Agent skill

54 Media Plan

by minhnv0807 in minhnv0807/ai-business-skills

Dung khi can lap ke hoach chi tieu quang cao cho mot ky — tinh nguoc tu doanh thu, phan bo theo kenh va tang pheu, ty le testing 30 scale 50 retarget 15 lookalike 5, va timeline ramp-up.

MITAuto-check passedBusiness, Finance & HR

Install 54 Media Plan

skills CLI
$ npx skills add minhnv0807/ai-business-skills --skill 54-media-plan -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install minhnv0807/ai-business-skills 54-media-plan --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/vi/54-media-plan .claude/skills/54-media-plan && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
54-media-plan
GitHub stars
609
Token cost
~2.1k tokens
SKILL.md length
949 words
Files
1
Skills in repo
142
Repo updated
First seen
Licence
MIT

At a glance

Dung khi can lap ke hoach chi tieu quang cao cho mot ky — tinh nguoc tu doanh thu, phan bo theo kenh va tang pheu, ty le testing 30 scale 50 retarget 15 lookalike 5, va timeline ramp-up.

  • Works in 4 steps: San pham / offer can chay va revenue… → Budget tong bao nhieu / thang? Co gioi… → Kenh muon chay va objective chinh? Meta… → …
  • Tasks that involve OKRs and executive reporting
  • SKILL.md covers Thu thap thong tin, Nguyen tac, Quy trinh and Cau truc ket qua, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

54 Media Plan is an agent skill from minhnv0807/ai-business-skills. Dung khi can lap ke hoach chi tieu quang cao cho mot ky — tinh nguoc tu doanh thu, phan bo theo kenh va tang pheu, ty le testing 30 scale 50 retarget 15 lookalike 5, va timeline ramp-up. Kich hoat khi user nhac 'media plan', 'plan ads thang toi', 'phan bo ngan sach quang cao', 'chay bao nhieu tien', 'chia budget cho kenh nao', 'ke hoach chay ads'. Khong dung cho — phan bo ngan sach marketing tong the ngoai ads thi dung skill 61-budget-planning; tinh CPL toi da thi dung skill 10-tinh-kpi-nguoc.

Its SKILL.md is about 2.1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Business, Finance & HR, covering OKRs and executive reporting, Budgeting and forecasting and Paid advertising. It works with TikTok. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.

When your agent uses it

  • Tasks that involve OKRs and executive reporting
  • Tasks that involve Budgeting and forecasting
  • Tasks that involve Paid advertising

Example prompts

  • “media plan”
  • “plan ads thang toi”
  • “phan bo ngan sach quang cao”
  • “/54-media-plan”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. San pham / offer can chay va revenue target? (doanh thu muc tieu thang hoac campaign + AOV + gross margin %)
  2. Budget tong bao nhieu / thang? Co gioi han cung khong hay tinh nguoc tu revenue?
  3. Kenh muon chay va objective chinh? Meta / TikTok / Google / Zalo / YouTube — Lead gen / Conversion / Traffic?
  4. Timeline campaign bao nhieu tuan? Co moc mua vu / launch nao phai bam khong?

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

54 Media Plan loads about 2.1k tokens when it runs. Until then it costs about 128 tokens; SKILL.md has 949 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~128
When it runs · the whole SKILL.md, loaded when a task matches
~2.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 949 words, ~2,118 tokens.

Download SKILL.mdSave it as .claude/skills/54-media-plan/SKILL.md (or your agent's skills folder).
name
54-media-plan
description
Dung khi can lap ke hoach chi tieu quang cao cho mot ky — tinh nguoc tu doanh thu, phan bo theo kenh va tang pheu, ty le testing 30 scale 50 retarget 15 lookalike 5, va timeline ramp-up. Kich hoat khi user nhac 'media plan', 'plan ads thang toi', 'phan bo ngan sach quang cao', 'chay bao nhieu tien', 'chia budget cho kenh nao', 'ke hoach chay ads'. Khong dung cho — phan bo ngan sach marketing tong the ngoai ads thi dung skill 61-budget-planning; tinh CPL toi da thi dung skill 10-tinh-kpi-nguoc.
metadata.version
1.0.1
metadata.category
performance
license
MIT
triggers
media plan, plan ads, ke hoach chay ads, phan bo ngan sach ads, budget allocation, plan Meta Ads, plan TikTok Ads, len ke hoach quang cao
output
File .md — media plan day du: KPI tinh nguoc, phan bo kenh + funnel + loai campaign, timeline ramp-up, KPI target theo kenh, contingency plan
related
10-tinh-kpi-nguoc, 51-audience-research, 53-tracking-setup, 52-account-structure, 00-ke-hoach-mkt, 57-next-ads-plan

Media Plan — Ke Hoach Chay Ads

Plan khong co KPI cu the = khong biet thang hay thua. Moi so trong plan phai truy duoc ve doanh thu muc tieu. Goi 10-tinh-kpi-nguoc de tinh CPL max / budget truoc khi phan bo.

Thu thap thong tin

Doc .agents/product-marketing-context.md, output 51-audience-research va 10-tinh-kpi-nguoc neu co. Neu thieu, hoi toi da 4 cau:

  1. San pham / offer can chay va revenue target? (doanh thu muc tieu thang hoac campaign + AOV + gross margin %)
  2. Budget tong bao nhieu / thang? Co gioi han cung khong hay tinh nguoc tu revenue?
  3. Kenh muon chay va objective chinh? Meta / TikTok / Google / Zalo / YouTube — Lead gen / Conversion / Traffic?
  4. Timeline campaign bao nhieu tuan? Co moc mua vu / launch nao phai bam khong?

Nguyen tac

  1. Tinh nguoc tu doanh thu, khong tu "so tien co san". Doanh thu → so don → so lead → CPL max → budget. Neu budget co san < budget can → ha target hoac ha CPL, khong tu lua.
  2. Phan bo theo funnel, khong don het vao 1 kenh / 1 tang. Chi chay BOFU tu dau = CPA cao vi chua co trust.
  3. Plan phai co so cu the. Khong de blank KPI. Moi kenh co CPL/CPMess target rieng.
  4. Review moi tuan, dieu chinh theo data. Plan la gia thuyet — data thuc te quyet dinh.
  5. Testing truoc, scale sau. Tuan 1-2 la chi phi hoc — khong danh gia ROAS tuan dau.

Quy trinh

Buoc 1 — Tinh KPI nguoc (goi 10-tinh-kpi-nguoc)
Doanh thu muc tieu / AOV = So don can
So don / Close rate      = So lead can
Max CPL                  = (Doanh thu x Gross margin %) / So lead
Break-even ROAS          = 1 / Gross margin %
Target ROAS              = Break-even ROAS x 1.5
Budget ads can           = So lead x CPL target

Ket qua bat buoc co truoc khi sang buoc 2: So lead can · CPL max · CPL target · Budget ads · Target ROAS. Tinh du 3 kich ban (Pessimistic / Base / Optimistic) — lap plan bang kich ban Base.

Buoc 2 — Phan bo ngan sach theo kenh
Kenh% BudgetSo tien/thangObjectiveKPI chinh
Meta Ads[%][so][Lead/Conv]CPL, CPMess
TikTok Ads[%][so][Video-first]CPL, VCR
Google Ads[%][so][Search intent]CPL, Conv rate
Zalo / khac[%][so]
Tong100%

Logic phan bo mau (dieu chinh theo data rieng):

  • Lead gen B2C: Meta 50% + TikTok 30% + Zalo 20%
  • E-commerce: Meta 40% + Google 35% + TikTok 25%
  • B2B: Google Search 50% + Meta 30% + YouTube 20%
  • SME VN pho bien: Meta 60-70% + TikTok 20-30% + Google 0-10%

Quy tac: kenh da chung minh hieu qua nhan 60-70%; kenh moi test 15-20%; khong dan deu.

Buoc 3 — Phan bo theo funnel TOFU/MOFU/BOFU
Tang% BudgetAudienceCreativeKPI chinh
TOFU — Awareness/Traffic30-40%Cold (interest/broad/LAL)Hook manh, educate, entertainCPM, CTR 0.8-2%
MOFU — Lead gen35-45%Warm (engaged 7-30 ngay) + cold da locEducate + offer, giai phapCPL, lead quality
BOFU — Conversion/Retarget15-25%Hot (visit LP, cart, inbox 1-7 ngay)Urgency, proof, testimonialCPA, ROAS
Buoc 4 — Budget split theo loai campaign (chuan van hanh)
Loai campaign% BudgetMuc tieu
Testing (cold, tim winner)30%Test creative + audience moi
Scale (winner da chung minh)50%Volume chinh
Retargeting15%Convert warm/hot
Lookalike5%Mo tep tu seed chat luong

Hai goc nhin (funnel va loai campaign) phai khop nhau khi cong tong — dung bang nay lam chuan chia campaign trong 52-account-structure.

Buoc 5 — Timeline ramp-up
TuanGiai doan% Budget thangFocusCheckpoint
1-2Testing~30%Test 3-5 ad set, 2-3 creative/ad setDung ad set CPL > 2x target sau 3 ngay
3-4Scaling~50%Scale winner +20-30%/lan, khong x2 ngayCPL on dinh, volume tang
5+Maintaining~70% chay on dinhRefresh creative, test nho lien tucFrequency < 2.5, ROAS >= target

Ramp-up budget/ngay vi du (thang dau): tuan 1: 300-500K/ngay → tuan 2: 500-800K → tuan 3: 800K-1.5M → tuan 4: 1.5M-3M (theo 55-scaling-ads, chi tang khi CPL dat).

Show full SKILL.md (359 more words)Show less
Buoc 6 — KPI target theo kenh va decision rules
KenhCPM targetCTR targetCPL targetROAS target
Meta[theo references/benchmarks-vietnam.md]>1.5%[tu buoc 1][tu buoc 1]
TikTok>1%
Google>3%

CPL decision rules hang tuan (vi du nganh dich vu local, CPL target 12K — chinh nguong theo AOV va CPL target cua ban):

CPL thuc teFrequencyAction
≤ 1.0x CPA target< 2.0WIN — ung vien scale, kiem tra dieu kien trong 55-scaling-ads
1.0 - 1.5x< 2.0Theo doi — toi uu, chua scale
> 1.5x keo dai 7 ngay2.0-2.5Thay creative hoac audience
> 3.0x> 2.5TAT — ghi ly do vao log

Thang nay lay tu skills/vi/references/quality-gates-vn.md Gate 1 (nguon duy nhat). Truoc khi phan xu, kiem tra da spend >= 3x CPA muc tieu chua — chua du thi cho, dung tat som.

Buoc 7 — Contingency plan
Tinh huongDau hieuAction
CPA > 3x targetDa spend >= 3x CPA targetTat ad set (Gate 1), test creative moi
CTR < 0.5%Ngay 1-2Doi creative / hook ngay
Frequency > 3Tuan 2+Refresh creative, mo rong tep
Spend khong het (delivery thap)Pace < 80% planMo audience, tang bid, check reject
CPM tang dot bienMua cao diem / canh tranhGiam budget tam thoi, don sang kenh re hon

Cau truc ket qua

Ten file: media-plan-[ten-san-pham]-[YYYYMMDD].md

markdown
# Media Plan — [San pham/Campaign]
Timeline: [tu ngay - den ngay] · Budget tong: [so] · Objective: [Lead/Conv]

## 1. Campaign overview      [ten, offer, timeline, budget, KPI chinh: CPL/ROAS/Leads]
## 2. KPI tinh nguoc         [bang 3 kich ban tu 10-tinh-kpi-nguoc]
## 3. Phan bo theo kenh      [bang % + tien + objective + KPI]
## 4. Phan bo theo funnel    [TOFU/MOFU/BOFU]
## 5. Budget split van hanh  [Testing 30 / Scale 50 / Retarget 15 / LAL 5]
## 6. Timeline ramp-up       [tuan, budget/ngay, focus, checkpoint]
## 7. KPI target theo kenh + decision rules
## 8. Contingency plan

Lien ket skill

  • 10-tinh-kpi-nguoc: BAT BUOC chay truoc — cho CPL max, budget, target ROAS.
  • 51-audience-research: audience cho tung tang funnel.
  • 53-tracking-setup: verify tracking truoc khi tieu dong nao.
  • 52-account-structure: chuyen plan thanh cau truc campaign.
  • 00-ke-hoach-mkt: media plan la 1 phan cua ke hoach marketing tong.
  • 57-next-ads-plan: ky sau lap plan tu data ky nay.

Checklist chat luong

  • KPI tinh nguoc tu doanh thu, co CPL max + break-even ROAS + 3 kich ban
  • Budget cong dung 100% o ca 3 goc nhin: kenh, funnel, loai campaign
  • Khong de blank KPI — moi kenh co target rieng
  • Budget split van hanh theo 30/50/15/5 (hoac ghi ly do lech)
  • Timeline ramp-up co checkpoint va dieu kien tang budget
  • Decision rules CPL co nguong so cu the theo CPL target cua project
  • Contingency plan co it nhat 4 tinh huong
  • Benchmark doi chieu references/benchmarks-vietnam.md — so lieu lech thi uu tien file repo

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/vi/54-media-plan of minhnv0807/ai-business-skills.

Open the folder on GitHubat commit 0360adc

Compare with similar skills

54 Media Plan next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

54 Media Plan compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
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Ads Performance Analyticsrampstackco/claude-skills945—~6.2kAutomated safety check: PassMIT
Scenario Video Adsscenario-labs/skills946—~1.7kAutomated safety check: PassMIT
Apple Search Adsgustavscirulis/snapgrid1161 repos~4.1kAutomated safety check: PassCustom licence
Longbridge Researchhelsome/folio2713 repos~2.1kAutomated safety check: PassMIT

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Works with

Questions about 54 Media Plan

What does 54 Media Plan do?

Dung khi can lap ke hoach chi tieu quang cao cho mot ky — tinh nguoc tu doanh thu, phan bo theo kenh va tang pheu, ty le testing 30 scale 50 retarget 15 lookalike 5, va timeline ramp-up. 54 Media Plan is an agent skill from minhnv0807/ai-business-skills. Dung khi can lap ke hoach chi tieu quang cao cho mot ky — tinh nguoc tu doanh thu, phan bo theo kenh va tang pheu, ty le testing 30 scale 50 retarget 15 lookalike 5, va timeline ramp-up.

When should I use 54 Media Plan?

54 Media Plan fits situations like: tasks that involve OKRs and executive reporting; tasks that involve Budgeting and forecasting; tasks that involve Paid advertising.

How do I install 54 Media Plan in Claude Code?

Run `npx skills add minhnv0807/ai-business-skills --skill 54-media-plan -a claude-code`. Or copy the skill folder (skills/vi/54-media-plan in minhnv0807/ai-business-skills) into .claude/skills/54-media-plan in your project. Claude Code loads it when a task matches its description.

How do I install 54 Media Plan in Codex?

Run `npx skills add minhnv0807/ai-business-skills --skill 54-media-plan -a codex`. Or copy the skill folder (skills/vi/54-media-plan in minhnv0807/ai-business-skills) into .agents/skills/54-media-plan in your project. Codex loads it when a task matches its description.

Can I use 54 Media Plan in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 54-media-plan -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/54-media-plan, .gemini/skills/54-media-plan, .github/skills/54-media-plan and .opencode/skills/54-media-plan in your project.

What does 54 Media Plan need to run?

SKILL.md names no scripts, command-line tools or credentials: 54 Media Plan is instructions for the agent only.

Does 54 Media Plan access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is 54 Media Plan safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does 54 Media Plan use?

54 Media Plan is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does 54 Media Plan use?

About 2.1k tokens (SKILL.md is roughly 8.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to 54 Media Plan?

Skills that share tags, products or a category with 54 Media Plan: Social Media Dashboard (nexu-io/open-design, 100k stars), Ads Performance Analytics (rampstackco/claude-skills, 945 stars), Scenario Video Ads (scenario-labs/skills, 946 stars) and Apple Search Ads (gustavscirulis/snapgrid, 116 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains 54 Media Plan?

minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.

Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.