Agent skill

Marketing Demand Acquisition

by alirezarezvani in alirezarezvani/claude-skills

Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs.

MITAuto-check passedMarketing & SEO

Install Marketing Demand Acquisition

skills CLI
$ npx skills add alirezarezvani/claude-skills --skill marketing-demand-acquisition -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install alirezarezvani/claude-skills marketing-demand-acquisition --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/marketing-skill/skills/marketing-demand-acquisition .claude/skills/marketing-demand-acquisition && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
marketing-demand-acquisition
GitHub stars
28k
Used in
1 other repo
Token cost
~2.5k tokens
SKILL.md length
904 words
Files
6 (incl. scripts, references)
Skills in repo
342
Repo updated
First seen
Licence
MIT

At a glance

Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs.

  • Works in 6 steps: Define objective, budget, duration,… → Select channels based on funnel stage → Create campaign in HubSpot with proper… → …
  • Planning demand gen strategy
  • SKILL.md covers Table of Contents, Core KPIs, Demand Generation Framework and Paid Media Channels, plus 6 more sections
  • Runs Python scripts from its folder; calls python

What it does

Marketing Demand Acquisition is an agent skill from alirezarezvani/claude-skills. Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs. Use when planning demand gen strategy, growth marketing, advertising campaigns, PPC optimization, lead generation, pipeline generation, or marketing budgets. Covers multi-channel acquisition (Google Ads, LinkedIn Ads, Meta Ads), CAC analysis, MQL/SQL workflows, attribution modeling, technical SEO, and co-marketing partnerships. Default calibration profile is…

Its SKILL.md is about 2.5k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including scripts and reference files (for example `references/attribution-guide.md`, `references/campaign-templates.md` and `references/hubspot-workflows.md`).

It sits in Marketing & SEO, covering Paid advertising and Lead generation. It works with Google Ads, SQL, LinkedIn and Meta Ads. The repository describes itself as: 380 Claude Code skills & agent skills & plugins (30+ Agents, 70+ custom commands, 380+ skills, customizable references, scripts)for Claude Code, Codex, Gemini CLI, Cursor, and 8… The licence is MIT.

When your agent uses it

  • Planning demand gen strategy
  • Growth marketing
  • Advertising campaigns
  • PPC optimization

Example prompts

  • “Use the marketing-demand-acquisition skill to create demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta…”
  • “/marketing-demand-acquisition”

Requirements

  • Python 3

Workflow steps

6 steps, taken from the first numbered list in SKILL.md.

  1. Define objective, budget, duration, audience
  2. Select channels based on funnel stage
  3. Create campaign in HubSpot with proper UTM structure
  4. Configure lead scoring and assignment rules
  5. Launch with test budget, validate tracking
  6. Validation: UTM parameters appear in HubSpot contact records

What it can do on your machine

Read from SKILL.md and the folder at commit 19392f7. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Ships 1 file in scripts/ (Python), which the agent can run.

    Shell commands in SKILL.md call:

    • python

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Marketing Demand Acquisition loads about 2.5k tokens when it runs, and up to ~7.8k if it reads all its reference files. Until then it costs about 177 tokens; SKILL.md has 904 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~177
When it runs · the whole SKILL.md, loaded when a task matches
~2.5k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~7.8k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.

SKILL.md

The full file from alirezarezvani/claude-skills at commit 19392f7, republished under its MIT licence (© alirezarezvani). 904 words, ~2,474 tokens.

Download SKILL.mdSave it as .claude/skills/marketing-demand-acquisition/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.
name
marketing-demand-acquisition
description
Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs. Use when planning demand gen strategy, growth marketing, advertising campaigns, PPC optimization, lead generation, pipeline generation, or marketing budgets. Covers multi-channel acquisition (Google Ads, LinkedIn Ads, Meta Ads), CAC analysis, MQL/SQL workflows, attribution modeling, technical SEO, and co-marketing partnerships. Default calibration profile is a Series A+ B2B SaaS scaling internationally (EU/US/Canada, hybrid PLG/Sales-Led) — adapt benchmarks for other stages and motions rather than skipping the skill.
triggers
demand gen, demand generation, paid ads, paid media, LinkedIn ads, Google ads, Meta ads, CAC, customer acquisition cost, lead generation, MQL, SQL, pipeline…
metadata.version
1.1.0
metadata.author
Alireza Rezvani
metadata.category
marketing
metadata.domain
demand-generation
metadata.updated
2026-06

Marketing Demand & Acquisition

Acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion.

Table of Contents


Core KPIs

Demand Gen: MQL/SQL volume, cost per opportunity, marketing-sourced pipeline $, MQL→SQL rate

Paid Media: CAC, ROAS, CPL, CPA, channel efficiency ratio

SEO: Organic sessions, non-brand traffic %, keyword rankings, technical health score

Partnerships: Partner-sourced pipeline $, partner CAC, co-marketing ROI


Demand Generation Framework

Funnel Stages
StageTacticsTarget
TOFUPaid social, display, content syndication, SEOBrand awareness, traffic
MOFUPaid search, retargeting, gated content, email nurtureMQLs, demo requests
BOFUBrand search, direct outreach, case studies, trialsSQLs, pipeline $
Campaign Planning Workflow
  1. Define objective, budget, duration, audience
  2. Select channels based on funnel stage
  3. Create campaign in HubSpot with proper UTM structure
  4. Configure lead scoring and assignment rules
  5. Launch with test budget, validate tracking
  6. Validation: UTM parameters appear in HubSpot contact records
UTM Structure
utm_source={channel}       // linkedin, google, meta
utm_medium={type}          // cpc, display, email
utm_campaign={campaign-id} // {qN-yyyy}-linkedin-enterprise
utm_content={variant}      // ad-a, email-1
utm_term={keyword}         // [paid search only]

Paid Media Channels

Channel Selection Matrix
ChannelBest ForCAC RangeSeries A Priority
LinkedIn AdsB2B, Enterprise, ABM$150-400High
Google SearchHigh-intent, BOFU$80-250High
Google DisplayRetargeting$50-150Medium
Meta AdsSMB, visual products$60-200Medium
LinkedIn Ads Setup
  1. Create campaign group for initiative
  2. Structure: Awareness → Consideration → Conversion campaigns
  3. Target: Director+, 50-5000 employees, relevant industries
  4. Start $50/day per campaign
  5. Scale 20% weekly if CAC < target
  6. Validation: LinkedIn Insight Tag firing on all pages
Google Ads Setup
  1. Prioritize: Brand → Competitor → Solution → Category keywords
  2. Structure ad groups with 5-10 tightly themed keywords
  3. Create 3 responsive search ads per ad group (15 headlines, 4 descriptions)
  4. Maintain negative keyword list (100+)
  5. Start Manual CPC, switch to Target CPA after 50+ conversions
  6. Validation: Conversion tracking firing, search terms reviewed weekly
Budget Allocation (Series A, $40k/month)
ChannelBudgetExpected SQLs
LinkedIn$15k10
Google Search$12k20
Google Display$5k5
Meta$5k8
Partnerships$3k5

See campaign-templates.md for detailed structures.


SEO Strategy

Technical Foundation Checklist
  • XML sitemap submitted to Search Console
  • Robots.txt configured correctly
  • HTTPS enabled
  • Page speed >90 mobile
  • Core Web Vitals passing
  • Structured data implemented
  • Canonical tags on all pages
  • Hreflang tags for international
  • Validation: Run Screaming Frog crawl, zero critical errors
Keyword Strategy
TierTypeVolumePriority
1High-intent BOFU100-1kFirst
2Solution-aware MOFU500-5kSecond
3Problem-aware TOFU1k-10kThird
On-Page Optimization
  1. URL: Include primary keyword, 3-5 words
  2. Title tag: Primary keyword + brand (60 chars)
  3. Meta description: CTA + value prop (155 chars)
  4. H1: Match search intent (one per page)
  5. Content: 2000-3000 words for comprehensive topics
  6. Internal links: 3-5 relevant pages
  7. Validation: Google Search Console shows page indexed, no errors
  1. Digital PR (original research, industry reports)
  2. Guest posting (DA 40+ sites only)
  3. Partner co-marketing (complementary SaaS)
  4. Community engagement (Reddit, Quora)

Partnerships

Partnership Tiers
TierTypeEffortROI
1Strategic integrationsHighVery high
2Affiliate partnersMediumMedium-high
3Customer referralsLowMedium
4Marketplace listingsMediumLow-medium
Partnership Workflow
  1. Identify partners with overlapping ICP, no competition
  2. Outreach with specific integration/co-marketing proposal
  3. Define success metrics, revenue model, term
  4. Create co-branded assets and partner tracking
  5. Enable partner sales team with demo training
  6. Validation: Partner UTM tracking functional, leads routing correctly
Show full SKILL.md (349 more words)Show less
Affiliate Program Setup
  1. Select platform (PartnerStack, Impact, Rewardful)
  2. Configure commission structure (20-30% recurring)
  3. Create affiliate enablement kit (assets, links, content)
  4. Recruit through outbound, inbound, events
  5. Validation: Test affiliate link tracks through to conversion

See international-playbooks.md for regional tactics.


Attribution

Model Selection
ModelUse Case
First-TouchAwareness campaigns
Last-TouchDirect response
W-Shaped (40-20-40)Hybrid PLG/Sales (recommended)
HubSpot Attribution Setup
  1. Navigate to Marketing → Reports → Attribution
  2. Select W-Shaped model for hybrid motion
  3. Define conversion event (deal created)
  4. Set 90-day lookback window
  5. Validation: Run report for past 90 days, all channels show data
Weekly Metrics Dashboard
MetricTarget
MQLsWeekly target
SQLsWeekly target
MQL→SQL Rate>15%
Blended CAC<$300
Pipeline Velocity<60 days

See attribution-guide.md for detailed setup.


Tools

scripts/
ScriptPurposeUsage
calculate_cac.pyCalculate blended and channel CACpython scripts/calculate_cac.py (no args — edit the example_data channel table in main() with your spend/customer numbers first)
HubSpot Integration
  • Campaign tracking with UTM parameters
  • Lead scoring and MQL/SQL workflows
  • Attribution reporting (multi-touch)
  • Partner lead routing

See hubspot-workflows.md for workflow templates.


References

FileContent
hubspot-workflows.mdLead scoring, nurture, assignment workflows
campaign-templates.mdLinkedIn, Google, Meta campaign structures
international-playbooks.mdEU, US, Canada market tactics
attribution-guide.mdMulti-touch attribution, dashboards, A/B testing

Channel Benchmarks (B2B SaaS Series A)

MetricLinkedInGoogle SearchSEOEmail
CTR0.4-0.9%2-5%1-3%15-25%
CVR1-3%3-7%2-5%2-5%
CAC$150-400$80-250$50-150$20-80
MQL→SQL10-20%15-25%12-22%8-15%

MQL→SQL Handoff

SQL Criteria
Required:
✅ Job title: Director+ or budget authority
✅ Company size: 50-5000 employees
✅ Budget: $10k+ annual
✅ Timeline: Buying within 90 days
✅ Engagement: Demo requested or high-intent action
SLA
HandoffTarget
SDR responds to MQL4 hours
AE books demo with SQL24 hours
First demo scheduled3 business days

Validation: Test lead through workflow, verify notifications and routing.

Proactive Triggers

  • Over-relying on one channel → Single-channel dependency is a business risk. Diversify.
  • No lead scoring → Not all leads are equal. Route to revenue-operations for scoring.
  • CAC exceeding LTV → Demand gen is unprofitable. Optimize or cut channels.
  • No nurture for non-ready leads → 80% of leads aren't ready to buy. Nurture converts them later.
  • paid-ads: For executing paid acquisition campaigns.
  • content-strategy: For content-driven demand generation.
  • email-sequence: For nurture sequences in the demand funnel.
  • campaign-analytics: For measuring demand gen effectiveness.

© alirezarezvani, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 5 other files (scripts, references) in marketing-skill/skills/marketing-demand-acquisition of alirezarezvani/claude-skills.

  • SKILL.md
  • references/attribution-guide.md
  • references/campaign-templates.md
  • references/hubspot-workflows.md
  • references/international-playbooks.md
  • scripts/calculate_cac.py

Open the folder on GitHubat commit 19392f7

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in alirezarezvani/claude-skills, which our catalogue first saw on October 7, 2026.

Compare with similar skills

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Marketing Demand Acquisition compared with similar skills
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Money Adsiamzifei/show-me-the-money1k—~2.4kAutomated safety check: PassCustom licence
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Categories

Questions about Marketing Demand Acquisition

What does Marketing Demand Acquisition do?

Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs. Marketing Demand Acquisition is an agent skill from alirezarezvani/claude-skills. Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs.

When should I use Marketing Demand Acquisition?

Marketing Demand Acquisition fits situations like: planning demand gen strategy; growth marketing; advertising campaigns; PPC optimization.

How do I install Marketing Demand Acquisition in Claude Code?

Run `npx skills add alirezarezvani/claude-skills --skill marketing-demand-acquisition -a claude-code`. Or copy the skill folder (marketing-skill/skills/marketing-demand-acquisition in alirezarezvani/claude-skills) into .claude/skills/marketing-demand-acquisition in your project. Claude Code loads it when a task matches its description.

How do I install Marketing Demand Acquisition in Codex?

Run `npx skills add alirezarezvani/claude-skills --skill marketing-demand-acquisition -a codex`. Or copy the skill folder (marketing-skill/skills/marketing-demand-acquisition in alirezarezvani/claude-skills) into .agents/skills/marketing-demand-acquisition in your project. Codex loads it when a task matches its description.

Can I use Marketing Demand Acquisition in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add alirezarezvani/claude-skills --skill marketing-demand-acquisition -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-demand-acquisition, .gemini/skills/marketing-demand-acquisition, .github/skills/marketing-demand-acquisition and .opencode/skills/marketing-demand-acquisition in your project.

What does Marketing Demand Acquisition need to run?

Going by SKILL.md and its folder, Marketing Demand Acquisition needs Python for the scripts in its folder and the command-line tools its instructions call (python). Our summary lists: Python 3.

Does Marketing Demand Acquisition access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Marketing Demand Acquisition safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.

What licence does Marketing Demand Acquisition use?

Marketing Demand Acquisition is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Marketing Demand Acquisition use?

About 2.5k tokens (SKILL.md is roughly 9.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 5.4k tokens, read only when the agent opens those files.

What are the alternatives to Marketing Demand Acquisition?

Skills that share tags, products or a category with Marketing Demand Acquisition: Marketing Demand Acquisition (ynulihao/AgentSkillOS, 618 stars), Ads (Cesarjoquin/Marketing-Skills, 202 stars), Ads (coreyhaines31/marketingskills, 54k stars) and Money Ads (iamzifei/show-me-the-money, 1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Marketing Demand Acquisition?

alirezarezvani (a GitHub user) maintains it in alirezarezvani/claude-skills, which has 27,938 GitHub stars. The repository holds 342 skills in this directory. The repository was last updated on August 30, 2026.

Source: alirezarezvani/claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.