Marketing Os
Yuzzyuk/marketing-os
A complete marketing department in one skill. An agent skill from Yuzzyuk/marketing-os.
Apple Search Ads campaign strategy for indie developers — paid acquisition, keyword bidding, budget planning, and ROAS optimization.
Install Apple Search Ads
$ npx skills add gustavscirulis/snapgrid --skill apple-search-ads -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install gustavscirulis/snapgrid apple-search-ads --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/gustavscirulis/snapgrid.git skills-src && mkdir -p .claude/skills && cp -r skills-src/.claude/skills/skills/app-store/apple-search-ads .claude/skills/apple-search-ads && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "apple-search-ads" agent skill from https://github.com/gustavscirulis/snapgrid/tree/main/.claude/skills/skills/app-store/apple-search-ads into .claude/skills/apple-search-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "apple-search-ads", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/gustavscirulis/snapgrid/tree/main/.claude/skills/skills/app-store/apple-search-adsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add gustavscirulis/snapgrid --skill apple-search-ads -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install gustavscirulis/snapgrid apple-search-ads --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gustavscirulis/snapgrid.git skills-src && mkdir -p .agents/skills && cp -r skills-src/.claude/skills/skills/app-store/apple-search-ads .agents/skills/apple-search-ads && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "apple-search-ads" agent skill from https://github.com/gustavscirulis/snapgrid/tree/main/.claude/skills/skills/app-store/apple-search-ads into .agents/skills/apple-search-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "apple-search-ads", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gustavscirulis/snapgrid --skill apple-search-ads -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install gustavscirulis/snapgrid apple-search-ads --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gustavscirulis/snapgrid.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/.claude/skills/skills/app-store/apple-search-ads .cursor/skills/apple-search-ads && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "apple-search-ads" agent skill from https://github.com/gustavscirulis/snapgrid/tree/main/.claude/skills/skills/app-store/apple-search-ads into .cursor/skills/apple-search-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "apple-search-ads", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/gustavscirulis/snapgrid.git --path .claude/skills/skills/app-store/apple-search-ads--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add gustavscirulis/snapgrid --skill apple-search-ads -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install gustavscirulis/snapgrid apple-search-ads --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gustavscirulis/snapgrid.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/.claude/skills/skills/app-store/apple-search-ads .gemini/skills/apple-search-ads && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "apple-search-ads" agent skill from https://github.com/gustavscirulis/snapgrid/tree/main/.claude/skills/skills/app-store/apple-search-ads into .gemini/skills/apple-search-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "apple-search-ads", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install gustavscirulis/snapgrid apple-search-adsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add gustavscirulis/snapgrid --skill apple-search-ads -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/gustavscirulis/snapgrid.git skills-src && mkdir -p .github/skills && cp -r skills-src/.claude/skills/skills/app-store/apple-search-ads .github/skills/apple-search-ads && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "apple-search-ads" agent skill from https://github.com/gustavscirulis/snapgrid/tree/main/.claude/skills/skills/app-store/apple-search-ads into .github/skills/apple-search-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "apple-search-ads", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gustavscirulis/snapgrid --skill apple-search-ads -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install gustavscirulis/snapgrid apple-search-ads --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gustavscirulis/snapgrid.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/.claude/skills/skills/app-store/apple-search-ads .opencode/skills/apple-search-ads && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "apple-search-ads" agent skill from https://github.com/gustavscirulis/snapgrid/tree/main/.claude/skills/skills/app-store/apple-search-ads into .opencode/skills/apple-search-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "apple-search-ads", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
apple-search-ads- GitHub stars
- 116
- Used in
- 1 other repo
- Token cost
- ~4.1k tokens
- SKILL.md length
- 1,645 words
- Files
- 1
- Skills in repo
- 118
- Repo updated
- First seen
- Licence
- Custom licence
At a glance
Apple Search Ads campaign strategy for indie developers — paid acquisition, keyword bidding, budget planning, and ROAS optimization.
- Works in 8 steps: Bidding on Your Own Brand Name Too Early → Starting with Broad Match Only → No Negative Keywords → …
- User asks about running ads
- SKILL.md covers When This Skill Activates, Pre-Requisite Check: Are You…, Campaign Types and Keyword Strategy, plus 5 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Apple Search Ads is an agent skill from gustavscirulis/snapgrid. Apple Search Ads campaign strategy for indie developers — paid acquisition, keyword bidding, budget planning, and ROAS optimization. Use when user asks about running ads, paid user acquisition, or Apple Search Ads campaigns.
Its SKILL.md is about 4.1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Budgeting and forecasting, Paid advertising and App store release. The repository describes itself as: SnapGrid is an open-source Mac app for collecting, organizing, and analyzing UI screenshots. It uses AI to automatically detect UI components and patterns, making it a powerful…
When your agent uses it
- User asks about running ads
- Paid user acquisition
- Apple Search Ads campaigns
Example prompts
- “/apple-search-ads”
Requirements
- Pre-approved tools (allowed-tools): Read, Glob, Grep, AskUserQuestion, WebSearch
Workflow steps
8 steps, taken from the step headings in SKILL.md.
- Bidding on Your Own Brand Name Too Early
- Starting with Broad Match Only
- No Negative Keywords
- Running Ads Before Optimizing Your Listing
- Setting Daily Budget Too High Initially
- Ignoring the Search Terms Report
- Not Linking Custom Product Pages
- Expecting Instant Results
What it can do on your machine
Read from SKILL.md and the folder at commit eb7eaf4. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves these tools, so the agent can use them without asking each time:
ReadGlobGrepAskUserQuestionWebSearch
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
searchads.apple.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Apple Search Ads loads about 4.1k tokens when it runs. Until then it costs about 60 tokens; SKILL.md has 1,645 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 1,645 words (~4,139 tokens).
“Plan, launch, and optimize Apple Search Ads campaigns that deliver profitable user acquisition for indie apps.”
- name
- apple-search-ads
- allowed-tools
- Read, Glob, Grep, AskUserQuestion, WebSearch
Files
Just SKILL.md in .claude/skills/skills/app-store/apple-search-ads of gustavscirulis/snapgrid.
Open the folder on GitHubat commit eb7eaf4
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gustavscirulis/snapgrid, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Apple Search Ads next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Apple Search Ads this skillgustavscirulis/snapgrid | 116 | 1 repos | ~4.1k | Automated safety check: Pass | Custom licence | |
| Marketing OsYuzzyuk/marketing-os | 540 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Google Adspedronauck/skills | 634 | 1 repos | ~2k | Automated safety check: Pass | None | |
| Apple Search Adsappeeky/aso-skills | 2.2k | — | ~1.8k | Automated safety check: Pass | MIT | |
| Custom Product Pagesappeeky/aso-skills | 2.2k | — | ~1.7k | Automated safety check: Pass | MIT | |
| Ua Campaignappeeky/aso-skills | 2.2k | — | ~1.6k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Apple Search Ads
What does Apple Search Ads do?
Apple Search Ads campaign strategy for indie developers — paid acquisition, keyword bidding, budget planning, and ROAS optimization. Apple Search Ads is an agent skill from gustavscirulis/snapgrid. Apple Search Ads campaign strategy for indie developers — paid acquisition, keyword bidding, budget planning, and ROAS optimization.
When should I use Apple Search Ads?
Apple Search Ads fits situations like: user asks about running ads; paid user acquisition; apple Search Ads campaigns.
How do I install Apple Search Ads in Claude Code?
Run `npx skills add gustavscirulis/snapgrid --skill apple-search-ads -a claude-code`. Or copy the skill folder (.claude/skills/skills/app-store/apple-search-ads in gustavscirulis/snapgrid) into .claude/skills/apple-search-ads in your project. Claude Code loads it when a task matches its description.
How do I install Apple Search Ads in Codex?
Run `npx skills add gustavscirulis/snapgrid --skill apple-search-ads -a codex`. Or copy the skill folder (.claude/skills/skills/app-store/apple-search-ads in gustavscirulis/snapgrid) into .agents/skills/apple-search-ads in your project. Codex loads it when a task matches its description.
Can I use Apple Search Ads in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gustavscirulis/snapgrid --skill apple-search-ads -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/apple-search-ads, .gemini/skills/apple-search-ads, .github/skills/apple-search-ads and .opencode/skills/apple-search-ads in your project.
What does Apple Search Ads need to run?
SKILL.md names no scripts, command-line tools or credentials: Apple Search Ads is instructions for the agent only. Its frontmatter pre-approves these tools: Read, Glob, Grep, AskUserQuestion, WebSearch.
Does Apple Search Ads access the network?
SKILL.md names 1 domain. As links in the text: searchads.apple.com. This is read from the text; nothing was executed.
Is Apple Search Ads safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Apple Search Ads use?
Apple Search Ads has a licence file (the repository's licence) that doesn't match a standard licence. Read it on GitHub before reusing the skill.
How many tokens does Apple Search Ads use?
About 4.1k tokens (SKILL.md is roughly 17k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Apple Search Ads?
Skills that share tags, products or a category with Apple Search Ads: Marketing Os (Yuzzyuk/marketing-os, 540 stars), Google Ads (pedronauck/skills, 634 stars), Apple Search Ads (appeeky/aso-skills, 2.2k stars) and Custom Product Pages (appeeky/aso-skills, 2.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Apple Search Ads?
gustavscirulis (a GitHub user) maintains it in gustavscirulis/snapgrid, which has 116 GitHub stars. The repository holds 118 skills in this directory. The repository was last updated on April 30, 2026.
Source: gustavscirulis/snapgrid on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.