Agent skill

16 Marketing Psychology

by minhnv0807 in minhnv0807/ai-business-skills

Dung khi can hieu VI SAO nguoi ta mua va ap dung nguyen tac tam ly vao marketing — khan hiem, bang chung xa hoi, cam ket nhat quan, uy tin, co lai, neo gia, ac cam mat mat — kem cach dua vao copy…

MITAuto-check passedMarketing & SEO

Install 16 Marketing Psychology

skills CLI
$ npx skills add minhnv0807/ai-business-skills --skill 16-marketing-psychology -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install minhnv0807/ai-business-skills 16-marketing-psychology --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/vi/16-marketing-psychology .claude/skills/16-marketing-psychology && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
16-marketing-psychology
GitHub stars
609
Token cost
~1.8k tokens
SKILL.md length
886 words
Files
1
Skills in repo
142
Repo updated
First seen
Licence
MIT

At a glance

Dung khi can hieu VI SAO nguoi ta mua va ap dung nguyen tac tam ly vao marketing — khan hiem, bang chung xa hoi, cam ket nhat quan, uy tin, co lai, neo gia, ac cam mat mat — kem cach dua vao copy…

  • Works in 7 steps: Reciprocity (Co di co lai) → Commitment & Consistency (Cam ket + Nhat… → Social Proof (Bang chung xa hoi) → …
  • Khach doc xong van khong hanh dong
  • SKILL.md covers Thu thap thong tin, 7 nguyen tac tam ly (Cialdini…, Bang ap dung theo tep khach hang and Ap dung vao thuc te, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

16 Marketing Psychology is an agent skill from minhnv0807/ai-business-skills. Dung khi can hieu VI SAO nguoi ta mua va ap dung nguyen tac tam ly vao marketing — khan hiem, bang chung xa hoi, cam ket nhat quan, uy tin, co lai, neo gia, ac cam mat mat — kem cach dua vao copy, landing page, email, ads va dieu chinh theo van hoa Viet Nam. Kich hoat khi user nhac 'tam ly khach hang', 'marketing psychology', 'FOMO', 'social proof', 'khan hiem', 'Cialdini', 'lam sao thuyet phuc khach', 'trigger cam xuc', 'khach doc xong van khong hanh dong'. Khong dung cho — viet copy thanh pham thi dung skill…

Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Marketing psychology and Landing pages. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.

When your agent uses it

  • Khach doc xong van khong hanh dong
  • Tasks that involve Marketing psychology
  • Tasks that involve Landing pages

Example prompts

  • “tam ly khach hang”
  • “marketing psychology”
  • “social proof”
  • “/16-marketing-psychology”

Workflow steps

7 steps, taken from the step headings in SKILL.md.

  1. Reciprocity (Co di co lai)
  2. Commitment & Consistency (Cam ket + Nhat quan)
  3. Social Proof (Bang chung xa hoi)
  4. Authority (Uy tin)
  5. Liking (Thien cam)
  6. Scarcity (Khan hiem)
  7. Unity (Cung phe, cung nhom)

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

16 Marketing Psychology loads about 1.8k tokens when it runs. Until then it costs about 173 tokens; SKILL.md has 886 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~173
When it runs · the whole SKILL.md, loaded when a task matches
~1.8k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 886 words, ~1,815 tokens.

Download SKILL.mdSave it as .claude/skills/16-marketing-psychology/SKILL.md (or your agent's skills folder).
name
16-marketing-psychology
description
Dung khi can hieu VI SAO nguoi ta mua va ap dung nguyen tac tam ly vao marketing — khan hiem, bang chung xa hoi, cam ket nhat quan, uy tin, co lai, neo gia, ac cam mat mat — kem cach dua vao copy, landing page, email, ads va dieu chinh theo van hoa Viet Nam. Kich hoat khi user nhac 'tam ly khach hang', 'marketing psychology', 'FOMO', 'social proof', 'khan hiem', 'Cialdini', 'lam sao thuyet phuc khach', 'trigger cam xuc', 'khach doc xong van khong hanh dong'. Khong dung cho — viet copy thanh pham thi dung skill 05-copy-quang-cao; dong goi goi ban va bonus thi dung skill 31-offer-design; chan doan mot trang cu the khong ra don thi dung skill 68-cro-audit-trang.
metadata.version
1.0.1
metadata.category
strategy
license
MIT
related
product-marketing-context, 05-copy-quang-cao, 12-brief-landing-page, 09-insight-khach-hang

Marketing Psychology

Thu thap thong tin

Buoc 0: Kiem tra context

Doc .agents/product-marketing-context.md neu co.

Buoc 1: Hoi user (toi da 3 cau)
  1. Ap dung vao dau? (Copy ads / Landing page / Email / Video / Social post)
  2. Muc tieu? (Tang chuyen doi / Giam do do du / Tao khan cap / Xay trust)
  3. Tep khach hang gi? (Cold / Warm / Hot — tep nong can trigger khac tep lanh)

7 nguyen tac tam ly (Cialdini + VN context)

1. Reciprocity (Co di co lai)

Nguyen tac: Nguoi ta cam thay nghia vu tra on khi nhan duoc gia tri truoc.

Ap dung VN:

  • Tang free guide, checklist, template truoc khi ban
  • Tu van mien phi 15 phut
  • Sample mien phi (beauty), dan thu (F&B), demo (SaaS)
  • "Tang" qua sinh nhat, ngay 20/10, 8/3

Cau trigger: "Tang ban ... — khong can mua"

Ket qua do duoc: Tang lead 2-3x so voi direct sell.

2. Commitment & Consistency (Cam ket + Nhat quan)

Nguyen tac: Khi da cam ket nho, nguoi ta xu huong tiep tuc cam ket lon hon.

Ap dung VN:

  • Micro-yes: Hoi nhung cau khach phai tra loi "co" truoc khi chao ban
  • Quiz tuong tac truoc CTA (vd: "Ban thuoc loai da nao?")
  • Free trial → paid (neu da dung 7 ngay, kha nang tiep tuc cao)
  • Save product → add to cart → checkout (tung buoc nho)

Cau trigger: "Ban muon ... dung khong?" (khach tra loi co roi moi chao ban)

3. Social Proof (Bang chung xa hoi)

Nguyen tac: Nguoi ta tin hanh dong dam dong hon quang cao.

Ap dung VN (cuc quan trong o VN):

  • Con so cu the: "1,247 khach da trai nghiem" > "Nhieu khach da dung"
  • Review co ten thuc + anh thuc: khong dung stock photo, khong ten gia
  • UGC/KOC: Video that cua khach > quang cao brand
  • Livestream "so nguoi xem": VN rat quan tam so viewer
  • Google Reviews, Shopee reviews 4.8+: hien thi ro trang
  • "Dang co X nguoi xem san pham nay" — tao cam giac dam dong

Cau trigger: "[Con so] khach da ..." / "[Ten nguoi] noi: ..."

4. Authority (Uy tin)

Nguyen tac: Nguoi ta tin chuyen gia co uy tin.

Ap dung VN:

  • Chung chi, bang cap: "Bac si da lieu 15 nam kinh nghiem"
  • Xuat hien tren bao chi: VnExpress, Tuoi Tre, Thanh Nien
  • Dau tu / quy lon: "Duoc dau tu boi [quy]"
  • Hop tac doi tac lon: "Doi tac chinh thuc cua [thuong hieu]"
  • Thong ke + research: "Nghien cuu cua [vien] cho thay..."

Cau trigger: "[Ten chuyen gia] - [chung chi/kinh nghiem]"

5. Liking (Thien cam)

Nguyen tac: Nguoi ta mua tu nguoi ho thich.

Ap dung VN:

  • Founder story: Chia se hanh trinh, that lua, khong bong bay
  • Behind-the-scenes: Nhan vien, quy trinh, ngay lam viec
  • Tuong dong van hoa: Dung tu ngu vung mien, meme VN
  • Personal brand cua founder: Van mang lai trust hon brand vo danh
  • Community: Facebook Group, Zalo Community — nguoi nhu minh dang dung

Cau trigger: "Chi [ten] — founder - chia se: ..."

Show full SKILL.md (398 more words)Show less
6. Scarcity (Khan hiem)

Nguyen tac: Cai gi khan hiem duoc cho la co gia tri hon.

Ap dung VN (can that, khong gia):

  • Limited quantity: "Chi con 5 slot tuan nay"
  • Limited time: "Uu dai het 23h59 dem nay"
  • Exclusive: "Chi danh cho [thanh vien/khach cu/khach VIP]"
  • Countdown timer: Tren landing page, popup exit intent
  • Flash sale: "Trong 2h toi"

Luu ý: Khach VN da rat quen scarcity fake → chi dung khi that su khan hiem. Neu fake bi phat hien = mat trust manh.

Cau trigger: "Chi con [so cu the] — [deadline cu the]"

7. Unity (Cung phe, cung nhom)

Nguyen tac: Nguoi ta mua tu brand/nhom ho thuoc ve.

Ap dung VN:

  • Dat ten cong dong: "Gia dinh [Brand]", "OPA-er", "Team [Brand]"
  • Su dung "chung minh, chung ta" — khong phai "ban va chung toi"
  • Event noi bo cho khach cu: offline gathering, webinar VIP
  • Dan nhan: "Danh cho nhung ai..." "Neu ban la..."
  • Brand manifesto: Tuyen ngon gia tri nho nguoi cung gia tri

Cau trigger: "Neu ban la [nhan dang] — bai nay danh cho ban"


Bang ap dung theo tep khach hang

TepAp dung uu tienTranh
Cold (TOFU)Reciprocity (tang gia tri), Social proof (con so), Liking (story)Scarcity (som qua), Authority gia
Warm (MOFU)Authority (chuyen mon), Social proof (review cu the), Commitment (micro-yes)Scarcity (chua du tin de hieu la that)
Hot (BOFU)Scarcity (deadline that), Commitment (tiep tuc yes), Unity (nhom VIP)Too much reciprocity (chan cong ty moi)

Ap dung vao thuc te

Landing page
[Hero] Authority: "[Ten chuyen gia] - [uy tin]" + Unity: "Danh cho [nhan dang]"
[Problem] Liking: "Chung minh hieu ban dang ..."
[Solution] Reciprocity: Tang checklist/demo free
[Proof] Social Proof: So khach + review + logo bao chi
[Price] Scarcity: "Chi [X] slot con lai tuan nay" (neu that)
[CTA] Commitment: "Ban sap trai nghiem ..." (tien luong)
Email subject line
Curiosity (to mo):       "Tai sao 94% khach spa khong quay lai lan 2?"
Authority (uy tin):      "[Bac si da lieu]: 3 sai lam khi trj mun"
Scarcity (khan cap):     "24h cuoi — uu dai [con so] khach dau"
Social proof (dam dong): "1,200 chi da chuyen sang ... — co ban chua?"
Personal (ca nhan):      "[Ten khach], minh co gi do cho ban"
Ad copy (Facebook)
[Social proof]:  "1,247 khach spa tin dung — ban thu chua?"
[Scarcity]:      "Chi 30 slot tuan nay — giam 30% facial premium"
[Authority]:     "Bac si da lieu 15 nam - Chia se quy trinh tri mun khong de seo"
[Liking]:        "Chao, minh la [Ten founder]. Minh tao spa nay vi ..."

Quy tac vang

  1. Khong lam dung. Dung 1-2 nguyen tac trong 1 content — khong quang cao 7 thu cung luc.
  2. Khong gia. Scarcity gia, review gia, authority gia bi phat hien = chet brand.
  3. Phu hop van hoa. Authority o VN khac My — dung bac si/chuyen gia co bang cap that.
  4. Phu hop tep. Cold audience can Liking truoc; Hot audience can Scarcity.
  5. Test va do. Ap dung xong phai A/B test — khong phai ly thuyet dung la hieu qua.

Checklist chat luong

  • Chon dung 1-2 nguyen tac (khong nhieu hon)
  • Phu hop tep khach hang (cold/warm/hot)
  • Khong co yeu to gia (scarcity, review, authority)
  • Dung ngon ngu khach hang noi (tu product-marketing-context)
  • Co A/B test plan de do hieu qua
  • Phu hop van hoa VN (khong copy nguyen xi tu nguoi nuoc ngoai)

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/vi/16-marketing-psychology of minhnv0807/ai-business-skills.

Open the folder on GitHubat commit 0360adc

Compare with similar skills

16 Marketing Psychology next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

16 Marketing Psychology compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
16 Marketing Psychology this skillminhnv0807/ai-business-skills609—~1.8kAutomated safety check: PassMIT
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Landing Page Copyrampstackco/claude-skills945—~2.7kAutomated safety check: PassMIT
Landing Optimizeraiskillstore/marketplace433—~2.3kAutomated safety check: PassApache-2.0
Marketing Psychologyborghei/Claude-Skills891—~1.4kAutomated safety check: PassMIT
Page Croborghei/Claude-Skills891—~5.9kAutomated safety check: PassMIT

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Questions about 16 Marketing Psychology

What does 16 Marketing Psychology do?

Dung khi can hieu VI SAO nguoi ta mua va ap dung nguyen tac tam ly vao marketing — khan hiem, bang chung xa hoi, cam ket nhat quan, uy tin, co lai, neo gia, ac cam mat mat — kem cach dua vao copy…. 16 Marketing Psychology is an agent skill from minhnv0807/ai-business-skills. Dung khi can hieu VI SAO nguoi ta mua va ap dung nguyen tac tam ly vao marketing — khan hiem, bang chung xa hoi, cam ket nhat quan, uy tin, co lai, neo gia, ac cam mat mat — kem cach dua vao copy, landing page, email, ads va dieu chinh theo van hoa Viet Nam.

When should I use 16 Marketing Psychology?

16 Marketing Psychology fits situations like: khach doc xong van khong hanh dong; tasks that involve Marketing psychology; tasks that involve Landing pages.

How do I install 16 Marketing Psychology in Claude Code?

Run `npx skills add minhnv0807/ai-business-skills --skill 16-marketing-psychology -a claude-code`. Or copy the skill folder (skills/vi/16-marketing-psychology in minhnv0807/ai-business-skills) into .claude/skills/16-marketing-psychology in your project. Claude Code loads it when a task matches its description.

How do I install 16 Marketing Psychology in Codex?

Run `npx skills add minhnv0807/ai-business-skills --skill 16-marketing-psychology -a codex`. Or copy the skill folder (skills/vi/16-marketing-psychology in minhnv0807/ai-business-skills) into .agents/skills/16-marketing-psychology in your project. Codex loads it when a task matches its description.

Can I use 16 Marketing Psychology in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 16-marketing-psychology -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/16-marketing-psychology, .gemini/skills/16-marketing-psychology, .github/skills/16-marketing-psychology and .opencode/skills/16-marketing-psychology in your project.

What does 16 Marketing Psychology need to run?

SKILL.md names no scripts, command-line tools or credentials: 16 Marketing Psychology is instructions for the agent only.

Does 16 Marketing Psychology access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is 16 Marketing Psychology safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does 16 Marketing Psychology use?

16 Marketing Psychology is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does 16 Marketing Psychology use?

About 1.8k tokens (SKILL.md is roughly 7.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to 16 Marketing Psychology?

Skills that share tags, products or a category with 16 Marketing Psychology: Landing Optimizer (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Landing Page Copy (rampstackco/claude-skills, 945 stars), Landing Optimizer (aiskillstore/marketplace, 433 stars) and Marketing Psychology (borghei/Claude-Skills, 891 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains 16 Marketing Psychology?

minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.

Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.