Suede-owned revenue-operations discipline. An agent skill from JasonColapietro/suede-creator-skills.

MITAuto-check passedSales & Support

Install Suede Revops

skills CLI
$ npx skills add JasonColapietro/suede-creator-skills --skill suede-revops -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install JasonColapietro/suede-creator-skills suede-revops --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/JasonColapietro/suede-creator-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/suede-revops .claude/skills/suede-revops && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
suede-revops
GitHub stars
127
Token cost
~3.8k tokens
SKILL.md length
1,825 words
Files
8 (incl. references)
Skills in repo
78
Repo updated
First seen
Licence
MIT

At a glance

Suede-owned revenue-operations discipline. An agent skill from JasonColapietro/suede-creator-skills.

  • Works in 6 steps: GTM motion: Product-led (PLG),… → ACV range: What's the average contract… → Sales cycle length: Days from first… → …
  • Defining lead scoring and routing
  • SKILL.md covers Before Starting, Core Principles, Lead Lifecycle Framework and Lead Scoring, plus 5 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Suede Revops is an agent skill from JasonColapietro/suede-creator-skills. Suede-owned revenue-operations discipline. Use when defining lead scoring and routing, MQL or SQL criteria, pipeline stages, CRM hygiene, automation, deal-desk rules, or marketing-to-sales handoffs. NOT FOR: writing outreach (use suede-cold-email), lifecycle campaigns (use suede-emails), pricing strategy (use suede-pricing), or mutating production CRM records without approval.

Its SKILL.md is about 3.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 10 other files, including reference files (for example `CARD.md`, `agents/openai.yaml` and `evals/evals.json`).

It sits in Sales & Support, covering Lead generation, Cold outreach and Pricing strategy. It works with SQL. The repository describes itself as: Open-source AI skills for SEO, AI search visibility, conversion copy, marketing strategy, and business operations. Reusable workflows for Claude Code and Codex, plus code review… The licence is MIT.

When your agent uses it

  • Defining lead scoring and routing
  • Pipeline stages
  • Deal-desk rules
  • Marketing-to-sales handoffs

Example prompts

  • “/suede-revops”

Workflow steps

6 steps, taken from the first numbered list in SKILL.md.

  1. GTM motion: Product-led (PLG), sales-led, or hybrid?
  2. ACV range: What's the average contract value?
  3. Sales cycle length: Days from first touch to closed-won?
  4. Current stack: CRM, marketing automation, scheduling, enrichment tools?
  5. Current state: How are leads managed today? What's working and what's not?
  6. Goals: Increase conversion? Reduce speed-to-lead? Fix handoff leaks? Build from scratch?

What it can do on your machine

Read from SKILL.md and the folder at commit e5f94d7. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Suede Revops loads about 3.8k tokens when it runs, and up to ~12k if it reads all its reference files. Until then it costs about 98 tokens; SKILL.md has 1,825 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~98
When it runs · the whole SKILL.md, loaded when a task matches
~3.8k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~12k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from JasonColapietro/suede-creator-skills at commit e5f94d7, republished under its MIT licence (© JasonColapietro). 1,825 words, ~3,769 tokens.

Download SKILL.mdSave it as .claude/skills/suede-revops/SKILL.md (or your agent's skills folder). This skill also uses 7 other files; get the full folder from GitHub.
name
suede-revops
description
Suede-owned revenue-operations discipline. Use when defining lead scoring and routing, MQL or SQL criteria, pipeline stages, CRM hygiene, automation, deal-desk rules, or marketing-to-sales handoffs. NOT FOR: writing outreach (use suede-cold-email), lifecycle campaigns (use suede-emails), pricing strategy (use suede-pricing), or mutating production CRM records without approval.
metadata.version
2.0.0

Suede Revenue Operations

Suede RevOps maps the lifecycle rules, data contracts, scoring, routing, and handoffs that connect acquisition, sales, and customer success. It produces implementation-ready operating logic while keeping production CRM mutation behind live-schema review and approval.

Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

  1. GTM motion: Product-led (PLG), sales-led, or hybrid?
  2. ACV range: What's the average contract value?
  3. Sales cycle length: Days from first touch to closed-won?
  4. Current stack: CRM, marketing automation, scheduling, enrichment tools?
  5. Current state: How are leads managed today? What's working and what's not?
  6. Goals: Increase conversion? Reduce speed-to-lead? Fix handoff leaks? Build from scratch?

Work with whatever the user gives you. If they have a clear problem area, start there. Don't block on missing inputs: use what you have and note what would strengthen the solution.


Core Principles

Single Source of Truth

One system of record for every lead and account. If data lives in multiple places, it will conflict. Pick a CRM as the canonical source and sync everything to it.

Define Before Automate

Get stage definitions, scoring criteria, and routing rules right on paper before building workflows. Automating a broken process just creates broken results faster.

Measure Every Handoff

Every handoff between teams is a potential leak. Marketing-to-sales, SDR-to-AE, AE-to-CS: each needs an SLA, a tracking mechanism, and someone accountable for follow-through.

Revenue Team Alignment

Marketing, sales, and customer success must agree on definitions. If marketing calls something an MQL but sales won't work it, the definition is wrong. Alignment meetings aren't optional.


Lead Lifecycle Framework

Stage Definitions
StageEntry CriteriaExit CriteriaOwner
SubscriberOpts in to content (blog, newsletter)Provides company info or shows engagementMarketing
LeadIdentified contact with basic infoMeets minimum fit criteriaMarketing
MQLPasses fit + engagement thresholdSales accepts or rejects within SLAMarketing
SQLSales accepts and qualifies via conversationOpportunity created or recycledSales (SDR/AE)
OpportunityBudget, authority, need, timeline confirmedClosed-won or closed-lostSales (AE)
CustomerClosed-won dealExpands, renews, or churnsCS / Account Mgmt
EvangelistHigh NPS, referral activity, case studyOngoing program participationCS / Marketing
MQL Definition

An MQL requires both fit and engagement:

  • Fit score: Does this person match your ICP? (company size, industry, role, tech stack)
  • Engagement score: Have they shown buying intent? (pricing page, demo request, multiple visits)

Neither alone is sufficient. A perfect-fit company that never engages isn't an MQL. A student downloading every ebook isn't an MQL.

MQL-to-SQL Handoff SLA

Define response times and document them:

  • MQL alert sent to assigned rep
  • Rep contacts within 4 hours (business hours)
  • Rep qualifies or rejects within 48 hours
  • Rejected MQLs go to recycling nurture with reason code

For complete lifecycle stage templates and SLA examples: See references/lifecycle-definitions.md


Lead Scoring

Scoring Dimensions

Explicit scoring (fit): Who they are:

  • Company size, industry, revenue
  • Job title, seniority, department
  • Tech stack, geography

Implicit scoring (engagement): What they do:

  • Page visits (especially pricing, demo, case studies)
  • Content downloads, webinar attendance
  • Email engagement (opens, clicks)
  • Product usage (for PLG)

Negative scoring: Disqualifying signals:

  • Competitor email domains
  • Student/personal email
  • Unsubscribes, spam complaints
  • Job title mismatches (intern, student)
Building a Scoring Model
  1. Define your ICP attributes and weight them
  2. Identify high-intent behavioral signals from closed-won data
  3. Set point values for each attribute and behavior
  4. Set MQL threshold (typically 50-80 points on a 100-point scale)
  5. Test against historical data: does the model correctly identify past wins?
  6. Launch, measure, and recalibrate quarterly
Common Scoring Mistakes
  • Weighting content downloads too heavily (research ≠ buying intent)
  • Not including negative scoring (lets bad leads through)
  • Setting and forgetting (buyer behavior changes; recalibrate quarterly)
  • Scoring all page visits equally (pricing page ≠ blog post)

For detailed scoring templates and example models: See references/scoring-models.md


Lead Routing

Routing Methods
MethodHow It WorksBest For
Round-robinDistribute evenly across repsEqual territories, similar deal sizes
Territory-basedAssign by geography, vertical, or segmentRegional teams, industry specialists
Account-basedNamed accounts go to named repsABM motions, strategic accounts
Skill-basedRoute by deal complexity, product line, or languageDiverse product lines, global teams
Routing Rules Essentials
  • Route to the most specific match first, then fall back to general
  • Include a fallback owner: unassigned leads go cold fast and waste pipeline
  • Round-robin should account for rep capacity and availability (PTO, quota attainment)
  • Log every routing decision for audit and optimization
Speed-to-Lead

Response time is one of the largest controllable factors in lead conversion. Widely cited vendor studies (Lead Connect, InsideSales) report order-of-magnitude differences; treat the ordering as reliable and the multipliers as unverified until measured on your own data:

  • Contact within 5 minutes: the target; qualification rates fall steeply after it
  • After 30 minutes, conversion drops sharply
  • After 24 hours, the lead is effectively cold

Build routing rules that prioritize speed. Alert reps immediately. Escalate if SLA is missed.

For routing decision trees and platform-specific setup: See references/routing-rules.md


Pipeline Stage Management

Pipeline Stages
StageRequired FieldsExit Criteria
QualifiedContact info, company, source, fit scoreDiscovery call scheduled
DiscoveryPain points, current solution, timelineNeeds confirmed, demo scheduled
Demo/EvaluationTechnical requirements, decision makersPositive evaluation, proposal requested
ProposalPricing, terms, stakeholder mapProposal delivered and reviewed
NegotiationRedlines, approval chain, close dateTerms agreed, contract sent
Closed WonSigned contract, payment termsHandoff to CS complete
Closed LostLoss reason, competitor (if any)Post-mortem logged
Stage Hygiene
  • Required fields per stage: Don't let reps advance a deal without filling in required data
  • Stale deal alerts: Flag deals that sit in a stage beyond the average time (e.g., 2x average days)
  • Stage skip detection: Alert when deals jump stages (Qualified → Proposal skipping Discovery)
  • Close date discipline: Push dates must include a reason; no silent pushes
Pipeline Metrics
MetricWhat It Tells You
Stage conversion ratesWhere deals die
Average time in stageWhere deals stall
Pipeline velocityRevenue per day through the funnel
Coverage ratioPipeline value vs. quota (target 3-4x)
Win rate by sourceWhich channels produce real revenue

Show full SKILL.md (792 more words)Show less

CRM Automation Workflows

Platform-agnostic build list: the set to design before the stack is decided, in build order:

  1. MQL alert + assignment: instant rep notification with lead context
  2. SLA escalation: notify the manager when response time is missed
  3. Score-driven stage promotion: advance lifecycle stage when criteria are met
  4. Meeting booked / no-show: notify the AE; auto-follow-up on a miss
  5. Closed-won handoff: create the CS task and update the forecast
  6. Stale deal alert: flag a deal past 2x average days in stage
  7. Recycled-lead nurture: return disqualified leads to marketing with a reason code
  8. Activity digest + re-engagement: daily high-intent summary; alert on a dormant lead's return

For the trigger and action definitions per platform: HubSpot workflows, Salesforce Flow equivalents, Calendly/SavvyCal, and Zapier patterns, including round-robin, routing by criteria, and pre-meeting enrichment: See references/automation-playbooks.md. Read it once the CRM is known; build from the list above when it is not.


Deal Desk Processes

When You Need a Deal Desk
  • ACV above $25K (or your threshold for non-standard deals)
  • Non-standard payment terms (net-90, quarterly billing)
  • Multi-year contracts with custom pricing
  • Volume discounts beyond published tiers
  • Custom legal terms or SLAs
Approval Workflow Tiers
Deal SizeApproval Required
Standard pricingAuto-approved
10-20% discountSales manager
20-40% discountVP Sales
40%+ discount or custom termsDeal desk review
Multi-year / enterpriseFinance + Legal
Non-Standard Terms Handling

Document every exception. Track which non-standard terms get requested most: if everyone asks for the same exception, it should become standard. Review quarterly.


Data Hygiene & Enrichment

Dedup Strategy
  • Matching rules: Email domain + company name + phone as primary match keys
  • Merge priority: CRM record wins over marketing automation; most recent activity wins for fields
  • Scheduled dedup: Run weekly automated dedup with manual review for edge cases
Required Fields Enforcement
  • Enforce required fields at each lifecycle stage
  • Block stage advancement if fields are empty
  • Use progressive profiling: don't require everything upfront

Enrichment vendors are listed under Tool Integrations below, with the provenance, freshness, lawful-basis, and credit-cost checks that apply before proposing any of them.

Quarterly Audit Checklist
  • Review and merge duplicates
  • Validate email deliverability on stale contacts
  • Archive contacts with no activity in 12+ months
  • Audit lifecycle stage distribution (look for bottlenecks)
  • Verify enrichment data accuracy on a sample set

RevOps Metrics Dashboard

Key Metrics
MetricFormula / DefinitionBenchmark
Lead-to-MQL rateMQLs / Total leads5-15%
MQL-to-SQL rateSQLs / MQLs30-50%
SQL-to-OpportunityOpportunities / SQLs50-70%
Pipeline velocity(# deals x avg deal size x win rate) / avg sales cycleVaries by ACV
CACTotal sales + marketing spend / new customersLTV:CAC > 3:1
LTV:CAC ratioCustomer lifetime value / CAC3:1 to 5:1 healthy
Speed-to-leadTime from form fill to first rep contact< 5 minutes ideal
Win rateClosed-won / total opportunities20-30% (varies)
Dashboard Structure

Build three views:

  1. Marketing view: Lead volume, MQL rate, source attribution, cost per MQL
  2. Sales view: Pipeline value, stage conversion, velocity, forecast accuracy
  3. Executive view: CAC, LTV:CAC, revenue vs. target, pipeline coverage

Output Format

When delivering RevOps recommendations, provide:

  1. Lifecycle stage document: Use the stage template shape in references/lifecycle-definitions.md for each stage: Entry criteria / Exit criteria / Owner / Actions on entry / SLA / Required fields / Recycle path. Do not invent a different shape.
  2. Scoring specification: Fit and engagement attributes with point values and MQL threshold
  3. Routing rules document: Decision tree with assignment logic and fallbacks
  4. Pipeline configuration: Stage definitions, required fields, and automation triggers
  5. Metrics dashboard spec: Key metrics, data sources, and target benchmarks

Format each as a standalone document the user can implement directly. Include platform-specific guidance when the CRM is known.


Tool Integrations

These are evaluation examples, not guaranteed integrations. Verify the live schema, authenticated account, permissions, API limits, pricing, and vendor documentation before proposing implementation.

Tool CategoryExamplesVerify Before Use
CRMHubSpot, SalesforceObjects, fields, ownership, automation, permissions
SchedulingCalendly, SavvyCalRouting logic, availability, privacy
EnrichmentClearbit, ApolloProvenance, freshness, lawful basis, credit cost
AutomationActiveCampaign, ZapierTrigger scope, retries, rollback, secrets
Partner operationsIntrow, CrossbeamAccount matching, deal rules, commissions

Boundaries

  • Do not change production CRM fields, routing, automations, permissions, SLAs, ownership, or records without reading the live schema, previewing the exact effect, and receiving explicit approval.
  • Do not delete, merge, deduplicate, enrich, or reassign records as a planning step, and do not expose personal data in reports.
  • Do not redefine lifecycle stages or claim pipeline impact from modeled data; document assumptions and the stakeholders who must approve the operating rule.

Routing

  • Use suede-prospecting to build and qualify the source list.
  • Use suede-cold-email for approved outbound sequence copy.
  • Use suede-sales-enablement for collateral and rep-facing materials.
  • Use suede-analytics for pipeline measurement and attribution.
  • Use suede-pricing when deal-desk work turns into a pricing decision: discount tiers that keep getting overridden, a non-standard term everyone requests, or list-price and packaging changes.

© JasonColapietro, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 7 other files (references) in skills/suede-revops of JasonColapietro/suede-creator-skills.

  • SKILL.md
  • CARD.md
  • agents/openai.yaml
  • evals/evals.json
  • references/automation-playbooks.md
  • references/lifecycle-definitions.md
  • references/routing-rules.md
  • references/scoring-models.md

Open the folder on GitHubat commit e5f94d7

Compare with similar skills

Suede Revops next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Suede Revops compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
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B2B Lead Generationminhnv0807/ai-business-skills609—~1.2kAutomated safety check: PassMIT
Sf Datacloud RetrieveJaganpro/sf-skills424—~1.4kAutomated safety check: PassMIT
Cold Outreachericrisco/rsc-harness180—~4.1kAutomated safety check: PassMIT
Lead Genericrisco/rsc-harness180—~2.6kAutomated safety check: PassMIT

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Works with

Categories

Questions about Suede Revops

What does Suede Revops do?

Suede-owned revenue-operations discipline. An agent skill from JasonColapietro/suede-creator-skills. Suede Revops is an agent skill from JasonColapietro/suede-creator-skills. Suede-owned revenue-operations discipline.

When should I use Suede Revops?

Suede Revops fits situations like: defining lead scoring and routing; pipeline stages; deal-desk rules; marketing-to-sales handoffs.

How do I install Suede Revops in Claude Code?

Run `npx skills add JasonColapietro/suede-creator-skills --skill suede-revops -a claude-code`. Or copy the skill folder (skills/suede-revops in JasonColapietro/suede-creator-skills) into .claude/skills/suede-revops in your project. Claude Code loads it when a task matches its description.

How do I install Suede Revops in Codex?

Run `npx skills add JasonColapietro/suede-creator-skills --skill suede-revops -a codex`. Or copy the skill folder (skills/suede-revops in JasonColapietro/suede-creator-skills) into .agents/skills/suede-revops in your project. Codex loads it when a task matches its description.

Can I use Suede Revops in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add JasonColapietro/suede-creator-skills --skill suede-revops -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/suede-revops, .gemini/skills/suede-revops, .github/skills/suede-revops and .opencode/skills/suede-revops in your project.

What does Suede Revops need to run?

SKILL.md names no scripts, command-line tools or credentials: Suede Revops is instructions for the agent only.

Does Suede Revops access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Suede Revops safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Suede Revops use?

Suede Revops is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Suede Revops use?

About 3.8k tokens (SKILL.md is roughly 15k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 8k tokens, read only when the agent opens those files.

What are the alternatives to Suede Revops?

Skills that share tags, products or a category with Suede Revops: Revops (AvdLee/RocketSimApp, 805 stars), B2B Lead Generation (minhnv0807/ai-business-skills, 609 stars), Sf Datacloud Retrieve (Jaganpro/sf-skills, 424 stars) and Cold Outreach (ericrisco/rsc-harness, 180 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Suede Revops?

JasonColapietro (a GitHub user) maintains it in JasonColapietro/suede-creator-skills, which has 127 GitHub stars. The repository holds 78 skills in this directory. The repository was last updated on October 10, 2026.

Source: JasonColapietro/suede-creator-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.