Competitor Branding
arnabbagxd/Brand-building-skills
Analyze how competitors present their brand — identity, messaging, positioning, voice, and visual style — to find gaps and opportunities.
Define brand strategy, voice, visual direction, tagline, and usage guidelines.
Install Brand Identity
$ npx skills add aAAaqwq/AGI-Super-Team --skill brand-identity -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install aAAaqwq/AGI-Super-Team brand-identity --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/aAAaqwq/AGI-Super-Team.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/brand-identity .claude/skills/brand-identity && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "brand-identity" agent skill from https://github.com/aAAaqwq/AGI-Super-Team/tree/main/skills/brand-identity into .claude/skills/brand-identity/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-identity", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/aAAaqwq/AGI-Super-Team/tree/main/skills/brand-identityType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add aAAaqwq/AGI-Super-Team --skill brand-identity -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install aAAaqwq/AGI-Super-Team brand-identity --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/aAAaqwq/AGI-Super-Team.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/brand-identity .agents/skills/brand-identity && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "brand-identity" agent skill from https://github.com/aAAaqwq/AGI-Super-Team/tree/main/skills/brand-identity into .agents/skills/brand-identity/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-identity", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add aAAaqwq/AGI-Super-Team --skill brand-identity -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install aAAaqwq/AGI-Super-Team brand-identity --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/aAAaqwq/AGI-Super-Team.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/brand-identity .cursor/skills/brand-identity && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "brand-identity" agent skill from https://github.com/aAAaqwq/AGI-Super-Team/tree/main/skills/brand-identity into .cursor/skills/brand-identity/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-identity", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/aAAaqwq/AGI-Super-Team.git --path skills/brand-identity--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add aAAaqwq/AGI-Super-Team --skill brand-identity -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install aAAaqwq/AGI-Super-Team brand-identity --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/aAAaqwq/AGI-Super-Team.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/brand-identity .gemini/skills/brand-identity && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "brand-identity" agent skill from https://github.com/aAAaqwq/AGI-Super-Team/tree/main/skills/brand-identity into .gemini/skills/brand-identity/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-identity", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install aAAaqwq/AGI-Super-Team brand-identityInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add aAAaqwq/AGI-Super-Team --skill brand-identity -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/aAAaqwq/AGI-Super-Team.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/brand-identity .github/skills/brand-identity && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "brand-identity" agent skill from https://github.com/aAAaqwq/AGI-Super-Team/tree/main/skills/brand-identity into .github/skills/brand-identity/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-identity", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add aAAaqwq/AGI-Super-Team --skill brand-identity -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install aAAaqwq/AGI-Super-Team brand-identity --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/aAAaqwq/AGI-Super-Team.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/brand-identity .opencode/skills/brand-identity && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "brand-identity" agent skill from https://github.com/aAAaqwq/AGI-Super-Team/tree/main/skills/brand-identity into .opencode/skills/brand-identity/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-identity", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
brand-identity- GitHub stars
- 105
- Used in
- 1 other repo
- Token cost
- ~2k tokens
- SKILL.md length
- 1,044 words
- Files
- 2
- Skills in repo
- 167
- Repo updated
- First seen
- Licence
- MIT
At a glance
Define brand strategy, voice, visual direction, tagline, and usage guidelines.
- Works in 4 steps: Brand Foundations (Strategy First —… → Voice and Tone → Visual Identity System → …
- Standardizing a product
- SKILL.md covers Overview, Phase 1: Brand Foundations…, Phase 2: Voice and Tone and Phase 3: Visual Identity System, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Brand Identity is an agent skill from aAAaqwq/AGI-Super-Team. Define brand strategy, voice, visual direction, tagline, and usage guidelines. Use when creating, refreshing, or standardizing a product or company brand.
Its SKILL.md is about 2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 1 other file (for example `_meta.json`).
It sits in Marketing & SEO, covering Brand strategy and identity and Positioning and messaging. The repository describes itself as: An installable, cross-framework AI organization: C-suite agents, expert subagents, curated skills, independent review, and one-command setup across 18 AI client/runtime adapters. The licence is MIT.
When your agent uses it
- Standardizing a product
- Tasks that involve Brand strategy and identity
- Tasks that involve Positioning and messaging
Example prompts
- “/brand-identity”
Workflow steps
4 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 7cefd81. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Brand Identity loads about 2k tokens when it runs. Until then it costs about 42 tokens; SKILL.md has 1,044 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from aAAaqwq/AGI-Super-Team at commit 7cefd81, republished under its MIT licence (© aAAaqwq). 1,044 words, ~1,971 tokens.
Download SKILL.mdSave it as
.claude/skills/brand-identity/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.- name
- brand-identity
- description
- Define brand strategy, voice, visual direction, tagline, and usage guidelines. Use when creating, refreshing, or standardizing a product or company brand.
Brand Identity
Overview
Brand identity is the system of signals that makes your business instantly recognizable and trustworthy. For solopreneurs, a strong brand punches above your weight — it makes a one-person operation feel as polished and credible as a funded startup. This playbook builds your brand from strategy down to execution, in the right order. Getting the strategy wrong and then designing around it is the #1 brand mistake.
Phase 1: Brand Foundations (Strategy First — Always)
Do not pick colors or logos until these are locked. Everything visual flows from here.
1.1 Brand Purpose Why does this business exist beyond making money? One sentence. This is your north star for every brand decision.
Example: "To give independent consultants the client-facing polish that enterprise teams get for free."
1.2 Brand Values (pick exactly 3) Values are the principles your brand consistently embodies. Three is the sweet spot — fewer is too vague, more is forgettable.
Choose from or write your own:
- Simplicity / Clarity
- Trustworthiness / Reliability
- Innovation / Forward-thinking
- Warmth / Human connection
- Efficiency / Respect for time
- Boldness / Confidence
- Transparency / Honesty
- Craftsmanship / Attention to detail
For each value, write one sentence describing what it looks like in practice for your business.
1.3 Brand Personality (the "If your brand were a person" exercise) Describe your brand as if it were a person at a party. What are they like?
Use this framework — pick one from each pair:
- Serious vs. Playful
- Formal vs. Casual
- Reserved vs. Confident
- Traditional vs. Modern
- Understated vs. Bold
Write 3-5 sentences describing this person's personality. This becomes the filter for every brand decision: "Would this person say it this way? Would they design it this way?"
1.4 Target Audience Reminder Pull your primary persona from your niche-selection or market-research work. Your brand must resonate with THEM — not with you personally (unless you are your target customer).
Phase 2: Voice and Tone
Voice is who you are. Tone is how you adjust based on context.
2.1 Define Your Voice (3 adjectives) Pick three words that describe how your brand always sounds, regardless of context.
Examples: "Clear, confident, human" or "Witty, knowledgeable, approachable"
2.2 Voice Do's and Don'ts For each of your three voice words, write:
- One thing you ALWAYS do (e.g., "Use plain language. If a 14-year-old couldn't understand it, rewrite it.")
- One thing you NEVER do (e.g., "Never use corporate jargon like 'synergy' or 'leverage' as a verb.")
2.3 Tone Adjustments by Context Your core voice stays the same, but tone shifts:
| Context | Tone Adjustment | Example |
|---|---|---|
| Marketing copy | Energetic, benefit-forward | Lead with the transformation, not the feature |
| Error messages | Calm, helpful, never blaming | "Something went wrong on our end. Here's how to fix it." |
| Success moments | Warm, celebratory | "You just saved 3 hours this week." |
| Support interactions | Patient, empathetic, solution-focused | Acknowledge frustration before jumping to fixes |
| Social media | Slightly more casual, conversational | Can use humor if it fits your personality |
2.4 Voice Examples (Write 3) Write the same message in your brand voice and in a "generic corporate" voice. The contrast will sharpen your instincts.
Example message: "We updated how invoices are generated."
- Generic: "We have updated our invoice generation functionality to improve user experience."
- Your voice: "Invoices are now 2x faster to create. Here's what changed and why."
Phase 3: Visual Identity System
3.1 Color Palette
Do not just pick colors you like. Build a palette with intention.
Primary color (1): The color that appears most. Represents your brand at a glance. Should connect to your brand personality (e.g., blue = trust, green = growth, orange = energy).
Secondary color (1): Complements the primary. Used for accents, CTAs, highlights.
Neutral colors (2-3): Background, text, and UI surface colors. Usually a dark neutral (near-black) for text and a light neutral (near-white) for backgrounds. Avoid pure black (#000) and pure white (#FFF) — slightly off-tones feel more refined.
Accent/alert color (1): For success, warning, error states. Functional, not decorative.
Format for each color: Name, hex code, and one-sentence usage rule.
Color psychology quick reference:
- Blue: Trust, professionalism, calm
- Green: Growth, health, money, success
- Orange: Energy, creativity, friendliness
- Purple: Innovation, luxury, creativity
- Red: Urgency, passion, confidence
- Yellow: Optimism, warmth, attention
- Dark/neutral: Sophistication, seriousness
Show full SKILL.md (359 more words)Show less
3.2 Typography
Pick two typefaces (one for headings, one for body). No more.
Heading font: Can be more expressive. Sets the personality. Body font: Must be highly readable at small sizes. Clarity wins over style here.
Rules:
- Both fonts must be available for free (Google Fonts is your friend).
- Test them together. Some pairings clash.
- Define size scales: heading sizes (H1, H2, H3) and body sizes (default, small, large).
- Define weight usage: when to use bold, when regular, when light.
3.3 Logo Direction
As a solopreneur, do not spend $5,000 on a custom logo on day one. Instead, define the direction and constraints so you (or a cheap freelancer later) can execute it.
Logo type — pick one:
- Wordmark: Your business name in a distinctive typeface. Simplest, most scalable.
- Lettermark: Initials in a styled format (e.g., "KA" for Khatri Automations).
- Icon + Wordmark: A simple icon/symbol alongside your name. More versatile but harder to design well.
Logo constraints to define:
- Must work at small sizes (favicon, app icon — 32×32px minimum)
- Must work in one color (for single-color print, embossing, etc.)
- Must work on both dark and light backgrounds
For now: Use a clean wordmark in your heading font as a placeholder. Upgrade when you have revenue to justify the investment.
3.4 Imagery Style
Define the visual style of photos, illustrations, and graphics across your brand:
- Realistic photography vs. illustration vs. abstract/geometric?
- Bright and airy vs. dark and moody vs. clean and minimal?
- People-focused vs. product-focused vs. concept-focused?
- Stock photo style (if using stock): which aesthetic feels right? (Check Unsplash for tone reference)
Phase 4: Brand Guidelines Document
Compile everything above into a single reference document. This is what you hand to any freelancer, and what you check against every time you make a brand decision. Structure:
1. Brand Purpose & Values
2. Brand Personality
3. Voice & Tone (with examples)
4. Color Palette (hex codes + usage rules)
5. Typography (fonts + size scale + weight rules)
6. Logo Usage (rules + placeholder)
7. Imagery Style
8. Brand Decision Filter:
"Before publishing anything, ask:
- Does this reflect our brand values?
- Does this sound like our voice?
- Does this visually match our palette and type?"Brand Consistency Checklist (Ongoing)
Every time you create something (website, social post, email, slide deck, proposal), run it through:
- Uses only brand colors (no random colors creeping in)
- Uses only brand fonts
- Tone matches the context-specific tone guide
- Imagery matches defined style
- Logo usage follows the rules
Inconsistency is the silent brand killer. One off-brand touchpoint erodes the trust you built with ten on-brand ones.
© aAAaqwq, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 1 other file in skills/brand-identity of aAAaqwq/AGI-Super-Team.
- SKILL.md
- _meta.json
Open the folder on GitHubat commit 7cefd81
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in aAAaqwq/AGI-Super-Team, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Brand Identity next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Brand Identity this skillaAAaqwq/AGI-Super-Team | 105 | 1 repos | ~2k | Automated safety check: Pass | MIT | |
| Competitor Brandingarnabbagxd/Brand-building-skills | 729 | — | ~1.3k | Automated safety check: Pass | MIT | |
| Tiktok Shop Brandingnexscope-ai/eCommerce-Skills | 1.1k | — | ~3.8k | Automated safety check: Pass | MIT | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Brand Contextarnabbagxd/Brand-building-skills | 729 | — | ~842 | Automated safety check: Pass | MIT | |
| Brand Strategy Squadohmyjahh/xquads-squads | 277 | — | ~852 | Automated safety check: Pass | MIT |
Similar skills
Tiktok Shop Branding
nexscope-ai/eCommerce-Skills
Brand building and positioning on TikTok Shop. An agent skill from nexscope-ai/eCommerce-Skills.
Startup Design
ferdinandobons/startup-skill
Design, validate, and plan a startup from scratch. An agent skill from ferdinandobons/startup-skill.
Brand Context
arnabbagxd/Brand-building-skills
Foundation skill that captures and stores core brand context — identity, audience, positioning, values, and voice.
Brand Strategy Squad
ohmyjahh/xquads-squads
Portuguese-language brand strategy squad: a chief agent routes work to 14 specialists for positioning, audits, identity, architecture, brand story, archetypes and naming.
B2b Brand Marketing
arnabbagxd/Brand-building-skills
Build and execute brand marketing strategy for B2B companies — thought leadership, ABM brand layer, trust signals, LinkedIn presence, long sales cycle brand touchpoints, and enterprise credibility.
More from aAAaqwq/AGI-Super-Team
All 167 skills in this repoContent Creator
aAAaqwq/AGI-Super-Team
Create SEO-optimized marketing content with consistent brand voice.
Financial Calculator
aAAaqwq/AGI-Super-Team
Advanced financial calculator with future value tables, present value, discount calculations, markup pricing, and compound interest.
Bankr Signals
aAAaqwq/AGI-Super-Team
Transaction-verified trading signals on Base blockchain. An agent skill from aAAaqwq/AGI-Super-Team.
Erc 8004
aAAaqwq/AGI-Super-Team
Register AI agents on Ethereum mainnet using ERC-8004 (Trustless Agents).
Frontend Design Ultimate
aAAaqwq/AGI-Super-Team
Create distinctive, production-grade static sites with React, Tailwind CSS, and shadcn/ui — no mockups needed.
Zsxq Smart Publish
aAAaqwq/AGI-Super-Team
Publish and manage content on 知识星球 (zsxq.com). An agent skill from aAAaqwq/AGI-Super-Team.
Related
Categories
Questions about Brand Identity
What does Brand Identity do?
Define brand strategy, voice, visual direction, tagline, and usage guidelines. Brand Identity is an agent skill from aAAaqwq/AGI-Super-Team. Define brand strategy, voice, visual direction, tagline, and usage guidelines.
When should I use Brand Identity?
Brand Identity fits situations like: standardizing a product; tasks that involve Brand strategy and identity; tasks that involve Positioning and messaging.
How do I install Brand Identity in Claude Code?
Run `npx skills add aAAaqwq/AGI-Super-Team --skill brand-identity -a claude-code`. Or copy the skill folder (skills/brand-identity in aAAaqwq/AGI-Super-Team) into .claude/skills/brand-identity in your project. Claude Code loads it when a task matches its description.
How do I install Brand Identity in Codex?
Run `npx skills add aAAaqwq/AGI-Super-Team --skill brand-identity -a codex`. Or copy the skill folder (skills/brand-identity in aAAaqwq/AGI-Super-Team) into .agents/skills/brand-identity in your project. Codex loads it when a task matches its description.
Can I use Brand Identity in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add aAAaqwq/AGI-Super-Team --skill brand-identity -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-identity, .gemini/skills/brand-identity, .github/skills/brand-identity and .opencode/skills/brand-identity in your project.
What does Brand Identity need to run?
SKILL.md names no scripts, command-line tools or credentials: Brand Identity is instructions for the agent only.
Does Brand Identity access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Brand Identity safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Brand Identity use?
Brand Identity is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Brand Identity use?
About 2k tokens (SKILL.md is roughly 7.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Brand Identity?
Skills that share tags, products or a category with Brand Identity: Competitor Branding (arnabbagxd/Brand-building-skills, 729 stars), Tiktok Shop Branding (nexscope-ai/eCommerce-Skills, 1.1k stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars) and Brand Context (arnabbagxd/Brand-building-skills, 729 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Brand Identity?
aAAaqwq (a GitHub user) maintains it in aAAaqwq/AGI-Super-Team, which has 105 GitHub stars. The repository holds 167 skills in this directory. The repository was last updated on October 8, 2026.
Source: aAAaqwq/AGI-Super-Team on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.