FLOW SEO Framework
AgriciDaniel/claude-seo
Brings the FLOW framework's stage-specific SEO prompts into the agent, from keyword discovery through backlinks, on-page work and conversion to local SEO, loaded on demand.
Generate "X vs Y" and "Alternative to X" SEO/CRO pages targeting competitive search intent during PRD v0.9 Go-to-Market.
$ npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-alternatives-pages -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install mattgierhart/PRD-driven-context-engineering prd-v09-alternatives-pages --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/mattgierhart/PRD-driven-context-engineering.git skills-src && mkdir -p .claude/skills && cp -r skills-src/.claude/skills/prd-v09-alternatives-pages .claude/skills/prd-v09-alternatives-pages && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "prd-v09-alternatives-pages" agent skill from https://github.com/mattgierhart/PRD-driven-context-engineering/tree/main/.claude/skills/prd-v09-alternatives-pages into .claude/skills/prd-v09-alternatives-pages/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "prd-v09-alternatives-pages", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/mattgierhart/PRD-driven-context-engineering/tree/main/.claude/skills/prd-v09-alternatives-pagesType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-alternatives-pages -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install mattgierhart/PRD-driven-context-engineering prd-v09-alternatives-pages --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mattgierhart/PRD-driven-context-engineering.git skills-src && mkdir -p .agents/skills && cp -r skills-src/.claude/skills/prd-v09-alternatives-pages .agents/skills/prd-v09-alternatives-pages && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "prd-v09-alternatives-pages" agent skill from https://github.com/mattgierhart/PRD-driven-context-engineering/tree/main/.claude/skills/prd-v09-alternatives-pages into .agents/skills/prd-v09-alternatives-pages/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "prd-v09-alternatives-pages", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-alternatives-pages -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install mattgierhart/PRD-driven-context-engineering prd-v09-alternatives-pages --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mattgierhart/PRD-driven-context-engineering.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/.claude/skills/prd-v09-alternatives-pages .cursor/skills/prd-v09-alternatives-pages && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "prd-v09-alternatives-pages" agent skill from https://github.com/mattgierhart/PRD-driven-context-engineering/tree/main/.claude/skills/prd-v09-alternatives-pages into .cursor/skills/prd-v09-alternatives-pages/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "prd-v09-alternatives-pages", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/mattgierhart/PRD-driven-context-engineering.git --path .claude/skills/prd-v09-alternatives-pages--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-alternatives-pages -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install mattgierhart/PRD-driven-context-engineering prd-v09-alternatives-pages --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mattgierhart/PRD-driven-context-engineering.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/.claude/skills/prd-v09-alternatives-pages .gemini/skills/prd-v09-alternatives-pages && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "prd-v09-alternatives-pages" agent skill from https://github.com/mattgierhart/PRD-driven-context-engineering/tree/main/.claude/skills/prd-v09-alternatives-pages into .gemini/skills/prd-v09-alternatives-pages/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "prd-v09-alternatives-pages", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install mattgierhart/PRD-driven-context-engineering prd-v09-alternatives-pagesInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-alternatives-pages -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/mattgierhart/PRD-driven-context-engineering.git skills-src && mkdir -p .github/skills && cp -r skills-src/.claude/skills/prd-v09-alternatives-pages .github/skills/prd-v09-alternatives-pages && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "prd-v09-alternatives-pages" agent skill from https://github.com/mattgierhart/PRD-driven-context-engineering/tree/main/.claude/skills/prd-v09-alternatives-pages into .github/skills/prd-v09-alternatives-pages/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "prd-v09-alternatives-pages", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-alternatives-pages -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install mattgierhart/PRD-driven-context-engineering prd-v09-alternatives-pages --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mattgierhart/PRD-driven-context-engineering.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/.claude/skills/prd-v09-alternatives-pages .opencode/skills/prd-v09-alternatives-pages && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "prd-v09-alternatives-pages" agent skill from https://github.com/mattgierhart/PRD-driven-context-engineering/tree/main/.claude/skills/prd-v09-alternatives-pages into .opencode/skills/prd-v09-alternatives-pages/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "prd-v09-alternatives-pages", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
prd-v09-alternatives-pagesGenerate "X vs Y" and "Alternative to X" SEO/CRO pages targeting competitive search intent during PRD v0.9 Go-to-Market.
Prd V09 Alternatives Pages is an agent skill from mattgierhart/PRD-driven-context-engineering. Generate "X vs Y" and "Alternative to X" SEO/CRO pages targeting competitive search intent during PRD v0.9 Go-to-Market. Triggers on requests to build comparison pages, target competitive search traffic, or when user asks "build alternatives pages", "X vs Y page", "competitor comparison page", "we're better than X page", "capture branded search", "competitive SEO". Outputs SCR-ALT- page specs and GTM- channel entries.
Its SKILL.md is about 2.4k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering PRD writing, Programmatic SEO and Go-to-market strategy. The repository describes itself as: PRD-Led Context Engineering — Memory as Infrastructure. An ontology layer for product teams building products that solve real problems — with AI agents that remember. Gated PRD… The licence is MIT.
5 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit 30ed1b0. It shows what the files ask for, not the result of running them.
Pre-approves these tools, so the agent can use them without asking each time:
ReadWriteEditGlobGrepWebSearchWebFetchFrom allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Prd V09 Alternatives Pages loads about 2.4k tokens when it runs. Until then it costs about 113 tokens; SKILL.md has 948 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from mattgierhart/PRD-driven-context-engineering at commit 30ed1b0, republished under its MIT licence (© mattgierhart). 948 words, ~2,354 tokens.
.claude/skills/prd-v09-alternatives-pages/SKILL.md (or your agent's skills folder).Position in workflow: v0.9 AEO Audit → v0.9 Alternatives Pages → v0.9 Launch Metrics
Default is standard. See .claude/rules/08-skill-execution-modes.md for selection logic.
| Mode | What this skill produces |
|---|---|
| quick | 2 pages for the single most-searched competitor (X-vs-us + alternative-to-X) |
| standard | 5–10 pages covering top 3–5 competitors with both variant types; CRO copy + comparison table |
| deep | Full competitor portfolio (10+ competitors); plus multi-way comparison ("X vs Y vs Z"); page-level A/B test plan; SEO targeting per page |
Produces a portfolio of high-intent comparison pages — /x-vs-us and /alternative-to-x — that capture buyers actively searching for competitor names + comparison/alternative keywords. These are the highest-converting acquisition surface for B2B SaaS and many consumer products: the buyer has already passed awareness and is in active evaluation.
The pages must be fair, credible, and conversion-oriented — acknowledging where the competitor wins, claiming where you win, with social proof and a clear "when to pick each" guide. Aggressive trashing fails: buyers fact-check, and one false claim loses the page.
/<competitor>-vs-<us> — Symmetric comparison. Buyer is comparing both./alternative-to-<competitor> — Asymmetric. Buyer is leaving competitor or shopping replacements.Competitor: Mixpanel (mid-search-volume, B2B SaaS analytics).
Page 1: /mixpanel-vs-us
Symmetric comparison table:
| Dimension | Mixpanel | Us |
|---|---|---|
| Setup time | 1–2 weeks (data engineering required) | 15 minutes (autoinstrument) |
| Analytics depth | Industry-leading (cohorts, retention, funnels) | Solid (cohorts, funnels — no formula language) |
| Pricing | Custom enterprise; usage-based | Flat tier; predictable |
| Best-fit team | 50+ person product orgs | 1–20 person teams |
"Pick Mixpanel if: you have a data team and need advanced funnel/cohort analysis." "Pick us if: you're a small team that needs analytics today, not after a 2-week setup."
CTA: "Start free trial — full setup in under an hour"
Page 2: /alternative-to-mixpanel
Asymmetric, replacement-oriented. Headline: "Looking for a faster Mixpanel alternative?" Same table, plus migration guide ("export your Mixpanel events; we'll set up identical funnels in 1 hour"), plus customer story ("[Customer X] moved off Mixpanel in 2 days — here's how").
| Trigger | Mode |
|---|---|
| AEO Audit identified comparison gaps | standard |
| Competitor raised prices / had a public incident (capture displaced buyers) | quick (single page, fast) |
| Quarterly competitive SEO refresh | standard |
| Launch wave needs additional Owned-channel surfaces | standard |
| Enterprise / paid-tier buyer education | deep |
Do not use for products in tightly regulated categories where comparison claims have legal exposure (e.g., medical devices, financial advice) without legal review.
SoT/SoT.USER_JOURNEYS.md alongside other SCR- entries)SCR-ALT-XXX: Comparison page — [Competitor] vs. Us
Type: ScreenAlternatives
Variant: [vs | alternative-to]
URL slug: /<competitor>-vs-<us> (or /alternative-to-<competitor>)
Owner: [Person / role]
Status: [Draft | Review | Live]
Headline: "[Headline]"
Subhead: "[Subhead]"
Comparison table (5–8 dimensions, honest):
| Dimension | Competitor | Us |
| ... | ... | ... |
"Pick competitor if": [Honest acknowledgment]
"Pick us if": [Anchored in BR-POS-* and positioning value claims]
Social proof:
- CFD-XXX (testimonial or migration story)
- [Customer logo references]
CTA: [Specific action; matches Offer Construction CTA where possible]
Linked IDs: CFD-XXX (competitor), GTM-YYY (positioning), FEA-ZZZ (feature claims), BR-POS-AAA (constraints)
Linked Channel: GTM-ALT-XXXGTM-ALT-XXX: Channel — Alternatives page <slug>
Type: Channel
Layer: Owned
Status: Live
Channel: SEO/CRO page at <URL>
Attribution: utm_source=alt-page&utm_medium=organic&utm_campaign=<slug>
KPI target: KPI-AAA (alt-page → trial signup conversion rate)
Linked IDs: SCR-ALT-XXX (page), GTM-YYY (positioning), KPI-AAA| Pattern | Signal | Fix |
|---|---|---|
| Trash the competitor | Page reads like a hit piece | Acknowledge where they win; credibility > short-term clicks |
| Same page, find/replace competitor name | 8 pages with identical structure | Each page tunes for the specific alternative's buyer profile |
| Stale comparison data | Comparison table is 18 months old | Quarterly refresh; date the page; cite version |
| Vaporware feature claims | Claiming features that don't ship | Every "we have" claim must trace to FEA- |
| Ignoring BR-POS-* | Page courts buyers positioning says aren't best-fit | Add "this might not be for you if..." section |
| No "when to pick each" | Pure us-favored framing | Buyers know it's biased; the "when to pick each" earns trust |
| No social proof | Empty assertion of superiority | Cite CFD- customer stories or migration data |
Before pages go live:
| Consumer | What it uses | Example |
|---|---|---|
| Launch Channels (ORB) | Pages = Owned channels; added to mix matrix | /x-vs-us → GTM- Owned entry |
| Launch Metrics | Per-page conversion rates roll up to KPI-acquisition | KPI-ALT-conversion-rate |
| Feedback Loop Setup | Page bounce/scroll signals feed CFD- | Bounce on a specific section → CFD-gap |
| AEO Audit (re-run) | Pages should resolve comparison gaps; re-test after 4–6 weeks | Gap closure verification |
| v1.0 Continuous Discovery | Page winners suggest positioning sharpenings | High-converting page → positioning hypothesis |
alternatives-pages skill (devmarketing-skills)competitors and competitor-profiling skills (marketingskills)references/ — competitor data lives in CFD-, not here)© mattgierhart, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Just SKILL.md in .claude/skills/prd-v09-alternatives-pages of mattgierhart/PRD-driven-context-engineering.
Open the folder on GitHubat commit 30ed1b0
Prd V09 Alternatives Pages next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Prd V09 Alternatives Pages this skillmattgierhart/PRD-driven-context-engineering | 180 | — | ~2.4k | Automated safety check: Pass | MIT | |
| FLOW SEO FrameworkAgriciDaniel/claude-seo | 19k | 2 repos | ~1.4k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| SEO Competitor Comparison PagesAgriciDaniel/claude-seo | 19k | 5 repos | ~1.9k | Automated safety check: Pass | MIT | |
| SEO APIseranking/seo-skills | 161 | — | ~4.1k | Automated safety check: Pass | MIT | |
| Marketing StrategistCoWork-OS/CoWork-OS | 480 | — | ~893 | Automated safety check: Pass | MIT |
AgriciDaniel/claude-seo
Brings the FLOW framework's stage-specific SEO prompts into the agent, from keyword discovery through backlinks, on-page work and conversion to local SEO, loaded on demand.
heliocosta-dev/revenue-centric-design
Playbook for designing SaaS and startup products that convert, retain, and monetize — landing pages & CRO, checkout & forms, onboarding/activation, churn reduction, pricing psychology, dashboards…
AgriciDaniel/claude-seo
Generates X vs Y comparison pages, alternatives-to-X pages, best-tools roundups and feature-matrix tables, with schema markup and verifiable data rules.
seranking/seo-skills
SE Ranking API integration architect. An agent skill from seranking/seo-skills.
CoWork-OS/CoWork-OS
Comprehensive marketing strategy across 25 disciplines — positioning, copywriting frameworks, buyer psychology, SEO, CRO, paid ads, funnel architecture, content strategy, growth loops, analytics…
davila7/claude-code-templates
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product.
mattgierhart/PRD-driven-context-engineering
Validates gate criteria before PRD lifecycle advancement by delegating to the readiness scoring pipeline (scripts/readiness.py).
mattgierhart/PRD-driven-context-engineering
Extracts durable insights from temp/ files to SoT during EPIC Phase E.
mattgierhart/PRD-driven-context-engineering
Validates and registers new SoT IDs with cross-reference integrity.
mattgierhart/PRD-driven-context-engineering
Creates new Source of Truth (SoT) files when existing templates don't fit your needs.
mattgierhart/PRD-driven-context-engineering
Transform vague product ideas into evidence-anchored problem statements for PRD v0.1 Spark.
mattgierhart/PRD-driven-context-engineering
Transform validated pain points into articulated user value statements for PRD v0.1 Spark.
Generate "X vs Y" and "Alternative to X" SEO/CRO pages targeting competitive search intent during PRD v0.9 Go-to-Market. Prd V09 Alternatives Pages is an agent skill from mattgierhart/PRD-driven-context-engineering.9 Go-to-Market.
Prd V09 Alternatives Pages fits situations like: requests to build comparison pages; target competitive search traffic; user asks build alternatives pages; competitor comparison page.
Run `npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-alternatives-pages -a claude-code`. Or copy the skill folder (.claude/skills/prd-v09-alternatives-pages in mattgierhart/PRD-driven-context-engineering) into .claude/skills/prd-v09-alternatives-pages in your project. Claude Code loads it when a task matches its description.
Run `npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-alternatives-pages -a codex`. Or copy the skill folder (.claude/skills/prd-v09-alternatives-pages in mattgierhart/PRD-driven-context-engineering) into .agents/skills/prd-v09-alternatives-pages in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-alternatives-pages -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/prd-v09-alternatives-pages, .gemini/skills/prd-v09-alternatives-pages, .github/skills/prd-v09-alternatives-pages and .opencode/skills/prd-v09-alternatives-pages in your project.
SKILL.md names no scripts, command-line tools or credentials: Prd V09 Alternatives Pages is instructions for the agent only. Its frontmatter pre-approves these tools: Read, Write, Edit, Glob, Grep, WebSearch, WebFetch.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Prd V09 Alternatives Pages is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 2.4k tokens (SKILL.md is roughly 9.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with Prd V09 Alternatives Pages: FLOW SEO Framework (AgriciDaniel/claude-seo, 19k stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), SEO Competitor Comparison Pages (AgriciDaniel/claude-seo, 19k stars) and SEO API (seranking/seo-skills, 161 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
mattgierhart (a GitHub user) maintains it in mattgierhart/PRD-driven-context-engineering, which has 180 GitHub stars. The repository holds 45 skills in this directory. The repository was last updated on August 31, 2026.
Source: mattgierhart/PRD-driven-context-engineering on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.