Landing Page GTM Copy
ooiyeefei/ccc
Builds or rewrites SaaS landing pages by researching the real product, positioning it against alternatives and writing buyer-focused copy, then implementing it in the codebase.
Craft a sharp value proposition that says who it's for, the outcome, and why you over the alternative.
Install Value Proposition
$ npx skills add mohitagw15856/pm-claude-skills --skill value-proposition -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install mohitagw15856/pm-claude-skills value-proposition --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/value-proposition .claude/skills/value-proposition && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "value-proposition" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/value-proposition into .claude/skills/value-proposition/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "value-proposition", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/value-propositionType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add mohitagw15856/pm-claude-skills --skill value-proposition -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install mohitagw15856/pm-claude-skills value-proposition --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/value-proposition .agents/skills/value-proposition && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "value-proposition" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/value-proposition into .agents/skills/value-proposition/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "value-proposition", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mohitagw15856/pm-claude-skills --skill value-proposition -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install mohitagw15856/pm-claude-skills value-proposition --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/value-proposition .cursor/skills/value-proposition && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "value-proposition" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/value-proposition into .cursor/skills/value-proposition/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "value-proposition", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/mohitagw15856/pm-claude-skills.git --path skills/value-proposition--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add mohitagw15856/pm-claude-skills --skill value-proposition -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install mohitagw15856/pm-claude-skills value-proposition --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/value-proposition .gemini/skills/value-proposition && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "value-proposition" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/value-proposition into .gemini/skills/value-proposition/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "value-proposition", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install mohitagw15856/pm-claude-skills value-propositionInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add mohitagw15856/pm-claude-skills --skill value-proposition -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/value-proposition .github/skills/value-proposition && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "value-proposition" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/value-proposition into .github/skills/value-proposition/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "value-proposition", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mohitagw15856/pm-claude-skills --skill value-proposition -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install mohitagw15856/pm-claude-skills value-proposition --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/value-proposition .opencode/skills/value-proposition && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "value-proposition" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/value-proposition into .opencode/skills/value-proposition/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "value-proposition", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
value-proposition- GitHub stars
- 1.4k
- Token cost
- ~837 tokens
- SKILL.md length
- 393 words
- Files
- 1
- Skills in repo
- 1,322
- Repo updated
- First seen
- Licence
- MIT
At a glance
Craft a sharp value proposition that says who it's for, the outcome, and why you over the alternative.
- Asked to write a value prop
- SKILL.md covers Required Inputs, Output Format, Quality Checks and Anti-Patterns, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- A value proposition
What it does
Value Proposition is an agent skill from mohitagw15856/pm-claude-skills. Craft a sharp value proposition that says who it's for, the outcome, and why you over the alternative. Use when asked to write a value prop, a value proposition, a one-liner, or to clarify 'what do we even say we do?'. Produces a primary value-prop statement, a plain-language one-liner, 3 benefit-led variations, and the before→after transformation it promises — ready to headline a landing page.
Its SKILL.md is about 840 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Positioning and messaging. The repository describes itself as: 1255 professional Agent Skills for Claude, ChatGPT, Gemini, Cursor & Codex — PRDs, postmortems, leases, medical bills, layoffs, go-bags, new countries. Plain markdown, MIT, in… The licence is MIT.
When your agent uses it
- Asked to write a value prop
- A value proposition
- Clarify what do we even say we do?
Example prompts
- “what do we even say we do?”
- “/value-proposition”
What it can do on your machine
Read from SKILL.md and the folder at commit 1cbf1f0. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Value Proposition loads about 837 tokens when it runs. Until then it costs about 104 tokens; SKILL.md has 393 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from mohitagw15856/pm-claude-skills at commit 1cbf1f0, republished under its MIT licence (© mohitagw15856). 393 words, ~837 tokens.
Download SKILL.mdSave it as
.claude/skills/value-proposition/SKILL.md (or your agent's skills folder).- name
- value-proposition
- description
- Craft a sharp value proposition that says who it's for, the outcome, and why you over the alternative. Use when asked to write a value prop, a value proposition, a one-liner, or to clarify 'what do we even say we do?'. Produces a primary value-prop statement, a plain-language one-liner, 3 benefit-led variations, and the before→after transformation it promises — ready to headline a landing page.
Value Proposition Skill
A value proposition is the single sentence that makes someone think "that's for me." Most are vague
feature-soup ("the all-in-one platform for modern teams"). This skill writes one that names the
audience, the outcome they actually want, and why you beat the alternative — the foundation every
landing page, ad, and pitch is built on. (For the category/competitive frame, pair with
product-positioning-doc; this writes the words.)
Required Inputs
Ask for these only if they aren't already provided:
- What it is — the product/service in one plain line.
- Who it's for — the specific audience (sharper segment = sharper value prop).
- The outcome — the result or transformation they get (not the features).
- The alternative — what they use today, and why you're better/different.
- Proof — any evidence (a metric, a mechanism) that backs the claim.
Output Format
Value Proposition: [product]
1. Primary statement — the canonical form:
For [audience] who [need/struggle], [product] is the [category] that [key outcome]. Unlike [alternative], it [differentiator].
2. One-liner — the plain-language version a customer would say to a friend (≤12 words, no jargon). This is the headline candidate.
3. Three variations — benefit-led alternates in different angles (outcome-led, pain-led, identity-led), so you can A/B them.
4. Before → After — the transformation in two columns (their world without you → with you). This is what the copy dramatizes.
| Without [product] | With [product] |
|---|---|
| [the painful status quo] | [the better state] |
5. What to avoid — the generic phrasings to cut (e.g. "all-in-one", "seamless", "next-generation") because they say nothing.
Show full SKILL.md (151 more words)Show less
Quality Checks
- Names a specific audience — not "teams" or "businesses"
- Leads with the outcome/transformation, not features
- States the differentiator vs. a named alternative
- The one-liner is jargon-free and repeatable by a customer
- Claims are backed by (or flagged as needing) real proof
Anti-Patterns
- Do not list features — a value prop is the outcome, features are the proof later
- Do not write for everyone — "for modern teams" resonates with no one; pick the segment
- Do not use empty superlatives ("revolutionary", "seamless", "all-in-one") — they're noise
- Do not skip the alternative — value is relative; "better than what?" must be answered
- Do not make an unbacked claim the headline — if the proof isn't there, soften or earn it first
Based On
Value-proposition design (Osterwalder) + April Dunford positioning as the upstream frame.
Example Trigger Phrases
- "Write a value prop."
- "Write our value proposition."
- "Write a one-liner for the product."
- "What do we even say we do?"
© mohitagw15856, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/value-proposition of mohitagw15856/pm-claude-skills.
Open the folder on GitHubat commit 1cbf1f0
Compare with similar skills
Value Proposition next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Value Proposition this skillmohitagw15856/pm-claude-skills | 1.4k | — | ~837 | Automated safety check: Pass | MIT | |
| Landing Page GTM Copyooiyeefei/ccc | 494 | — | ~1.8k | Automated safety check: Pass | MIT | |
| Metadata Checkjdevalk/skills | 104 | — | ~1k | Automated safety check: Pass | MIT | |
| Copynicepkg/ai-workflow | 285 | — | ~3.1k | Automated safety check: Pass | MIT | |
| Afa Brandafadtc/afa-dtc-skills | 168 | — | ~3.9k | Automated safety check: Pass | Custom licence | |
| Product Marketing Contextfreekmurze/dotfiles | 1k | 7 repos | ~1.8k | Automated safety check: Pass | None |
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Related
Questions about Value Proposition
What does Value Proposition do?
Craft a sharp value proposition that says who it's for, the outcome, and why you over the alternative. Value Proposition is an agent skill from mohitagw15856/pm-claude-skills. Craft a sharp value proposition that says who it's for, the outcome, and why you over the alternative.
When should I use Value Proposition?
Value Proposition fits situations like: asked to write a value prop; A value proposition; clarify what do we even say we do?.
How do I install Value Proposition in Claude Code?
Run `npx skills add mohitagw15856/pm-claude-skills --skill value-proposition -a claude-code`. Or copy the skill folder (skills/value-proposition in mohitagw15856/pm-claude-skills) into .claude/skills/value-proposition in your project. Claude Code loads it when a task matches its description.
How do I install Value Proposition in Codex?
Run `npx skills add mohitagw15856/pm-claude-skills --skill value-proposition -a codex`. Or copy the skill folder (skills/value-proposition in mohitagw15856/pm-claude-skills) into .agents/skills/value-proposition in your project. Codex loads it when a task matches its description.
Can I use Value Proposition in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mohitagw15856/pm-claude-skills --skill value-proposition -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/value-proposition, .gemini/skills/value-proposition, .github/skills/value-proposition and .opencode/skills/value-proposition in your project.
What does Value Proposition need to run?
SKILL.md names no scripts, command-line tools or credentials: Value Proposition is instructions for the agent only.
Does Value Proposition access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Value Proposition safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Value Proposition use?
Value Proposition is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Value Proposition use?
About 837 tokens (SKILL.md is roughly 3.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Value Proposition?
Skills that share tags, products or a category with Value Proposition: Landing Page GTM Copy (ooiyeefei/ccc, 494 stars), Metadata Check (jdevalk/skills, 104 stars), Copy (nicepkg/ai-workflow, 285 stars) and Afa Brand (afadtc/afa-dtc-skills, 168 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Value Proposition?
mohitagw15856 (a GitHub user) maintains it in mohitagw15856/pm-claude-skills, which has 1,431 GitHub stars. The repository holds 1,322 skills in this directory. The repository was last updated on October 7, 2026.
Source: mohitagw15856/pm-claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.