Agent skill

17 Pricing Strategy Global

by minhnv0807 in minhnv0807/ai-business-skills

A skill your agent uses when a price has to be set or changed — value-based pricing, anchoring, charm pricing, decoy tiers, good-better-best packaging, discount policy, and margin math, with…

MITAuto-check passedSales & Support

Install 17 Pricing Strategy Global

skills CLI
$ npx skills add minhnv0807/ai-business-skills --skill 17-pricing-strategy-global -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install minhnv0807/ai-business-skills 17-pricing-strategy-global --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/en/17-pricing-strategy-global .claude/skills/17-pricing-strategy-global && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
17-pricing-strategy-global
GitHub stars
609
Token cost
~3.1k tokens
SKILL.md length
842 words
Files
5
Skills in repo
142
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses when a price has to be set or changed — value-based pricing, anchoring, charm pricing, decoy tiers, good-better-best packaging, discount policy, and margin math, with…

  • Works in 8 steps: Check global context → Pick region variant → Pricing models → …
  • A price has to be set
  • SKILL.md covers For newbies, Why do you need this skill?, Workflow and Step 0: Check global context, plus 9 more sections
  • Calls just

What it does

17 Pricing Strategy Global is an agent skill from minhnv0807/ai-business-skills. Use when a price has to be set or changed — value-based pricing, anchoring, charm pricing, decoy tiers, good-better-best packaging, discount policy, and margin math, with currency psychology for US, EU, SEA, and LATAM plus dropshipping markup and BE-ROAS. Trigger on 'pricing strategy', 'how much should I charge', 'should I raise prices', 'price tiers', 'customers say it is too expensive', 'dropshipping markup'. Also use when the product is not selling and the user suspects price is the reason. Not for — bonuses…

Its SKILL.md is about 3.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files (for example `variants/01-us.md`, `variants/02-eu.md` and `variants/03-sea.md`).

It sits in Sales & Support, covering Pricing strategy, E-commerce operations and Paid advertising. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.

When your agent uses it

  • A price has to be set
  • Changed — value-based pricing
  • Good-better-best packaging
  • Discount policy

Example prompts

  • “pricing strategy”
  • “how much should I charge”
  • “should I raise prices”
  • “/17-pricing-strategy-global”

Workflow steps

8 steps, taken from the step headings in SKILL.md.

  1. Check global context
  2. Pick region variant
  3. Pricing models
  4. DROPSHIPPING MARKUP MATH (CRITICAL)
  5. Design price ladder (universal — non-dropship)
  6. Break-even analysis
  7. Competitor benchmarking
  8. Pricing page + A/B test plan

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Shell commands in SKILL.md call:

    • just

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

17 Pricing Strategy Global loads about 3.1k tokens when it runs. Until then it costs about 182 tokens; SKILL.md has 842 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~182
When it runs · the whole SKILL.md, loaded when a task matches
~3.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 842 words, ~3,065 tokens.

Download SKILL.mdSave it as .claude/skills/17-pricing-strategy-global/SKILL.md (or your agent's skills folder). This skill also uses 4 other files; get the full folder from GitHub.
name
17-pricing-strategy-global
description
Use when a price has to be set or changed — value-based pricing, anchoring, charm pricing, decoy tiers, good-better-best packaging, discount policy, and margin math, with currency psychology for US, EU, SEA, and LATAM plus dropshipping markup and BE-ROAS. Trigger on 'pricing strategy', 'how much should I charge', 'should I raise prices', 'price tiers', 'customers say it is too expensive', 'dropshipping markup'. Also use when the product is not selling and the user suspects price is the reason. Not for — bonuses, guarantee, and value stack around the price, see `31-offer-design-global`; persuasion beyond price, see `16-marketing-psychology-global`; ad budget math, see `10-reverse-kpi-global`.
metadata.version
1.0.1
metadata.category
strategy
license
MIT
triggers
pricing strategy, price positioning, charm pricing, pricing psychology, dropshipping markup
related
product-marketing-context-global, 16-marketing-psychology-global, 29-dropshipping-mastery-global, references/global-currency-pricing

Pricing Strategy (Global)

Price is the most leveraged decision in marketing. A 1% price increase typically yields a 10%+ profit improvement (Bain). Currency psychology, decimal conventions, and installment culture differ HUGELY by region.


For newbies

Who is this skill for?
AudienceConcrete example
Founder setting initial pricingFirst product launch, no historical data
DTC brand optimizing pricing pageAlready selling, want to lift conversion or margin
SaaS deciding tier structureFree / Pro / Enterprise; monthly vs annual
Dropshipper calculating markupImporting from supplier, selling DTC
Service business packaging offersCoaching, consulting, agency retainers
Who is this NOT for?
  • Vietnam-only pricing -> Use 17-pricing-strategy (VN skill) — covers VND psychology
  • Already at scale with strong data team -> You probably have proprietary models; this skill gives you starting frameworks
30-second pre-read

This skill produces ONE pricing strategy file with 7 components: pricing model selection, price ladder design (3-5 tiers), charm/anchor/decoy mechanics, break-even analysis, competitor benchmarking, A/B test plan, and pricing page layout. Pick 1 of 4 region variants — the variant tunes currency formatting, decimal convention, charm pricing styles, and installment culture.

3 common errors
  1. Using US charm pricing in EU -> EU shoppers see $9.99 as "American" not "low" — feels foreign
  2. Ignoring installment culture in LATAM -> "BRL 1,200 to MXN 8,000" pricing flops without "12x R$100" or "8 cuotas sin intereses"
  3. Underpricing dropship products -> 2x markup leaves no room for ad spend; need 3-5x minimum

Why do you need this skill?

Without pricing strategy:

  • Charm formatting wrong for region -> "feels off" -> conversion drop
  • No anchor -> middle tier doesn't feel like value -> wrong tier wins
  • No installment option in LATAM -> abandoned cart 60%+
  • Dropship markup too thin -> can't afford ads -> stalls
  • No charm psychology in B2C -> leaving money on the table

Pick the right region defaults, apply proven frameworks, layer on dropshipping math when relevant.


Workflow

Step 0: Check global context file
    |-- exists -> read product / customer / region info
    |-- missing -> suggest user run product-marketing-context-global first
Step 1: Pick region variant (US / EU / SEA / LATAM)
Step 2: Choose pricing model (One-time / Subscription / Tiered / Bundle / Freemium / Pay-as-you-go)
Step 3: If dropshipping product -> apply markup math (this file, see below)
Step 4: Design price ladder (3-tier with charm + anchor + decoy)
Step 5: Calculate break-even
Step 6: Compare with 2-3 competitors
Step 7: Write pricing page copy + A/B test plan

Step 0: Check global context

Check .agents/product-marketing-context-global.md:

  • Yes -> Read product, customer, region. Do NOT re-ask.
  • No -> Suggest running product-marketing-context-global first.

Step 1: Pick region variant

Ask: "Which is your PRIMARY region: US, EU, SEA, or LATAM?"

Where do you primarily sell?
    |-- US / Canada            --> 01-us.md    (USD, charm $9.99, monthly subs)
    |-- EU / EEA / UK          --> 02-eu.md    (EUR, charm EUR 9,99, VAT-inclusive)
    |-- Southeast Asia         --> 03-sea.md   (SGD/MYR/IDR/THB/PHP, discount-heavy)
    |-- Latin America          --> 04-latam.md (BRL/MXN/ARS, parcelado / cuotas common)
    |-- Vietnam only           --> Use `17-pricing-strategy` (VN skill)

Step 2: Pricing models

ModelBest forExamples
One-timePhysical products, coursesT-shirt, ebook, lifetime license
SubscriptionRecurring value, softwareSaaS, streaming, gym, supplement
TieredDifferentiated buyersSaaS Free/Pro/Enterprise
BundleBigger AOV, perceived savingsSpa package, software bundle
FreemiumLarge funnel, low conversionSlack, Zoom, Notion
Pay-as-you-goVariable usageCloud, API, AWS
HybridCombination of modelsSubscription + add-on usage credits

Step 3: DROPSHIPPING MARKUP MATH (CRITICAL)

This section applies only if you're sourcing products from suppliers (AliExpress, Spocket, CJDropshipping, etc.) and reselling DTC.

The 3-5x markup rule

Dropshipping requires HIGH markup because:

  • Ad spend is ~40-60% of revenue (paid acquisition is your only growth channel)
  • Returns/refunds: 5-10% loss
  • Payment processing: 2-3% per transaction
  • Platform fees (Shopify): 1-2%
  • Customs/duties (if cross-border): 5-15%

If your markup is only 2x cost, you have ZERO budget for ads. You need 3-5x minimum.

The math
Cost from supplier:    USD 5.00
Shipping to customer:  USD 3.00
Total cost:            USD 8.00

Sale price:            USD 29.99 (3.75x markup)

Revenue:               USD 29.99
- Cost                 USD 8.00
- Payment processing  USD 0.90 (3%)
- Platform fee         USD 0.30 (1%)
= Gross profit         USD 20.79
= Gross margin         69.3%

Of that USD 20.79 gross profit:
- Ad spend cap         USD 14.55 (70% of profit)
- Operations           USD 2.08 (10%)
- Net profit           USD 4.16 (~14% net margin)
Break-Even ROAS (BE-ROAS) formula
BE-ROAS = 1 / (1 - cost/sale_price)

Example:
- Cost USD 8, sale USD 29.99
- cost/sale = 0.267
- BE-ROAS = 1 / (1 - 0.267) = 1 / 0.733 = 1.36x

Translation: Your ads must return AT LEAST USD 1.36 for every USD 1 spent
just to break even. Profitable target: 2.5x or higher.
Show full SKILL.md (360 more words)Show less
Markup tiers by product price
Product costRecommended markupSale priceBE-ROASProfit ROAS target
< USD 55-10xUSD 25-49.991.25x2.5x
USD 5-154-5xUSD 49-791.40x2.7x
USD 15-303-4xUSD 79-1291.55x3.0x
USD 30-602.5-3xUSD 129-1991.75x3.2x
USD 60+2-2.5xUSD 199+2.0x3.5x
The dropshipping price ladder
Free shipping threshold:  USD 50  (push AOV up)
Lead-in product:          USD 19.99 (small impulse buy, charm)
Core product:             USD 39.99 (target sale, charm)
Premium variant:          USD 79.99 (anchor + upsell)
Bundle:                   USD 99.99 (3 products, "save 25%")

Step 4: Design price ladder (universal — non-dropship)

Standard 3-tier structure
Goi 1 - Basic / Starter:    [low charm price]   - 3-4 features  - "Try free"
Goi 2 - Pro / Standard:     [middle anchor]     - 7-8 features  - "Most popular" badge
Goi 3 - Premium / Enterprise: [high price]      - All features  - "Contact sales"
Charm pricing (apply per region — see variants)
  • US: $9.99 $29 $99
  • EU: EUR 9,99 EUR 29 EUR 99
  • SEA: S$9.90 RM39 Rp 99,000
  • LATAM: R$ 99 MX$199 12x R$ 33 (parcelado)
Anchor effect
Goi Premium:  USD 199  (anchor — rarely sold)
Goi Pro:      USD 99   (target — 60-70% choose)
Goi Basic:    USD 29   (entry — price-sensitive)
Decoy effect (3-option trap)
A. Digital only:        USD 50  (poor value)
B. Physical only:       USD 120 (decoy - close to C, less value)
C. Digital + Physical:  USD 130 (target - "+USD 10 gets BOTH")

Add decoy B -> ~3x lift in choosing C vs. without decoy.


Step 5: Break-even analysis

Break-even units = Fixed costs / (Price per unit - Variable cost per unit)

Example:
- Fixed costs:        USD 30,000/month
- Sale price:         USD 99
- Variable cost:      USD 39 (cost + shipping + processing)
- Contribution:       USD 60
- Break-even:         500 units / month

Step 6: Competitor benchmarking

Compare with 2-3 direct competitors:

| Competitor | Their price | Their feature | Your price | Your feature |
|------------|-------------|--------------|------------|--------------|
| Comp A     | USD 89      | [feature]    | USD 99     | + extra      |
| Comp B     | USD 129     | [feature]    | USD 99     | + extra      |
| Comp C     | USD 79      | [feature]    | USD 99     | premium tier |
Pricing positioning vs. competitors
  • Premium (+20% or more above): Justify with quality/result/brand
  • Parity (within +/- 10%): Win with feature/service/UX differentiation
  • Value (-15-25% below): Win with operational efficiency, not loss-leading

Step 7: Pricing page + A/B test plan

Pricing page must-haves
ElementWhy
3 tiers (not 1, not 4+)Easy comparison; 3 is the sweet spot
Highlight middle tierAnchor + decoy effect
Monthly / Annual toggleAnnual locks in cash; -15-20% discount
Feature comparison tableDecision support
FAQAddress pricing objections
Customer testimonialSocial proof
Trial / refund policyRisk reduction
Visible price (B2C)"Contact sales" kills B2C conversion
A/B test priority
  1. Price level (e.g. USD 29 vs. USD 39 — biggest impact)
  2. Charm format (USD 29 vs. USD 29.99)
  3. Tier structure (2 vs. 3 tiers)
  4. Annual discount % (15% vs. 20% vs. 25%)
  5. CTA copy ("Start free" vs. "Try Pro free")

Run each test for 2 weeks minimum, 95% confidence.


Output template

markdown
# Pricing Strategy - [Brand]
Region variant: [US / EU / SEA / LATAM]
Currency: [USD / EUR / etc.]
Date: [YYYY-MM-DD]

## 1. Pricing model
[One-time / Subscription / Tiered / Bundle / Freemium / Pay-as-you-go]

## 2. Price ladder

| Tier | Price | Target buyer | Features | CTA |
|------|-------|--------------|----------|-----|
| Basic | X | Price-sensitive | [...] | "Try free" |
| Pro | Y | Target buyer | [...] | "Most popular" |
| Premium | Z | Anchor + premium | [...] | "Contact sales" |

## 3. Charm / anchor / decoy mechanics
- Charm: [region-appropriate format]
- Anchor: [premium tier explanation]
- Decoy: [if used]

## 4. Dropshipping markup (if applicable)
- Cost: USD X
- Sale: USD Y
- Markup: Nx
- BE-ROAS: 1.Xx
- Target ROAS: 2.Xx

## 5. Break-even
[Formula + monthly target]

## 6. Competitor positioning
[Premium / Parity / Value]

## 7. Pricing page layout
[3 tiers + comparison + FAQ + testimonial]

## 8. A/B test plan
[Test 1, Test 2, Test 3 with metrics]

Quality checklist

  • Region variant chosen + currency formatted correctly
  • 3 tiers (not 1, not 4+)
  • Middle tier highlighted (anchor + decoy)
  • Charm pricing applied per region convention
  • If dropshipping: markup >= 3x cost, BE-ROAS calculated
  • Break-even units / month documented
  • 2-3 competitors compared
  • Pricing page mockup or wireframe
  • A/B test plan with success metric
  • Installment / financing option for LATAM/SEA where relevant

  • product-marketing-context-global — foundation
  • 16-marketing-psychology-global — anchoring, scarcity, framing
  • 29-dropshipping-mastery-global — for dropshipping deep-dive (when available)
  • references/global-currency-pricing — deep currency reference

Global Skill 17 (Pricing Strategy) | Over Powers Agency | v1.0.0

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 4 other files in skills/en/17-pricing-strategy-global of minhnv0807/ai-business-skills.

  • SKILL.md
  • variants/01-us.md
  • variants/02-eu.md
  • variants/03-sea.md
  • variants/04-latam.md

Open the folder on GitHubat commit 0360adc

Compare with similar skills

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Questions about 17 Pricing Strategy Global

What does 17 Pricing Strategy Global do?

A skill your agent uses when a price has to be set or changed — value-based pricing, anchoring, charm pricing, decoy tiers, good-better-best packaging, discount policy, and margin math, with…. 17 Pricing Strategy Global is an agent skill from minhnv0807/ai-business-skills. Use when a price has to be set or changed — value-based pricing, anchoring, charm pricing, decoy tiers, good-better-best packaging, discount policy, and margin math, with currency psychology for US, EU, SEA, and LATAM plus dropshipping markup and BE-ROAS.

When should I use 17 Pricing Strategy Global?

17 Pricing Strategy Global fits situations like: A price has to be set; changed — value-based pricing; good-better-best packaging; discount policy.

How do I install 17 Pricing Strategy Global in Claude Code?

Run `npx skills add minhnv0807/ai-business-skills --skill 17-pricing-strategy-global -a claude-code`. Or copy the skill folder (skills/en/17-pricing-strategy-global in minhnv0807/ai-business-skills) into .claude/skills/17-pricing-strategy-global in your project. Claude Code loads it when a task matches its description.

How do I install 17 Pricing Strategy Global in Codex?

Run `npx skills add minhnv0807/ai-business-skills --skill 17-pricing-strategy-global -a codex`. Or copy the skill folder (skills/en/17-pricing-strategy-global in minhnv0807/ai-business-skills) into .agents/skills/17-pricing-strategy-global in your project. Codex loads it when a task matches its description.

Can I use 17 Pricing Strategy Global in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 17-pricing-strategy-global -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/17-pricing-strategy-global, .gemini/skills/17-pricing-strategy-global, .github/skills/17-pricing-strategy-global and .opencode/skills/17-pricing-strategy-global in your project.

What does 17 Pricing Strategy Global need to run?

Going by SKILL.md and its folder, 17 Pricing Strategy Global needs the command-line tools its instructions call (just).

Does 17 Pricing Strategy Global access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is 17 Pricing Strategy Global safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does 17 Pricing Strategy Global use?

17 Pricing Strategy Global is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does 17 Pricing Strategy Global use?

About 3.1k tokens (SKILL.md is roughly 12k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to 17 Pricing Strategy Global?

Skills that share tags, products or a category with 17 Pricing Strategy Global: Ecomseer (LeoYeAI/openclaw-master-skills, 2.2k stars), Pricing Psychology Guide (wentorai/research-plugins, 298 stars), Abandono De Carrinho (ricneves-ai/flowgrammers-skills, 115 stars) and Shopify (thatrebeccarae/claude-marketing, 161 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains 17 Pricing Strategy Global?

minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.

Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.