Lifecycle Mapping for Automation
gtmagents/gtm-agents
Frames marketing automation around lifecycle stages, signals, touches and SLAs, with worksheets for onboarding, expansion, renewal and churn-prevention journeys.
Plan a full-funnel marketing strategy from awareness to retention.
Install Marketing Funnel Plan
$ npx skills add mohitagw15856/pm-claude-skills --skill marketing-funnel-plan -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install mohitagw15856/pm-claude-skills marketing-funnel-plan --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/marketing-funnel-plan .claude/skills/marketing-funnel-plan && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "marketing-funnel-plan" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/marketing-funnel-plan into .claude/skills/marketing-funnel-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-funnel-plan", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/marketing-funnel-planType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add mohitagw15856/pm-claude-skills --skill marketing-funnel-plan -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install mohitagw15856/pm-claude-skills marketing-funnel-plan --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/marketing-funnel-plan .agents/skills/marketing-funnel-plan && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "marketing-funnel-plan" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/marketing-funnel-plan into .agents/skills/marketing-funnel-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-funnel-plan", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mohitagw15856/pm-claude-skills --skill marketing-funnel-plan -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install mohitagw15856/pm-claude-skills marketing-funnel-plan --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/marketing-funnel-plan .cursor/skills/marketing-funnel-plan && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "marketing-funnel-plan" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/marketing-funnel-plan into .cursor/skills/marketing-funnel-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-funnel-plan", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/mohitagw15856/pm-claude-skills.git --path skills/marketing-funnel-plan--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add mohitagw15856/pm-claude-skills --skill marketing-funnel-plan -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install mohitagw15856/pm-claude-skills marketing-funnel-plan --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/marketing-funnel-plan .gemini/skills/marketing-funnel-plan && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "marketing-funnel-plan" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/marketing-funnel-plan into .gemini/skills/marketing-funnel-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-funnel-plan", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install mohitagw15856/pm-claude-skills marketing-funnel-planInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add mohitagw15856/pm-claude-skills --skill marketing-funnel-plan -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/marketing-funnel-plan .github/skills/marketing-funnel-plan && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "marketing-funnel-plan" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/marketing-funnel-plan into .github/skills/marketing-funnel-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-funnel-plan", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mohitagw15856/pm-claude-skills --skill marketing-funnel-plan -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install mohitagw15856/pm-claude-skills marketing-funnel-plan --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/marketing-funnel-plan .opencode/skills/marketing-funnel-plan && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "marketing-funnel-plan" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/marketing-funnel-plan into .opencode/skills/marketing-funnel-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-funnel-plan", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
marketing-funnel-plan- GitHub stars
- 1.4k
- Token cost
- ~845 tokens
- SKILL.md length
- 417 words
- Files
- 1
- Skills in repo
- 1,348
- Repo updated
- First seen
- Licence
- MIT
At a glance
Plan a full-funnel marketing strategy from awareness to retention.
- Asked to build a marketing funnel
- SKILL.md covers Required Inputs, Output Format, Quality Checks and Anti-Patterns, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Map the customer journey to tactics
What it does
Marketing Funnel Plan is an agent skill from mohitagw15856/pm-claude-skills. Plan a full-funnel marketing strategy from awareness to retention. Use when asked to build a marketing funnel, map the customer journey to tactics, plan demand generation, or diagnose where a funnel leaks. Produces a funnel plan — stage definitions, the metric and conversion target per stage, channels & tactics, the biggest leak, and a 90-day focus.
Its SKILL.md is about 850 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Go-to-market strategy, Lead generation and Customer journey mapping. The repository describes itself as: 1255 professional Agent Skills for Claude, ChatGPT, Gemini, Cursor & Codex — PRDs, postmortems, leases, medical bills, layoffs, go-bags, new countries. Plain markdown, MIT, in… The licence is MIT.
When your agent uses it
- Asked to build a marketing funnel
- Map the customer journey to tactics
- Plan demand generation
- Diagnose where a funnel leaks
Example prompts
- “/marketing-funnel-plan”
What it can do on your machine
Read from SKILL.md and the folder at commit 1cbf1f0. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Marketing Funnel Plan loads about 845 tokens when it runs. Until then it costs about 93 tokens; SKILL.md has 417 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from mohitagw15856/pm-claude-skills at commit 1cbf1f0, republished under its MIT licence (© mohitagw15856). 417 words, ~845 tokens.
Download SKILL.mdSave it as
.claude/skills/marketing-funnel-plan/SKILL.md (or your agent's skills folder).- name
- marketing-funnel-plan
- description
- Plan a full-funnel marketing strategy from awareness to retention. Use when asked to build a marketing funnel, map the customer journey to tactics, plan demand generation, or diagnose where a funnel leaks. Produces a funnel plan — stage definitions, the metric and conversion target per stage, channels & tactics, the biggest leak, and a 90-day focus.
Marketing Funnel Plan Skill
Most marketing plans are a list of tactics with no theory of how they connect. This skill builds the funnel as a system: each stage has a definition, a metric, a conversion rate, and the tactics that move people to the next stage — so you can see where the funnel actually leaks and spend there, not everywhere.
Required Inputs
Ask for these only if they aren't already provided:
- Product & motion — what's sold, to whom, and the motion (self-serve, sales-led, PLG hybrid).
- Current numbers — traffic, signups, activation, conversion, retention (whatever exists; estimates are fine).
- Goal — the business outcome and timeframe (e.g. 2× qualified pipeline this quarter).
- Constraints — budget, team, and channels already in play.
Output Format
Funnel Plan: [product]
1. Funnel map — a stage-by-stage table (the spine of the plan):
| Stage | Definition (entry → exit) | Metric | Current | Target | Primary channels/tactics |
|---|---|---|---|---|---|
| Awareness | reach / visits | ||||
| Acquisition | signups | ||||
| Activation | first value moment | ||||
| Revenue | paid conversion | ||||
| Retention | active / renewed | ||||
| Referral | invites / shares |
2. The biggest leak — the stage with the worst conversion vs. benchmark, and why fixing it beats adding top-of-funnel volume.
3. Channel strategy — which channels serve which stage, and the one or two channels to go deep on (not all of them).
4. Measurement — how each stage is tracked, attribution approach (and its limits), and the leading indicator you'll watch weekly.
5. 90-day focus — the 2–3 bets that move the biggest-leak stage, sequenced, with the success metric for each.
Show full SKILL.md (178 more words)Show less
Quality Checks
- Every stage has a definition, a metric, and a numeric conversion target — not just a label
- The single biggest leak is identified and prioritised over adding more top-of-funnel
- The plan goes deep on 1–2 channels rather than spreading thin across many
- A weekly leading indicator is named for the focus stage
- The 90-day plan is sequenced bets, not an undifferentiated tactic list
Anti-Patterns
- Do not pour budget into the top of the funnel when the leak is mid-funnel — more visitors through a leaky funnel just wastes more money
- Do not list every channel — focus beats breadth; name the 1–2 that fit the motion
- Do not set tactics without a metric and target per stage — unmeasured tactics can't be cut
- Do not treat attribution as truth — state its limits and lean on leading indicators
- Do not ignore retention/referral — acquisition-only funnels buy growth they can't keep
Based On
Pirate Metrics (AARRR — Dave McClure) and full-funnel demand-generation practice.
Example Trigger Phrases
- "Build a marketing funnel."
- "Map the customer journey to tactics."
- "Plan demand generation."
- "Diagnose where a funnel leaks."
© mohitagw15856, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/marketing-funnel-plan of mohitagw15856/pm-claude-skills.
Open the folder on GitHubat commit 1cbf1f0
Compare with similar skills
Marketing Funnel Plan next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Marketing Funnel Plan this skillmohitagw15856/pm-claude-skills | 1.4k | — | ~845 | Automated safety check: Pass | MIT | |
| Lifecycle Mapping for Automationgtmagents/gtm-agents | 414 | 1 repos | ~927 | Automated safety check: Pass | Apache-2.0 | |
| B2b Brand Marketingarnabbagxd/Brand-building-skills | 729 | — | ~2.4k | Automated safety check: Pass | MIT | |
| Cmo Advisorborghei/Claude-Skills | 891 | — | ~2.6k | Automated safety check: Pass | MIT | |
| Chief Marketing Officercbrock84/headcount | 2k | — | ~1.5k | Automated safety check: Pass | MIT | |
| One Page Marketingwondelai/skills | 2.4k | — | ~5.6k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Marketing Funnel Plan
What does Marketing Funnel Plan do?
Plan a full-funnel marketing strategy from awareness to retention. Marketing Funnel Plan is an agent skill from mohitagw15856/pm-claude-skills. Plan a full-funnel marketing strategy from awareness to retention.
When should I use Marketing Funnel Plan?
Marketing Funnel Plan fits situations like: asked to build a marketing funnel; map the customer journey to tactics; plan demand generation; diagnose where a funnel leaks.
How do I install Marketing Funnel Plan in Claude Code?
Run `npx skills add mohitagw15856/pm-claude-skills --skill marketing-funnel-plan -a claude-code`. Or copy the skill folder (skills/marketing-funnel-plan in mohitagw15856/pm-claude-skills) into .claude/skills/marketing-funnel-plan in your project. Claude Code loads it when a task matches its description.
How do I install Marketing Funnel Plan in Codex?
Run `npx skills add mohitagw15856/pm-claude-skills --skill marketing-funnel-plan -a codex`. Or copy the skill folder (skills/marketing-funnel-plan in mohitagw15856/pm-claude-skills) into .agents/skills/marketing-funnel-plan in your project. Codex loads it when a task matches its description.
Can I use Marketing Funnel Plan in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mohitagw15856/pm-claude-skills --skill marketing-funnel-plan -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-funnel-plan, .gemini/skills/marketing-funnel-plan, .github/skills/marketing-funnel-plan and .opencode/skills/marketing-funnel-plan in your project.
What does Marketing Funnel Plan need to run?
SKILL.md names no scripts, command-line tools or credentials: Marketing Funnel Plan is instructions for the agent only.
Does Marketing Funnel Plan access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Marketing Funnel Plan safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Marketing Funnel Plan use?
Marketing Funnel Plan is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Marketing Funnel Plan use?
About 845 tokens (SKILL.md is roughly 3.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Marketing Funnel Plan?
Skills that share tags, products or a category with Marketing Funnel Plan: Lifecycle Mapping for Automation (gtmagents/gtm-agents, 414 stars), B2b Brand Marketing (arnabbagxd/Brand-building-skills, 729 stars), Cmo Advisor (borghei/Claude-Skills, 891 stars) and Chief Marketing Officer (cbrock84/headcount, 2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Marketing Funnel Plan?
mohitagw15856 (a GitHub user) maintains it in mohitagw15856/pm-claude-skills, which has 1,434 GitHub stars. The repository holds 1,348 skills in this directory. The repository was last updated on October 9, 2026.
Source: mohitagw15856/pm-claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.