Map Your Market
Varnan-Tech/opendirectory
Given a product description, category keywords, or competitor names (any combination), searches Reddit, Hacker News, GitHub Issues, G2, and Google Trends for the real pains your market experiences…
Transcreate marketing/brand copy for another language and culture — recreate the impact, not the words.
Install Transcreation
$ npx skills add mohitagw15856/pm-claude-skills --skill transcreation -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install mohitagw15856/pm-claude-skills transcreation --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/transcreation .claude/skills/transcreation && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "transcreation" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/transcreation into .claude/skills/transcreation/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "transcreation", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/transcreationType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add mohitagw15856/pm-claude-skills --skill transcreation -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install mohitagw15856/pm-claude-skills transcreation --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/transcreation .agents/skills/transcreation && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "transcreation" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/transcreation into .agents/skills/transcreation/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "transcreation", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mohitagw15856/pm-claude-skills --skill transcreation -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install mohitagw15856/pm-claude-skills transcreation --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/transcreation .cursor/skills/transcreation && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "transcreation" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/transcreation into .cursor/skills/transcreation/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "transcreation", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/mohitagw15856/pm-claude-skills.git --path skills/transcreation--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add mohitagw15856/pm-claude-skills --skill transcreation -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install mohitagw15856/pm-claude-skills transcreation --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/transcreation .gemini/skills/transcreation && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "transcreation" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/transcreation into .gemini/skills/transcreation/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "transcreation", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install mohitagw15856/pm-claude-skills transcreationInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add mohitagw15856/pm-claude-skills --skill transcreation -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/transcreation .github/skills/transcreation && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "transcreation" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/transcreation into .github/skills/transcreation/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "transcreation", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mohitagw15856/pm-claude-skills --skill transcreation -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install mohitagw15856/pm-claude-skills transcreation --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/transcreation .opencode/skills/transcreation && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "transcreation" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/transcreation into .opencode/skills/transcreation/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "transcreation", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
transcreation- GitHub stars
- 1.4k
- Token cost
- ~896 tokens
- SKILL.md length
- 432 words
- Files
- 1
- Skills in repo
- 1,348
- Repo updated
- First seen
- Licence
- MIT
At a glance
Transcreate marketing/brand copy for another language and culture — recreate the impact, not the words.
- Asked to adapt a tagline
- SKILL.md covers Required Inputs, Output Format, Quality Checks and Anti-Patterns, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Brand message for a new market
What it does
Transcreation is an agent skill from mohitagw15856/pm-claude-skills. Transcreate marketing/brand copy for another language and culture — recreate the impact, not the words. Use when asked to adapt a tagline, ad, slogan, campaign, or brand message for a new market, or when a translation is 'correct but flat'. Produces a transcreated version that lands emotionally in-culture, with the strategic rationale, 2-3 options, and notes on what was changed and why.
Its SKILL.md is about 900 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Writing & Content, covering Positioning and messaging and Translation. The repository describes itself as: 1255 professional Agent Skills for Claude, ChatGPT, Gemini, Cursor & Codex — PRDs, postmortems, leases, medical bills, layoffs, go-bags, new countries. Plain markdown, MIT, in… The licence is MIT.
When your agent uses it
- Asked to adapt a tagline
- Brand message for a new market
- A translation is correct but flat
Example prompts
- “correct but flat”
- “/transcreation”
What it can do on your machine
Read from SKILL.md and the folder at commit 1cbf1f0. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Transcreation loads about 896 tokens when it runs. Until then it costs about 101 tokens; SKILL.md has 432 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from mohitagw15856/pm-claude-skills at commit 1cbf1f0, republished under its MIT licence (© mohitagw15856). 432 words, ~896 tokens.
Download SKILL.mdSave it as
.claude/skills/transcreation/SKILL.md (or your agent's skills folder).- name
- transcreation
- description
- Transcreate marketing/brand copy for another language and culture — recreate the impact, not the words. Use when asked to adapt a tagline, ad, slogan, campaign, or brand message for a new market, or when a translation is 'correct but flat'. Produces a transcreated version that lands emotionally in-culture, with the strategic rationale, 2-3 options, and notes on what was changed and why.
Transcreation Skill
A translated tagline is often technically correct and completely dead — puns don't survive, cultural references miss, the emotional punch evaporates. Transcreation recreates the intent and impact in the target culture, even if that means very different words. This skill does that for marketing and brand copy: capture the strategic intent, then write copy that works for the new audience — with options, because creative needs choices.
Required Inputs
Ask for these only if they aren't already provided:
- The source copy (tagline, headline, ad, slogan, CTA) and the target language + market/culture.
- The intent — what the original is trying to do (the feeling, the promise, the wordplay) — this is what you preserve, not the literal words.
- Brand voice & guardrails — tone, things to keep, things you can't say in this market.
- Constraints — character limits (ads), where it appears.
Output Format
Transcreation: [copy] → [target market]
1. Intent of the original — what it does in the source culture (the emotion, the mechanism, any pun/rhyme/reference). Naming this is the whole job — it's what you recreate.
2. Why a literal translation fails here — the specific reason (the pun doesn't carry, the reference is unknown, the tone reads differently, a word has bad connotations in-market).
3. Transcreated options (2–3) — distinct creative routes that recreate the impact for the target audience. For each: the copy, a back-translation (literal meaning, for the client's confidence), and the angle it takes.
| Option | Copy (target) | Back-translation | The angle |
|---|
4. Recommendation — which option best matches the brand + market, and why.
5. Flags — anything to verify with an in-market native (connotations, slang currency, legal/claims), and any character-limit fit.
Show full SKILL.md (168 more words)Show less
Quality Checks
- Names the original's intent/impact — and recreates that, not the words
- Explains why a literal translation would fall flat in this market
- Gives 2–3 distinct creative options, each with a back-translation for client confidence
- Respects brand voice and market guardrails
- Flags anything an in-market native should confirm (connotations, slang, claims)
Anti-Patterns
- Do not translate literally — transcreation recreates the feeling; identical words that lose the punch is failure
- Do not give one option — creative work needs choices; offer distinct routes
- Do not omit the back-translation — clients need to know what the new copy literally says
- Do not ignore cultural connotation — a fine word in one market can be odd or offensive in another; flag it
- Do not bust the character limit — an ad headline that truncates is unusable
Based On
Transcreation / creative-localization practice — intent-led recreation, multiple routes, back-translation, in-market validation.
Example Trigger Phrases
- "Adapt this tagline for Japan."
- "Transcreate our campaign for the German market."
- "This translation is correct but flat."
- "Localise this slogan, not just translate it."
© mohitagw15856, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/transcreation of mohitagw15856/pm-claude-skills.
Open the folder on GitHubat commit 1cbf1f0
Compare with similar skills
Transcreation next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Transcreation this skillmohitagw15856/pm-claude-skills | 1.4k | — | ~896 | Automated safety check: Pass | MIT | |
| Map Your MarketVarnan-Tech/opendirectory | 674 | — | ~4.3k | Automated safety check: Pass | MIT | |
| Wb Xhs Schedule Reviewwenziai/wenzi-xhs-agent-skills | 166 | — | ~816 | Automated safety check: Pass | None | |
| Blog BrandAgriciDaniel/claude-blog | 2.3k | 1 repos | ~2.3k | Automated safety check: Pass | MIT | |
| Blog Locale AuditAgriciDaniel/claude-blog | 2.3k | 1 repos | ~2.1k | Automated safety check: Pass | MIT | |
| Afa Brandafadtc/afa-dtc-skills | 168 | — | ~4.3k | Automated safety check: Pass | Custom licence |
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Related
Categories
Questions about Transcreation
What does Transcreation do?
Transcreate marketing/brand copy for another language and culture — recreate the impact, not the words. Transcreation is an agent skill from mohitagw15856/pm-claude-skills. Transcreate marketing/brand copy for another language and culture — recreate the impact, not the words.
When should I use Transcreation?
Transcreation fits situations like: asked to adapt a tagline; brand message for a new market; A translation is correct but flat.
How do I install Transcreation in Claude Code?
Run `npx skills add mohitagw15856/pm-claude-skills --skill transcreation -a claude-code`. Or copy the skill folder (skills/transcreation in mohitagw15856/pm-claude-skills) into .claude/skills/transcreation in your project. Claude Code loads it when a task matches its description.
How do I install Transcreation in Codex?
Run `npx skills add mohitagw15856/pm-claude-skills --skill transcreation -a codex`. Or copy the skill folder (skills/transcreation in mohitagw15856/pm-claude-skills) into .agents/skills/transcreation in your project. Codex loads it when a task matches its description.
Can I use Transcreation in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mohitagw15856/pm-claude-skills --skill transcreation -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/transcreation, .gemini/skills/transcreation, .github/skills/transcreation and .opencode/skills/transcreation in your project.
What does Transcreation need to run?
SKILL.md names no scripts, command-line tools or credentials: Transcreation is instructions for the agent only.
Does Transcreation access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Transcreation safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Transcreation use?
Transcreation is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Transcreation use?
About 896 tokens (SKILL.md is roughly 3.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Transcreation?
Skills that share tags, products or a category with Transcreation: Map Your Market (Varnan-Tech/opendirectory, 674 stars), Wb Xhs Schedule Review (wenziai/wenzi-xhs-agent-skills, 166 stars), Blog Brand (AgriciDaniel/claude-blog, 2.3k stars) and Blog Locale Audit (AgriciDaniel/claude-blog, 2.3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Transcreation?
mohitagw15856 (a GitHub user) maintains it in mohitagw15856/pm-claude-skills, which has 1,433 GitHub stars. The repository holds 1,348 skills in this directory. The repository was last updated on October 8, 2026.
Source: mohitagw15856/pm-claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.