Customer Story Builder
gooseworks-ai/goose-skills
Take raw customer inputs — interview transcripts, survey responses, Slack quotes, support tickets, review excerpts — and generate a structured case study draft with problem/solution/result…
Build the case to win someone over to a decision, idea, or change.
Install Persuasion Brief
$ npx skills add mohitagw15856/pm-claude-skills --skill persuasion-brief -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install mohitagw15856/pm-claude-skills persuasion-brief --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/persuasion-brief .claude/skills/persuasion-brief && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "persuasion-brief" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/persuasion-brief into .claude/skills/persuasion-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "persuasion-brief", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/persuasion-briefType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add mohitagw15856/pm-claude-skills --skill persuasion-brief -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install mohitagw15856/pm-claude-skills persuasion-brief --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/persuasion-brief .agents/skills/persuasion-brief && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "persuasion-brief" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/persuasion-brief into .agents/skills/persuasion-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "persuasion-brief", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mohitagw15856/pm-claude-skills --skill persuasion-brief -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install mohitagw15856/pm-claude-skills persuasion-brief --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/persuasion-brief .cursor/skills/persuasion-brief && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "persuasion-brief" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/persuasion-brief into .cursor/skills/persuasion-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "persuasion-brief", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/mohitagw15856/pm-claude-skills.git --path skills/persuasion-brief--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add mohitagw15856/pm-claude-skills --skill persuasion-brief -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install mohitagw15856/pm-claude-skills persuasion-brief --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/persuasion-brief .gemini/skills/persuasion-brief && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "persuasion-brief" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/persuasion-brief into .gemini/skills/persuasion-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "persuasion-brief", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install mohitagw15856/pm-claude-skills persuasion-briefInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add mohitagw15856/pm-claude-skills --skill persuasion-brief -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/persuasion-brief .github/skills/persuasion-brief && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "persuasion-brief" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/persuasion-brief into .github/skills/persuasion-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "persuasion-brief", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mohitagw15856/pm-claude-skills --skill persuasion-brief -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install mohitagw15856/pm-claude-skills persuasion-brief --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/persuasion-brief .opencode/skills/persuasion-brief && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "persuasion-brief" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/persuasion-brief into .opencode/skills/persuasion-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "persuasion-brief", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
persuasion-brief- GitHub stars
- 1.4k
- Token cost
- ~929 tokens
- SKILL.md length
- 500 words
- Files
- 1
- Skills in repo
- 1,348
- Repo updated
- First seen
- Licence
- MIT
At a glance
Build the case to win someone over to a decision, idea, or change.
- Asked to persuade someone
- SKILL.md covers Required Inputs, Output Format, Quality Checks and Anti-Patterns, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Build a case for an idea
What it does
Persuasion Brief is an agent skill from mohitagw15856/pm-claude-skills. Build the case to win someone over to a decision, idea, or change. Use when asked to persuade someone, build a case for an idea, get buy-in, win over a skeptic, or prepare to pitch a proposal internally. Produces a persuasion brief — the audience's current view and what moves them, the core argument, the proof, objection handling, the emotional and logical appeals, and the ask.
Its SKILL.md is about 930 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Sales & Support, covering Marketing psychology and Sales enablement. The repository describes itself as: 1255 professional Agent Skills for Claude, ChatGPT, Gemini, Cursor & Codex — PRDs, postmortems, leases, medical bills, layoffs, go-bags, new countries. Plain markdown, MIT, in… The licence is MIT.
When your agent uses it
- Asked to persuade someone
- Build a case for an idea
- Win over a skeptic
- Prepare to pitch a proposal internally
Example prompts
- “/persuasion-brief”
What it can do on your machine
Read from SKILL.md and the folder at commit 1cbf1f0. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Persuasion Brief loads about 929 tokens when it runs. Until then it costs about 99 tokens; SKILL.md has 500 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from mohitagw15856/pm-claude-skills at commit 1cbf1f0, republished under its MIT licence (© mohitagw15856). 500 words, ~929 tokens.
Download SKILL.mdSave it as
.claude/skills/persuasion-brief/SKILL.md (or your agent's skills folder).- name
- persuasion-brief
- description
- Build the case to win someone over to a decision, idea, or change. Use when asked to persuade someone, build a case for an idea, get buy-in, win over a skeptic, or prepare to pitch a proposal internally. Produces a persuasion brief — the audience's current view and what moves them, the core argument, the proof, objection handling, the emotional and logical appeals, and the ask.
Persuasion Brief Skill
Persuasion isn't about the strength of your logic — it's about meeting the other person where they are and giving them reasons that matter to them. This skill builds the case to win someone over: it starts from their current belief and motivations, then assembles the argument, proof, and framing most likely to move them — combining the logical case with the human one, and handling the real objection.
Required Inputs
Ask for these only if they aren't already provided:
- The ask — what you want them to agree to, decide, or do.
- Who you're persuading — their role, their current view, and what they care about / are measured on / fear.
- Why they resist — the real objection (often unspoken: risk, effort, ego, precedent, budget).
- Your evidence — data, examples, credibility, social proof you can bring.
Output Format
Persuasion Brief: [the ask] → [audience]
1. Their starting point — where they stand now and why (their incentives, constraints, prior position). You move people from where they are, not from where you wish they were.
2. The core argument — the single most compelling reason for them (not the reason that persuades you). One sentence they'd repeat to their own boss.
3. The proof — the 2–3 strongest pieces of evidence, ordered for this audience (a data person needs numbers; a relationship person needs a peer example / social proof).
4. Logic + emotion — the rational case (cost/benefit, risk reduction) and the human one (what they gain, avoid, or become). Decisions are made on both; brief both.
5. Objection handling — the real objection (name the unspoken one), and how to defuse it — ideally by addressing it before they raise it.
6. The ask & the easy yes — exactly what you're requesting, and how to lower the cost of agreeing (a pilot, a reversible step, a small first commitment).
Ethics note — persuade with true reasons that serve them too; manipulation wins once and costs the relationship.
Show full SKILL.md (186 more words)Show less
Quality Checks
- Starts from the audience's actual view and incentives, not your own
- The core argument is the reason that moves them, stated in one line
- Proof is ordered for what this specific audience trusts (data vs. peer example)
- Both the logical and emotional appeals are addressed
- The real (often unspoken) objection is named and defused
- The ask lowers the cost of yes (pilot / reversible / small first step)
Anti-Patterns
- Do not lead with the reason that persuades you — lead with what moves them
- Do not rely on logic alone — people decide on emotion and justify with logic; address both
- Do not ignore the unspoken objection — the stated reason ("no budget") often hides the real one (risk/ego)
- Do not ask for the big commitment first — a reversible pilot is far easier to say yes to
- Do not manipulate — use true reasons; a win built on a distortion costs you the next ask
Based On
Influence & persuasion practice — Cialdini's principles, Aristotle's ethos/pathos/logos, and audience-first framing.
Example Trigger Phrases
- "Persuade someone."
- "Build a case for an idea."
- "Get buy-in."
- "Win over a skeptic."
- "Prepare to pitch a proposal internally."
© mohitagw15856, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/persuasion-brief of mohitagw15856/pm-claude-skills.
Open the folder on GitHubat commit 1cbf1f0
Compare with similar skills
Persuasion Brief next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Persuasion Brief this skillmohitagw15856/pm-claude-skills | 1.4k | — | ~929 | Automated safety check: Pass | MIT | |
| Customer Story Buildergooseworks-ai/goose-skills | 1.2k | 1 repos | ~1.7k | Automated safety check: Pass | MIT | |
| Case Study BuilderBrianRWagner/ai-marketing-claude-code-skills | 441 | — | ~1.8k | Automated safety check: Pass | None | |
| B2B Lead Generationminhnv0807/ai-business-skills | 609 | — | ~1.2k | Automated safety check: Pass | MIT | |
| Sales Enablementcoreyhaines31/marketingskills | 54k | — | ~5.2k | Automated safety check: Pass | MIT | |
| Eol Internal Enablementdeanpeters/Product-Manager-Skills | 7.2k | — | ~3.1k | Automated safety check: Pass | Custom licence |
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Related
Categories
Questions about Persuasion Brief
What does Persuasion Brief do?
Build the case to win someone over to a decision, idea, or change. Persuasion Brief is an agent skill from mohitagw15856/pm-claude-skills. Build the case to win someone over to a decision, idea, or change.
When should I use Persuasion Brief?
Persuasion Brief fits situations like: asked to persuade someone; build a case for an idea; win over a skeptic; prepare to pitch a proposal internally.
How do I install Persuasion Brief in Claude Code?
Run `npx skills add mohitagw15856/pm-claude-skills --skill persuasion-brief -a claude-code`. Or copy the skill folder (skills/persuasion-brief in mohitagw15856/pm-claude-skills) into .claude/skills/persuasion-brief in your project. Claude Code loads it when a task matches its description.
How do I install Persuasion Brief in Codex?
Run `npx skills add mohitagw15856/pm-claude-skills --skill persuasion-brief -a codex`. Or copy the skill folder (skills/persuasion-brief in mohitagw15856/pm-claude-skills) into .agents/skills/persuasion-brief in your project. Codex loads it when a task matches its description.
Can I use Persuasion Brief in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mohitagw15856/pm-claude-skills --skill persuasion-brief -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/persuasion-brief, .gemini/skills/persuasion-brief, .github/skills/persuasion-brief and .opencode/skills/persuasion-brief in your project.
What does Persuasion Brief need to run?
SKILL.md names no scripts, command-line tools or credentials: Persuasion Brief is instructions for the agent only.
Does Persuasion Brief access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Persuasion Brief safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Persuasion Brief use?
Persuasion Brief is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Persuasion Brief use?
About 929 tokens (SKILL.md is roughly 3.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Persuasion Brief?
Skills that share tags, products or a category with Persuasion Brief: Customer Story Builder (gooseworks-ai/goose-skills, 1.2k stars), Case Study Builder (BrianRWagner/ai-marketing-claude-code-skills, 441 stars), B2B Lead Generation (minhnv0807/ai-business-skills, 609 stars) and Sales Enablement (coreyhaines31/marketingskills, 54k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Persuasion Brief?
mohitagw15856 (a GitHub user) maintains it in mohitagw15856/pm-claude-skills, which has 1,434 GitHub stars. The repository holds 1,348 skills in this directory. The repository was last updated on October 9, 2026.
Source: mohitagw15856/pm-claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.