Google Ads Landing Page Audit
nowork-studio/notfair-plugin
Scores Google Ads landing pages on five weighted dimensions and diagnoses why high-CTR ad groups convert poorly, with concrete fixes for each page.
Dung khi so lieu marketing dang xau va can biet TAI SAO — chan doan theo 5 lop tu tracking, delivery, creative, landing den chat luong audience, roi ra action plan 48h.
Install 03 Danh Gia Hieu Suat
$ npx skills add minhnv0807/ai-business-skills --skill 03-danh-gia-hieu-suat -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install minhnv0807/ai-business-skills 03-danh-gia-hieu-suat --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/vi/03-danh-gia-hieu-suat .claude/skills/03-danh-gia-hieu-suat && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "03-danh-gia-hieu-suat" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/03-danh-gia-hieu-suat into .claude/skills/03-danh-gia-hieu-suat/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "03-danh-gia-hieu-suat", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/03-danh-gia-hieu-suatType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add minhnv0807/ai-business-skills --skill 03-danh-gia-hieu-suat -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install minhnv0807/ai-business-skills 03-danh-gia-hieu-suat --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/vi/03-danh-gia-hieu-suat .agents/skills/03-danh-gia-hieu-suat && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "03-danh-gia-hieu-suat" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/03-danh-gia-hieu-suat into .agents/skills/03-danh-gia-hieu-suat/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "03-danh-gia-hieu-suat", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add minhnv0807/ai-business-skills --skill 03-danh-gia-hieu-suat -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install minhnv0807/ai-business-skills 03-danh-gia-hieu-suat --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/vi/03-danh-gia-hieu-suat .cursor/skills/03-danh-gia-hieu-suat && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "03-danh-gia-hieu-suat" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/03-danh-gia-hieu-suat into .cursor/skills/03-danh-gia-hieu-suat/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "03-danh-gia-hieu-suat", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/minhnv0807/ai-business-skills.git --path skills/vi/03-danh-gia-hieu-suat--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add minhnv0807/ai-business-skills --skill 03-danh-gia-hieu-suat -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install minhnv0807/ai-business-skills 03-danh-gia-hieu-suat --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/vi/03-danh-gia-hieu-suat .gemini/skills/03-danh-gia-hieu-suat && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "03-danh-gia-hieu-suat" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/03-danh-gia-hieu-suat into .gemini/skills/03-danh-gia-hieu-suat/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "03-danh-gia-hieu-suat", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install minhnv0807/ai-business-skills 03-danh-gia-hieu-suatInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add minhnv0807/ai-business-skills --skill 03-danh-gia-hieu-suat -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/vi/03-danh-gia-hieu-suat .github/skills/03-danh-gia-hieu-suat && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "03-danh-gia-hieu-suat" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/03-danh-gia-hieu-suat into .github/skills/03-danh-gia-hieu-suat/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "03-danh-gia-hieu-suat", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add minhnv0807/ai-business-skills --skill 03-danh-gia-hieu-suat -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install minhnv0807/ai-business-skills 03-danh-gia-hieu-suat --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/vi/03-danh-gia-hieu-suat .opencode/skills/03-danh-gia-hieu-suat && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "03-danh-gia-hieu-suat" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/03-danh-gia-hieu-suat into .opencode/skills/03-danh-gia-hieu-suat/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "03-danh-gia-hieu-suat", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
03-danh-gia-hieu-suat- GitHub stars
- 609
- Token cost
- ~4.6k tokens
- SKILL.md length
- 2,440 words
- Files
- 3 (incl. references)
- Skills in repo
- 142
- Repo updated
- First seen
- Licence
- MIT
At a glance
Dung khi so lieu marketing dang xau va can biet TAI SAO — chan doan theo 5 lop tu tracking, delivery, creative, landing den chat luong audience, roi ra action plan 48h.
- Works in 4 steps: Kenh nao can audit? Meta Ads / TikTok… → So lieu hien tai? Cung cap data: Spend,… → Van de dang gap? CPMess tang / ROAS giam… → …
- Tasks that involve Paid advertising
- SKILL.md covers Thu thap thong tin, Phan 0 — Ads Health Score…, Phan 1 — Diagnostic Decision… and Phan 2 — Vietnam Benchmark…, plus 7 more sections
- Reaches mcp.facebook.com
What it does
03 Danh Gia Hieu Suat is an agent skill from minhnv0807/ai-business-skills. Dung khi so lieu marketing dang xau va can biet TAI SAO — chan doan theo 5 lop tu tracking, delivery, creative, landing den chat luong audience, roi ra action plan 48h. Kich hoat khi user nhac 'so dang xau', 'CPMess cao qua', 'ROAS thap', 'chan doan root cause', 'tai sao khong ra don', 'ads dot tien'. Khong dung cho — audit CAU HINH tai khoan ads va cham Health Score thi dung skill 21-audit-ads-performance; viet bao cao cho nguoi khac doc thi dung skill 07-bao-cao-marketing; chan doan rieng mot trang thi dung…
Its SKILL.md is about 4.6k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `references/benchmark-vietnam-2025-2026.md` and `references/cay-chan-doan-va-checklist-tuan.md`).
It sits in Marketing & SEO, covering Paid advertising, Customer success and Conversion rate optimization. It works with Model Context Protocol and Meta Ads. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.
When your agent uses it
- Tasks that involve Paid advertising
- Tasks that involve Customer success
- Tasks that involve Conversion rate optimization
Example prompts
- “so dang xau”
- “CPMess cao qua”
- “ROAS thap”
- “/03-danh-gia-hieu-suat”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Kenh nao can audit? Meta Ads / TikTok Ads / Google Ads / Organic TikTok / Facebook / Email / Tat ca?
- So lieu hien tai? Cung cap data: Spend, Impressions, Click, CTR, CPMess/CPL, So mess/lead, ROAS, thoi gian chay.
- Van de dang gap? CPMess tang / ROAS giam / Lead chat luong kem / Khong co don / Creative khong hieu qua?
- Muc tieu la gi? KPI muc tieu ban dau la bao nhieu? (CPMess, ROAS, so lead/don/thang)
What it can do on your machine
Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Hosts in commands or code, which the agent is likely to contact:
mcp.facebook.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
03 Danh Gia Hieu Suat loads about 4.6k tokens when it runs, and up to ~6.3k if it reads all its reference files. Until then it costs about 141 tokens; SKILL.md has 2,440 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 2,440 words, ~4,604 tokens.
Download SKILL.mdSave it as
.claude/skills/03-danh-gia-hieu-suat/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.- name
- 03-danh-gia-hieu-suat
- description
- Dung khi so lieu marketing dang xau va can biet TAI SAO — chan doan theo 5 lop tu tracking, delivery, creative, landing den chat luong audience, roi ra action plan 48h. Kich hoat khi user nhac 'so dang xau', 'CPMess cao qua', 'ROAS thap', 'chan doan root cause', 'tai sao khong ra don', 'ads dot tien'. Khong dung cho — audit CAU HINH tai khoan ads va cham Health Score thi dung skill 21-audit-ads-performance; viet bao cao cho nguoi khac doc thi dung skill 07-bao-cao-marketing; chan doan rieng mot trang thi dung skill 68-cro-audit-trang.
- metadata.version
- 2.3.2
- metadata.category
- performance
- triggers
- danh gia chien dich, audit performance, review quang cao, phan tich ket qua, CPMess cao qua, ROAS thap, toi uu ads, so dang xau, chan doan root cause
- output
- File .md gom diagnostic, root cause analysis, benchmark comparison, 48h action plan, va weekly optimization checklist
- related
- 07-bao-cao-marketing, 10-tinh-kpi-nguoc, 00-ke-hoach-mkt, 05-copy-quang-cao, 04-script-video, 21-audit-ads-performance, 55-scaling-ads, 57-next-ads-plan…
Danh Gia Hieu Suat
Thu thap thong tin
Hoi user toi da 4 cau truoc khi bat dau:
- Kenh nao can audit? Meta Ads / TikTok Ads / Google Ads / Organic TikTok / Facebook / Email / Tat ca?
- So lieu hien tai? Cung cap data: Spend, Impressions, Click, CTR, CPMess/CPL, So mess/lead, ROAS, thoi gian chay.
- Van de dang gap? CPMess tang / ROAS giam / Lead chat luong kem / Khong co don / Creative khong hieu qua?
- Muc tieu la gi? KPI muc tieu ban dau la bao nhieu? (CPMess, ROAS, so lead/don/thang)
Auto-pull data qua MCP (neu co ket noi)
Neu user da setup MCP server, pull data tu dong thay vi yeu cau paste. Xem huong dan:
skills/vi/references/mcp-ads-integration.mdMeta Official MCP:https://mcp.facebook.com/ads— setup 5 phut quaclaude.ai/settings/integrations
| Nen tang | MCP khuyen dung | Data pull |
|---|---|---|
| Meta Ads | Meta Official MCP (mcp.facebook.com/ads) | 29 tools — xem chi tiet ben duoi |
| Meta Ads (alt) | Pipeboard (mcp.pipeboard.co/meta-ads-mcp) | 29 tools — targeting research manh hon |
| Google Ads | Google Official MCP | GAQL query — cost, clicks, conversions, impression share |
| TikTok Ads | TikTok Ads MCP | Campaign/ad group performance reports |
| Nhieu nen tang | Adspirer ads-mcp | 222 metrics, cross-platform unified |
Meta Official MCP — Tools dung cho Danh gia hieu suat:
DIAGNOSTIC (chan doan):
ads_insights_anomaly_signal ← Tim KPI bat thuong vs baseline → feed vao 5 Whys
ads_insights_performance_trend ← Xu huong 7/14/30 ngay → phat hien suy giam
BENCHMARK (so sanh):
ads_insights_industry_benchmark ← CPM, CTR, CPC cua ban vs trung binh nganh
ads_insights_auction_ranking_benchmarks ← Quality ranking, engagement rate ranking vs doi thu
ads_insights_advertiser_context ← Boi canh nganh va khu vuc
OPTIMIZATION:
ads_get_opportunity_score ← Meta goi y co hoi toi uu → action plan
ads_get_dataset_quality ← Chat luong tracking (pixel + CAPI)Quy trinh danh gia nhanh voi MCP:
1. ads_insights_performance_trend → Co dang giam khong?
2. ads_insights_anomaly_signal → KPI nao bat thuong?
3. ads_insights_industry_benchmark → So voi nganh the nao?
4. ads_get_opportunity_score → Meta goi y gi?
→ Dien vao Benchmark Table + chay Diagnostic TreePhan 0 — Ads Health Score (0-100)
Audit day du: Dung
21-audit-ads-performancekhi can chay full 84 checkpoints cho Meta/TikTok/Google/Zalo. Phan nay la quick-check — danh gia nhanh truoc khi di sau vao diagnostic.
Cong thuc tinh Health Score
Health Score = Σ(Check_pass × W_severity × W_category) / Σ(Check_total × W_severity × W_category) × 100He so muc do (W_severity):
| Muc do | He so | Vi du checkpoints |
|---|---|---|
| Critical | 5× | Pixel khong fire, CAPI chua setup, CPA > 3× target |
| High | 3× | Creative similarity > 60%, budget duoi 5× CPA/ngay |
| Medium | 1.5× | Chua co retarget audience, headline qua 40 char |
| Low | 0.5× | Ten chien dich khong theo naming convention |
Bang diem va hanh dong
| Diem | Grade | Nhan xet | Hanh dong |
|---|---|---|---|
| 90–100 | A ✅ | Xuat sac | Giu nguyen, tap trung scale |
| 75–89 | B 🟢 | Tot | Fix Medium issues, tang budget nhe |
| 60–74 | C 🟡 | Trung binh | Fix High issues truoc khi scale |
| 40–59 | D 🔴 | Kem | Fix Critical + High truoc toan bo |
| < 40 | F ⛔ | Nguy hiem | Pause, audit toan dien, rebuild |
10 Quality Gates — Bat buoc kiem tra truoc moi de xuat
Reference:
skills/vi/references/quality-gates-vn.md— 10 hard rules KHONG bao gio vi pham.
| Gate | Quy tac | Nguong vi pham | Hanh dong bat buoc |
|---|---|---|---|
| G1 3× Kill Rule | CPA > 3× CPA muc tieu | > 3× | Pause ad set NGAY |
| G2 Budget Sufficiency | Ngan sach < 5× CPA/ad set/ngay | < 5× | Gop ad set, tang budget |
| G3 Learning Phase | Ad set dang "Learning" | Dang hoc | KHONG chinh sua bat ky thu gi |
| G4 Pixel Integrity | EMQ < 6.0, duplicate event | < 6.0 | Fix tracking TRUOC khi chay |
| G5 Creative Diversity | Similarity Score > 60% | > 60% | Lam creative moi thuc su khac biet |
| G6 Compliance | Nganh dac biet chua kiem tra | Chua check | Review policy truoc launch |
| G7 TikTok Sound | Video TikTok khong co am thanh | Khong audio | Them nhac/voiceover |
| G8 Scale Speed | Tang ngan sach > 20%/72h | > 20% | Giam toc do tang, toi da 20%/lan |
| G9 Min Data | < 1,000 impression (Meta) | < 1K impr | Doi du data moi ket luan |
| G10 LTV:CAC | LTV:CAC < 3:1 | < 3:1 | Khong nen scale, kiem tra churn |
⚠️ Vi pham bat ky gate nao = CRITICAL — phai fix truoc toan bo de xuat toi uu.
Phan 1 — Diagnostic Decision Tree
Quy trinh chan doan 5 layer (chay TRUOC khi doc cay trieu chung)
So xau la trieu chung, khong phai benh. Dao tung layer tu tren xuong, moi layer phai sach truoc khi di tiep — dung thay creative khi van de nam o tracking.
Layer 1 — Tracking va chat luong data. Pixel co fire dung khong (dung Pixel Helper)? Conversion event dang do dung thu can do hay dang do PageView? UTM day du chua? Co event trung lap khong? → Neu tracking sai: fix tracking truoc, khong lam gi khac. Moi so lieu phia sau deu vo nghia.
Layer 2 — Delivery va dau gia. CPM co tang khong? Frequency dang o dau (>3.5 canh bao, >5 phai tat)? Co dang trong learning phase khong (khong dung vao adset trong learning)? → CPM tang + frequency cao = audience bao hoa → mo rong tep hoac doi creative. → CPM tang + frequency thap = CPM thi truong tang theo mua → cho hoac chinh bid, khong doi creative.
Layer 3 — Creative va hook. CTR co giam khong? Hook rate (3s view) co giam khong? Creative nay chay bao lau roi?
→ CTR giam + creative cu = creative fatigue → refresh (goi 48-quick-visual-brief).
→ CTR thap ngay tu ngay dau = hook chua du manh hoac sai audience — khong phai fatigue.
Layer 4 — Landing page va offer. CTR on nhung CPL cao? LP load qua 3 giay? Form qua 4 truong? Thong diep ads va LP co khop khong? → CTR on ma CPL cao gan nhu luon la van de LP hoac offer, khong phai creative.
Layer 5 — Chat luong audience. Lead nhieu nhung close rate thap? Tep qua rong hay qua hep? → Lead nhieu ma khong chot duoc = van de chat luong lead → them cau hoi loc, hoac doi tep.
Sau khi xac dinh layer co van de, ghi ro: root cause co kha nang nhat · bang chung ung ho (2-3 data point) · gia thuyet da loai tru · muc do tu tin (cao/trung binh/thap — neu thap thi can test them truoc khi hanh dong lon).
Cay chan doan: Tu trieu chung den nguyen nhan
4 cay chan doan dang ASCII cho 4 trieu chung ([CPMess CAO], [ROAS THAP <2x], [LEAD CHAT LUONG KEM], [CREATIVE KHONG HIEU QUA]) — moi cay phan nhanh theo dieu kien va chi thang hanh dong tuong ung: doc
references/cay-chan-doan-va-checklist-tuan.mdmuc "Cay chan doan: Tu trieu chung den nguyen nhan".
Phan 2 — Vietnam Benchmark Table 2025–2026
4 bang benchmark day du (Paid Ads 12 chi so Meta/TikTok/Google chia 4 muc Kem/TB/Tot/Xuat sac · Funnel Conversion 6 buoc · Organic Content 8 chi so · Benchmark theo 5 nganh) — moi bang co san cot "Data cua ban" de dien: doc
references/benchmark-vietnam-2025-2026.md.
Phan 3 — Root Cause Analysis (5 Whys)
Framework phan tich
Khi gap van de, hoi "Tai sao?" 5 lan de tim nguyen nhan goc:
Vi du: CPMess tang tu 25K len 45K
| Lan | Tai sao? | Tra loi |
|---|---|---|
| 1 | Tai sao CPMess tang? | Vi CTR giam tu 2.5% xuong 1.1% |
| 2 | Tai sao CTR giam? | Vi creative da chay 12 ngay, audience da thay qua nhieu lan |
| 3 | Tai sao creative chay qua lau? | Vi team khong co lich lam creative moi |
| 4 | Tai sao khong co lich? | Vi khong co quy trinh review creative dinh ky |
| 5 | Tai sao khong co quy trinh? | Vi chua setup SOP creative rotation |
Nguyen nhan goc: Thieu SOP creative rotation Giai phap: Lap lich lam 3–5 creative moi/tuan, review performance moi 3–5 ngay
Template 5 Whys
| Lan | Tai sao? | Tra loi |
|---|---|---|
| 1 | [van de] | [nguyen nhan truc tiep] |
| 2 | Tai sao [nguyen nhan 1]? | [nguyen nhan sau hon] |
| 3 | Tai sao [nguyen nhan 2]? | [nguyen nhan sau hon] |
| 4 | Tai sao [nguyen nhan 3]? | [nguyen nhan sau hon] |
| 5 | Tai sao [nguyen nhan 4]? | [nguyen nhan goc] |
Nguyen nhan goc: [tom tat] Giai phap: [hanh dong cu the]
Phan 4 — Creative Fatigue Detection
Tieu chi nhan biet creative met
| Dau hieu | Nguong canh bao | Nguong nguy hiem | Hanh dong |
|---|---|---|---|
| Frequency | >2.5 | >4 | Doi creative, expand audience |
| CTR giam | Giam 20% vs 3 ngay dau | Giam 40% | Thay creative moi |
| CPA tang | Tang 25% vs 3 ngay dau | Tang 50% | Pause creative, test moi |
| Thoi gian chay | >7 ngay | >14 ngay | Bat buoc thay moi |
| Engagement giam | Comment/share giam 30% | Giam 50% | Doi goc do noi dung |
| Negative feedback | >3% | >5% | Tat ngay, review creative |
Lich rotation creative khuyen nghi
| Loai creative | Thoi gian hieu qua | Khi nao lam moi |
|---|---|---|
| Video ads (cold audience) | 5–10 ngay | Khi frequency > 2.5 hoac CTR giam 20% |
| Image ads | 7–14 ngay | Khi CTR giam 30% |
| Carousel | 10–21 ngay | Khi engagement giam 25% |
| UGC video | 10–14 ngay | Khi CPA tang 30% |
Phan 5 — Audience Saturation Indicators
| Chi so | Binh thuong | Bao dong | Hanh dong |
|---|---|---|---|
| Audience overlap (giua cac ad sets) | <20% | >30% | Gop ad sets hoac loai tru |
| Frequency | <2.5 | >4 | Expand audience, doi creative |
| Reach vs Audience size | <50% | >70% | Audience qua nho, mo rong |
| Cost per incremental result | On dinh | Tang 30%+ | Dang bao hoa, can audience moi |
| New user % (trong click) | >60% | <40% | Dang re-show cho nguoi cu |
Hanh dong khi audience bao hoa
- Mo rong Lookalike tu 1% len 3–5%
- Test interest moi chua dung
- Chay broad targeting voi creative tot
- Chuyen ngan sach sang kenh khac
- Tang organic content de mo rong funnel
Phan 6 — Trend Analysis
Week-over-Week (WoW)
| Chi so | Tuan truoc | Tuan nay | Thay doi | Xu huong |
|---|---|---|---|---|
| Spend | [so] | [so] | [+/-]% | Tang / Giam / On dinh |
| CPMess | [so] | [so] | [+/-]% | |
| So mess | [so] | [so] | [+/-]% | |
| CTR | [so]% | [so]% | [+/-]% | |
| ROAS | [so]x | [so]x | [+/-]% | |
| So don | [so] | [so] | [+/-]% | |
| AOV | [so] | [so] | [+/-]% |
Show full SKILL.md (977 more words)Show less
Month-over-Month (MoM)
| Chi so | Thang truoc | Thang nay | Thay doi | Xu huong 3 thang |
|---|---|---|---|---|
| Tong spend | [so] | [so] | [+/-]% | [mo ta] |
| Tong mess/lead | [so] | [so] | [+/-]% | |
| CPMess trung binh | [so] | [so] | [+/-]% | |
| ROAS | [so]x | [so]x | [+/-]% | |
| Doanh thu tu ads | [so] | [so] | [+/-]% | |
| LTV:CAC | [so]:1 | [so]:1 | [+/-] |
Quy tac doc xu huong
- 3 tuan lien tuc tang/giam → xu huong that, can hanh dong
- 1 tuan dot bien → kiem tra yeu to ben ngoai (mua le, doi thu, algorithm)
- On dinh 4+ tuan → can breakthrough, thu creative/audience moi
Phan 7 — 48h Action Plan
Ap dung khi phat hien van de can xu ly gap.
Template action plan
| STT | Thoi gian | Hanh dong | Muc do | Ket qua ky vong | Nguoi TH |
|---|---|---|---|---|---|
| 1 | Trong 2h | Pause creative/ad set co CPA > 2x target | CRITICAL | Ngung chay mau ngan sach | [ten] |
| 2 | Trong 4h | Phan tich data chi tiet: creative nao, audience nao, gio nao | CRITICAL | Xac dinh nguyen nhan | [ten] |
| 3 | Trong 8h | Duplicate winning ad set, test creative moi | HIGH | Co creative thay the | [ten] |
| 4 | Trong 12h | Dieu chinh audience: loai tru overlap, test LAL moi | HIGH | Giam frequency | [ten] |
| 5 | Trong 24h | A/B test 3 hook moi cho creative | HIGH | Tim hook tot hon | [ten] |
| 6 | Trong 24h | Kiem tra landing page/inbox flow | MEDIUM | Fix leak trong funnel | [ten] |
| 7 | Trong 36h | Review ket qua thay doi, so sanh | MEDIUM | Co data de quyet dinh tiep | [ten] |
| 8 | Trong 48h | Bao cao va de xuat ke hoach tuan tiep | MEDIUM | Ke hoach cu the | [ten] |
Phan 8 — Nhip kiem tra hang ngay va hang tuan
Daily check — 15 phut moi sang
Ba viec, khong hon. Muc tieu la bat van de trong ngay, khong phai phan tich sau:
- CPL vs target → quyet dinh scale hay pause theo decision rules trong
references/benchmarks-vietnam.md(muc "Decision rules theo target"). - Frequency → neu vuot 2.5 thi chuan bi creative moi; vuot 3.5 thi brief gap qua
48-quick-visual-brief. - Pace spend → dang tieu dung tien do hay overspend? Overspend som trong ngay thuong keo CPL len vao khung gio dat.
Nguyen tac khi kiem tra hang ngay: chi thay MOT bien moi lan. Doi nhieu thu cung luc thi khong biet cai nao co tac dung. Va 3 ngay data chua du de ket luan — toi thieu 5-7 ngay sau khi sua moi danh gia lai.
Sau khi sua — ke hoach theo doi
| Chi so | Baseline truoc khi sua | Muc tieu sau sua | Kiem tra ngay |
|---|---|---|---|
| [chi so chinh] | D+3 | ||
| [chi so chinh] | D+7 |
Neu sau 7 ngay khong cai thien: dung tiep tuc tinh chinh nho — quay lai Layer 1 de chan doan lai, hoac chuyen huong (doi offer, doi tep, doi kenh).
Weekly Optimization Checklist
Checklist chia theo tung ngay Thu 2 → Thu 6 (Review tuan truoc · Creative & Content · Ads Optimization · Funnel & Sales · Report & Plan), moi ngay 4-5 muc tick: doc
references/cay-chan-doan-va-checklist-tuan.mdmuc "Weekly Optimization Checklist".
Phan 9 — Tom tat danh gia
Bang tong ket
| Hang muc | Trang thai | Chi tiet | Hanh dong |
|---|---|---|---|
| Paid Ads | [Xanh/Vang/Do] | [tom tat] | [hanh dong] |
| Organic Content | [Xanh/Vang/Do] | [tom tat] | [hanh dong] |
| Funnel Conversion | [Xanh/Vang/Do] | [tom tat] | [hanh dong] |
| Creative Health | [Xanh/Vang/Do] | [tom tat] | [hanh dong] |
| Audience Health | [Xanh/Vang/Do] | [tom tat] | [hanh dong] |
| ROAS/ROI | [Xanh/Vang/Do] | [tom tat] | [hanh dong] |
Trang thai:
- Xanh: On track, dat hoac vuot KPI
- Vang: Can theo doi, lech 10–25% vs target
- Do: Can xu ly gap, lech >25% vs target hoac xu huong xau 2+ tuan
Top 3 uu tien
| STT | Uu tien | Ly do | Deadline | Ket qua ky vong |
|---|---|---|---|---|
| 1 | [hanh dong] | [ly do] | [ngay] | [ket qua] |
| 2 | [hanh dong] | [ly do] | [ngay] | [ket qua] |
| 3 | [hanh dong] | [ly do] | [ngay] | [ket qua] |
Cross-reference
| Khi can | Goi skill |
|---|---|
| Audit day du voi Health Score 0-100 (84 checkpoints) | 21-audit-ads-performance |
| Bao cao marketing hang thang day du | 07-bao-cao-marketing |
| Tinh lai ngan sach va KPI tu doanh thu | 10-tinh-kpi-nguoc |
| Viet lai copy quang cao theo 6 frameworks | 05-copy-quang-cao |
| Viet lai script video | 04-script-video |
| Len ke hoach lai toan bo | 00-ke-hoach-mkt |
| Review doi thu (neu nghi doi thu chay deal) | 08-nghien-cuu-doi-thu |
| Sau khi fix xong, muon scale winner | 55-scaling-ads |
| Can creative thay the gap trong ngay | 48-quick-visual-brief |
| Van de nam o tracking (Layer 1) | 53-tracking-setup |
| Van de nam o audience (Layer 5) | 51-audience-research, 56-retargeting-plan |
| Lap plan ads ky sau tu ket qua chan doan | 57-next-ads-plan |
| Tra cuu 10 Quality Gates va 6 copy frameworks | references/quality-gates-vn, references/copy-frameworks-vn |
Checklist chat luong
Truoc khi giao danh gia, kiem tra:
- 10 Quality Gates da kiem tra — bat ky vi pham = CRITICAL, fix truoc toan bo de xuat
- Health Score da uoc tinh (neu co du data) — neu < 60 thi focus fix truoc khi toi uu
- Data cua user da dien day du vao bang benchmark
- Da chay quy trinh 5 layer (tracking → delivery → creative → landing/offer → audience) truoc khi ket luan
- Root cause co bang chung data, co ghi muc do tu tin, va co gia thuyet da loai tru
- Diagnostic decision tree da chay — xac dinh dung nhanh nguyen nhan
- Khong de xuat tang budget khi CPL dang xau; khong de xuat doi creative khi loi nam o tracking
- Moi de xuat chi thay 1 bien mot lan, co moc do lai D+3 va D+7
- 5 Whys da thuc hien — tim duoc nguyen nhan goc, khong dung o trieu chung
- So sanh voi benchmark Vietnam 2025–2026 — co cot "Data cua ban" va "Gap"
- Creative fatigue da kiem tra — frequency, CTR, thoi gian chay
- Audience saturation da kiem tra — overlap, reach vs size
- Trend analysis co WoW va MoM — khong chi nhin 1 ngay
- 48h action plan cu the — co thoi gian, nguoi chiu TN, ket qua ky vong
- Tong ket co trang thai mau (Xanh/Vang/Do) de nhau
- Top 3 uu tien ro rang voi deadline
- Tat ca so lieu co the verify — khong co so lieu "uoc tinh" khong co co so
- De xuat kha thi voi nguon luc hien tai cua user
© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 2 other files (references) in skills/vi/03-danh-gia-hieu-suat of minhnv0807/ai-business-skills.
- SKILL.md
- references/benchmark-vietnam-2025-2026.md
- references/cay-chan-doan-va-checklist-tuan.md
Open the folder on GitHubat commit 0360adc
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Questions about 03 Danh Gia Hieu Suat
What does 03 Danh Gia Hieu Suat do?
Dung khi so lieu marketing dang xau va can biet TAI SAO — chan doan theo 5 lop tu tracking, delivery, creative, landing den chat luong audience, roi ra action plan 48h. 03 Danh Gia Hieu Suat is an agent skill from minhnv0807/ai-business-skills. Dung khi so lieu marketing dang xau va can biet TAI SAO — chan doan theo 5 lop tu tracking, delivery, creative, landing den chat luong audience, roi ra action plan 48h.
When should I use 03 Danh Gia Hieu Suat?
03 Danh Gia Hieu Suat fits situations like: tasks that involve Paid advertising; tasks that involve Customer success; tasks that involve Conversion rate optimization.
How do I install 03 Danh Gia Hieu Suat in Claude Code?
Run `npx skills add minhnv0807/ai-business-skills --skill 03-danh-gia-hieu-suat -a claude-code`. Or copy the skill folder (skills/vi/03-danh-gia-hieu-suat in minhnv0807/ai-business-skills) into .claude/skills/03-danh-gia-hieu-suat in your project. Claude Code loads it when a task matches its description.
How do I install 03 Danh Gia Hieu Suat in Codex?
Run `npx skills add minhnv0807/ai-business-skills --skill 03-danh-gia-hieu-suat -a codex`. Or copy the skill folder (skills/vi/03-danh-gia-hieu-suat in minhnv0807/ai-business-skills) into .agents/skills/03-danh-gia-hieu-suat in your project. Codex loads it when a task matches its description.
Can I use 03 Danh Gia Hieu Suat in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 03-danh-gia-hieu-suat -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/03-danh-gia-hieu-suat, .gemini/skills/03-danh-gia-hieu-suat, .github/skills/03-danh-gia-hieu-suat and .opencode/skills/03-danh-gia-hieu-suat in your project.
What does 03 Danh Gia Hieu Suat need to run?
SKILL.md names no scripts, command-line tools or credentials: 03 Danh Gia Hieu Suat is instructions for the agent only.
Does 03 Danh Gia Hieu Suat access the network?
SKILL.md names 1 domain. In commands or code: mcp.facebook.com; the agent is likely to contact it when it follows the instructions. This is read from the text; nothing was executed.
Is 03 Danh Gia Hieu Suat safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does 03 Danh Gia Hieu Suat use?
03 Danh Gia Hieu Suat is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does 03 Danh Gia Hieu Suat use?
About 4.6k tokens (SKILL.md is roughly 18k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 1.7k tokens, read only when the agent opens those files.
What are the alternatives to 03 Danh Gia Hieu Suat?
Skills that share tags, products or a category with 03 Danh Gia Hieu Suat: Google Ads Landing Page Audit (nowork-studio/notfair-plugin, 3.9k stars), Meta Ads for B2B (ivangfalco/ads-skills, 279 stars), Openclaw Marketing Skills (LeoYeAI/openclaw-marketing-skills, 1k stars) and Meta Ads Audit (AgriciDaniel/claude-ads, 9.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains 03 Danh Gia Hieu Suat?
minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.
Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.