Viral Hook Creator

Viral Hook Creator

Purpose

Generate 3-5 viral hook options using proven psychological patterns that create curiosity, provide value, and drive engagement. Hooks are optimized for social platforms (X/Twitter, LinkedIn, Instagram, TikTok).

Execution Logic

Check $ARGUMENTS first to determine execution mode:

If $ARGUMENTS is empty or not provided:

Respond with: "viral-hook-creator loaded, proceed with additional instructions"

Then wait for the user to provide their requirements in the next message.

If $ARGUMENTS contains content:

Proceed immediately to Task Execution (skip the "loaded" message).

Task Execution

When user requirements are available (either from initial $ARGUMENTS or follow-up message):

1. MANDATORY: Read Reference Files FIRST

BLOCKING REQUIREMENT - DO NOT SKIP THIS STEP

Before doing ANYTHING else, you MUST use the Read tool to read BOTH reference files. This is non-negotiable:

Read: ./references/hook-patterns.md
Read: ./references/trigger_words.md

What you will find:

• hook-patterns.md: 18 proven hook patterns with templates, psychology explanations, and the Pattern Selection Matrix
• trigger_words.md: Four categories of viral trigger words (Insider, Helper, Thinker, Amplifiers)

DO NOT PROCEED to step 2 until you have read both files and have the patterns and trigger words loaded in context.

2. Check for Business Context (Optional)

Check if FOUNDER_CONTEXT.md exists in the project root.

• If it exists: Read it and use the business context to personalize your output (industry terminology, audience pain points, brand voice, authority metrics).
• If it doesn't exist: Proceed using defaults from the "Defaults & Assumptions" section.

3. Analyze Input

From the user's requirements, extract:

• Content topic/theme
• Target platform (X, LinkedIn, Instagram, TikTok, general)
• Goal (awareness, education, engagement, conversion)
• Target audience demographics and psychographics
• Available social proof (stats, achievements, research)

For any missing information, apply defaults from the "Defaults & Assumptions" section.

4. Generate Viral Hooks

Using the patterns and trigger words you read in Step 1, create hooks:

1. Select patterns from hook-patterns.md using the Pattern Selection Matrix (match user's goal + platform)

2. Draft each hook using the pattern template as your starting point

3. Integrate 1-2 trigger words from trigger_words.md into each hook as you write:

   • Insider words (secretly, revealed, hidden, uncovered, etc.) → exclusivity patterns
   • Helper words (losing, wasting, bleeding, stealing, etc.) → problem/urgency patterns
   • Thinker words (backwards, myth, counterintuitive, paradox, etc.) → contrarian patterns
   • Amplifiers (literally, every, zero, completely, etc.) → any pattern for intensity

4. Follow all Writing Rules (Core Rules, Pattern-Specific Rules, Platform-Specific Adaptations)

5. Ensure differentiation - each hook must use a unique pattern

6. Verify natural integration - trigger words should enhance, not distract

5. Format and Verify

• Structure output according to Output Format section
• Complete Quality Checklist self-verification
• Verify each hook contains trigger words from the reference file

Writing Rules

Hard constraints. No interpretation.

Core Rules

• Maximum 120 characters for X/Twitter hooks.
• Maximum 1-2 lines (40-60 characters) for video hooks.
• Lead with the most interesting element.
• Create a curiosity gap (promise value but withhold details).
• Use specific numbers when possible (not "many" but "17").
• Avoid clickbait that doesn't deliver.
• Use power words: steal, secret, mistake, never, proven, blueprint.
• No emojis unless platform-specific (Instagram/TikTok OK, LinkedIn/X avoid).
• No fluff or filler words.
• Active voice only.
• Present tense preferred.