Brand Discovery
affaan-m/ECC
Run a structured, resumable multi-session brand identity interview across 8 modules (purpose, positioning, audience, personality, voice, narrative, founder tension) using laddering, 5 Whys, and…
Turn an at-risk or churned account into a save play — root-cause hypothesis, the offer ladder, the outreach sequence, and the honest call on when to let go.
Install Winback Playbook
$ npx skills add mohitagw15856/pm-claude-skills --skill winback-playbook -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install mohitagw15856/pm-claude-skills winback-playbook --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/winback-playbook .claude/skills/winback-playbook && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "winback-playbook" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/winback-playbook into .claude/skills/winback-playbook/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "winback-playbook", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/winback-playbookType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add mohitagw15856/pm-claude-skills --skill winback-playbook -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install mohitagw15856/pm-claude-skills winback-playbook --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/winback-playbook .agents/skills/winback-playbook && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "winback-playbook" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/winback-playbook into .agents/skills/winback-playbook/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "winback-playbook", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mohitagw15856/pm-claude-skills --skill winback-playbook -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install mohitagw15856/pm-claude-skills winback-playbook --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/winback-playbook .cursor/skills/winback-playbook && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "winback-playbook" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/winback-playbook into .cursor/skills/winback-playbook/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "winback-playbook", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/mohitagw15856/pm-claude-skills.git --path skills/winback-playbook--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add mohitagw15856/pm-claude-skills --skill winback-playbook -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install mohitagw15856/pm-claude-skills winback-playbook --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/winback-playbook .gemini/skills/winback-playbook && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "winback-playbook" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/winback-playbook into .gemini/skills/winback-playbook/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "winback-playbook", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install mohitagw15856/pm-claude-skills winback-playbookInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add mohitagw15856/pm-claude-skills --skill winback-playbook -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/winback-playbook .github/skills/winback-playbook && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "winback-playbook" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/winback-playbook into .github/skills/winback-playbook/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "winback-playbook", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mohitagw15856/pm-claude-skills --skill winback-playbook -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install mohitagw15856/pm-claude-skills winback-playbook --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/winback-playbook .opencode/skills/winback-playbook && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "winback-playbook" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/winback-playbook into .opencode/skills/winback-playbook/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "winback-playbook", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
winback-playbook- GitHub stars
- 1.4k
- Token cost
- ~947 tokens
- SKILL.md length
- 483 words
- Files
- 1
- Skills in repo
- 1,348
- Repo updated
- First seen
- Licence
- MIT
At a glance
Turn an at-risk or churned account into a save play — root-cause hypothesis, the offer ladder, the outreach sequence, and the honest call on when to let go.
- Works in 5 steps: Find the real cause. Value not realised,… → Match lever to cause. A discount fixes… → Sequence, don't spray. Diagnostic call →… → …
- Asked to save a churning customer
- SKILL.md covers What This Skill Produces, Required Inputs, Framework: Diagnose Before You… and Output Format, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Winback Playbook is an agent skill from mohitagw15856/pm-claude-skills. Turn an at-risk or churned account into a save play — root-cause hypothesis, the offer ladder, the outreach sequence, and the honest call on when to let go. Use when asked to save a churning customer, build a win-back plan, re-engage a lost account, or stop a renewal from slipping. Produces the churn diagnosis, a ranked set of save levers, a timed outreach sequence, and the walk-away line so you don't over-invest in an account that's gone.
Its SKILL.md is about 950 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Referral and retention marketing and Root cause analysis. The repository describes itself as: 1255 professional Agent Skills for Claude, ChatGPT, Gemini, Cursor & Codex — PRDs, postmortems, leases, medical bills, layoffs, go-bags, new countries. Plain markdown, MIT, in… The licence is MIT.
When your agent uses it
- Asked to save a churning customer
- Build a win-back plan
- Re-engage a lost account
- Stop a renewal from slipping
Example prompts
- “t over-invest in an account that”
- “/winback-playbook”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Find the real cause. Value not realised, wrong fit, budget cut, champion departed, competitor won, or product gap — each needs a different…
- Match lever to cause. A discount fixes budget, not value; a champion loss needs a new relationship, not a coupon.
- Sequence, don't spray. Diagnostic call → tailored offer → exec touch, timed to the renewal clock.
- Set the walk-away. Define the "this account is gone" signal in advance so effort is bounded.
- Close gracefully either way. A well-handled loss can return in a year; a desperate one won't.
What it can do on your machine
Read from SKILL.md and the folder at commit 1cbf1f0. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Winback Playbook loads about 947 tokens when it runs. Until then it costs about 115 tokens; SKILL.md has 483 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from mohitagw15856/pm-claude-skills at commit 1cbf1f0, republished under its MIT licence (© mohitagw15856). 483 words, ~947 tokens.
Download SKILL.mdSave it as
.claude/skills/winback-playbook/SKILL.md (or your agent's skills folder).- name
- winback-playbook
- description
- Turn an at-risk or churned account into a save play — root-cause hypothesis, the offer ladder, the outreach sequence, and the honest call on when to let go. Use when asked to save a churning customer, build a win-back plan, re-engage a lost account, or stop a renewal from slipping. Produces the churn diagnosis, a ranked set of save levers, a timed outreach sequence, and the walk-away line so you don't over-invest in an account that's gone.
Win-back Playbook
Most churn saves fail because they lead with a discount before anyone knows why the customer is leaving. This starts with the diagnosis — is it value, fit, budget, a champion who left, or a competitor? — then matches the save lever to the cause, sequences the outreach, and sets a walk-away point so a healthy team doesn't burn a month chasing an account that was never coming back.
What This Skill Produces
- The churn diagnosis — the most likely root cause(s), and the evidence for each
- The save ladder — levers ranked by cost and fit-to-cause (not "offer 20% off" reflexively)
- The outreach sequence — who reaches out, when, with what message
- The walk-away line — the signal that says stop, and the graceful close (leave the door open)
Required Inputs
Ask for these if not provided:
- The account — size (ARR), tenure, product usage trend, and how they're leaving (churned vs at-risk renewal)
- What you know — stated reason, support history, champion status, usage drop, competitor mentions
- Your levers — what you can actually offer (discount, plan change, roadmap commitment, exec sponsor, services)
- Economics — the account's value vs. the cost/effort to save it
Framework: Diagnose Before You Discount
- Find the real cause. Value not realised, wrong fit, budget cut, champion departed, competitor won, or product gap — each needs a different save.
- Match lever to cause. A discount fixes budget, not value; a champion loss needs a new relationship, not a coupon.
- Sequence, don't spray. Diagnostic call → tailored offer → exec touch, timed to the renewal clock.
- Set the walk-away. Define the "this account is gone" signal in advance so effort is bounded.
- Close gracefully either way. A well-handled loss can return in a year; a desperate one won't.
Output Format
Show full SKILL.md (194 more words)Show less
Win-back Plan — [account] · [$ARR] · [at-risk / churned]
Diagnosis: most likely cause(s), with evidence · Save odds: honest read
Save ladder (ranked)
| Lever | Fixes which cause | Cost/effort | Use when |
|---|
Outreach sequence
| Day | Who | Channel | Message focus |
|---|
Walk-away
- Stop if: [signal]. Graceful close: [message that leaves the door open].
Quality Checks
- A root-cause diagnosis precedes any offer
- Each save lever is matched to a specific cause, not applied blanket
- The sequence is timed to the renewal/churn clock
- A walk-away signal is defined, with the account's economics behind it
- The plan is honest about save odds — no false hope
- The close preserves the relationship if the save fails
Anti-Patterns
- Leading with a discount before diagnosing — trains customers to churn for a deal.
- One-size outreach regardless of cause.
- No walk-away — a healthy team drained by an unsavable account.
- Guessing the cause when you could ask — the diagnostic call is the first step.
- Burning the relationship with a desperate final push.
Example Trigger Phrases
- "Build a win-back plan for a churning enterprise account."
- "This renewal is slipping — help me save it."
- "Re-engage a customer who left for a competitor."
- "Give me a save play and tell me when to walk away."
© mohitagw15856, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/winback-playbook of mohitagw15856/pm-claude-skills.
Open the folder on GitHubat commit 1cbf1f0
Compare with similar skills
Winback Playbook next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Winback Playbook this skillmohitagw15856/pm-claude-skills | 1.4k | — | ~947 | Automated safety check: Pass | MIT | |
| Brand Discoveryaffaan-m/ECC | 277k | 1 repos | ~1.9k | Automated safety check: Pass | MIT | |
| 03 Performance Eval Globalminhnv0807/ai-business-skills | 609 | — | ~3.5k | Automated safety check: Pass | MIT | |
| Ecommerce Returns Managementnexscope-ai/eCommerce-Skills | 1.1k | — | ~602 | Automated safety check: Pass | MIT | |
| Referralscoreyhaines31/marketingskills | 54k | 2 repos | ~2.6k | Automated safety check: Pass | MIT | |
| Referral Programfreekmurze/dotfiles | 1k | 17 repos | ~1.8k | Automated safety check: Pass | None |
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Related
Categories
Questions about Winback Playbook
What does Winback Playbook do?
Turn an at-risk or churned account into a save play — root-cause hypothesis, the offer ladder, the outreach sequence, and the honest call on when to let go. Winback Playbook is an agent skill from mohitagw15856/pm-claude-skills. Turn an at-risk or churned account into a save play — root-cause hypothesis, the offer ladder, the outreach sequence, and the honest call on when to let go.
When should I use Winback Playbook?
Winback Playbook fits situations like: asked to save a churning customer; build a win-back plan; re-engage a lost account; stop a renewal from slipping.
How do I install Winback Playbook in Claude Code?
Run `npx skills add mohitagw15856/pm-claude-skills --skill winback-playbook -a claude-code`. Or copy the skill folder (skills/winback-playbook in mohitagw15856/pm-claude-skills) into .claude/skills/winback-playbook in your project. Claude Code loads it when a task matches its description.
How do I install Winback Playbook in Codex?
Run `npx skills add mohitagw15856/pm-claude-skills --skill winback-playbook -a codex`. Or copy the skill folder (skills/winback-playbook in mohitagw15856/pm-claude-skills) into .agents/skills/winback-playbook in your project. Codex loads it when a task matches its description.
Can I use Winback Playbook in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mohitagw15856/pm-claude-skills --skill winback-playbook -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/winback-playbook, .gemini/skills/winback-playbook, .github/skills/winback-playbook and .opencode/skills/winback-playbook in your project.
What does Winback Playbook need to run?
SKILL.md names no scripts, command-line tools or credentials: Winback Playbook is instructions for the agent only.
Does Winback Playbook access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Winback Playbook safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Winback Playbook use?
Winback Playbook is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Winback Playbook use?
About 947 tokens (SKILL.md is roughly 3.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Winback Playbook?
Skills that share tags, products or a category with Winback Playbook: Brand Discovery (affaan-m/ECC, 277k stars), 03 Performance Eval Global (minhnv0807/ai-business-skills, 609 stars), Ecommerce Returns Management (nexscope-ai/eCommerce-Skills, 1.1k stars) and Referrals (coreyhaines31/marketingskills, 54k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Winback Playbook?
mohitagw15856 (a GitHub user) maintains it in mohitagw15856/pm-claude-skills, which has 1,434 GitHub stars. The repository holds 1,348 skills in this directory. The repository was last updated on October 9, 2026.
Source: mohitagw15856/pm-claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.