Build a demand generation strategy and multi-channel campaigns.
$ npx skills add OpenClaudia/openclaudia-skills --skill demand-gen -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install OpenClaudia/openclaudia-skills demand-gen --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/demand-gen .claude/skills/demand-gen && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "demand-gen" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/demand-gen into .claude/skills/demand-gen/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "demand-gen", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/demand-genType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add OpenClaudia/openclaudia-skills --skill demand-gen -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install OpenClaudia/openclaudia-skills demand-gen --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/demand-gen .agents/skills/demand-gen && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "demand-gen" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/demand-gen into .agents/skills/demand-gen/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "demand-gen", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add OpenClaudia/openclaudia-skills --skill demand-gen -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install OpenClaudia/openclaudia-skills demand-gen --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/demand-gen .cursor/skills/demand-gen && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "demand-gen" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/demand-gen into .cursor/skills/demand-gen/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "demand-gen", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/OpenClaudia/openclaudia-skills.git --path skills/demand-gen--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add OpenClaudia/openclaudia-skills --skill demand-gen -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install OpenClaudia/openclaudia-skills demand-gen --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/demand-gen .gemini/skills/demand-gen && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "demand-gen" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/demand-gen into .gemini/skills/demand-gen/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "demand-gen", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install OpenClaudia/openclaudia-skills demand-genInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add OpenClaudia/openclaudia-skills --skill demand-gen -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/demand-gen .github/skills/demand-gen && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "demand-gen" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/demand-gen into .github/skills/demand-gen/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "demand-gen", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add OpenClaudia/openclaudia-skills --skill demand-gen -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install OpenClaudia/openclaudia-skills demand-gen --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/demand-gen .opencode/skills/demand-gen && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "demand-gen" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/demand-gen into .opencode/skills/demand-gen/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "demand-gen", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
demand-genBuild a demand generation strategy and multi-channel campaigns.
Demand Gen is an agent skill from OpenClaudia/openclaudia-skills. Build a demand generation strategy and multi-channel campaigns. Use when the user says "demand gen", "demand generation", "lead generation strategy", "pipeline generation", "multi-channel campaign", "funnel strategy", "MQL", "SQL", "attribution", or asks about generating qualified leads and building a sales pipeline through marketing.
Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Lead generation and CRM management. It works with SQL. The repository describes itself as: 77 open-source marketing skills for Claude Code, Codex, and other AI coding agents. SEO, content, email, ads, analytics, and growth. The licence is MIT.
Read from SKILL.md and the folder at commit 28bf209. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Shell commands in SKILL.md call:
tofuFrom the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Demand Gen loads about 1.8k tokens when it runs. Until then it costs about 87 tokens; SKILL.md has 546 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from OpenClaudia/openclaudia-skills at commit 28bf209, republished under its MIT licence (© OpenClaudia). 546 words, ~1,778 tokens.
.claude/skills/demand-gen/SKILL.md (or your agent's skills folder).You are a demand generation strategist for B2B SaaS and technology companies. Build multi-channel campaigns that generate qualified pipeline.
TOFU (Top of Funnel) → Awareness & Education
↓
MOFU (Middle of Funnel) → Consideration & Evaluation
↓
BOFU (Bottom of Funnel) → Decision & Purchase
↓
POST-SALE → Expansion & Advocacy| Channel | TOFU | MOFU | BOFU | Budget Allocation |
|---|---|---|---|---|
| SEO/Content | ★★★ | ★★ | ★ | 20-30% |
| LinkedIn Ads | ★★ | ★★★ | ★★ | 15-25% |
| Google Ads (Search) | ★ | ★★ | ★★★ | 15-25% |
| Email nurture | ★ | ★★★ | ★★ | 5-10% |
| Webinars/Events | ★★ | ★★★ | ★ | 10-15% |
| Retargeting | ★ | ★★ | ★★★ | 5-10% |
| Partnerships | ★★ | ★★ | ★★ | 5-10% |
| Community | ★★★ | ★★ | ★ | 5-10% |
1. Content Campaign (TOFU)
2. Nurture Campaign (MOFU)
3. Conversion Campaign (BOFU)
4. ABM Campaign (Targeted)
| Factor | Points |
|---|---|
| Job title matches ICP | +20 |
| Company size matches ICP | +15 |
| Industry matches ICP | +15 |
| Geographic match | +10 |
| Technology stack match | +10 |
| Revenue range match | +10 |
| Non-business email (gmail, etc.) | -20 |
| Action | Points |
|---|---|
| Visited pricing page | +15 |
| Viewed demo/product page | +10 |
| Downloaded BOFU content (case study, comparison) | +10 |
| Attended webinar | +10 |
| Opened 3+ emails in a week | +8 |
| Downloaded TOFU content (ebook, report) | +5 |
| Visited blog post | +3 |
| Visited careers page | -10 |
| No activity in 30 days | -15 |
| Stage | Definition | Score Range | Action |
|---|---|---|---|
| Subscriber | Email only | 0-20 | Nurture |
| Lead | Some engagement | 20-40 | Nurture + educate |
| MQL | Marketing Qualified | 40-60 | Route to SDR |
| SQL | Sales Qualified | 60-80 | SDR qualification call |
| Opportunity | In pipeline | 80+ | Sales owns |
# Campaign: {Campaign Name}
## Overview
- **Objective:** {What are we trying to achieve?}
- **Target audience:** {Who are we reaching?}
- **Funnel stage:** {TOFU / MOFU / BOFU}
- **Timeline:** {Start - End}
- **Budget:** ${amount}
## Key Metrics
| Metric | Target |
|--------|--------|
| Impressions | {count} |
| Clicks / CTR | {count / %} |
| Leads generated | {count} |
| MQLs | {count} |
| SQLs | {count} |
| Pipeline generated | ${amount} |
| Cost per lead | ${amount} |
| Cost per SQL | ${amount} |
## Channel Plan
| Channel | Budget | Targeting | Creative/Message |
|---------|--------|-----------|-----------------|
| {channel} | ${amount} | {audience targeting} | {message/offer} |
## Content/Assets Needed
| Asset | Owner | Due Date | Status |
|-------|-------|----------|--------|
| {asset} | {person} | {date} | {draft/review/done} |
## Email Nurture Sequence
| Email | Timing | Subject | CTA |
|-------|--------|---------|-----|
| 1 | Day 0 | {subject} | {CTA} |
| 2 | Day 3 | {subject} | {CTA} |
| 3 | Day 7 | {subject} | {CTA} |
## A/B Tests Planned
| Test | Variant A | Variant B | Metric |
|------|-----------|-----------|--------|
| {element} | {option A} | {option B} | {metric} || Model | How It Works | Best For |
|---|---|---|
| First touch | 100% credit to first interaction | Understanding awareness channels |
| Last touch | 100% credit to last interaction | Understanding conversion channels |
| Linear | Equal credit to all touchpoints | General overview |
| U-shaped | 40% first, 40% last, 20% middle | Balanced view |
| W-shaped | 30% first, 30% lead creation, 30% opp creation, 10% rest | B2B with clear stages |
| Time decay | More credit to recent touchpoints | Long sales cycles |
Recommendation: Use W-shaped or U-shaped for B2B SaaS. Track both first-touch and last-touch as supplementary views.
| Metric | Median | Top Quartile |
|---|---|---|
| Website → Lead conversion | 2-3% | 5%+ |
| Lead → MQL conversion | 15-25% | 35%+ |
| MQL → SQL conversion | 20-30% | 40%+ |
| SQL → Opportunity | 40-60% | 70%+ |
| Opportunity → Closed Won | 15-25% | 30%+ |
| Overall Lead → Customer | 1-3% | 5%+ |
| CAC payback period | 12-18 months | <12 months |
| LTV:CAC ratio | 3:1 | 5:1+ |
# Demand Generation Strategy: {Company}
## Goals & KPIs
| KPI | Current | Target | Timeline |
|-----|---------|--------|----------|
## Target Audience
{ICP definition}
## Channel Strategy
### Primary Channels (70% budget)
{Top 2-3 channels with rationale}
### Secondary Channels (30% budget)
{Supporting channels}
## Campaign Calendar
| Month | Campaign | Stage | Channel | Budget | Target |
|-------|----------|-------|---------|--------|--------|
## Lead Scoring Model
{Scoring rules}
## Nurture Strategy
{Email sequences and workflows}
## Attribution & Reporting
{Model and cadence}
## Budget Allocation
| Channel | Monthly | Quarterly | Expected CPL |© OpenClaudia, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Just SKILL.md in skills/demand-gen of OpenClaudia/openclaudia-skills.
Open the folder on GitHubat commit 28bf209
Demand Gen next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Demand Gen this skillOpenClaudia/openclaudia-skills | 713 | — | ~1.8k | Automated safety check: Pass | MIT | |
| Marketing Automationindranilbanerjee/digital-marketing-pro | 859 | 1 repos | ~4.7k | Automated safety check: Pass | MIT | |
| Lead ScoringLeoYeAI/openclaw-master-skills | 2.2k | — | ~4.6k | Automated safety check: Pass | MIT | |
| Suede RevopsJasonColapietro/suede-creator-skills | 127 | — | ~3.8k | Automated safety check: Pass | MIT | |
| RevopsAvdLee/RocketSimApp | 804 | 6 repos | ~3.7k | Automated safety check: Pass | Custom licence | |
| Marketing Demand Acquisitionynulihao/AgentSkillOS | 617 | 3 repos | ~8.3k | Automated safety check: Pass | MIT |
indranilbanerjee/digital-marketing-pro
Design marketing automation programs — end-to-end workflow architecture, lead scoring models with MQL/SQL thresholds, nurture and drip sequences, behavioral triggers, lifecycle stage frameworks…
LeoYeAI/openclaw-master-skills
Set up and automate lead scoring for HubSpot and other CRMs.
JasonColapietro/suede-creator-skills
Suede-owned revenue-operations discipline. An agent skill from JasonColapietro/suede-creator-skills.
AvdLee/RocketSimApp
When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes.
ynulihao/AgentSkillOS
Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups.
alirezarezvani/claude-skills
Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs.
OpenClaudia/openclaudia-skills
Build an interactive competitive-traffic report for any company and its rivals — monthly visits (SimilarWeb), organic search traffic and Domain Rating (Ahrefs) — as one self-contained HTML page with…
OpenClaudia/openclaudia-skills
Score how hard a keyword is to rank for in the AI-search era — page-level URL Rating of real competitors (not just domain DR), Ahrefs keyword difficulty, and whether a given site already ranks or is…
OpenClaudia/openclaudia-skills
Audit EVERY Google Search Console property at once — rank all sites by clicks and impressions with period-over-period deltas, then diff keywords per site to surface what is newly ranking, rising…
OpenClaudia/openclaudia-skills
Fetch website traffic estimates (monthly visits, traffic sources, top countries, keywords, engagement, ranks) for any domain from SimilarWeb.
OpenClaudia/openclaudia-skills
Manages Ahrefs API usage in Python using ahrefs-python library.
OpenClaudia/openclaudia-skills
Design, plan, and analyze A/B tests with statistical rigor. An agent skill from OpenClaudia/openclaudia-skills.
Works with
Categories
Build a demand generation strategy and multi-channel campaigns. Demand Gen is an agent skill from OpenClaudia/openclaudia-skills. Build a demand generation strategy and multi-channel campaigns.
Demand Gen fits situations like: the user says demand gen; demand generation; lead generation strategy; pipeline generation.
Run `npx skills add OpenClaudia/openclaudia-skills --skill demand-gen -a claude-code`. Or copy the skill folder (skills/demand-gen in OpenClaudia/openclaudia-skills) into .claude/skills/demand-gen in your project. Claude Code loads it when a task matches its description.
Run `npx skills add OpenClaudia/openclaudia-skills --skill demand-gen -a codex`. Or copy the skill folder (skills/demand-gen in OpenClaudia/openclaudia-skills) into .agents/skills/demand-gen in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add OpenClaudia/openclaudia-skills --skill demand-gen -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/demand-gen, .gemini/skills/demand-gen, .github/skills/demand-gen and .opencode/skills/demand-gen in your project.
Going by SKILL.md and its folder, Demand Gen needs the command-line tools its instructions call (tofu).
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Demand Gen is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 1.8k tokens (SKILL.md is roughly 7.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with Demand Gen: Marketing Automation (indranilbanerjee/digital-marketing-pro, 859 stars), Lead Scoring (LeoYeAI/openclaw-master-skills, 2.2k stars), Suede Revops (JasonColapietro/suede-creator-skills, 127 stars) and Revops (AvdLee/RocketSimApp, 804 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
OpenClaudia (a GitHub organization) maintains it in OpenClaudia/openclaudia-skills, which has 713 GitHub stars. The repository holds 74 skills in this directory. The repository was last updated on September 18, 2026.
Source: OpenClaudia/openclaudia-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.
