Landing Page Copy
rampstackco/claude-skills
Write landing page copy with attention to the hero, value proposition, social proof, objection handling, and conversion-focused CTAs.
Apply behavioral psychology, cognitive biases, and 70+ mental models to marketing for conversion optimization, pricing, copy, and campaigns.
Install Marketing Psychology
$ npx skills add borghei/Claude-Skills --skill marketing-psychology -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install borghei/Claude-Skills marketing-psychology --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/marketing/marketing-psychology .claude/skills/marketing-psychology && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "marketing-psychology" agent skill from https://github.com/borghei/Claude-Skills/tree/main/marketing/marketing-psychology into .claude/skills/marketing-psychology/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-psychology", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/borghei/Claude-Skills/tree/main/marketing/marketing-psychologyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add borghei/Claude-Skills --skill marketing-psychology -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install borghei/Claude-Skills marketing-psychology --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/marketing/marketing-psychology .agents/skills/marketing-psychology && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "marketing-psychology" agent skill from https://github.com/borghei/Claude-Skills/tree/main/marketing/marketing-psychology into .agents/skills/marketing-psychology/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-psychology", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add borghei/Claude-Skills --skill marketing-psychology -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install borghei/Claude-Skills marketing-psychology --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/marketing/marketing-psychology .cursor/skills/marketing-psychology && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "marketing-psychology" agent skill from https://github.com/borghei/Claude-Skills/tree/main/marketing/marketing-psychology into .cursor/skills/marketing-psychology/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-psychology", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/borghei/Claude-Skills.git --path marketing/marketing-psychology--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add borghei/Claude-Skills --skill marketing-psychology -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install borghei/Claude-Skills marketing-psychology --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/marketing/marketing-psychology .gemini/skills/marketing-psychology && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "marketing-psychology" agent skill from https://github.com/borghei/Claude-Skills/tree/main/marketing/marketing-psychology into .gemini/skills/marketing-psychology/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-psychology", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install borghei/Claude-Skills marketing-psychologyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add borghei/Claude-Skills --skill marketing-psychology -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/marketing/marketing-psychology .github/skills/marketing-psychology && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "marketing-psychology" agent skill from https://github.com/borghei/Claude-Skills/tree/main/marketing/marketing-psychology into .github/skills/marketing-psychology/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-psychology", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add borghei/Claude-Skills --skill marketing-psychology -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install borghei/Claude-Skills marketing-psychology --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/marketing/marketing-psychology .opencode/skills/marketing-psychology && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "marketing-psychology" agent skill from https://github.com/borghei/Claude-Skills/tree/main/marketing/marketing-psychology into .opencode/skills/marketing-psychology/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-psychology", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
marketing-psychology- GitHub stars
- 891
- Token cost
- ~1.4k tokens
- SKILL.md length
- 605 words
- Files
- 7 (incl. scripts, references)
- Skills in repo
- 354
- Repo updated
- First seen
- Licence
- MIT
At a glance
Apply behavioral psychology, cognitive biases, and 70+ mental models to marketing for conversion optimization, pricing, copy, and campaigns.
- Works in 5 steps: Identify the desired behavior (click,… → Identify the current friction (too many… → Map the visitor's emotional state… → …
- Behavioral science
- SKILL.md covers Core Capabilities, When to Use, Quick Start and References, plus 3 more sections
- Runs Python scripts from its folder; calls python
What it does
Marketing Psychology is an agent skill from borghei/Claude-Skills. Apply behavioral psychology, cognitive biases, and 70+ mental models to marketing for conversion optimization, pricing, copy, and campaigns. Use for persuasion, behavioral science, why people buy, consumer behavior, or neuromarketing.
Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 8 other files, including scripts and reference files (for example `references/application-playbooks.md`, `references/ethics-and-quality.md` and `references/mental-models.md`).
It sits in Marketing & SEO, covering Marketing psychology, Conversion rate optimization and Landing pages. The repository describes itself as: 385 AI skills, 77 expert agents, and 900 stdlib Python tools for every team: engineering, PM, marketing, C-level, compliance, business ops, research, and a LinkedIn toolkit… The licence is MIT.
When your agent uses it
- Behavioral science
- Consumer behavior
Example prompts
- “/marketing-psychology”
Requirements
- Python 3
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Identify the desired behavior (click, buy, share, return)
- Identify the current friction (too many choices, unclear value, no urgency)
- Map the visitor's emotional state (excited, skeptical, confused, impatient)
- Match to applicable principles from references/mental-models.md
- Implement 2-3 principle-based changes with specific execution
What it can do on your machine
Read from SKILL.md and the folder at commit 4a698e8. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Ships 3 files in scripts/ (Python), which the agent can run.
Shell commands in SKILL.md call:
python
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Marketing Psychology loads about 1.4k tokens when it runs, and up to ~6.4k if it reads all its reference files. Until then it costs about 64 tokens; SKILL.md has 605 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.
SKILL.md
The full file from borghei/Claude-Skills at commit 4a698e8, republished under its MIT licence (© borghei). 605 words, ~1,427 tokens.
Download SKILL.mdSave it as
.claude/skills/marketing-psychology/SKILL.md (or your agent's skills folder). This skill also uses 6 other files; get the full folder from GitHub.- name
- marketing-psychology
- description
- Apply behavioral psychology, cognitive biases, and 70+ mental models to marketing for conversion optimization, pricing, copy, and campaigns. Use for persuasion, behavioral science, why people buy, consumer behavior, or neuromarketing.
- license
- MIT
- metadata.version
- 1.1.0
- metadata.author
- borghei
- metadata.category
- marketing
- metadata.domain
- psychology
- metadata.updated
- 2026-06-15
Marketing Psychology
Applied behavioral science for marketing — identifying which psychological principles apply to specific challenges and showing exactly how to implement them. The skill diagnoses behavioral barriers, prescribes 2-3 relevant principles from a catalog of 70+ mental models, and turns them into concrete, testable changes to landing pages, pricing, email, copy, and ads.
Core Capabilities
- Behavioral diagnosis — map the decision journey, identify barriers (cognitive load, choice paralysis, trust deficit, friction), and prescribe matching principles
- Mental model catalog — 70+ principles across buyer psychology, persuasion/influence, pricing, design/UX, and growth
- Application by challenge — principle-by-principle playbooks for landing pages, pricing pages, email, churn reduction, and ad creative
- Pricing & conversion frameworks — three-tier/decoy pricing design, the trust cascade, the micro-commitment ladder
- Copy techniques — loss vs. gain framing, specificity bias, future pacing
- Ethical application — the persuasion/manipulation line, anti-dark-pattern boundaries, A/B testing discipline
When to Use
- A page, pricing tier, email, or ad is underperforming and you need a behavioral root-cause diagnosis
- You are designing or optimizing a pricing page (anchoring, decoy, charm pricing, tier structure)
- You want to apply psychology to copy or campaign creative with specific, testable changes
- You need to audit existing assets for missing persuasion principles or dark patterns
Quick Start
Diagnose Why Something Is Not Converting
- Identify the desired behavior (click, buy, share, return)
- Identify the current friction (too many choices, unclear value, no urgency)
- Map the visitor's emotional state (excited, skeptical, confused, impatient)
- Match to applicable principles from
references/mental-models.md - Implement 2-3 principle-based changes with specific execution
Apply Psychology to a Marketing Asset
- Select the asset (landing page, pricing page, email, ad)
- Review the applicable psychology in
references/application-playbooks.md - Choose 3-5 principles to apply
- Implement each with the specific technique described
- Measure the impact through A/B testing
References
Load the reference that matches the task — keep this file lean and pull detail on demand:
- references/mental-models.md — full catalog of 70+ principles (buyer psychology, persuasion, pricing, design/UX, growth) with definitions and marketing applications. Read when matching a barrier to the principle that addresses it.
- references/application-playbooks.md — behavioral diagnosis workflows, principle-by-challenge tables (landing pages, pricing, email, churn, ads), pricing framework, trust cascade, micro-commitment ladder, and copy techniques. Read when diagnosing a problem or applying psychology to an asset.
- references/ethics-and-quality.md — ethical guidelines (persuasion vs. manipulation), best practices, troubleshooting table, and success criteria. Read when judging whether a technique is ethical or hardening an implementation.
Show full SKILL.md (210 more words)Show less
Python Automation Tools
scripts/persuasion_auditor.py— audits copy for Cialdini's 7 principles plus behavioral economics techniques; flags what's applied and what's missing.scripts/cognitive_bias_checker.py— identifies cognitive biases leveraged (or missed) in copy, pricing pages, and landing pages.scripts/pricing_psychology_analyzer.py— analyzes pricing page structure for anchoring, decoy effect, charm pricing, framing, and tier design.
python scripts/persuasion_auditor.py page.html
python scripts/cognitive_bias_checker.py pricing_page.html --json
python scripts/pricing_psychology_analyzer.py pricing.jsonScope & Limitations
In Scope: Behavioral psychology principles applied to marketing, conversion optimization, pricing strategy, copy improvement, campaign design. 70+ mental models with implementation guides.
Out of Scope: Academic psychology research, clinical applications, UX research methodology (use product-team), A/B test statistical analysis tools, consumer psychology outside marketing context.
Limitations: Psychology provides hypotheses, not certainties. All changes must be A/B tested. What works for consumer SaaS may not work for enterprise. Cultural context matters significantly. Principles should be applied ethically — persuasion that helps customers make good decisions, not manipulation.
Integration Points
- Copywriting — Apply psychological principles when writing page copy (headlines, CTAs, objection handling).
- Landing Page Generator — Use psychology to guide page structure and section ordering.
- Paid Ads — Apply ad-specific psychology (mere exposure, contrast effect, curiosity gap) to creative.
- Pricing — Apply pricing psychology (anchoring, decoy, charm pricing) to pricing page design.
- Copy Editing — Use the Heightened Emotion sweep to apply psychology during editorial review.
- Marketing Context — Understanding customer psychology informs positioning and messaging strategy.
© borghei, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 6 other files (scripts, references) in marketing/marketing-psychology of borghei/Claude-Skills.
- SKILL.md
- references/application-playbooks.md
- references/ethics-and-quality.md
- references/mental-models.md
- scripts/cognitive_bias_checker.py
- scripts/persuasion_auditor.py
- scripts/pricing_psychology_analyzer.py
Open the folder on GitHubat commit 4a698e8
Compare with similar skills
Marketing Psychology next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Marketing Psychology this skillborghei/Claude-Skills | 891 | — | ~1.4k | Automated safety check: Pass | MIT | |
| Landing Page Copyrampstackco/claude-skills | 945 | — | ~2.7k | Automated safety check: Pass | MIT | |
| Paywallscoreyhaines31/marketingskills | 54k | 1 repos | ~1.4k | Automated safety check: Pass | MIT | |
| Paywall Upgrade Crofreekmurze/dotfiles | 1k | 15 repos | ~1.4k | Automated safety check: Pass | None | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Paywall Upgrade CroLeoYeAI/openclaw-marketing-skills | 1k | 1 repos | ~1.4k | Automated safety check: Pass | Custom licence |
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Related
Categories
Questions about Marketing Psychology
What does Marketing Psychology do?
Apply behavioral psychology, cognitive biases, and 70+ mental models to marketing for conversion optimization, pricing, copy, and campaigns. Marketing Psychology is an agent skill from borghei/Claude-Skills. Apply behavioral psychology, cognitive biases, and 70+ mental models to marketing for conversion optimization, pricing, copy, and campaigns.
When should I use Marketing Psychology?
Marketing Psychology fits situations like: behavioral science; consumer behavior.
How do I install Marketing Psychology in Claude Code?
Run `npx skills add borghei/Claude-Skills --skill marketing-psychology -a claude-code`. Or copy the skill folder (marketing/marketing-psychology in borghei/Claude-Skills) into .claude/skills/marketing-psychology in your project. Claude Code loads it when a task matches its description.
How do I install Marketing Psychology in Codex?
Run `npx skills add borghei/Claude-Skills --skill marketing-psychology -a codex`. Or copy the skill folder (marketing/marketing-psychology in borghei/Claude-Skills) into .agents/skills/marketing-psychology in your project. Codex loads it when a task matches its description.
Can I use Marketing Psychology in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add borghei/Claude-Skills --skill marketing-psychology -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-psychology, .gemini/skills/marketing-psychology, .github/skills/marketing-psychology and .opencode/skills/marketing-psychology in your project.
What does Marketing Psychology need to run?
Going by SKILL.md and its folder, Marketing Psychology needs Python for the scripts in its folder and the command-line tools its instructions call (python). Our summary lists: Python 3.
Does Marketing Psychology access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Marketing Psychology safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.
What licence does Marketing Psychology use?
Marketing Psychology is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Marketing Psychology use?
About 1.4k tokens (SKILL.md is roughly 5.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 5k tokens, read only when the agent opens those files.
What are the alternatives to Marketing Psychology?
Skills that share tags, products or a category with Marketing Psychology: Landing Page Copy (rampstackco/claude-skills, 945 stars), Paywalls (coreyhaines31/marketingskills, 54k stars), Paywall Upgrade Cro (freekmurze/dotfiles, 1k stars) and Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Marketing Psychology?
borghei (a GitHub user) maintains it in borghei/Claude-Skills, which has 891 GitHub stars. The repository holds 354 skills in this directory. The repository was last updated on October 7, 2026.
Source: borghei/Claude-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.