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Agent skill

01 Content Calendar Global

by minhnv0807 in minhnv0807/ai-business-skills

A skill your agent uses when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot.

MITAuto-check passedWriting & Content

Install 01 Content Calendar Global

skills CLI
$ npx skills add minhnv0807/ai-business-skills --skill 01-content-calendar-global -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install minhnv0807/ai-business-skills 01-content-calendar-global --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/en/01-content-calendar-global .claude/skills/01-content-calendar-global && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
01-content-calendar-global
GitHub stars
609
Token cost
~4k tokens
SKILL.md length
1,688 words
Files
1
Skills in repo
142
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot.

  • The user needs a monthly
  • SKILL.md covers Step 0 — Read context file, Information gathering, Calendar principles and Content matrix — generate…, plus 8 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Weekly content calendar — posting schedule per channel

What it does

01 Content Calendar Global is an agent skill from minhnv0807/ai-business-skills. Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see 36-content-brief-global; the caption text itself, see…

Its SKILL.md is about 4k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Content strategy. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.

When your agent uses it

  • The user needs a monthly
  • Weekly content calendar — posting schedule per channel
  • Content pillars
  • Repurposing matrix

Example prompts

  • “content calendar”
  • “posting schedule”
  • “what should we post this month”
  • “/01-content-calendar-global”

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

01 Content Calendar Global loads about 4k tokens when it runs. Until then it costs about 177 tokens; SKILL.md has 1,688 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~177
When it runs · the whole SKILL.md, loaded when a task matches
~4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 1,688 words, ~4,025 tokens.

Download SKILL.mdSave it as .claude/skills/01-content-calendar-global/SKILL.md (or your agent's skills folder).
name
01-content-calendar-global
description
Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.
metadata.version
1.0.1
metadata.category
content
license
MIT
triggers
content calendar, posting schedule, monthly content plan, social media calendar, editorial calendar
related
product-marketing-context-global, 00-marketing-plan-global, 04-script-video-global, 02-campaign-brief-global, 09-customer-insight-global

Global Content Calendar

Plan a 30-day multi-channel content calendar with funnel ratios, content pillars, source-type mix, and AI scoring before publishing.

Step 0 — Read context file

Before generating the calendar, read .agents/product-marketing-context-global.md for:

  • Brand voice & tone
  • Active channels and follower base
  • Region (drives optimal posting times and channel mix)
  • Currency (drives any monetary CTA framing)

If the file is missing, ask the user to run product-marketing-context-global first.

Information gathering

Ask the user up to 4 questions before starting:

  1. Product / service? Industry, core USP, price tier.
  2. Active channels? List channels (TikTok, Instagram, Facebook, YouTube, LinkedIn, X, Email, Blog, Podcast) with current follower / subscriber counts.
  3. Goal this month? Grow followers / grow inbound messages / grow orders / launch a new product / seasonal campaign?
  4. Content resources? How many people produce content? Can you record video? Do you have UGC / testimonials available?

Calendar principles

1. Funnel distribution
Funnel stageShareGoalContent type
TOFU (Awareness)40%Attract new viewersTrends, tips, POV, behind-the-scenes, pain points
MOFU (Consideration)35%Build trust, persuadeCase study, review, comparison, process, FAQ
BOFU (Conversion)15%Close the orderOffer, deal, countdown, retarget, livestream
Retention10%Retain existing customersVIP content, referral, community, re-engagement
2. Content pillar balance

Every brand needs 3–5 pillars. Audit balance weekly.

PillarRecommended shareThis week's count
Education30–35%[count] / [total] = [%]
Inspiration20–25%[count] / [total] = [%]
Entertainment20–25%[count] / [total] = [%]
Selling10–15%[count] / [total] = [%]
Community5–10%[count] / [total] = [%]

Rule: If any pillar drifts more than 10% from its target, rebalance the following week.

3. Source-type mix
Source typeShareDescription
FGC (Founder Generated)25–30%Founder / expert content — highest trust
Brand Content30–35%Official brand assets
UGC (User Generated)20–25%Customer-created — social proof
EGC (Employee Generated)10–15%Team-created — authentic culture

Content matrix — generate ideas at scale

Content matrix method. Universal, works in any market.

Multiply your content pillars by 8 formats to generate 24–40 ideas in one sitting.

8 content formats
#FormatDescriptionExample
1How-toTeach a specific skill, step by step"3 steps to set up a Meta Pixel correctly"
2InspirationSuccess stories, overcoming obstacles"From 0 to 50K followers in 6 months — true story"
3AnalysisExplain why, how a mechanism works"Why expensive ads still produce no orders — root cause analysis"
4ContrarianChallenge a common belief"Running more ads is NOT how you grow orders"
5ObservationHidden trends, things others miss"Something is happening on TikTok Shop that few notice"
6X vs YCompare 2 tools / approaches / strategies"Meta Ads vs TikTok Ads: which industries pick which?"
7Now vs FuturePredictions, upcoming trends"Marketing 2025 vs 2026: 5 big shifts"
8ListTips, mistakes, lessons, tools"7 most common ad mistakes SMBs make"
How to use
  1. Pull 3–5 brand content pillars (from product-marketing-context-global or by asking)
  2. Build a grid: pillars (rows) × 8 formats (columns) = 24–40 ideas
  3. Each cell holds a specific headline — never generic ("Marketing" is wrong, "3 ways to cut CPMess below $5" is right)
  4. Pick the 15 strongest ideas → fill them into the weekly calendar
Content matrix template
markdown
| Pillar \ Format | How-to | Inspiration | Analysis | Contrarian | Observation | X vs Y | Now vs Future | List |
|-----------------|--------|-------------|----------|------------|-------------|--------|---------------|------|
| [Pillar 1] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] |
| [Pillar 2] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] |
| [Pillar 3] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] |
| [Pillar 4] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] |

Tip: Run the matrix once per month → bank 32+ ideas. You will never run dry.

Content repurposing matrix — 1:7 ratio

Every source asset spawns at least 7 derivatives.

Repurposing table
#Source assetDerivativeTarget channelLength / sizeProduction time
1Long video (3–5 min)OriginalYouTube3–5 min2–4h
2Short clip #1 (hook)TikTok15–30s15 min
3Short clip #2 (key tip)Reels15–30s15 min
4Short clip #3 (outcome)TikTok / Shorts15–30s15 min
5Carousel (5–7 slides)Instagram, LinkedIn5–7 images30 min
6SEO blog postWebsite800–1500 words1–2h
7Email newsletterEmail list300–500 words30 min
83 quote cardsStory, Threads, X1 image / card15 min
9Audio snippetPodcast feed / OA voice1–2 min10 min
Repurposing workflow
Day 1: Record / write source asset
Day 1: Cut short clips (3 clips, 45 min)
Day 2: Build carousel + quote cards (45 min)
Day 2: Write blog post from source (1–2h)
Day 3: Send email newsletter (30 min)
Day 3–7: Schedule derivatives across channels

Optimal posting times — region note

Posting times shift by region. The defaults below cover the global average. Override per region using product-marketing-context-global.

Global default windows (local time)
ChannelMon–FriSaturdaySundayNotes
TikTok7:00–9:00, 12:00–13:00, 19:00–22:0010:00–12:00, 19:00–22:0010:00–12:00, 19:00–22:00Peak: 20:00–21:00
Instagram7:00–9:00, 12:00–14:00, 18:00–20:009:00–11:00, 18:00–20:0010:00–12:00Peak: 12:00–13:00
Facebook8:00–10:00, 13:00–15:00, 19:00–21:009:00–11:00, 19:00–21:0010:00–13:00Peak: 13:00, 20:00
LinkedIn7:30–9:00, 11:30–13:30, 17:00–18:30Skip / lowSkip / lowB2B: Tue/Wed/Thu best
YouTube17:00–22:0014:00–17:0014:00–17:00Long videos — weekends stronger
X (Twitter)8:00–10:00, 12:00–13:00, 17:00–19:009:00–11:0010:00–12:00Peak: 9:00 weekdays
Email8:00–10:00, 14:00–15:00SkipSkipTue + Thu best for B2B, Wed for B2C
Blog / SEOAnyAnyAny2–4 posts / week, indexes in 1–3 days
Region notes (set in foundation skill)
  • US: Time zones split (ET / CT / PT) — schedule to dominant audience zone. LinkedIn strong for B2B SaaS.
  • EU: Strict GDPR — confirm consent for email. CET / GMT split. LinkedIn strong DACH region.
  • SEA: TikTok dominates, LINE / Zalo / WhatsApp are messenger-of-record. Mobile-first, evening peak 19:00–22:00.
  • LATAM: WhatsApp + TikTok + Instagram primary. Spanish + Portuguese require localised copy. Late-evening engagement (21:00–23:00).
  • APAC ex-China: Mix of Instagram, TikTok, LINE (Japan / Taiwan), KakaoTalk (Korea). Localisation required.
  • MENA: Snap + TikTok + Instagram. Friday is weekend — adjust scheduling.
Seasonal peaks (universal)
SeasonNotesAdjustment
Q4 (Black Friday / Cyber Monday)CPM spikes 30–50%, engagement upPre-warm audience 2 weeks early, pre-schedule content
End-of-year holidaysE-commerce, education, gifting peakHigher CPMs through Dec
Back-to-school (Aug–Sep, Northern Hemisphere)Education, edtech, productivity tools spikeEducation content surge
Summer (Jun–Aug N. Hemisphere)F&B, travel, leisure surgeLeisure-themed content
Region-specific (Lunar New Year, Ramadan, Diwali)Local cultural momentsPlan 2–3 weeks in advance, localise content

AI content scoring

Score every piece before publishing (0–10 scale):

CriterionWeightScore (1–10)Score × weight
Hook (first 3 seconds — does it stop the scroll?)25%[score]
Relevance (does it match the target customer insight?)20%[score]
Value (what does the viewer take away?)20%[score]
CTA (clear and action-driving?)15%[score]
Visual (image / video quality?)10%[score]
Brand consistency (correct tone, colours?)10%[score]
Total100%[total] / 10

Publishing thresholds:

  • 8–10: Publish now, consider boosting with paid
  • 6–7.9: Publish with minor edits
  • 4–5.9: Rewrite hook or CTA before publishing
  • <4: Do not publish, redo

Weekly calendar template

Show full SKILL.md (682 more words)Show less
Week [number] — [start date] to [end date]
DateDayChannelTimeFormatFunnelPillarTopicHook / headlineCTASource typeOwnerStatus
[date]MonTikTok20:00Video 30sTOFUEducation[topic][hook 3s][CTA]FGC[name]Draft / Done / Posted
[date]MonInstagram12:00CarouselMOFUInspiration[topic][headline][CTA]Brand[name]
[date]TueTikTok12:00Video 15sTOFUEntertainment[topic][hook][CTA]EGC[name]
[date]TueEmail09:00NewsletterMOFUEducation[topic][subject line][CTA]Brand[name]
[date]WedTikTok20:00Video 30sMOFUInspiration[topic][hook][CTA]UGC[name]
[date]WedFacebook20:00Video 60sBOFUSelling[topic][headline][CTA]Brand[name]
[date]ThuTikTok12:00Video 15sTOFUEducation[topic][hook][CTA]FGC[name]
[date]ThuEmail08:30OfferBOFUSelling[topic][subject line][CTA]Brand[name]
[date]ThuLinkedIn09:00PostMOFUEducation[topic][headline][CTA]FGC[name]
[date]FriTikTok20:00Video 30sTOFUEntertainment[topic][hook][CTA]EGC[name]
[date]FriFacebook12:00PostMOFUEducation[topic][headline][CTA]Brand[name]
[date]SatTikTok20:00Video 30sMOFUInspiration[topic][hook][CTA]UGC[name]
[date]SatInstagram18:00ReelsTOFUEntertainment[topic][hook][CTA]FGC[name]
[date]SunTikTok20:00Video 15sTOFUEducation[topic][hook][CTA]FGC[name]
[date]SunBlog--PostMOFUEducation[topic][SEO title][CTA]Brand[name]
Weekly balance check
ItemPlanActualOn ratio?
Funnel: TOFU40% (6 posts)[count]Yes / No
Funnel: MOFU35% (5 posts)[count]
Funnel: BOFU15% (2 posts)[count]
Funnel: Retention10% (2 posts)[count]
Pillar: Education30–35%[count]
Pillar: Inspiration20–25%[count]
Pillar: Entertainment20–25%[count]
Pillar: Selling10–15%[count]
Pillar: Community5–10%[count]
Source: FGC25–30%[count]
Source: Brand30–35%[count]
Source: UGC20–25%[count]
Source: EGC10–15%[count]
ChannelMinimumRecommendedOptimalNotes
TikTok3 videos / week5–7 videos / week1–2 videos / dayMore posts = more data to optimise
Instagram3 posts / week4–5 posts / week1 post / dayReels prioritised
Facebook3 posts / week4–5 posts / week1 post / dayMix video + carousel + text
LinkedIn2 posts / week3–4 posts / week1 post / weekdayB2B: longer-form posts win
X (Twitter)5 / week1–2 / day3–5 / dayThreads + replies drive reach
YouTube1 video / week1–2 videos / week2 videos / weekQuality > quantity
Email1 email / week2 emails / week2 emails / weekBeyond this risks spam complaints
Blog / SEO1 post / week2–4 posts / week1 post / daySEO compounds over time

Cross-reference

When you needCall skill
Script for a TikTok video in this calendar04-script-video-global
Ad copy for a Facebook post in this calendar(use ad copy skill if available)
Insights to pick topics09-customer-insight-global
Overall plan that contains this calendar00-marketing-plan-global
Campaign-specific calendar02-campaign-brief-global

Examples — diversified regions

Example A — US B2B SaaS
  • 4 channels: LinkedIn (primary), X / Twitter, YouTube, Email newsletter
  • 12 posts / week: LinkedIn 4 + X 3 + YouTube 1 + Email 2 + Blog 2
  • Mix: Education 40%, Inspiration 20%, Analysis 25%, Selling 15%
Example B — EU DTC apparel
  • 5 channels: Instagram, TikTok, Pinterest, Email, Blog
  • 18 posts / week: IG 5 + TikTok 7 + Pinterest 3 + Email 2 + Blog 1
  • Mix: Inspiration 35%, Education 20%, Entertainment 30%, Selling 15%
Example C — SEA fitness coaching app
  • 4 channels: TikTok, Instagram, LINE / WhatsApp broadcast, YouTube Shorts
  • 16 posts / week: TikTok 7 + IG 4 + LINE 2 + Shorts 3
  • Mix: Inspiration 30%, Education 30%, Entertainment 25%, Selling 15%

Quality checklist

Before delivering the calendar, verify:

  • At least 15 posts per week (or matching the user's target frequency)
  • Funnel ratio sums correctly: TOFU 40% + MOFU 35% + BOFU 15% + Retention 10%
  • Content pillars balanced — no pillar drifts more than 10% off target
  • Source-type mix includes FGC, Brand, UGC, EGC
  • Every post has a specific hook / headline — no blanks
  • Every post has a clear CTA
  • Posting times respect the region's local peak windows
  • No two posts on the same channel at the same time
  • Content repurposing — every source asset has at least 3 derivatives
  • Email kept to 2 / week (excluding welcome flows)
  • Owner and status columns filled
  • AI Content Score >= 6 for every post
  • Region-specific channels included where relevant
  • Currency in CTAs matches .agents/product-marketing-context-global.md

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/en/01-content-calendar-global of minhnv0807/ai-business-skills.

Open the folder on GitHubat commit 0360adc

Compare with similar skills

01 Content Calendar Global next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

01 Content Calendar Global compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
01 Content Calendar Global this skillminhnv0807/ai-business-skills609—~4kAutomated safety check: PassMIT
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Linkedin Content Plannersergebulaev/linkedin-skills4.4k1 repos~2.1kAutomated safety check: PassMIT
Blog Post Draftingluongnv89/claude-howto42k—~2.1kAutomated safety check: PassMIT
WeChat Hot Article AnalysisSpaceZephyr/creator-buddy1.6k—~847Automated safety check: PassNone
Brand Voice Content Creatordavila7/claude-code-templates33k3 repos~1.9kAutomated safety check: PassMIT

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Categories

Questions about 01 Content Calendar Global

What does 01 Content Calendar Global do?

A skill your agent uses when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. 01 Content Calendar Global is an agent skill from minhnv0807/ai-business-skills. Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot.

When should I use 01 Content Calendar Global?

01 Content Calendar Global fits situations like: the user needs a monthly; weekly content calendar — posting schedule per channel; content pillars; repurposing matrix.

How do I install 01 Content Calendar Global in Claude Code?

Run `npx skills add minhnv0807/ai-business-skills --skill 01-content-calendar-global -a claude-code`. Or copy the skill folder (skills/en/01-content-calendar-global in minhnv0807/ai-business-skills) into .claude/skills/01-content-calendar-global in your project. Claude Code loads it when a task matches its description.

How do I install 01 Content Calendar Global in Codex?

Run `npx skills add minhnv0807/ai-business-skills --skill 01-content-calendar-global -a codex`. Or copy the skill folder (skills/en/01-content-calendar-global in minhnv0807/ai-business-skills) into .agents/skills/01-content-calendar-global in your project. Codex loads it when a task matches its description.

Can I use 01 Content Calendar Global in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 01-content-calendar-global -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/01-content-calendar-global, .gemini/skills/01-content-calendar-global, .github/skills/01-content-calendar-global and .opencode/skills/01-content-calendar-global in your project.

What does 01 Content Calendar Global need to run?

SKILL.md names no scripts, command-line tools or credentials: 01 Content Calendar Global is instructions for the agent only.

Does 01 Content Calendar Global access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is 01 Content Calendar Global safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does 01 Content Calendar Global use?

01 Content Calendar Global is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does 01 Content Calendar Global use?

About 4k tokens (SKILL.md is roughly 16k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to 01 Content Calendar Global?

Skills that share tags, products or a category with 01 Content Calendar Global: Blogger Distiller (otter1101/blogger-distiller, 701 stars), Linkedin Content Planner (sergebulaev/linkedin-skills, 4.4k stars), Blog Post Drafting (luongnv89/claude-howto, 42k stars) and WeChat Hot Article Analysis (SpaceZephyr/creator-buddy, 1.6k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains 01 Content Calendar Global?

minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.

Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.