Agent skill

58 Positioning

by minhnv0807 in minhnv0807/ai-business-skills

Dung khi can tra loi duoc tai sao khach chon MINH chu khong chon nguoi khac — positioning statement theo Promise + Proof + Path, ma tran khac biet so voi doi thu, category entry points, thap thong…

MITAuto-check passedMarketing & SEO

Install 58 Positioning

skills CLI
$ npx skills add minhnv0807/ai-business-skills --skill 58-positioning -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install minhnv0807/ai-business-skills 58-positioning --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/vi/58-positioning .claude/skills/58-positioning && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
58-positioning
GitHub stars
610
Token cost
~2.6k tokens
SKILL.md length
1,285 words
Files
1
Skills in repo
142
Repo updated
First seen
Licence
MIT

At a glance

Dung khi can tra loi duoc tai sao khach chon MINH chu khong chon nguoi khac — positioning statement theo Promise + Proof + Path, ma tran khac biet so voi doi thu, category entry points, thap thong…

  • Works in 4 steps: San pham/dich vu la gi — khach nhan duoc… → Khach hien tai la ai, mua vi ly do gi… → Doi thu chinh dang dinh vi the nao —… → …
  • Tasks that involve Positioning and messaging
  • SKILL.md covers Thu thap thong tin, Nguyen tac, Quy trinh and Cau truc ket qua, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

58 Positioning is an agent skill from minhnv0807/ai-business-skills. Dung khi can tra loi duoc tai sao khach chon MINH chu khong chon nguoi khac — positioning statement theo Promise + Proof + Path, ma tran khac biet so voi doi thu, category entry points, thap thong diep 3 tang va huong tagline. Kich hoat khi user nhac 'dinh vi thuong hieu', 'positioning', 'USP', 'khac biet voi doi thu', 'tai sao khach chon minh', 'tai dinh vi', 'noi gi de khach nho', 'san pham giong het thi truong'. Khong dung cho — soi doi thu dang lam gi thi dung skill 08-nghien-cuu-doi-thu; giong noi va tu vung…

Its SKILL.md is about 2.6k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Positioning and messaging. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.

When your agent uses it

  • Tasks that involve Positioning and messaging

Example prompts

  • “dinh vi thuong hieu”
  • “positioning”
  • “khac biet voi doi thu”
  • “/58-positioning”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. San pham/dich vu la gi — khach nhan duoc gi cu the, muc gia, category dang ban?
  2. Khach hien tai la ai, mua vi ly do gi (hoi that, khong doan)? Ho thuong noi gi khi gioi thieu minh cho nguoi khac?
  3. Doi thu chinh dang dinh vi the nao — message cua ho la gi, diem manh/yeu cua ho?
  4. Diem nao minh that su tot hon doi thu (co bang chung)? Diem nao dang kem hon (de tranh dinh vi vao diem yeu)?

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

58 Positioning loads about 2.6k tokens when it runs. Until then it costs about 188 tokens; SKILL.md has 1,285 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~188
When it runs · the whole SKILL.md, loaded when a task matches
~2.6k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 1,285 words, ~2,630 tokens.

Download SKILL.mdSave it as .claude/skills/58-positioning/SKILL.md (or your agent's skills folder).
name
58-positioning
description
Dung khi can tra loi duoc tai sao khach chon MINH chu khong chon nguoi khac — positioning statement theo Promise + Proof + Path, ma tran khac biet so voi doi thu, category entry points, thap thong diep 3 tang va huong tagline. Kich hoat khi user nhac 'dinh vi thuong hieu', 'positioning', 'USP', 'khac biet voi doi thu', 'tai sao khach chon minh', 'tai dinh vi', 'noi gi de khach nho', 'san pham giong het thi truong'. Khong dung cho — soi doi thu dang lam gi thi dung skill 08-nghien-cuu-doi-thu; giong noi va tu vung khi viet thi dung skill 35-brand-voice; viet cau slogan / headline poster hai lop thi dung skill 74-copy-hai-lop; dong goi goi ban thi dung skill 31-offer-design; ke hoach ra mat san pham thi dung skill 59-go-to-market.
metadata.version
1.0.2
metadata.category
strategy
license
MIT
triggers
dinh vi san pham, positioning, positioning statement, khac biet voi doi thu, tai sao khach chon minh, USP, tai dinh vi, message thuong hieu, brand positioning
output
File .md — positioning statement (Promise + Proof + Path), differentiation matrix, category entry points, message hierarchy 3 tang, huong tagline
related
08-nghien-cuu-doi-thu, 09-insight-khach-hang, 31-offer-design, 59-go-to-market, 02-brief-chien-dich, 35-brand-voice, 74-copy-hai-lop

Positioning — Dinh Vi San Pham / Thuong Hieu

Positioning khong phai tagline dep — la quyet dinh ro rang: minh phuc vu ai, giai quyet gi, tot hon ai. Positioning ro → content co angle, ads co hook, team biet noi gi. Positioning mo → moi thu chung chung. Goi 08-nghien-cuu-doi-thu va 09-insight-khach-hang truoc neu chua co data doi thu va insight khach.

Thu thap thong tin

Doc .agents/product-marketing-context.md va Brand Hub neu co. Neu thieu, hoi toi da 4 cau:

  1. San pham/dich vu la gi — khach nhan duoc gi cu the, muc gia, category dang ban?
  2. Khach hien tai la ai, mua vi ly do gi (hoi that, khong doan)? Ho thuong noi gi khi gioi thieu minh cho nguoi khac?
  3. Doi thu chinh dang dinh vi the nao — message cua ho la gi, diem manh/yeu cua ho?
  4. Diem nao minh that su tot hon doi thu (co bang chung)? Diem nao dang kem hon (de tranh dinh vi vao diem yeu)?

Nguyen tac

  1. Positioning phai chon. Khong the vua re vua premium vua nhanh. Chon 1 huong chinh, chap nhan bo cac huong con lai.
  2. Claim phai co proof. Differentiation khong co bang chung chi la khau hieu — khach khong tin, ads khong duyet duoc claim.
  3. Biet minh KHONG danh cho ai. Xac dinh ro nhom khong phuc vu giup message sac hon va do lang phi ngan sach.
  4. Positioning on dinh, messaging linh hoat. Review positioning moi 6 thang (thi truong va doi thu thay doi); messaging cu the co the doi theo campaign — positioning thi khong doi hang thang.
  5. Tinh nang → Gia tri → Thong diep. Khong ban tinh nang ("phan mem co dashboard real-time"), chuyen thanh gia tri ("biet ngay hom nay loi hay lo") roi thanh thong diep cham cam xuc ("dung doi cuoi thang moi biet minh dang thua lo").

Quy trinh

Buoc 1 — Chon chien luoc dinh vi

6 huong dinh vi pho bien — chon 1 huong chinh phu hop voi diem manh that:

Chien luocMo taVi du huong message
Theo thuoc tinhNoi bat 1 dac diem"Khoa hoc marketing thuc chien nhat"
Theo gia & chat luongPremium hoac value-for-money"Chat luong cao voi gia hop ly"
Theo muc dich su dungDung trong hoan canh cu the"Danh rieng cho SME & Startup"
Theo nguoi dungNham vao 1 tep cu the"Danh cho Marketing Manager tai SME"
Theo phan khuc san phamCategory leader"Nen tang dau tien tai Viet Nam ve..."
Theo doi thuKhac biet so voi doi thu"Khong phai ly thuyet — la ke hoach that"

Dinh nghia category cua minh: du hep de thang, du rong de co market.

Buoc 2 — Viet positioning statement

Hai lop, dung ca hai:

Lop 1 — Statement day du (noi bo, dung cho moi brief):

Danh cho [target audience] — nhung nguoi [pain/desire cu the],
[ten thuong hieu/san pham] la [category]
giup ho [core outcome]
khac voi [doi thu hoac alternative] o cho [differentiator that su].

Lop 2 — Promise + Proof + Path (dung cho content, sales, landing page):

Thanh phanCau hoiVi du (clinic da lieu)
Promise (hua gi)Cam ket gi dua tren insight khach?"Giup ban hieu chinh xac lan da truoc khi ton tien sai cach" — khong phai "lam dep hieu qua"
Proof (chung minh bang)Bang chung nao cho thay hua that?Case study anh truoc/sau that, chuyen gia co chung chi, review 5 sao, gia ro rang khong an phi
Path (dan duong the nao)Khach trai qua nhung buoc gi de nhan promise?1. Soi da mien phi → 2. Phac do ro rang → 3. Dieu tri theo phac do → 4. Ket qua sau 8 tuan

Promise sai neu chung chung; Path sai neu khach khong hinh dung duoc buoc tiep theo.

Buoc 3 — Differentiation matrix vs doi thu

Lay data tu 08-nghien-cuu-doi-thu, dien ma tran:

Doi thu / AlternativePositioning cua hoDiem manhDiem yeuMinh khac gi (co proof)
Doi thu A
Doi thu B
Alternative (khach tu lam / khong lam gi)

Sau do chot 3 differentiator that su — moi cai gom Claim + Proof:

#ClaimProof / Reason to believe
1
2
3

Primary differentiator: 1 cau — day la thu moi content va ads se phan anh.

Khoang trang thi truong (dieu chua ai lam tot): ghi ro de khai thac.

Buoc 4 — Category entry points

Category entry points = nhung tinh huong khach nho den category va bat dau tim giai phap. Dinh vi manh = duoc nho dau tien trong cac tinh huong nay.

Tinh huong khach gap (trigger)Khach dang nghi gi / tim giMinh muon duoc nho nhu the naoContent/kenh phuc vu
[VD: da noi mun truoc su kien lon][can xu ly nhanh, so bi lua][noi minh bach, chan doan truoc][video chan doan, search]
[VD: cuoi thang khong biet loi lo]
[VD: doi thu tang gia / lam khach that vong]

Chon 2-3 entry point uu tien — map vao 5 nac thang nhu cau: chua nhan ra van de (educate — dat ten van de) → nhan ra nhung dong luc chua du (agitate) → muon giai quyet chua chon giai phap (compare — khac biet hoa) → biet ro van de & giai phap (close — offer).

Show full SKILL.md (449 more words)Show less
Buoc 5 — Message hierarchy + huong tagline
LevelDung o dauNoi dung
Level 1 — Core messageHeadline, hook adsNgan nhat co the — benefit lon nhat, audience ro nhat
Level 2 — Supporting messagesBody copy, landing page2A proof/social proof · 2B differentiation · 2C objection handling
Level 3 — Proof pointsTestimonial, case studySo lieu cu the, quote that cua khach, ket qua khach dat duoc

Huong tagline: 3-5 phuong an, moi phuong an 5-8 tu, bam vao primary differentiator hoac promise. Ghi ro huong nao de test — tagline chot sau khi test message voi khach that, khong chot trong phong hop.

Buoc 6 — Validation
  • Doc statement cho 1 nguoi khong biet gi ve san pham — ho co hieu ngay khong?
  • Moi claim co proof di kem chua?
  • Team sales/content doc xong co noi cung 1 message khong?
  • Kiem tra nhanh 1 phut: dien duoc cau "[San pham] giup [nhom khach cu the] [ket qua do duoc] bang cach [co che khac biet]" → dinh vi dung huong.

Cau truc ket qua

Ten file: positioning-[ten-san-pham]-[YYYYMMDD].md

markdown
# Positioning — [Ten thuong hieu / san pham]

## 1. Positioning statement
- Statement day du: "Danh cho... la... giup... khac voi... o cho..."
- Promise: | Proof: | Path (cac buoc):

## 2. Target segmentation
| Segment | Mo ta | Pain chinh | Desire chinh | Priority |
| Primary / Secondary / Tertiary |
- Nguoi minh KHONG danh cho:

## 3. Differentiation matrix
| Doi thu | Positioning cua ho | Diem manh | Diem yeu | Minh khac gi |
- 3 differentiators (Claim + Proof):
- Primary differentiator (1 cau):
- Khoang trang thi truong:

## 4. Category entry points
| Tinh huong trigger | Khach nghi gi | Minh muon duoc nho the nao | Content/kenh |

## 5. Message hierarchy
- Level 1 core message:
- Level 2 supporting (proof / differentiation / objection):
- Level 3 proof points:

## 6. Huong tagline
| # | Phuong an (5-8 tu) | Bam vao differentiator nao | Ghi chu test |

## 7. Positioning map
[2 truc phu hop nganh — vi tri minh vs doi thu — khoang trong]

## 8. Ke hoach ap dung
| Noi ap dung | Can update gi | Owner | Deadline |
| Ads / Landing page / Content pillar / Sales script / Brand Hub |

Positioning map

Chon 2 truc phu hop nganh (gia x chat luong cam nhan; chuyen mon x gan gui; premium x binh dan; trust x giai tri). Doc map: goc dong doi thu = vung canh tranh khoc liet; goc trong = khoang trong co the chiem — nhung phai kiem tra khoang trong do co demand that khong truoc khi nhay vao.

Lien ket skill

  • 08-nghien-cuu-doi-thu: chay truoc — cung cap competitive landscape cho Buoc 3.
  • 09-insight-khach-hang: chay truoc — pain/desire/trigger la nguyen lieu cho Promise va entry points.
  • 31-offer-design: chay sau — offer architecture phai align voi positioning (khong dinh vi premium roi ban entry gia re tran lan).
  • 59-go-to-market: dung positioning statement lam message goc cho GTM plan.
  • 02-brief-chien-dich: core message trong brief lay tu message hierarchy Level 1.
  • 35-brand-voice: tone of voice phai phan anh dinh vi.
  • 74-copy-hai-lop: sau khi chot Promise, dung 74 de viet cau slogan / poster hai lop. 58 dung o huong tagline, khong thay 74 viet cau.

Checklist chat luong

  • Chon dung 1 chien luoc dinh vi chinh — khong tron 3-4 huong
  • Statement day du: target + category + outcome + differentiator
  • Promise dua tren insight khach that, khong phai mong muon noi bo
  • Moi claim co proof — khong co claim suong
  • Co muc "KHONG danh cho ai"
  • Differentiation matrix co it nhat 2 doi thu + 1 alternative
  • Co it nhat 2 category entry points voi trigger cu the
  • Message hierarchy du 3 level, Level 1 ngan gon dung duoc lam hook
  • Huong tagline co 3-5 phuong an va ke hoach test
  • Khong dinh vi vao diem minh dang kem hon doi thu
  • Co ke hoach ap dung: ads, landing, content, sales, Brand Hub cung 1 message

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/vi/58-positioning of minhnv0807/ai-business-skills.

Open the folder on GitHubat commit 0360adc

Compare with similar skills

58 Positioning next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

58 Positioning compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
58 Positioning this skillminhnv0807/ai-business-skills610—~2.6kAutomated safety check: PassMIT
Marketing OsYuzzyuk/marketing-os538—~2.5kAutomated safety check: PassMIT
Revenue Centric Designheliocosta-dev/revenue-centric-design740—~1.6kAutomated safety check: PassCustom licence
Startup Positioningferdinandobons/startup-skill1.2k—~4.6kAutomated safety check: PassMIT
Stanley Druckenmiller Investmenttradermonty/claude-trading-skills3k1 repos~2kAutomated safety check: PassMIT
B2b Playbookweilun88313/B2B-Playbook203—~3.1kAutomated safety check: PassProprietary

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Categories

Questions about 58 Positioning

What does 58 Positioning do?

Dung khi can tra loi duoc tai sao khach chon MINH chu khong chon nguoi khac — positioning statement theo Promise + Proof + Path, ma tran khac biet so voi doi thu, category entry points, thap thong…. 58 Positioning is an agent skill from minhnv0807/ai-business-skills. Dung khi can tra loi duoc tai sao khach chon MINH chu khong chon nguoi khac — positioning statement theo Promise + Proof + Path, ma tran khac biet so voi doi thu, category entry points, thap thong diep 3 tang va huong tagline.

When should I use 58 Positioning?

58 Positioning fits situations like: tasks that involve Positioning and messaging.

How do I install 58 Positioning in Claude Code?

Run `npx skills add minhnv0807/ai-business-skills --skill 58-positioning -a claude-code`. Or copy the skill folder (skills/vi/58-positioning in minhnv0807/ai-business-skills) into .claude/skills/58-positioning in your project. Claude Code loads it when a task matches its description.

How do I install 58 Positioning in Codex?

Run `npx skills add minhnv0807/ai-business-skills --skill 58-positioning -a codex`. Or copy the skill folder (skills/vi/58-positioning in minhnv0807/ai-business-skills) into .agents/skills/58-positioning in your project. Codex loads it when a task matches its description.

Can I use 58 Positioning in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 58-positioning -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/58-positioning, .gemini/skills/58-positioning, .github/skills/58-positioning and .opencode/skills/58-positioning in your project.

What does 58 Positioning need to run?

SKILL.md names no scripts, command-line tools or credentials: 58 Positioning is instructions for the agent only.

Does 58 Positioning access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is 58 Positioning safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does 58 Positioning use?

58 Positioning is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does 58 Positioning use?

About 2.6k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to 58 Positioning?

Skills that share tags, products or a category with 58 Positioning: Marketing Os (Yuzzyuk/marketing-os, 538 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Positioning (ferdinandobons/startup-skill, 1.2k stars) and Stanley Druckenmiller Investment (tradermonty/claude-trading-skills, 3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains 58 Positioning?

minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 610 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.

Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.