Marketing Demand Acquisition
ynulihao/AgentSkillOS
Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups.
Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs.
$ npx skills add alirezarezvani/claude-skills --skill marketing-demand-acquisition -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install alirezarezvani/claude-skills marketing-demand-acquisition --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/marketing-skill/skills/marketing-demand-acquisition .claude/skills/marketing-demand-acquisition && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "marketing-demand-acquisition" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/marketing-demand-acquisition into .claude/skills/marketing-demand-acquisition/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-demand-acquisition", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/marketing-demand-acquisitionType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add alirezarezvani/claude-skills --skill marketing-demand-acquisition -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install alirezarezvani/claude-skills marketing-demand-acquisition --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/marketing-skill/skills/marketing-demand-acquisition .agents/skills/marketing-demand-acquisition && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "marketing-demand-acquisition" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/marketing-demand-acquisition into .agents/skills/marketing-demand-acquisition/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-demand-acquisition", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add alirezarezvani/claude-skills --skill marketing-demand-acquisition -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install alirezarezvani/claude-skills marketing-demand-acquisition --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/marketing-skill/skills/marketing-demand-acquisition .cursor/skills/marketing-demand-acquisition && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "marketing-demand-acquisition" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/marketing-demand-acquisition into .cursor/skills/marketing-demand-acquisition/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-demand-acquisition", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/alirezarezvani/claude-skills.git --path marketing-skill/skills/marketing-demand-acquisition--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add alirezarezvani/claude-skills --skill marketing-demand-acquisition -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install alirezarezvani/claude-skills marketing-demand-acquisition --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/marketing-skill/skills/marketing-demand-acquisition .gemini/skills/marketing-demand-acquisition && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "marketing-demand-acquisition" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/marketing-demand-acquisition into .gemini/skills/marketing-demand-acquisition/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-demand-acquisition", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install alirezarezvani/claude-skills marketing-demand-acquisitionInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add alirezarezvani/claude-skills --skill marketing-demand-acquisition -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/marketing-skill/skills/marketing-demand-acquisition .github/skills/marketing-demand-acquisition && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "marketing-demand-acquisition" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/marketing-demand-acquisition into .github/skills/marketing-demand-acquisition/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-demand-acquisition", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add alirezarezvani/claude-skills --skill marketing-demand-acquisition -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install alirezarezvani/claude-skills marketing-demand-acquisition --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/marketing-skill/skills/marketing-demand-acquisition .opencode/skills/marketing-demand-acquisition && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "marketing-demand-acquisition" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/marketing-demand-acquisition into .opencode/skills/marketing-demand-acquisition/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-demand-acquisition", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
marketing-demand-acquisitionCreates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs.
Marketing Demand Acquisition is an agent skill from alirezarezvani/claude-skills. Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs. Use when planning demand gen strategy, growth marketing, advertising campaigns, PPC optimization, lead generation, pipeline generation, or marketing budgets. Covers multi-channel acquisition (Google Ads, LinkedIn Ads, Meta Ads), CAC analysis, MQL/SQL workflows, attribution modeling, technical SEO, and co-marketing partnerships. Default calibration profile is…
Its SKILL.md is about 2.5k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including scripts and reference files (for example `references/attribution-guide.md`, `references/campaign-templates.md` and `references/hubspot-workflows.md`).
It sits in Marketing & SEO, covering Paid advertising and Lead generation. It works with Google Ads, SQL, LinkedIn and Meta Ads. The repository describes itself as: 380 Claude Code skills & agent skills & plugins (30+ Agents, 70+ custom commands, 380+ skills, customizable references, scripts)for Claude Code, Codex, Gemini CLI, Cursor, and 8… The licence is MIT.
6 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit 19392f7. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Ships 1 file in scripts/ (Python), which the agent can run.
Shell commands in SKILL.md call:
pythonFrom the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Marketing Demand Acquisition loads about 2.5k tokens when it runs, and up to ~7.8k if it reads all its reference files. Until then it costs about 177 tokens; SKILL.md has 904 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.
The full file from alirezarezvani/claude-skills at commit 19392f7, republished under its MIT licence (© alirezarezvani). 904 words, ~2,474 tokens.
.claude/skills/marketing-demand-acquisition/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.Acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion.
Demand Gen: MQL/SQL volume, cost per opportunity, marketing-sourced pipeline $, MQL→SQL rate
Paid Media: CAC, ROAS, CPL, CPA, channel efficiency ratio
SEO: Organic sessions, non-brand traffic %, keyword rankings, technical health score
Partnerships: Partner-sourced pipeline $, partner CAC, co-marketing ROI
| Stage | Tactics | Target |
|---|---|---|
| TOFU | Paid social, display, content syndication, SEO | Brand awareness, traffic |
| MOFU | Paid search, retargeting, gated content, email nurture | MQLs, demo requests |
| BOFU | Brand search, direct outreach, case studies, trials | SQLs, pipeline $ |
utm_source={channel} // linkedin, google, meta
utm_medium={type} // cpc, display, email
utm_campaign={campaign-id} // {qN-yyyy}-linkedin-enterprise
utm_content={variant} // ad-a, email-1
utm_term={keyword} // [paid search only]| Channel | Best For | CAC Range | Series A Priority |
|---|---|---|---|
| LinkedIn Ads | B2B, Enterprise, ABM | $150-400 | High |
| Google Search | High-intent, BOFU | $80-250 | High |
| Google Display | Retargeting | $50-150 | Medium |
| Meta Ads | SMB, visual products | $60-200 | Medium |
| Channel | Budget | Expected SQLs |
|---|---|---|
| $15k | 10 | |
| Google Search | $12k | 20 |
| Google Display | $5k | 5 |
| Meta | $5k | 8 |
| Partnerships | $3k | 5 |
See campaign-templates.md for detailed structures.
| Tier | Type | Volume | Priority |
|---|---|---|---|
| 1 | High-intent BOFU | 100-1k | First |
| 2 | Solution-aware MOFU | 500-5k | Second |
| 3 | Problem-aware TOFU | 1k-10k | Third |
| Tier | Type | Effort | ROI |
|---|---|---|---|
| 1 | Strategic integrations | High | Very high |
| 2 | Affiliate partners | Medium | Medium-high |
| 3 | Customer referrals | Low | Medium |
| 4 | Marketplace listings | Medium | Low-medium |
See international-playbooks.md for regional tactics.
| Model | Use Case |
|---|---|
| First-Touch | Awareness campaigns |
| Last-Touch | Direct response |
| W-Shaped (40-20-40) | Hybrid PLG/Sales (recommended) |
| Metric | Target |
|---|---|
| MQLs | Weekly target |
| SQLs | Weekly target |
| MQL→SQL Rate | >15% |
| Blended CAC | <$300 |
| Pipeline Velocity | <60 days |
See attribution-guide.md for detailed setup.
| Script | Purpose | Usage |
|---|---|---|
calculate_cac.py | Calculate blended and channel CAC | python scripts/calculate_cac.py (no args — edit the example_data channel table in main() with your spend/customer numbers first) |
See hubspot-workflows.md for workflow templates.
| File | Content |
|---|---|
| hubspot-workflows.md | Lead scoring, nurture, assignment workflows |
| campaign-templates.md | LinkedIn, Google, Meta campaign structures |
| international-playbooks.md | EU, US, Canada market tactics |
| attribution-guide.md | Multi-touch attribution, dashboards, A/B testing |
| Metric | Google Search | SEO | ||
|---|---|---|---|---|
| CTR | 0.4-0.9% | 2-5% | 1-3% | 15-25% |
| CVR | 1-3% | 3-7% | 2-5% | 2-5% |
| CAC | $150-400 | $80-250 | $50-150 | $20-80 |
| MQL→SQL | 10-20% | 15-25% | 12-22% | 8-15% |
Required:
✅ Job title: Director+ or budget authority
✅ Company size: 50-5000 employees
✅ Budget: $10k+ annual
✅ Timeline: Buying within 90 days
✅ Engagement: Demo requested or high-intent action| Handoff | Target |
|---|---|
| SDR responds to MQL | 4 hours |
| AE books demo with SQL | 24 hours |
| First demo scheduled | 3 business days |
Validation: Test lead through workflow, verify notifications and routing.
© alirezarezvani, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
SKILL.md and 5 other files (scripts, references) in marketing-skill/skills/marketing-demand-acquisition of alirezarezvani/claude-skills.
Open the folder on GitHubat commit 19392f7
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in alirezarezvani/claude-skills, which our catalogue first saw on October 7, 2026.
Marketing Demand Acquisition next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Marketing Demand Acquisition this skillalirezarezvani/claude-skills | 28k | 1 repos | ~2.5k | Automated safety check: Pass | MIT | |
| Marketing Demand Acquisitionynulihao/AgentSkillOS | 618 | 3 repos | ~8.3k | Automated safety check: Pass | MIT | |
| AdsCesarjoquin/Marketing-Skills | 202 | 1 repos | ~3.5k | Automated safety check: Pass | MIT | |
| Adscoreyhaines31/marketingskills | 54k | 1 repos | ~7k | Automated safety check: Pass | MIT | |
| Money Adsiamzifei/show-me-the-money | 1k | — | ~2.4k | Automated safety check: Pass | Custom licence | |
| Mena Adsgrowthack88/growth-marketing-os | 116 | — | ~2.5k | Automated safety check: Pass | MIT |
ynulihao/AgentSkillOS
Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups.
Cesarjoquin/Marketing-Skills
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coreyhaines31/marketingskills
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iamzifei/show-me-the-money
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growthack88/growth-marketing-os
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alirezarezvani/claude-skills
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alirezarezvani/claude-skills
Calculates attribution, funnel and ROI figures for marketing campaigns with three Python scripts that need only the standard library.
alirezarezvani/claude-skills
Reverse-engineers a frontend, backend or fullstack codebase into a product requirements document with per-page docs, an enum dictionary and an API inventory.
Works with
Categories
Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs. Marketing Demand Acquisition is an agent skill from alirezarezvani/claude-skills. Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs.
Marketing Demand Acquisition fits situations like: planning demand gen strategy; growth marketing; advertising campaigns; PPC optimization.
Run `npx skills add alirezarezvani/claude-skills --skill marketing-demand-acquisition -a claude-code`. Or copy the skill folder (marketing-skill/skills/marketing-demand-acquisition in alirezarezvani/claude-skills) into .claude/skills/marketing-demand-acquisition in your project. Claude Code loads it when a task matches its description.
Run `npx skills add alirezarezvani/claude-skills --skill marketing-demand-acquisition -a codex`. Or copy the skill folder (marketing-skill/skills/marketing-demand-acquisition in alirezarezvani/claude-skills) into .agents/skills/marketing-demand-acquisition in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add alirezarezvani/claude-skills --skill marketing-demand-acquisition -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-demand-acquisition, .gemini/skills/marketing-demand-acquisition, .github/skills/marketing-demand-acquisition and .opencode/skills/marketing-demand-acquisition in your project.
Going by SKILL.md and its folder, Marketing Demand Acquisition needs Python for the scripts in its folder and the command-line tools its instructions call (python). Our summary lists: Python 3.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.
Marketing Demand Acquisition is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 2.5k tokens (SKILL.md is roughly 9.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 5.4k tokens, read only when the agent opens those files.
Skills that share tags, products or a category with Marketing Demand Acquisition: Marketing Demand Acquisition (ynulihao/AgentSkillOS, 618 stars), Ads (Cesarjoquin/Marketing-Skills, 202 stars), Ads (coreyhaines31/marketingskills, 54k stars) and Money Ads (iamzifei/show-me-the-money, 1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
alirezarezvani (a GitHub user) maintains it in alirezarezvani/claude-skills, which has 27,938 GitHub stars. The repository holds 342 skills in this directory. The repository was last updated on August 30, 2026.
Source: alirezarezvani/claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.