Agent skill

10 Tinh Kpi Nguoc

by minhnv0807 in minhnv0807/ai-business-skills

Dung khi can tinh nguoc tu muc tieu doanh thu ra so lead can, CPL toi da va ngan sach phai chi — kem 3 kich ban va nguong healthy tung buoc pheu.

MITAuto-check passedBusiness, Finance & HR

Install 10 Tinh Kpi Nguoc

skills CLI

$ npx skills add minhnv0807/ai-business-skills --skill 10-tinh-kpi-nguoc -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI

$ gh skill install minhnv0807/ai-business-skills 10-tinh-kpi-nguoc --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy

$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/vi/10-tinh-kpi-nguoc .claude/skills/10-tinh-kpi-nguoc && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Paste into Claude Code

Install the "10-tinh-kpi-nguoc" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/10-tinh-kpi-nguoc into .claude/skills/10-tinh-kpi-nguoc/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "10-tinh-kpi-nguoc", then confirm the skill loads.

Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

$skill-installer

$skill-installer install https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/10-tinh-kpi-nguoc

Type this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.

skills CLI

$ npx skills add minhnv0807/ai-business-skills --skill 10-tinh-kpi-nguoc -a codex

Project install goes to .agents/skills/; add -g for ~/.codex/skills/.

GitHub CLI

$ gh skill install minhnv0807/ai-business-skills 10-tinh-kpi-nguoc --agent codex

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/vi/10-tinh-kpi-nguoc .agents/skills/10-tinh-kpi-nguoc && rm -rf skills-src

Use ~/.agents/skills/ instead of .agents/skills for a personal install.

Codex skills documentation · loads skills from .agents/skills/

Paste into Codex

Install the "10-tinh-kpi-nguoc" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/10-tinh-kpi-nguoc into .agents/skills/10-tinh-kpi-nguoc/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "10-tinh-kpi-nguoc", then confirm the skill loads.

Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add minhnv0807/ai-business-skills --skill 10-tinh-kpi-nguoc -a cursor

Project install goes to .agents/skills/; add -g for ~/.cursor/skills/.

GitHub CLI

$ gh skill install minhnv0807/ai-business-skills 10-tinh-kpi-nguoc --agent cursor

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/vi/10-tinh-kpi-nguoc .cursor/skills/10-tinh-kpi-nguoc && rm -rf skills-src

Use ~/.cursor/skills/ instead of .cursor/skills for a personal install.

Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/

Paste into Cursor

Install the "10-tinh-kpi-nguoc" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/10-tinh-kpi-nguoc into .cursor/skills/10-tinh-kpi-nguoc/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "10-tinh-kpi-nguoc", then confirm the skill loads.

Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

gemini skills install

$ gemini skills install https://github.com/minhnv0807/ai-business-skills.git --path skills/vi/10-tinh-kpi-nguoc

--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.

skills CLI

$ npx skills add minhnv0807/ai-business-skills --skill 10-tinh-kpi-nguoc -a gemini-cli

Project install goes to .agents/skills/; add -g for ~/.gemini/skills/.

GitHub CLI

$ gh skill install minhnv0807/ai-business-skills 10-tinh-kpi-nguoc --agent gemini-cli

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/vi/10-tinh-kpi-nguoc .gemini/skills/10-tinh-kpi-nguoc && rm -rf skills-src

Use ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.

Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/

Paste into Gemini CLI

Install the "10-tinh-kpi-nguoc" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/10-tinh-kpi-nguoc into .gemini/skills/10-tinh-kpi-nguoc/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "10-tinh-kpi-nguoc", then confirm the skill loads.

Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

GitHub CLI

$ gh skill install minhnv0807/ai-business-skills 10-tinh-kpi-nguoc

Installs for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).

skills CLI

$ npx skills add minhnv0807/ai-business-skills --skill 10-tinh-kpi-nguoc -a github-copilot

Project install goes to .agents/skills/; add -g for ~/.copilot/skills/.

Manual copy

$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/vi/10-tinh-kpi-nguoc .github/skills/10-tinh-kpi-nguoc && rm -rf skills-src

Use ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.

GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/

Paste into GitHub Copilot

Install the "10-tinh-kpi-nguoc" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/10-tinh-kpi-nguoc into .github/skills/10-tinh-kpi-nguoc/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "10-tinh-kpi-nguoc", then confirm the skill loads.

GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add minhnv0807/ai-business-skills --skill 10-tinh-kpi-nguoc -a opencode

OpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.

GitHub CLI

$ gh skill install minhnv0807/ai-business-skills 10-tinh-kpi-nguoc --agent opencode

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/vi/10-tinh-kpi-nguoc .opencode/skills/10-tinh-kpi-nguoc && rm -rf skills-src

Use ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.

OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/

Paste into OpenCode

Install the "10-tinh-kpi-nguoc" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/10-tinh-kpi-nguoc into .opencode/skills/10-tinh-kpi-nguoc/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "10-tinh-kpi-nguoc", then confirm the skill loads.

OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

Facts

Skill name: 10-tinh-kpi-nguoc
GitHub stars: 609
Token cost: ~5.1k tokens
SKILL.md length: 2,649 words
Files: 1
Skills in repo: 142
Repo updated: Sep 12, 2026
First seen: Oct 7, 2026
Licence: MIT

At a glance

Dung khi can tinh nguoc tu muc tieu doanh thu ra so lead can, CPL toi da va ngan sach phai chi — kem 3 kich ban va nguong healthy tung buoc pheu.

Works in 4 steps: Muc tieu la gi? (Doanh thu X… → San pham / dich vu va gia ban? (Gia… → Nganh hang va kenh hien tai? (Nganh gi?… → …
Tasks that involve OKRs and executive reporting
SKILL.md covers Thu thap thong tin, 2 huong tinh, Unit economics — tinh TRUOC… and Nguong healthy tung buoc —…, plus 5 more sections
Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

10 Tinh Kpi Nguoc is an agent skill from minhnv0807/ai-business-skills. Dung khi can tinh nguoc tu muc tieu doanh thu ra so lead can, CPL toi da va ngan sach phai chi — kem 3 kich ban va nguong healthy tung buoc pheu. Kich hoat khi user nhac 'tinh KPI nguoc', 'CPL toi da la bao nhieu', 'can bao nhieu ngan sach', 'tinh nguoc tu doanh thu', 'muc tieu bao nhieu don', 'break-even ROAS'. Khong dung cho — phan bo ngan sach da co ra tung kenh va thang thi dung skill 61-budget-planning; lap media plan chi tiet theo funnel thi dung skill 54-media-plan.

Its SKILL.md is about 5.1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Business, Finance & HR, covering OKRs and executive reporting, Paid advertising and Budgeting and forecasting. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.

When your agent uses it

Tasks that involve OKRs and executive reporting
Tasks that involve Paid advertising
Tasks that involve Budgeting and forecasting

Example prompts

“tinh KPI nguoc”
“CPL toi da la bao nhieu”
“can bao nhieu ngan sach”
“/10-tinh-kpi-nguoc”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

Muc tieu la gi? (Doanh thu X trieu/thang? Hay ngan sach co san X trieu va muon biet duoc bao nhieu don?)
San pham / dich vu va gia ban? (Gia trung binh 1 don hang — AOV)
Nganh hang va kenh hien tai? (Nganh gi? Dang chay kenh nao? Co du lieu CPMess/CPL hien tai khong?)
Thoi gian chien dich? (1 thang? 3 thang? 6 thang? Co pha theo giai doan khong?)

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

10 Tinh Kpi Nguoc loads about 5.1k tokens when it runs. Until then it costs about 124 tokens; SKILL.md has 2,649 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it: ~124
When it runs · the whole SKILL.md, loaded when a task matches: ~5.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 2,649 words, ~5,067 tokens.

Download SKILL.mdSave it as .claude/skills/10-tinh-kpi-nguoc/SKILL.md (or your agent's skills folder).

name: 10-tinh-kpi-nguoc
description: Dung khi can tinh nguoc tu muc tieu doanh thu ra so lead can, CPL toi da va ngan sach phai chi — kem 3 kich ban va nguong healthy tung buoc pheu. Kich hoat khi user nhac 'tinh KPI nguoc', 'CPL toi da la bao nhieu', 'can bao nhieu ngan sach', 'tinh nguoc tu doanh thu', 'muc tieu bao nhieu don', 'break-even ROAS'. Khong dung cho — phan bo ngan sach da co ra tung kenh va thang thi dung skill 61-budget-planning; lap media plan chi tiet theo funnel thi dung skill 54-media-plan.
metadata.version: 2.1.1
metadata.category: performance
triggers: tinh KPI, can bao nhieu ngan sach, tinh nguoc tu doanh thu, ngan sach de dat X don, budget calculator, KPI calculator, CPL toi da bao nhieu, break-even ROAS…
output: File .md gom bang tinh 3 kich ban, phan tich do nhay, break-even, phan bo ngan sach theo giai doan + kenh, va timeline ROI
related: 00-ke-hoach-mkt, 07-bao-cao-marketing, 03-danh-gia-hieu-suat, 08-nghien-cuu-doi-thu, 54-media-plan, 61-budget-planning, 21-audit-ads-performance

Tinh KPI Nguoc

Thu thap thong tin

Hoi user toi da 4 cau sau truoc khi bat dau:

Muc tieu la gi? (Doanh thu X trieu/thang? Hay ngan sach co san X trieu va muon biet duoc bao nhieu don?)
San pham / dich vu va gia ban? (Gia trung binh 1 don hang — AOV)
Nganh hang va kenh hien tai? (Nganh gi? Dang chay kenh nao? Co du lieu CPMess/CPL hien tai khong?)
Thoi gian chien dich? (1 thang? 3 thang? 6 thang? Co pha theo giai doan khong?)

2 huong tinh

Huong 1 — Tinh nguoc (Reverse): Tu doanh thu → Ngan sach

Dung khi: "Toi muon dat 200 trieu/thang — can bao nhieu tien ads?"

Doanh thu muc tieu
  / AOV (gia tri don trung binh)
  = SO DON CAN
  / Ti le Booking→Customer
  = SO BOOKING CAN
  / Ti le Lead→Booking
  = SO LEAD CAN
  / Ti le Mess→Lead
  = SO TIN NHAN CAN
  x CPMess
  = NGAN SACH ADS CAN

Huong 2 — Tinh xuoi (Forward): Tu ngan sach → Doanh thu

Dung khi: "Toi co 50 trieu — chay duoc bao nhieu don?"

Ngan sach
  / CPMess
  = SO TIN NHAN DU KIEN
  x Ti le Mess→Lead
  = SO LEAD DU KIEN
  x Ti le Lead→Booking
  = SO BOOKING DU KIEN
  x Ti le Booking→Customer
  = SO DON DU KIEN
  x AOV
  = DOANH THU DU KIEN

Unit economics — tinh TRUOC khi chay dong ads dau tien

Hai huong tinh o tren cho biet can bao nhieu tien. Phan nay cho biet bao nhieu la lo. Phai thuoc long truoc khi bat bat ky campaign nao.

Bo cong thuc day du

So don can          = Doanh thu muc tieu / AOV
So lead can         = So don can / Close rate (Lead -> Mua)
Max CPL (hoa von)   = (Doanh thu muc tieu x Gross margin %) / So lead can
CPL target (co lai) = Max CPL / 1.5
Break-even ROAS     = 1 / Gross margin %
Target ROAS         = Break-even ROAS x 1.5   (bien an toan)
Ngan sach ads can   = So lead can x CPL target
CAC                 = Tong chi phi ads / So khach hang moi
LTV                 = AOV x Tan suat mua/nam x So nam giu chan
LTV : CAC           = LTV / CAC          (nguong khoe: >= 3:1)
Payback period      = CAC / (Loi nhuan gop moi khach moi thang)

Gross margin = (Doanh thu - COGS) / Doanh thu. Khong biet gross margin thi khong tinh duoc gi ca — hoi user truoc.

Vi du so cu the — khoa hoc online

Gia dinh: AOV 3,000,000d · Gross margin 70% · Close rate Lead->Mua 30% · Muc tieu 300,000,000d/thang.

Buoc	Cong thuc	Ket qua
So don can	300,000,000 / 3,000,000	100 don
So lead can	100 / 30%	334 lead
Max CPL (hoa von)	(300,000,000 x 70%) / 334	~628,000d
CPL target (co lai)	628,000 / 1.5	~419,000d
Break-even ROAS	1 / 0.7	1.43x
Target ROAS	1.43 x 1.5	2.14x
Ngan sach ads	334 x 419,000	~140,000,000d
Kiem tra lai	300,000,000 / 140,000,000	ROAS 2.14x — khop

Doc so nay the nao: CPL cham 628K la hoa von, cham 419K la co lai. Neu thi truong dang cho CPL 700K → khong chay, phai sua offer, sua AOV, hoac sua gross margin truoc.

LTV : CAC — quyet dinh co duoc scale khong

Ti le LTV:CAC	Y nghia	Hanh dong
< 1:1	Lo tren moi khach hang	DUNG scale. Sua san pham hoac gia truoc
1:1 - 3:1	Hoa von den kha thi	Toi uu conversion, tang AOV — chua scale
> 3:1	Khoe — co the tang truong	Bat dau scale co kiem soat
> 5:1	Rat tot	Tang ngan sach ads manh

Payback period (thoi gian hoan von CAC) nen < 6 thang voi SME Viet Nam. Payback dai hon = dong tien bi ket, du ROAS dep van chet.

Nguong healthy tung buoc — canh bao va dung

Moi buoc trong pheu co nguong rieng. Kiem hang ngay khi ads dang chay; buoc nao vuot nguong DUNG thi xu ly buoc do truoc, khong do them tien.

Chi so	Khoe	Canh bao	DUNG	Hanh dong khi cham nguong dung
CPL / CPMess	<= target	> 1.5x target	> 2x target	Pause adset, chay `21-audit-ads-performance`
ROAS	>= Target ROAS	< Break-even x 0.8	< Break-even	Review offer va gia truoc khi doi creative
CTR (Meta)	>= 1.5%	< 0.8%	< 0.5%	Thay creative — van de o hook, khong phai o target
Frequency	< 2.0	2.0 - 2.5	> 3.0	Thay creative va mo rong tep
Mess -> Lead	>= benchmark nganh	thap hon benchmark 15%	thap hon benchmark 30%	Van de o sale/tu van, khong phai o ads
Lead -> Booking	60-75%	40-60%	< 40%	Sua quy trinh follow-up, toc do reply
Booking -> Customer	40-55%	25-40%	< 25%	Van de o trai nghiem va gia, khong phai o marketing

Luat doc nguong: khi nhieu buoc cung do, sua buoc gan tien nhat truoc (Booking->Customer), roi lui dan ve dau pheu. Sua CPL truoc khi sua close rate la dot tien nhanh hon.

KPI theo tang pheu — do o dau

Tang	KPI chinh	Nguong tham chieu	Do o dau
Awareness	CPM, Reach, Video view	CPM theo nganh va mua vu	Ads Manager
Consideration	CTR, CPC, Landing view	CTR >= 1.5% (Meta)	Ads Manager
Conversion	CPMess, CPL, CPA	Theo bang benchmark ben duoi	Ads Manager + CRM
Revenue	ROAS, Doanh thu	>= Target ROAS da tinh	CRM / so ban hang

Benchmark Vietnam 2025–2026

Ti le chuyen doi theo nganh

Buoc	Trung binh chung	Beauty & Spa	F&B	Education	E-commerce	BDS
Mess→Lead	50–60%	55–65%	45–55%	40–50%	N/A	35–45%
Lead→Booking	50–60%	55–65%	40–55%	N/A	N/A	10–20%
Booking→Customer	30–40%	40–55%	N/A	5–15%	1–3%	5–15%
Customer→Re-purchase (90d)	15–25%	20–35%	25–40%	N/A	10–20%	N/A

CPMess / CPL theo kenh

Kenh	CPMess Kem	CPMess TB	CPMess Tot	CPMess Xuat sac
Meta (Facebook + IG)	>40K	25–40K	18–25K	<18K
TikTok	>45K	28–45K	20–28K	<20K
Google (CPL)	>200K	85–150K	50–85K	<50K
Zalo (CPMess broadcast)	N/A	~500d/mess	~300d/mess	<200d/mess

CPL va ROAS theo nganh (de doi chieu Max CPL vua tinh)

Nganh	CPL trung binh	ROAS thuong thay	CTR Meta
Khoa hoc online	50K – 200K	3 – 8x	1.5 – 3%
Beauty / Skincare	50K – 300K	3 – 7x	1.5 – 3%
F&B / Nha hang	30K – 100K	3 – 6x	1 – 2.5%
E-commerce fashion	—	2 – 5x	1 – 2%
BDS	200K – 2 trieu	—	0.5 – 1.5%
SaaS / B2B	500K – 3 trieu	3 – 10x	0.5 – 1.5%

Cach dung: so sanh Max CPL vua tinh voi khoang CPL cua nganh. Neu Max CPL thap hon dai duoi cua nganh → mo hinh chua chay duoc bang ads, phai sua AOV / margin / close rate truoc, khong phai sua creative.

Luu y mua vu

Thoi diem	Anh huong CPM
Tet Nguyen Dan (T1–T2)	+30–50%
Black Friday / 11.11 / 12.12	+20–30%
He (T6–T8)	+10–15%
Thang binh thuong	Baseline

Bang tinh 3 kich ban

Cau truc 3 kich ban

Chi so	Pessimistic (Xau)	Base (Co so)	Optimistic (Tot)
CPMess	TB nganh + 30%	TB nganh	TB nganh - 20%
Mess→Lead	TB nganh - 15%	TB nganh	TB nganh + 15%
Lead→Booking	TB nganh - 10%	TB nganh	TB nganh + 10%
Booking→Customer	TB nganh - 10%	TB nganh	TB nganh + 10%

Template bang tinh (vi du: Spa, AOV 500K, muc tieu 200 trieu/thang)

Buoc	Pessimistic	Base	Optimistic
Doanh thu muc tieu	200,000,000	200,000,000	200,000,000
AOV	500,000	500,000	500,000
So don can	400	400	400
Booking→Customer	36%	45%	55%
So booking can	1,111	889	727
Lead→Booking	47%	60%	69%
So lead can	2,364	1,481	1,054
Mess→Lead	47%	60%	69%
So tin nhan can	5,030	2,469	1,527
CPMess	39,000	30,000	24,000
Ngan sach ads	196,170,000	74,070,000	36,648,000
ROAS du kien	1.02x	2.70x	5.46x

Doc ket qua

Pessimistic: Can ~196 trieu ads cho 200 trieu doanh thu — ROAS <1, lo
Base: Can ~74 trieu ads — ROAS 2.7x, chap nhan duoc
Optimistic: Can ~37 trieu ads — ROAS 5.5x, rat tot

Dung so Base de lap ke hoach. Dung so Pessimistic de du phong. Dung so Optimistic de dat muc tieu toi uu.

Sensitivity Analysis (Phan tich do nhay)

Bien nao anh huong nhieu nhat? Tang/giam 10% moi bien va xem ngan sach thay doi bao nhieu:

Template

Bien	Gia tri Base	Thay doi +10%	Ngan sach moi	Thay doi ngan sach
CPMess	30K	33K	+10%	Truc tiep 1:1
Mess→Lead	60%	66%	-9%	Anh huong lon
Lead→Booking	60%	66%	-9%	Anh huong lon
Booking→Customer	45%	49.5%	-9%	Anh huong lon
AOV	500K	550K	-9% (it don hon)	Gian tiep

Nhan dinh

Quy tac 80/20: Thuong 2 bien anh huong nhieu nhat la:

CPMess — phu thuoc creative + targeting → toi uu bang A/B test ads
Mess→Lead — phu thuoc chat luong tu van → toi uu bang script chot + toc do reply

Bien de cai thien nhat: [Xep hang tu de den kho]

Bien	Muc do cai thien	Cach cai thien
CPMess	De — test creative	A/B test 3–5 creative/tuan, doi hook, doi format
Mess→Lead	De — cai script	Training team, script chuan, reply <5 phut
Lead→Booking	Trung binh — cai quy trinh	Follow-up 3 lan, noi dung nurture, uu dai
Booking→Customer	Kho — cai trai nghiem	Chat luong dich vu, first impression, upsell

Break-even (Diem hoa von)

Cong thuc

Break-even don = Chi phi co dinh / (AOV - Chi phi bien doi moi don)
Break-even ngay = Break-even don / So don trung binh moi ngay

Template break-even

Hang muc	Gia tri
Chi phi co dinh/thang
— Ngan sach ads	[X]
— Content production	[X]
— Nhan su MKT	[X]
— Tool (CRM, email, design)	[X]
— UGC/KOL	[X]
Tong chi phi co dinh	[X]
AOV	[X]
Chi phi bien doi/don	[X] (van chuyen, hoa hong, COGS)
Loi nhuan/don	AOV - Chi phi bien doi = [X]
Break-even don	Tong CF co dinh / Loi nhuan moi don = [X don]
Break-even ngay	Break-even don / 30 = [X ngay]

Danh gia

Ket qua	Y nghia	Hanh dong
Break-even < 50% so don du kien	An toan — du bien do loi nhuan	Co the scale ngan sach
Break-even = 50–80% so don du kien	Chat — it du bien do	Toi uu chi phi truoc khi scale
Break-even > 80% so don du kien	Rui ro cao — de lo	Giam chi phi hoac tang AOV

Phan bo ngan sach theo giai doan

4 giai doan chien dich

Giai doan	% Ngan sach	Thoi gian	Muc dich	KPI chinh
Teasing	15%	Tuan 1	Gay to mo, xay awareness	Reach, Video View, Save
Bung nhe	20%	Tuan 2	Test creative, thu lead dau tien	CPMess, Lead, A/B test
Bung manh	40%	Tuan 3–4	Scale creative thang, chot don	ROAS, So don, Revenue
Duy tri	25%	Tuan 5+	Retarget, nurture, re-purchase	CPA, LTV, Retention

Template phan bo

Vi du: Ngan sach 80 trieu/thang

Giai doan	%	So tien	Tuan	Ngan sach/ngay
Teasing	15%	12,000,000	Tuan 1 (7 ngay)	1,714,000/ngay
Bung nhe	20%	16,000,000	Tuan 2 (7 ngay)	2,286,000/ngay
Bung manh	40%	32,000,000	Tuan 3–4 (14 ngay)	2,286,000/ngay
Duy tri	25%	20,000,000	Tuan 5+ (con lai)	Tuy so ngay

Phan bo ngan sach theo kenh

Khuyen nghi theo nganh

Kenh	Beauty/Spa	F&B	Education	E-commerce	BDS
Meta (Facebook + IG)	50–60%	40–50%	45–55%	35–45%	50–60%
TikTok	25–35%	30–40%	20–30%	35–45%	10–20%
Google	10–15%	5–10%	20–30%	15–20%	25–35%
Zalo OA	5–10%	5–10%	5–10%	0–5%	5–10%

Show full SKILL.md (1,084 more words)Show less

Nguyen tac phan bo

Kenh da chung minh hieu qua → 60–70% ngan sach. Khong dan deu.
Kenh moi / test → 15–20% ngan sach. Du de co du lieu, khong qua nhieu de mat tien.
Retarget → 10–15% ngan sach. Nham lai nguoi da tuong tac — thuong ROAS cao nhat.
Chuyen kenh khi ROAS < 2x sau 2 tuan. Khong cho doi qua lau.

Template phan bo thang

Kenh	% Ngan sach	KPI muc tieu	KPI do luong
Meta — Reach/Awareness	[X]%	Reach, Video View	CPM, CPV
Meta — Conversion	[X]%	Mess, Lead	CPMess, CPL
Meta — Retarget	[X]%	Don hang	ROAS, CPA
TikTok — Reach	[X]%	View, Follower	CPV, Cost/Follower
TikTok — Conversion	[X]%	Mess, Lead	CPMess
Google — Search	[X]%	Click, Lead	CPC, CPL, Conv rate
Zalo OA	[X]%	Read, Click	Cost/mess, Read rate
Tong	100%

ROI Projection Timeline

Khi nao thay ket qua?

Giai doan	Thoi gian	Ky vong	Chi so theo doi
Testing	Tuan 1–2	Chua co don, dang test creative + audience	CPM, CTR, CPMess
First results	Tuan 3–4	Don dau tien, ROAS con thap	So mess, so lead, don dau
Optimization	Thang 2	ROAS cai thien, bat dau on dinh	ROAS, CPA
Scale	Thang 3+	ROAS on dinh, tang ngan sach co kiem soat	ROAS duy tri, Revenue tang
Mature	Thang 6+	he thong tu chay, co data du de forecast	LTV, Retention, Organic %

Quy tac ngon tay cai

Quy tac	Giai thich
2 tuan dau = mat tien	Day la chi phi hoc — dung hoang, dung tat ads
ROAS Base dat o thang 2	Thang 1 la thang test — khong danh gia ROAS thang 1
Tang ngan sach toi da 20%/tuan	Tang nhanh hon = performance giam, CPM tang
ROAS giam 30% khi scale	Binh thuong — audience rong hon = ti le chuyen doi thap hon
Retarget ROAS cao gap 2–3x Prospecting	Dung de nham, retarget luon la kenh ROAS tot nhat

Tong ngan sach marketing — khong chi ngan sach ads

Con so tinh nguoc o tren la ngan sach ads. Tong ngan sach marketing con nhieu khoan khac — bo qua se vo ke hoach giua ky.

3 phuong phap dat ngan sach

Phuong phap	Cach tinh	Uu	Nhuoc
% doanh thu	Ngan sach = X% doanh thu ky vong	Don gian, de duyet	Khong phan anh giai doan tang truong
Tinh nguoc tu muc tieu	Dat doanh thu → tinh nguoc ra CAC va ngan sach (phan tren)	Co can cu, bao ve duoc truoc CEO	Can biet CAC / CVR lich su
Theo doi thu	Benchmark ngan sach nganh (`08-nghien-cuu-doi-thu`)	Tranh dau tu duoi nguong	Khong phan anh dieu kien rieng

Khuyen nghi: dung phuong phap tinh nguoc lam chinh, dung 2 phuong phap con lai de kiem tra cheo. Lech qua 50% giua 3 cach → xem lai gia dinh.

Co cau tong ngan sach (tham chieu SME Viet Nam)

Khoan muc	% tong ngan sach
Meta Ads (FB + IG)	50 – 60%
TikTok Ads	15 – 20%
Google Ads / SEO	10 – 15%
San xuat content	10 – 15%
KOL / KOC / Seeding	5 – 10%
Email / CRM / tool	2 – 5%

Chi tiet ke hoach phan bo theo kenh va thang → 54-media-plan. Ke hoach ngan sach ca nam va bao ve truoc ban lanh dao → 61-budget-planning.

KPI theo 3 tang nguoi dung

Cung mot chien dich nhung moi tang xem so khac nhau. Bao cao sai tang = nguoi doc khong hanh dong duoc.

Tang	Tan suat	KPI xem	Cau hoi ho quan tam
CEO / Founder	Thang / Quy	Doanh thu, CAC, LTV, LTV:CAC, Payback period, ROAS tong	"Bo tien vao co lai khong, bao lau hoan von?"
Marketing Lead	Tuan / Thang	CPL, CPO, CVR tung buoc pheu, tang truong organic	"Khau nao dang nghen, sua gi tuan nay?"
Executor	Hang ngay	Reach, CPM, CTR, CPMess, Frequency, Engagement rate	"Hom nay tang hay giam adset nao?"

Noi KPI voi OKR

O  : Tang doanh thu khoa hoc len 500 trieu/quy
KR1: Dat 500 lead/thang voi CPL <= 200K
KR2: Ti le chot don >= 30%
KR3: AOV tang len 3.5 trieu (upsell)
  → KPI Meta Ads : CPMess <= 25K, CTR >= 2%
  → KPI Content  : 40 bai/thang, ER >= 5%

Quy tac: moi KR phai co it nhat 1 KPI kenh gan vao. KR khong gan duoc KPI kenh nao = KR khong ai chiu trach nhiem.

Nhip review KPI

Nhip	Lam gi
Hang ngay (15 phut)	Doi chieu CPL/CPMess vs target → scale hoac pause; kiem frequency; kiem pace spend
Hang tuan (thu 2)	Keo data 7 ngay → winner scale +20%, loser pause + ghi ly do; brief creative moi neu frequency cao
Hang thang	Cap nhat lai CVR thuc te vao bang tinh — thay benchmark bang so cua chinh minh
Hang quy	Tinh lai toan bo unit economics: AOV, margin, LTV, CAC co thay doi khong

Nguyen tac: co so cua chinh minh thi khong dung benchmark nganh nua. Benchmark chi de khoi dau va de doi chieu khi lech bat thuong.

Cross-reference

Can ke hoach tong the chua? → Dung 00-ke-hoach-mkt truoc, roi quay lai tinh KPI
Can bao cao hieu suat hien tai de dieu chinh? → Dung 03-danh-gia-hieu-suat hoac 07-bao-cao-marketing
Can biet doi thu chi bao nhieu? → Dung 08-nghien-cuu-doi-thu
Can hieu khach hang de tinh ti le chuyen doi chinh xac hon? → Dung 09-insight-khach-hang
Can phan tich du lieu sau khi chay? → Dung 13-phan-tich-du-lieu
Can bien so ngan sach thanh ke hoach kenh theo thang? → Dung 54-media-plan
Can ke hoach ngan sach ca nam / bao ve truoc ban lanh dao? → Dung 61-budget-planning
CPL vuot nguong DUNG, can tim nguyen nhan? → Dung 21-audit-ads-performance

Checklist chat luong

Truoc khi giao bao cao, kiem tra:

Da xac dinh dung huong tinh (nguoc tu doanh thu hay xuoi tu ngan sach)
Benchmark dung nganh, dung kenh — khong dung so chung
Co du 3 kich ban: Pessimistic, Base, Optimistic
Sensitivity analysis chi ra bien nao anh huong nhieu nhat + cach cai thien
Break-even duoc tinh va danh gia muc do rui ro
Phan bo ngan sach theo giai doan co timeline cu the (tuan/thang)
Phan bo kenh co ty le phu hop voi nganh va muc tieu
ROI timeline thuc te — khong hua ROAS cao tu tuan 1
Tong ngan sach khop giua cac bang (giai doan + kenh + tong = khop nhau)
Co ghi chu mua vu neu chien dich roi vao dip dac biet (Tet, 11.11, etc.)
Da hoi gross margin — khong tinh Max CPL / Break-even ROAS khi thieu so nay
Co du 4 so: Max CPL, CPL target, Break-even ROAS, Target ROAS
Da doi chieu Max CPL voi khoang CPL cua nganh — neu thap hon, canh bao user truoc khi chay
Co LTV:CAC va payback period, kem ket luan co duoc scale hay khong
Co bang nguong khoe / canh bao / DUNG cho tung buoc pheu
Tong ngan sach marketing gom ca content, KOL, tool — khong chi ngan sach ads
KPI duoc trinh bay dung tang nguoi doc (CEO / Lead / Executor)

Files

Just SKILL.md in skills/vi/10-tinh-kpi-nguoc of minhnv0807/ai-business-skills.

Open the folder on GitHubat commit 0360adc

Compare with similar skills

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Questions about 10 Tinh Kpi Nguoc

What does 10 Tinh Kpi Nguoc do?

Dung khi can tinh nguoc tu muc tieu doanh thu ra so lead can, CPL toi da va ngan sach phai chi — kem 3 kich ban va nguong healthy tung buoc pheu. 10 Tinh Kpi Nguoc is an agent skill from minhnv0807/ai-business-skills. Dung khi can tinh nguoc tu muc tieu doanh thu ra so lead can, CPL toi da va ngan sach phai chi — kem 3 kich ban va nguong healthy tung buoc pheu.

When should I use 10 Tinh Kpi Nguoc?

10 Tinh Kpi Nguoc fits situations like: tasks that involve OKRs and executive reporting; tasks that involve Paid advertising; tasks that involve Budgeting and forecasting.

How do I install 10 Tinh Kpi Nguoc in Claude Code?

Run `npx skills add minhnv0807/ai-business-skills --skill 10-tinh-kpi-nguoc -a claude-code`. Or copy the skill folder (skills/vi/10-tinh-kpi-nguoc in minhnv0807/ai-business-skills) into .claude/skills/10-tinh-kpi-nguoc in your project. Claude Code loads it when a task matches its description.

How do I install 10 Tinh Kpi Nguoc in Codex?

Run `npx skills add minhnv0807/ai-business-skills --skill 10-tinh-kpi-nguoc -a codex`. Or copy the skill folder (skills/vi/10-tinh-kpi-nguoc in minhnv0807/ai-business-skills) into .agents/skills/10-tinh-kpi-nguoc in your project. Codex loads it when a task matches its description.

Can I use 10 Tinh Kpi Nguoc in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 10-tinh-kpi-nguoc -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/10-tinh-kpi-nguoc, .gemini/skills/10-tinh-kpi-nguoc, .github/skills/10-tinh-kpi-nguoc and .opencode/skills/10-tinh-kpi-nguoc in your project.

What does 10 Tinh Kpi Nguoc need to run?

SKILL.md names no scripts, command-line tools or credentials: 10 Tinh Kpi Nguoc is instructions for the agent only.

Does 10 Tinh Kpi Nguoc access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is 10 Tinh Kpi Nguoc safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does 10 Tinh Kpi Nguoc use?

10 Tinh Kpi Nguoc is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does 10 Tinh Kpi Nguoc use?

About 5.1k tokens (SKILL.md is roughly 20k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to 10 Tinh Kpi Nguoc?

Skills that share tags, products or a category with 10 Tinh Kpi Nguoc: Ads Performance Analytics (rampstackco/claude-skills, 945 stars), Apple Search Ads (gustavscirulis/snapgrid, 116 stars), Longbridge Research (helsome/folio, 271 stars) and Pine Backtester (TradersPost/pinescript-agents, 170 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains 10 Tinh Kpi Nguoc?

minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.

Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.

Install 10 Tinh Kpi Nguoc

Facts

At a glance

What it does

When your agent uses it

Example prompts

Workflow steps

What it can do on your machine

Tool permissions

Runs code

Network

Credentials

Context cost

Safety

SKILL.md

Tinh KPI Nguoc

Thu thap thong tin

2 huong tinh

Huong 1 — Tinh nguoc (Reverse): Tu doanh thu → Ngan sach

Huong 2 — Tinh xuoi (Forward): Tu ngan sach → Doanh thu

Unit economics — tinh TRUOC khi chay dong ads dau tien

Bo cong thuc day du

Vi du so cu the — khoa hoc online

LTV : CAC — quyet dinh co duoc scale khong

Nguong healthy tung buoc — canh bao va dung

KPI theo tang pheu — do o dau

Benchmark Vietnam 2025–2026

Ti le chuyen doi theo nganh

CPMess / CPL theo kenh

CPL va ROAS theo nganh (de doi chieu Max CPL vua tinh)

Luu y mua vu

Bang tinh 3 kich ban

Cau truc 3 kich ban

Template bang tinh (vi du: Spa, AOV 500K, muc tieu 200 trieu/thang)

Doc ket qua

Sensitivity Analysis (Phan tich do nhay)

Template

Nhan dinh

Break-even (Diem hoa von)

Cong thuc

Template break-even

Danh gia

Phan bo ngan sach theo giai doan

4 giai doan chien dich

Template phan bo

Phan bo ngan sach theo kenh

Khuyen nghi theo nganh

Nguyen tac phan bo

Template phan bo thang

ROI Projection Timeline

Khi nao thay ket qua?

Quy tac ngon tay cai

Tong ngan sach marketing — khong chi ngan sach ads

3 phuong phap dat ngan sach

Co cau tong ngan sach (tham chieu SME Viet Nam)

KPI theo 3 tang nguoi dung

Noi KPI voi OKR

Nhip review KPI

Cross-reference

Checklist chat luong

Files

Compare with similar skills

Similar skills

More from minhnv0807/ai-business-skills

Related

Questions about 10 Tinh Kpi Nguoc