Influencer Discovery
tigerless-labs/influencer-discovery
Find the bloggers/creators who can help promote your work, capture their contact info, and append them to the target sheet in Google Sheets.
Dung khi co data tho tu Meta, TikTok, GA4, CRM hay Google Sheet va can bien thanh insight ra quyet dinh duoc — kem decision log ghi quyet dinh, can cu, tac dong ky vong va ngay review lai.
Install 13 Phan Tich Du Lieu
$ npx skills add minhnv0807/ai-business-skills --skill 13-phan-tich-du-lieu -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install minhnv0807/ai-business-skills 13-phan-tich-du-lieu --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/vi/13-phan-tich-du-lieu .claude/skills/13-phan-tich-du-lieu && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "13-phan-tich-du-lieu" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/13-phan-tich-du-lieu into .claude/skills/13-phan-tich-du-lieu/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "13-phan-tich-du-lieu", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/13-phan-tich-du-lieuType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add minhnv0807/ai-business-skills --skill 13-phan-tich-du-lieu -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install minhnv0807/ai-business-skills 13-phan-tich-du-lieu --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/vi/13-phan-tich-du-lieu .agents/skills/13-phan-tich-du-lieu && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "13-phan-tich-du-lieu" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/13-phan-tich-du-lieu into .agents/skills/13-phan-tich-du-lieu/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "13-phan-tich-du-lieu", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add minhnv0807/ai-business-skills --skill 13-phan-tich-du-lieu -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install minhnv0807/ai-business-skills 13-phan-tich-du-lieu --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/vi/13-phan-tich-du-lieu .cursor/skills/13-phan-tich-du-lieu && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "13-phan-tich-du-lieu" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/13-phan-tich-du-lieu into .cursor/skills/13-phan-tich-du-lieu/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "13-phan-tich-du-lieu", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/minhnv0807/ai-business-skills.git --path skills/vi/13-phan-tich-du-lieu--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add minhnv0807/ai-business-skills --skill 13-phan-tich-du-lieu -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install minhnv0807/ai-business-skills 13-phan-tich-du-lieu --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/vi/13-phan-tich-du-lieu .gemini/skills/13-phan-tich-du-lieu && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "13-phan-tich-du-lieu" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/13-phan-tich-du-lieu into .gemini/skills/13-phan-tich-du-lieu/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "13-phan-tich-du-lieu", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install minhnv0807/ai-business-skills 13-phan-tich-du-lieuInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add minhnv0807/ai-business-skills --skill 13-phan-tich-du-lieu -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/vi/13-phan-tich-du-lieu .github/skills/13-phan-tich-du-lieu && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "13-phan-tich-du-lieu" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/13-phan-tich-du-lieu into .github/skills/13-phan-tich-du-lieu/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "13-phan-tich-du-lieu", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add minhnv0807/ai-business-skills --skill 13-phan-tich-du-lieu -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install minhnv0807/ai-business-skills 13-phan-tich-du-lieu --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/vi/13-phan-tich-du-lieu .opencode/skills/13-phan-tich-du-lieu && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "13-phan-tich-du-lieu" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/13-phan-tich-du-lieu into .opencode/skills/13-phan-tich-du-lieu/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "13-phan-tich-du-lieu", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
13-phan-tich-du-lieu- GitHub stars
- 609
- Token cost
- ~4.5k tokens
- SKILL.md length
- 2,334 words
- Files
- 3 (incl. references)
- Skills in repo
- 142
- Repo updated
- First seen
- Licence
- MIT
At a glance
Dung khi co data tho tu Meta, TikTok, GA4, CRM hay Google Sheet va can bien thanh insight ra quyet dinh duoc — kem decision log ghi quyet dinh, can cu, tac dong ky vong va ngay review lai.
- Works in 4 steps: Du lieu tu nguon nao? Meta Ads, TikTok… → Khung thoi gian? Tuan nay, thang nay, so… → Muc tieu kinh doanh hien tai? Tang lead,… → …
- Tasks that involve Paid advertising
- SKILL.md covers Thu thap thong tin, Nguyen tac phan tich, Framework phan tich theo nguon… and Phat hien xu huong, plus 7 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
13 Phan Tich Du Lieu is an agent skill from minhnv0807/ai-business-skills. Dung khi co data tho tu Meta, TikTok, GA4, CRM hay Google Sheet va can bien thanh insight ra quyet dinh duoc — kem decision log ghi quyet dinh, can cu, tac dong ky vong va ngay review lai. Kich hoat khi user nhac 'phan tich du lieu', 'doc so lieu nay', 'export data ra insight', 'so nay noi len dieu gi', 'lam decision log', 'cohort analysis'. Khong dung cho — chan doan tai sao ads kem thi dung skill 03-danh-gia-hieu-suat; viet bao cao trinh bay thi dung skill 07-bao-cao-marketing.
Its SKILL.md is about 4.5k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `references/cohort-va-attribution.md` and `references/template-bao-cao-phan-tich.md`).
It sits in Documents & Office, covering Paid advertising, Excel spreadsheets and Architecture decision records. It works with Google Sheets, Google Analytics and TikTok. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.
When your agent uses it
- Tasks that involve Paid advertising
- Tasks that involve Excel spreadsheets
- Tasks that involve Architecture decision records
Example prompts
- “phan tich du lieu”
- “doc so lieu nay”
- “export data ra insight”
- “/13-phan-tich-du-lieu”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Du lieu tu nguon nao? Meta Ads, TikTok Ads, GA4, Google Sheets, hay ket hop nhieu nguon?
- Khung thoi gian? Tuan nay, thang nay, so sanh 2 giai doan (VD: thang 3 vs thang 4)?
- Muc tieu kinh doanh hien tai? Tang lead, giam CPL, tang ROAS, hay co van de cu the can xu ly?
- Dan data vao day — paste bang so lieu, hoac mo ta cac chi so chinh (spend, impression, click, lead, revenue).
What it can do on your machine
Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
13 Phan Tich Du Lieu loads about 4.5k tokens when it runs, and up to ~6k if it reads all its reference files. Until then it costs about 126 tokens; SKILL.md has 2,334 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 2,334 words, ~4,463 tokens.
Download SKILL.mdSave it as
.claude/skills/13-phan-tich-du-lieu/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.- name
- 13-phan-tich-du-lieu
- description
- Dung khi co data tho tu Meta, TikTok, GA4, CRM hay Google Sheet va can bien thanh insight ra quyet dinh duoc — kem decision log ghi quyet dinh, can cu, tac dong ky vong va ngay review lai. Kich hoat khi user nhac 'phan tich du lieu', 'doc so lieu nay', 'export data ra insight', 'so nay noi len dieu gi', 'lam decision log', 'cohort analysis'. Khong dung cho — chan doan tai sao ads kem thi dung skill 03-danh-gia-hieu-suat; viet bao cao trinh bay thi dung skill 07-bao-cao-marketing.
- metadata.version
- 2.1.2
- metadata.category
- performance
- triggers
- phan tich du lieu, phan tich so lieu, doc data, data analysis, phan tich Meta Ads, phan tich TikTok Ads, xem bao cao GA4, ra quyet dinh tu data, decision log…
- output
- File .md chua bao cao insight co cau truc — descriptive, diagnostic, predictive, prescriptive — voi bang bieu va de xuat cu the
- related
- 03-danh-gia-hieu-suat, 07-bao-cao-marketing, 10-tinh-kpi-nguoc, 12-brief-landing-page, 21-audit-ads-performance, 39-content-audit, 40-next-content-plan
Phan Tich Du Lieu Marketing
Insight truoc so lieu. Nhan dinh truoc, so lieu de minh hoa — khong liet ke so lieu roi.
Thu thap thong tin
Hoi user toi da 4 cau:
- Du lieu tu nguon nao? Meta Ads, TikTok Ads, GA4, Google Sheets, hay ket hop nhieu nguon?
- Khung thoi gian? Tuan nay, thang nay, so sanh 2 giai doan (VD: thang 3 vs thang 4)?
- Muc tieu kinh doanh hien tai? Tang lead, giam CPL, tang ROAS, hay co van de cu the can xu ly?
- Dan data vao day — paste bang so lieu, hoac mo ta cac chi so chinh (spend, impression, click, lead, revenue).
Nguyen tac phan tich
Thu tu doc data
1. DESCRIPTIVE — Da xay ra gi? (so lieu, xu huong)
2. DIAGNOSTIC — Tai sao? (nguyen nhan goc)
3. PREDICTIVE — Se xay ra gi tiep? (du bao)
4. PRESCRIPTIVE — Can lam gi? (hanh dong cu the)Quy tac trinh bay
| Quy tac | Giai thich |
|---|---|
| Insight dau, so lieu sau | "CPL tang 40% do creative exhaustion" — khong phai "CPL tu 50K len 70K" |
| So sanh, khong doc tuyet doi | Luon so sanh voi: tuan truoc (WoW), thang truoc (MoM), hoac benchmark nganh |
| Flag bat thuong | Bat ky chi so nao thay doi > 20% so voi ky truoc → danh dau de dieu tra |
| De xuat co thoi han | Moi de xuat phai co: lam gi, khi nao, ai lam, do bang gi |
Metric phu phiem vs metric hanh dong
Khong phai so nao cung dang dua vao bao cao. Phan loai truoc khi phan tich — bao cao 50 chi so thi khong ai ra duoc quyet dinh nao.
| Metric phu phiem (vanity) | Metric hanh dong (actionable) | |
|---|---|---|
| Vi du | Reach, Impression, Like, Follower, View, So bai dang | CPL/CPMess, CTR, CVR tung buoc, Close rate, ROAS, CAC, LTV, Frequency, Watch time % |
| Dac diem | Chi tang, hiem khi giam; khong gan voi tien | Gan truc tiep voi doanh thu hoac chi phi |
| Doc xong lam duoc gi | Thuong la khong lam gi — chi de bao cao cho dep | Ra duoc 1 quyet dinh cu the: tang / giam / doi / dung |
| Khi nao van huu ich | Khi so sanh voi chinh minh ky truoc, hoac lam mau so cho ti le (VD: Share / Reach) | Luon huu ich |
Quy tac chon chi so: moi ky bao cao chi giu 3-4 chi so chinh + 5-6 chi so ho tro. Nhieu hon la loang, khong ai hanh dong.
Cau hoi loc: "Neu con so nay xau di 30%, minh se lam gi khac di?" — khong tra loi duoc = metric phu phiem, bo khoi bao cao chinh.
3 loi doc so hay gap:
- Chi track lead, khong track sale → 1,000 lead nhung 10 khach ma khong biet nghen o ads hay o sale. Phai track full funnel: impression → lead → sale → mua lai.
- Benchmark voi nganh thay vi voi chinh minh → CPL 25K (nganh 15K) nen tat camp, trong khi thang truoc chinh minh la 30K, tuc la dang tot len.
- Doc so tuyet doi khong doc trend → 1 ngay xau khong noi len gi; toi thieu 5-7 ngay voi chi so performance.
Framework phan tich theo nguon du lieu
Meta Ads
| Cap do | Chi so chinh | Chi so bo tro |
|---|---|---|
| Account | Spend, ROAS, CPA | Frequency, Reach |
| Campaign | CPMess, CPL, Conv rate | Budget utilization |
| Ad Set | CPC, CTR, CPM | Audience size, overlap |
| Ad (Creative) | Hook rate (3s view), Hold rate, CTR | Engagement rate, save rate |
Cach doc Meta Ads:
Spend cao + Impression thap → CPM cao → doi tuong qua hep hoac dang canh tranh cao
Impression cao + Click thap → CTR thap → creative khong hap dan
Click cao + Lead thap → Landing page co van de hoac form qua dai
Lead cao + Booking thap → Chat luong lead kem hoac quy trinh cham soc yeuTikTok Ads
| Cap do | Chi so chinh | Chi so bo tro |
|---|---|---|
| Account | Spend, CPA, ROAS | Total impression |
| Campaign | CPMess, Cost per result | Campaign type performance |
| Ad Group | CPC, CTR, Conv rate | Audience size, age/gender split |
| Ad (Video) | 2s view rate, 6s view rate, completion rate | Like, comment, share |
Cach doc TikTok Ads:
2s view rate thap → Hook yeu — 3 giay dau khong du manh
6s view rate thap → Noi dung mat hap dan sau hook
Completion rate thap + CTR thap → Video khong dua den hanh dong
CPV cao → Audience sai hoac video khong phu hop format TikTokGoogle Analytics 4
| Nhom chi so | Chi so | Y nghia |
|---|---|---|
| Acquisition | Users, Sessions, Source/Medium | Nguon traffic |
| Engagement | Engagement rate, Time on page, Pages/session | Chat luong traffic |
| Conversion | Conv rate, Events (form submit, click CTA) | Hieu qua chuyen doi |
| Retention | Returning users, User retention | Kha nang giu chan |
Cach doc GA4:
Traffic tang + Engagement giam → Traffic rac, can loc nguon
Traffic tang + Conv giam → Landing page co van de hoac traffic sai intent
Bounce rate cao (>70%) o 1 trang → Content khong khop voi quang cao hoac load chamGoogle Sheets (Data thu cong)
Khi user dan data tu Google Sheets:
- Xac dinh cac cot chinh: ngay, kenh, chi phi, so luong (impression/click/lead/don), doanh thu
- Tinh cac chi so phat sinh: CPL, CPA, ROAS, conversion rate
- Sap xep theo thoi gian de phat hien xu huong
- Nhom theo kenh/chien dich de so sanh
Phat hien xu huong
Week over Week (WoW)
| Chi so | Tuan truoc | Tuan nay | Thay doi | Trang thai |
|---|---|---|---|---|
| [Chi so] | [Gia tri] | [Gia tri] | [+/- %] | [Binh thuong / Canh bao / Nguy hiem] |
Nguong canh bao:
- Thay doi 10–20% → Theo doi, chua can hanh dong
- Thay doi 20–40% → Dieu tra nguyen nhan, chuan bi phuong an
- Thay doi > 40% → Hanh dong ngay
Month over Month (MoM)
| Chi so | Thang truoc | Thang nay | Thay doi | vs Benchmark nganh |
|---|---|---|---|---|
| [Chi so] | [Gia tri] | [Gia tri] | [+/- %] | [Tren/Duoi TB nganh] |
Yeu to mua vu (Seasonality) — Vietnam
| Thoi diem | Tac dong | Dieu chinh |
|---|---|---|
| Tet Nguyen Dan (T1–T2) | CPM +30–50%, traffic giam | Tang ngan sach 30%, chay truoc Tet 2 tuan |
| 8/3, 20/10 | CPM +15–25% (beauty, qua tang) | Chay chien dich truoc 1 tuan |
| Back to school (T8–T9) | CPM +10–15% (giao duc) | Len ke hoach tu T7 |
| Black Friday (T11) | CPM +20–30% | Chay remarketing la chinh |
| He (T6–T7) | CPM giam 10–15% (nhieu nganh) | Co hoi test creative moi, scale kenh moi |
Phat hien bat thuong (Anomaly Detection)
Khi 1 chi so bat thuong, dieu tra theo cay nguyen nhan:
CPL tang dot bien
CPL tang
├── CTR giam? → Creative exhaustion → Thay creative moi
├── CTR binh thuong + Conv rate giam? → Landing page co van de
│ ├── Load cham? → Kiem tra PageSpeed
│ ├── Form loi? → Test form tren mobile
│ └── Traffic sai intent? → Kiem tra audience targeting
└── CPM tang? → Canh tranh cao hoac mua vu
├── Mua Tet/sale? → Tang ngan sach hoac tam dung
└── Doi thu tang spend? → Doi audience hoac kenhROAS giam dot bien
ROAS giam
├── Revenue giam + Spend giu nguyen? → Van de chuyen doi
│ ├── Lead chat luong kem? → Kiem tra audience
│ ├── Sales team cham? → Kiem tra response time
│ └── Gia ban thay doi? → Kiem tra pricing
├── Revenue giu + Spend tang? → Over-spending
│ ├── Scale qua nhanh? → Giam lai, tang 20%/ngay max
│ └── Kenh moi chua toi uu? → Dung scale, toi uu truoc
└── Ca hai giam? → Van de toan dien
├── Doi thu co khuyen mai lon? → Phan tich doi thu
└── Mua thap diem? → Kiem tra seasonalityEngagement giam dot bien
Engagement giam
├── Reach giam? → Thuat toan de-prioritize
│ ├── Content nhieu quang cao? → Tang ti le giao duc/giai tri
│ └── Tan suat dang qua nhieu? → Giam xuong
├── Reach binh thuong + ER giam? → Content khong hap dan
│ ├── Format cu? → Thu format moi (carousel, POV, duet)
│ └── Noi dung lap lai? → Doi goc do theo content-angles.md
└── Reach tang + ER giam? → Traffic sai doi tuongPhan tich nhom (Cohort Analysis)
Template cohort theo thang (kem 3 quy tac doc duong retention) va template cohort theo nguon traffic (CAC, LTV 90 ngay, LTV:CAC): doc
references/cohort-va-attribution.mdmuc "Phan tich nhom (Cohort Analysis)".
Attribution Model
Bang so sanh 3 mo hinh (Last Click, First Click, Linear) kem template doi chieu don theo tung kenh va khuyen nghi chon mo hinh theo do dai pheu: doc
references/cohort-va-attribution.mdmuc "Attribution Model".
Template ket qua
Khung markdown day du 5 muc theo dung thu tu doc data (Tom tat · Descriptive · Diagnostic · Predictive · Prescriptive), gom bang tong quan chi so, hieu suat theo kenh, top 5 chien dich, top 3 creative, du bao 3 kich ban va 3 bang hanh dong theo moc thoi gian: doc
references/template-bao-cao-phan-tich.mdva copy nguyen khung de dien so lieu.
Chan doan tu dong
Khi phan tich, tu dong kiem tra cac tinh huong sau:
| Tinh huong | Kiem tra | Hanh dong |
|---|---|---|
| CPL tang > 30% WoW | Creative co chay qua 14 ngay khong? Frequency > 3? | Thay creative moi, refresh audience |
| CTR giam < 0.8% | Hook 3 giay co manh khong? Hinh anh co noi bat khong? | A/B test hook moi, doi hinh dau |
| ROAS < 2x lien tuc 7 ngay | Audience co dung khong? Landing page conv rate bao nhieu? | Thu hep audience, kiem tra landing page |
| Conv rate landing page < 3% | Load time bao lau? Form may truong? CTA co ro khong? | Goi skill 12-brief-landing-page |
| Frequency > 4 | Audience da bao hoa | Mo rong audience hoac doi kenh |
| Spend < 70% ngan sach | Audience qua hep hoac bid qua thap | Mo rong audience, tang bid |
| 1 kenh chiem > 60% spend | Phu thuoc 1 kenh — rui ro cao | Phan bo lai, test kenh moi |
Tu data den quyet dinh — quy trinh 4 buoc
Data khong tu ra quyet dinh. Ba cau hoi duy nhat can tra loi: (1) Dang xay ra gi? (2) Tai sao? (3) Minh lam gi tiep?
Buoc 1 — Data snapshot
| Chi so | Target | Thuc te | Trang thai | vs ky truoc |
|---|---|---|---|---|
| Doanh thu | ||||
| Lead | ||||
| CPL | ||||
| ROAS |
Flag ngay chi so bat thuong — tot hon HOAC xau hon dang ke so voi baseline. Tot bat thuong cung phai dieu tra: co the do tracking sai.
Buoc 2 — Chan doan bang 5-Why
Chi ap dung cho chi so da flag. Dung dung o Why 1 — nguyen nhan goc thuong nam o Why 3-4 va thuong khac han trieu chung ban dau.
Trieu chung : [Chi so X tang/giam Y%]
Why 1 : [Ly do nhin thay ngay]
Why 2 : [Dao sau vao ly do 1]
Why 3 : [...]
Why 4 : [...]
Nguyen nhan goc: [...]Buoc 3 — Nhan dien pattern
| Pattern | Y nghia | Hanh dong |
|---|---|---|
| CPM tang nhung CTR giu nguyen | Tep dang bao hoa, khong phai creative hong | Mo rong targeting |
| Organic ER cao nhung ads CTR thap | Message tot chua duoc dua vao paid | Dua content organic thang len ads |
| Email open rate giam | Subject line kem hoac list met | A/B test subject, lam sach list |
| Cuoi tuan tot hon ngay thuong | Tep hoat dong cuoi tuan | Doi lich va tang ngan sach cuoi tuan |
| Lead nhieu nhung close rate giam | Van de o chat luong lead hoac o sale | Siet tieu chi lead, xem lai kich ban tu van |
| Creative moi luon thua creative cu | Cach viet brief dang loi, khong phai nguoi lam | Xem lai 36-content-brief |
Show full SKILL.md (912 more words)Show less
Buoc 4 — Decision matrix
| Tinh huong | Nguong | Quyet dinh | Thoi han |
|---|---|---|---|
| CPL < 70% target, on dinh >= 5 ngay | CPL < 70% | Tang ngan sach +30% | Ngay |
| CPL 70-100% target | On track | Giu nguyen, theo doi | — |
| CPL 100-150% target | Canh bao | Audit creative + tep | Trong 48h |
| CPL > 150% target sau 5 ngay | Nghiem trong | Pause + dieu tra | Ngay |
| ROAS > 5x va frequency < 2 | Rat tot | Scale ngan sach | Ngay |
| Frequency 2.0-2.5 | Bat dau fatigue | Chuan bi creative moi | Trong tuan |
| Frequency > 2.5 | Fatigue | Pause creative do | Ngay |
| Close rate giam vs tuan truoc | — | Van de o sale, KHONG phai o ads | Trong tuan |
Nguyen tac ra quyet dinh
- Toi thieu 5-7 ngay du lieu voi chi so performance. Khong quyet dinh tu 1-2 ngay.
- Doi 1 bien moi lan. Doi tep + creative + ngan sach cung luc = khong hoc duoc gi.
- "Chua du data" khong phai ly do de khong quyet dinh. Quyet dinh voi data hien co, dat moc review lai.
- Quyet dinh sai co ghi chep van tot hon khong quyet dinh vi so sai.
Decision Log va Learning Log
Hai bang nay la tai san tich luy. Sau 3-6 thang, pattern trong log dang gia hon bat ky benchmark nganh nao.
Decision Log — ghi ngay khi ra quyet dinh
| # | Quyet dinh | Can cu (data nao dan den) | Hanh dong cu the | Nguoi chiu trach nhiem | Deadline | Expected impact | Ngay review lai |
|---|---|---|---|---|---|---|---|
| 1 | |||||||
| 2 |
Bat buoc 7 cot — thieu cot nao thi quyet dinh do khong tinh:
- Can cu: chi so nao, ky nao, lech bao nhieu. Khong duoc ghi "thay no khong on".
- Expected impact: du doan so se thay doi the nao (VD: "CPL giam tu 30K ve 24K trong 14 ngay"). Ghi truoc, khong ghi sau.
- Ngay review lai: mac dinh sau 5-7 ngay voi quyet dinh ve ads, 30 ngay voi quyet dinh ve offer/gia.
Learning Log — dien vao dung ngay review
| Ngay | Quyet dinh | Ly do luc do | Ket qua thuc te | Khop du doan? | Bai hoc |
|---|---|---|---|---|---|
| Dung / Lech / Nguoc |
Cach dung: moi thang doc lai Learning Log, dem so quyet dinh Nguoc du doan. Nhieu quyet dinh nguoc trong cung 1 chu de = gia dinh nen dang sai, phai sua o 10-tinh-kpi-nguoc hoac 09-insight-khach-hang, khong phai sua tiep o tang ads.
Doc data content (organic)
3 cau hoi phai tra loi moi tuan:
- Content nao dang tot nhat? → Nhan ban pattern, khong nhan ban noi dung.
- Content nao dang kem? → Dung hoac sua.
- Format / goc nhin nao nen test tiep? → Dua vao
40-next-content-plan.
Content Win / Lose
Mot content duoc tinh la WIN khi dat >= 2 trong 3 tieu chi:
- ER cao hon trung binh kenh toi thieu 2 lan
- Dan den hanh dong cu the (DM, click, share, luu)
- Nhan phan hoi tich cuc tu dung tep (khong phai tu nguoi ngoai tep)
Moi thang: lay Top 5 content WIN → tim pattern chung (format / goc nhin / pillar / hook / khung gio) → nhan ban pattern do.
Chi so organic dang doc
| Kenh | Chi so quan trong nhat | Nguong tot |
|---|---|---|
| TikTok / Reels | Watch time % (thuat toan xep hang chu yeu dua vao day) | > 50% |
| TikTok / Reels | Completion rate | > 30% |
| TikTok / Reels | Share / views | > 1% |
| Facebook / Threads | Engagement rate | > 3% |
| Facebook / Threads | Comment that (co noi dung) | Quan trong hon Like |
Gan content voi doanh thu (cach lam cho SME)
- UTM tren moi link → biet traffic tu content nao.
- Hoi truc tiep trong form: "Ban biet den chung toi qua dau?"
- Cohort: khach inbox sau khi xem video nao — doi chieu ngay inbox voi ngay dang.
- Tuong quan: content nao dang len thi DM tang trong 24-48h sau.
Khong co he thong attribution hoan hao cho SME — dung 2-3 cach tren cung luc va doc theo xu huong, khong doc theo con so tuyet doi.
Lien ket skill
03-danh-gia-hieu-suat— danh gia tong the hieu suat marketing (rong hon data analysis)07-bao-cao-marketing— bien ket qua phan tich thanh bao cao thang/quy trinh bay stakeholder10-tinh-kpi-nguoc— tinh lai KPI va ngan sach dua tren du lieu thuc te12-brief-landing-page— khi phat hien landing page co van de chuyen doi05-copy-quang-cao— khi phat hien creative can lam moi15-social-listening— bo sung du lieu dinh tinh (cam xuc, xu huong) ben canh du lieu dinh luong
Checklist chat luong
Truoc khi giao bao cao
- Moi insight co so lieu minh hoa cu the
- Moi so lieu co so sanh (WoW, MoM, hoac vs benchmark)
- Chi so bat thuong (thay doi > 20%) da duoc flag va giai thich
- De xuat hanh dong co: ai lam, khi nao, do bang gi
- Du bao co 3 kich ban (xau, co so, tot)
- Khong liet ke so lieu ma khong co nhan dinh di kem
- Nguon du lieu va khung thoi gian ghi ro rang
- So lieu da doi chieu cheo — spend tren platform khop voi spend thuc te
- Bao cao chi giu 3-4 chi so chinh + 5-6 chi so ho tro — khong liet ke 50 so
- Moi chi so trong bao cao chinh deu tra loi duoc "neu xau di 30% thi lam gi khac"
- Chi so da flag deu da chay 5-Why den nguyen nhan goc
- Co Decision Log du 7 cot, gom expected impact va ngay review lai
- Khong ra quyet dinh tu duoi 5 ngay du lieu performance
- Moi hanh dong de xuat chi doi 1 bien
- Da doi chieu voi chinh minh ky truoc, khong chi doi chieu benchmark nganh
© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 2 other files (references) in skills/vi/13-phan-tich-du-lieu of minhnv0807/ai-business-skills.
- SKILL.md
- references/cohort-va-attribution.md
- references/template-bao-cao-phan-tich.md
Open the folder on GitHubat commit 0360adc
Compare with similar skills
13 Phan Tich Du Lieu next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| 13 Phan Tich Du Lieu this skillminhnv0807/ai-business-skills | 609 | — | ~4.5k | Automated safety check: Pass | MIT | |
| Influencer Discoverytigerless-labs/influencer-discovery | 212 | — | ~2.5k | Automated safety check: Notes | None | |
| Reddit Agencyshawnla90/gtm-coding-agent | 155 | — | ~3.1k | Automated safety check: Pass | MIT | |
| Keyword ClusteringInfrasity-Labs/dev-gtm-claude-skills | 136 | — | ~2k | Automated safety check: Pass | MIT | |
| Analytics Tracking Testingpetrkindlmann/qa-skills | 170 | — | ~6.2k | Automated safety check: Pass | MIT | |
| Managing Google Workspacetaylorwilsdon/google_workspace_mcp | 3.3k | — | ~2.9k | Automated safety check: Pass | MIT |
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Related
Works with
Questions about 13 Phan Tich Du Lieu
What does 13 Phan Tich Du Lieu do?
Dung khi co data tho tu Meta, TikTok, GA4, CRM hay Google Sheet va can bien thanh insight ra quyet dinh duoc — kem decision log ghi quyet dinh, can cu, tac dong ky vong va ngay review lai. 13 Phan Tich Du Lieu is an agent skill from minhnv0807/ai-business-skills. Dung khi co data tho tu Meta, TikTok, GA4, CRM hay Google Sheet va can bien thanh insight ra quyet dinh duoc — kem decision log ghi quyet dinh, can cu, tac dong ky vong va ngay review lai.
When should I use 13 Phan Tich Du Lieu?
13 Phan Tich Du Lieu fits situations like: tasks that involve Paid advertising; tasks that involve Excel spreadsheets; tasks that involve Architecture decision records.
How do I install 13 Phan Tich Du Lieu in Claude Code?
Run `npx skills add minhnv0807/ai-business-skills --skill 13-phan-tich-du-lieu -a claude-code`. Or copy the skill folder (skills/vi/13-phan-tich-du-lieu in minhnv0807/ai-business-skills) into .claude/skills/13-phan-tich-du-lieu in your project. Claude Code loads it when a task matches its description.
How do I install 13 Phan Tich Du Lieu in Codex?
Run `npx skills add minhnv0807/ai-business-skills --skill 13-phan-tich-du-lieu -a codex`. Or copy the skill folder (skills/vi/13-phan-tich-du-lieu in minhnv0807/ai-business-skills) into .agents/skills/13-phan-tich-du-lieu in your project. Codex loads it when a task matches its description.
Can I use 13 Phan Tich Du Lieu in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 13-phan-tich-du-lieu -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/13-phan-tich-du-lieu, .gemini/skills/13-phan-tich-du-lieu, .github/skills/13-phan-tich-du-lieu and .opencode/skills/13-phan-tich-du-lieu in your project.
What does 13 Phan Tich Du Lieu need to run?
SKILL.md names no scripts, command-line tools or credentials: 13 Phan Tich Du Lieu is instructions for the agent only.
Does 13 Phan Tich Du Lieu access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is 13 Phan Tich Du Lieu safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does 13 Phan Tich Du Lieu use?
13 Phan Tich Du Lieu is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does 13 Phan Tich Du Lieu use?
About 4.5k tokens (SKILL.md is roughly 18k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 1.5k tokens, read only when the agent opens those files.
What are the alternatives to 13 Phan Tich Du Lieu?
Skills that share tags, products or a category with 13 Phan Tich Du Lieu: Influencer Discovery (tigerless-labs/influencer-discovery, 212 stars), Reddit Agency (shawnla90/gtm-coding-agent, 155 stars), Keyword Clustering (Infrasity-Labs/dev-gtm-claude-skills, 136 stars) and Analytics Tracking Testing (petrkindlmann/qa-skills, 170 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains 13 Phan Tich Du Lieu?
minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.
Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.