

What does Conversion Optimization need to run?

SKILL.md names no scripts, command-line tools or credentials: Conversion Optimization is instructions for the agent only.

Does Conversion Optimization access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Conversion Optimization safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Conversion Optimization use?

Conversion Optimization is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Conversion Optimization use?

About 1.1k tokens (SKILL.md is roughly 4.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Conversion Optimization?

Skills that share tags, products or a category with Conversion Optimization: FLOW SEO Framework (AgriciDaniel/claude-seo, 18k stars), Onboarding Cro (freekmurze/dotfiles, 1k stars), Google Analytics (thatrebeccarae/claude-marketing, 162 stars) and Paywall Upgrade Cro (freekmurze/dotfiles, 1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Conversion Optimization?

revfactory (a GitHub user) maintains it in revfactory/harness-100, which has 1,290 GitHub stars. The repository holds 464 skills in this directory. The repository was last updated on March 22, 2026.

Source: revfactory/harness-100 on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.

Install Conversion Optimization

Facts

At a glance

What it does

When your agent uses it

Example prompts

What it can do on your machine

Tool permissions

Runs code

Network

Credentials

Context cost

Safety

SKILL.md

Conversion Optimization — Purchase Conversion Optimization

Purchase Psychology Framework

Cialdini's 6 Principles of Persuasion

Purchase Decision Journey (AIDA)

Detail Page Conversion Structure

Optimal Section Order

CTA Optimization

Pricing Psychology Strategies

Price Framing

Price Ending Effects

Conversion Rate Benchmarks

Conversion Barrier Checklist

Quality Checklist

Files

Compare with similar skills

Similar skills

More from revfactory/harness-100

Related

Questions about Conversion Optimization