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Agent skill

Brand Guidelines

by mohitagw15856 in mohitagw15856/pm-claude-skills

Extract a brand's visual and verbal identity into an applicable guideline kit — tokens, voice rules, and do/don't pairs — then apply it consistently to any artifact.

MITAuto-check passedMarketing & SEO

Install Brand Guidelines

skills CLI
$ npx skills add mohitagw15856/pm-claude-skills --skill brand-guidelines -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install mohitagw15856/pm-claude-skills brand-guidelines --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/brand-guidelines .claude/skills/brand-guidelines && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
brand-guidelines
GitHub stars
1.4k
Token cost
~1.7k tokens
SKILL.md length
854 words
Files
1
Skills in repo
1,348
Repo updated
First seen
Licence
MIT

At a glance

Extract a brand's visual and verbal identity into an applicable guideline kit — tokens, voice rules, and do/don't pairs — then apply it consistently to any artifact.

  • Works in 5 steps: Mine artifacts, not aspirations. Pull… → Reduce color to roles with rules.… → Capture type as decisions. Families, the… → …
  • Asked to apply brand guidelines to a document/deck/page
  • SKILL.md covers What This Skill Produces, Required Inputs, Programmatic Helper and Extract Method, plus 5 more sections
  • Calls npx

What it does

Brand Guidelines is an agent skill from mohitagw15856/pm-claude-skills. Extract a brand's visual and verbal identity into an applicable guideline kit — tokens, voice rules, and do/don't pairs — then apply it consistently to any artifact. Use when asked to apply brand guidelines to a document/deck/page, to extract a brand kit from existing materials or a website, to keep AI-produced artifacts on-brand, or to write lightweight brand guidelines for a startup. Produces a compact brand kit (visual tokens + voice rules + application examples) and/or an artifact restyled to it. For a…

Its SKILL.md is about 1.7k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Brand strategy and identity. The repository describes itself as: 1255 professional Agent Skills for Claude, ChatGPT, Gemini, Cursor & Codex — PRDs, postmortems, leases, medical bills, layoffs, go-bags, new countries. Plain markdown, MIT, in… The licence is MIT.

When your agent uses it

  • Asked to apply brand guidelines to a document/deck/page
  • Extract a brand kit from existing materials
  • Keep AI-produced artifacts on-brand
  • Write lightweight brand guidelines for a startup

Example prompts

  • “/brand-guidelines”

Requirements

  • Node.js

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Mine artifacts, not aspirations. Pull from what the brand actually ships: the exact hex values (from the site's CSS/screenshots, not…
  2. Reduce color to roles with rules. Primary (and its ONE job), neutrals, functional colors — each with hex, and the usage rule that makes it…
  3. Capture type as decisions. Families, the weights actually used, the headline pattern (sentence case? title case? length?), body sizing…
  4. Extract voice as mechanics (same discipline as style-fingerprint): sentence length feel, person ("we" vs product-name-as-subject), jargon…
  5. Logo hygiene minimum: clearspace, minimum size, what backgrounds it sits on, the misuses to ban (stretching, recoloring, effects).

What it can do on your machine

Read from SKILL.md and the folder at commit 1cbf1f0. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Shell commands in SKILL.md call:

    • npx

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md. Its commands use npx, which can reach the network depending on how they are called.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Brand Guidelines loads about 1.7k tokens when it runs. Until then it costs about 156 tokens; SKILL.md has 854 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~156
When it runs · the whole SKILL.md, loaded when a task matches
~1.7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from mohitagw15856/pm-claude-skills at commit 1cbf1f0, republished under its MIT licence (© mohitagw15856). 854 words, ~1,709 tokens.

Download SKILL.mdSave it as .claude/skills/brand-guidelines/SKILL.md (or your agent's skills folder).
name
brand-guidelines
description
Extract a brand's visual and verbal identity into an applicable guideline kit — tokens, voice rules, and do/don't pairs — then apply it consistently to any artifact. Use when asked to apply brand guidelines to a document/deck/page, to extract a brand kit from existing materials or a website, to keep AI-produced artifacts on-brand, or to write lightweight brand guidelines for a startup. Produces a compact brand kit (visual tokens + voice rules + application examples) and/or an artifact restyled to it. For a creator's personal voice use creator-brand-kit; for building new UI systems use frontend-design.

Brand Guidelines Skill

Brand consistency dies at the edges — the sales deck someone made at midnight, the AI-generated one-pager in default blue. This skill works both directions: extract a usable kit from whatever brand evidence exists (a website, a deck, a logo folder), and apply it so any artifact — deck, doc, landing page, social card — looks and sounds like it came from the same company.

What This Skill Produces

  • A brand kit: visual tokens (color roles with hex, type choices, spacing/radius feel, logo rules) + voice rules (register, vocabulary, banned phrases) + do/don't pairs
  • Or an artifact application: the given document/deck/page restyled to the kit, with a conformance note

Required Inputs

Ask for (if not already provided):

  • Mode: extract a kit, apply an existing kit, or both
  • Brand evidence (extract mode): the website URL/screenshots, existing decks, the logo files — 2-3 real artifacts beat a mission statement
  • The artifact and its audience (apply mode): what's being branded and for whom
  • The formality of truth: is there an official guidelines doc this must defer to, or is this creating the de-facto one?

Programmatic Helper

Extract mode says "the exact hex values, not memory". Reading them off a screenshot is memory. Read them off the site:

bash
npx --yes notugly steal example.com        # palette with usage counts, fonts, radii, shadows
npx --yes notugly spec example.com         # the same, as a table you can paste in
npx --yes notugly name "#4f76b6"           # "Hydrangea" — a name a stakeholder can argue with

steal parses the real stylesheets and returns each colour with how many times it is used, which is what separates a brand colour from a one-off in a footer. spec adds a measured contrast ratio and an inferred role per colour.

For Apply mode, npx notugly fix "#fg" "#bg" gives the nearest passing colour to the brand's own — same hue, same chroma — which is how you honour rule 3 below without abandoning the palette.

Deterministic, zero dependencies, no model call. It reads the stylesheets a browser fetches on first load, so it sees what a browser sees and not what JavaScript adds later — a partial sample, honestly labelled.

Extract Method

  1. Mine artifacts, not aspirations. Pull from what the brand actually ships: the exact hex values (from the site's CSS/screenshots, not memory), the real font stack, how much whitespace they genuinely use, how their headlines are actually written. The "About" page says "bold and human"; the evidence says what that means in practice.
  2. Reduce color to roles with rules. Primary (and its ONE job), neutrals, functional colors — each with hex, and the usage rule that makes it applicable: "primary on CTAs and key numbers only; never as body backgrounds." A palette without usage rules is a paint chip, not a guideline.
  3. Capture type as decisions. Families, the weights actually used, the headline pattern (sentence case? title case? length?), body sizing feel. Note the don'ts observed: no italics anywhere? never centered body text?
  4. Extract voice as mechanics (same discipline as style-fingerprint): sentence length feel, person ("we" vs product-name-as-subject), jargon stance, the phrases that recur, the phrases that would never appear. Write 3 do/don't pairs from real copy.
  5. Logo hygiene minimum: clearspace, minimum size, what backgrounds it sits on, the misuses to ban (stretching, recoloring, effects).
Show full SKILL.md (355 more words)Show less

Apply Method

  1. Token-map the artifact first — inventory its current colors/fonts/spacings, then map each to the kit's equivalent. Wholesale mapping beats spot-fixing (spot-fixing produces the half-branded artifact, which reads worse than unbranded).
  2. Apply voice, not just paint — retitle headings in the brand's headline pattern, sweep for banned phrases, adjust register. A perfectly-colored deck in the wrong voice still feels off-brand.
  3. Respect the hierarchy of the artifact — branding never overrides legibility: contrast checks still bind (measure them — npx notugly fix returns the nearest passing colour in the same hue rather than making you abandon the brand colour), dense tables stay functional; the brand's job is recognition, not decoration.
  4. Note conformance honestly — what was applied, what couldn't be (font unavailable → declared substitute), what needs a human/designer call.

Output Format

The kit (extract mode):

Brand kit: [company] — extracted from [evidence] on [date]

Color roles: [role → hex → the usage rule] · Type: [families/weights/patterns + observed don'ts] Spacing & shape feel: [airy/dense · radius/shadow character] Logo rules: [clearspace/min size/backgrounds/banned misuses] Voice: [mechanics + 3 do/don't pairs from real copy] Confidence notes: [what was inferred vs evidenced]

The application (apply mode): the restyled artifact + a conformance note (mapped / substituted / needs-designer).

Quality Checks

  • Every color carries a hex AND a usage rule — no paint-chip palettes
  • Voice rules are mechanics with real-copy examples, not adjectives
  • Extracted values trace to actual artifacts (site CSS, real decks) — nothing from memory of the brand
  • Applications map tokens wholesale, and include the voice pass
  • Contrast/legibility survived the branding — checked, not assumed

Anti-Patterns

  • Do not extract a brand from its mission statement — mine what they ship, not what they say
  • Do not guess hex values from memory of a famous brand — screenshot/CSS or it's fiction
  • Do not spot-fix ("make the title teal") — half-branded reads worse than unbranded; map wholesale
  • Do not brand at the cost of legibility — a low-contrast on-brand slide fails both jobs
  • Do not ship a kit without usage rules — a palette and a font list is where inconsistency comes FROM

Example Trigger Phrases

  • "Apply brand guidelines to a document/deck/page."
  • "Extract a brand kit from existing materials."
  • "Keep AI-produced artifacts on-brand."
  • "Write lightweight brand guidelines for a startup."

© mohitagw15856, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/brand-guidelines of mohitagw15856/pm-claude-skills.

Open the folder on GitHubat commit 1cbf1f0

Compare with similar skills

Brand Guidelines next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Brand Guidelines compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Brand Guidelines this skillmohitagw15856/pm-claude-skills1.4k—~1.7kAutomated safety check: PassMIT
Petshare Setupportons/codex-pet-share136—~1.9kAutomated safety check: NotesMIT
Startup Designferdinandobons/startup-skill1.2k—~8.1kAutomated safety check: PassMIT
Brand Architecturearnabbagxd/Brand-building-skills729—~1.7kAutomated safety check: PassMIT
Linkedin Employee Advocacysergebulaev/linkedin-skills4.4k1 repos~1.5kAutomated safety check: PassMIT
Brand Contextarnabbagxd/Brand-building-skills729—~842Automated safety check: PassMIT

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Categories

Questions about Brand Guidelines

What does Brand Guidelines do?

Extract a brand's visual and verbal identity into an applicable guideline kit — tokens, voice rules, and do/don't pairs — then apply it consistently to any artifact. Brand Guidelines is an agent skill from mohitagw15856/pm-claude-skills. Extract a brand's visual and verbal identity into an applicable guideline kit — tokens, voice rules, and do/don't pairs — then apply it consistently to any artifact.

When should I use Brand Guidelines?

Brand Guidelines fits situations like: asked to apply brand guidelines to a document/deck/page; extract a brand kit from existing materials; keep AI-produced artifacts on-brand; write lightweight brand guidelines for a startup.

How do I install Brand Guidelines in Claude Code?

Run `npx skills add mohitagw15856/pm-claude-skills --skill brand-guidelines -a claude-code`. Or copy the skill folder (skills/brand-guidelines in mohitagw15856/pm-claude-skills) into .claude/skills/brand-guidelines in your project. Claude Code loads it when a task matches its description.

How do I install Brand Guidelines in Codex?

Run `npx skills add mohitagw15856/pm-claude-skills --skill brand-guidelines -a codex`. Or copy the skill folder (skills/brand-guidelines in mohitagw15856/pm-claude-skills) into .agents/skills/brand-guidelines in your project. Codex loads it when a task matches its description.

Can I use Brand Guidelines in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mohitagw15856/pm-claude-skills --skill brand-guidelines -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-guidelines, .gemini/skills/brand-guidelines, .github/skills/brand-guidelines and .opencode/skills/brand-guidelines in your project.

What does Brand Guidelines need to run?

Going by SKILL.md and its folder, Brand Guidelines needs the command-line tools its instructions call (npx). Our summary lists: Node.js.

Does Brand Guidelines access the network?

SKILL.md contains no URLs. Its commands use npx, which can reach the network depending on how they are called. This is read from the text; nothing was executed.

Is Brand Guidelines safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Brand Guidelines use?

Brand Guidelines is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Brand Guidelines use?

About 1.7k tokens (SKILL.md is roughly 6.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Brand Guidelines?

Skills that share tags, products or a category with Brand Guidelines: Petshare Setup (portons/codex-pet-share, 136 stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars), Brand Architecture (arnabbagxd/Brand-building-skills, 729 stars) and Linkedin Employee Advocacy (sergebulaev/linkedin-skills, 4.4k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Brand Guidelines?

mohitagw15856 (a GitHub user) maintains it in mohitagw15856/pm-claude-skills, which has 1,434 GitHub stars. The repository holds 1,348 skills in this directory. The repository was last updated on October 9, 2026.

Source: mohitagw15856/pm-claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.