Outreach Specialist
ognjengt/founder-skills
Crafts high-converting outreach messages and email sequences for cold outreach, LinkedIn DMs, and follow-ups.
Comprehensive outbound email strategy skill for cold outreach, email sequences, and multi-channel campaigns.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill outbound-email-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin outbound-email-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/outbound-email-strategy .claude/skills/outbound-email-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "outbound-email-strategy" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/outbound-email-strategy into .claude/skills/outbound-email-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "outbound-email-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/outbound-email-strategyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill outbound-email-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin outbound-email-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/outbound-email-strategy .agents/skills/outbound-email-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "outbound-email-strategy" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/outbound-email-strategy into .agents/skills/outbound-email-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "outbound-email-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill outbound-email-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin outbound-email-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/outbound-email-strategy .cursor/skills/outbound-email-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "outbound-email-strategy" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/outbound-email-strategy into .cursor/skills/outbound-email-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "outbound-email-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/manojbajaj95/claude-gtm-plugin.git --path skills/outbound-email-strategy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill outbound-email-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin outbound-email-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/outbound-email-strategy .gemini/skills/outbound-email-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "outbound-email-strategy" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/outbound-email-strategy into .gemini/skills/outbound-email-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "outbound-email-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install manojbajaj95/claude-gtm-plugin outbound-email-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add manojbajaj95/claude-gtm-plugin --skill outbound-email-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/outbound-email-strategy .github/skills/outbound-email-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "outbound-email-strategy" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/outbound-email-strategy into .github/skills/outbound-email-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "outbound-email-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill outbound-email-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin outbound-email-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/outbound-email-strategy .opencode/skills/outbound-email-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "outbound-email-strategy" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/outbound-email-strategy into .opencode/skills/outbound-email-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "outbound-email-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
outbound-email-strategyComprehensive outbound email strategy skill for cold outreach, email sequences, and multi-channel campaigns.
Outbound Email Strategy is an agent skill from manojbajaj95/claude-gtm-plugin. Comprehensive outbound email strategy skill for cold outreach, email sequences, and multi-channel campaigns. Use when writing cold emails, creating outreach sequences, optimizing response rates, designing follow-up cadences, or building outbound campaigns. Covers prospecting, personalization frameworks, sequence design, subject lines, response handling, compliance, email design, HTML email templates, email layout, email marketing, newsletter design, drip campaigns, email subject lines, email headers, and cold…
Its SKILL.md is about 2.7k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Sales & Support, covering Cold outreach and Email marketing. The licence is MIT.
5 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit 0830a46. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Outbound Email Strategy loads about 2.7k tokens when it runs. Until then it costs about 148 tokens; SKILL.md has 1,257 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from manojbajaj95/claude-gtm-plugin at commit 0830a46, republished under its MIT licence (© manojbajaj95). 1,257 words, ~2,679 tokens.
.claude/skills/outbound-email-strategy/SKILL.md (or your agent's skills folder).Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
Expert outbound email execution for B2B sales and business development. Build high-response cold outreach campaigns that feel personalized and drive conversations.
| Element | Question | Example |
|---|---|---|
| Title | Who decides? | VP of Engineering |
| Company | What type? | B2B SaaS, $1-10M ARR |
| Pain | What hurts? | Content isn't converting |
| Trigger | Why NOW? | Just raised funding |
| Proof | Why YOU? | Helped similar company get result |
- What's their job title/role?
- What company size/type?
- What industry or vertical?
- What pain are they experiencing RIGHT NOW?
- Why should THEY specifically care?
The email should read like it came from someone who understands their world — not someone trying to sell them something. Use contractions. Read it aloud. If it sounds like marketing copy, rewrite it.
Cold email is ruthlessly short. If a sentence doesn't move the reader toward replying, cut it.
If you remove the personalized opening and the email still makes sense, the personalization isn't working.
"You/your" should dominate over "I/we." Don't open with who you are.
Interest-based CTAs ("Worth exploring?" / "Would this be useful?") beat meeting requests.
Short, boring, internal-looking. The subject line's only job is to get the email opened.
Rules:
Examples:
| Type | Duration | Best For |
|---|---|---|
| Classic Cold | 7 emails, 2 weeks | Standard outreach |
| Fast-Track | 5 emails, 1 week | Quick follow-up |
| Long-Play | 12-14 emails, 4-6 weeks | Enterprise/Nurture |
| Event-Based | 3-5 emails | Trigger-specific |
| Day | Goal | Length | CTA | |
|---|---|---|---|---|
| 1: Introduction | 0 | Awareness + relevance | 50-100w | Soft ask |
| 2: Value Proof | 2 | Establish credibility | 75-125w | Meeting time |
| 3: Different Angle | 4 | Alternative pain point | 50-75w | Yes/no question |
| 4: Social Proof | 6 | Peer validation | 60-90w | Simple reply |
| 5: Resource Share | 8 | Give before asking | 40-60w | Soft |
| 6: Direct Ask | 10 | Be straightforward | 30-50w | Meeting request |
| 7: Breakup | 14 | Final attempt + opt-out | 25-40w | "Close your file?" |
Tue–Thu, 10–11 AM or 2–3 PM in recipient's timezone.
| Level | Time | What to Include |
|---|---|---|
| Tier 1 (Basic) | 30 sec | Name, company, industry |
| Tier 2 (Researched) | 2-3 min | News, LinkedIn content, job postings |
| Tier 3 (Deep) | 10-15 min | Podcast quotes, custom video, mutual connections |
Content-Based:
"Your post on X resonated — especially the point about Y."
Hiring Signal:
"Noticed you're hiring X — usually means Y pain."
Company News:
"Saw the news about X. Insight: Y."
Mutual Connection:
"X mentioned you're working on Y. Made me think of Z."
Make it impossible to ignore. Prove you know them.
Good:
Bad:
Show you understand their world.
"Companies at your stage usually struggle with X" "Saw you're scaling — that usually creates Y"
Give before you ask.
Make it natural and low-friction.
Good:
Bad:
Each follow-up should add something new — a different angle, fresh proof, a useful resource.
Email 2 (Value Bump):
"Quick follow-up — additional insight. [Restate offer]."
Email 3 (Different Angle):
"New observation about their business. Thought this might be relevant."
Email 4 (Social Proof):
"Just helped similar company with result. Thought of you."
Email 5 (Break-Up):
"Closing the loop. If problem isn't a priority, no worries. Door's open."
| Response Type | Example | SLA | Action |
|---|---|---|---|
| Positive | "Yes, let's talk" | 5 min | Book meeting |
| Curious | "Tell me more" | 1 hr | Send proof point |
| Objection | "Too small" | Same day | Handle with framework |
| Timing | "Not now, Q3" | Same day | Set reminder |
| Referral | "Talk to CFO" | 1 hr | Reach out to referral |
| Hard No | "Not interested" | 24 hr | Polite close |
Positive Response:
"Thanks! Here's what I promised. Quick question: [qualifying question]? If [condition], [next step]."
"Not Now" Response:
"No problem. Would it make sense to reconnect in [timeframe]?"
"What's This?" Response:
"In short: [1-sentence value]. [Reoffer value]. Worth a look?"
Skeptical Response:
"Fair to ask. [Proof point]. Happy to share case study if useful."
| Metric | Good | Great | Exceptional |
|---|---|---|---|
| Open Rate | 35-45% | 45-55% | 55%+ |
| Reply Rate | 3-8% | 8-15% | 15%+ |
| Meeting Booked | 1-3% | 3-6% | 6%+ |
| Element | Test Approach |
|---|---|
| Subject lines | Question vs. Statement |
| First line | Hook types: signal vs. pain vs. question |
| CTA | Direct vs. soft vs. value offer |
| Timing | Morning vs. afternoon |
| Length | Short (50w) vs. medium (100w) |
Send 50/50 split to 100 prospects. Wait 48h, measure opens + replies. Winner goes to remaining list.
| Stage | Volume | Focus |
|---|---|---|
| Testing (Week 1-2) | 20-50/day | Find what works |
| Scaling (Week 3-4) | 50-100/day | Systematize |
| Cruising (Month 2+) | 100+/day | Maintain and iterate |
Rule: Never sacrifice personalization for volume.
| Mistake | Why It Fails | Fix |
|---|---|---|
| Generic opener | "Hope you're well" ignored | Specific observation |
| Feature dump | They don't care yet | Lead with their pain |
| Multiple CTAs | Confusion | Single clear ask |
| Long emails | Won't be read | Under 75 words |
| Same angle each email | No reason to reply | New value per touch |
| No personalization | Feels like spam | Add research |
Example:
That's 4-8 customers/month from outbound.
© manojbajaj95, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Just SKILL.md in skills/outbound-email-strategy of manojbajaj95/claude-gtm-plugin.
Open the folder on GitHubat commit 0830a46
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in manojbajaj95/claude-gtm-plugin, which our catalogue first saw on October 7, 2026.
Outbound Email Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Outbound Email Strategy this skillmanojbajaj95/claude-gtm-plugin | 105 | 1 repos | ~2.7k | Automated safety check: Pass | MIT | |
| Outreach Specialistognjengt/founder-skills | 447 | — | ~3.2k | Automated safety check: Pass | MIT | |
| Money Outreachiamzifei/show-me-the-money | 1k | — | ~3k | Automated safety check: Pass | Custom licence | |
| Send Cold EmailOthmane-Khadri/YALC-the-GTM-operating-system | 318 | — | ~515 | Automated safety check: Pass | MIT | |
| Lifecycle Emailaiskillstore/marketplace | 433 | — | ~612 | Automated safety check: Pass | MIT | |
| Cold EmailLeoYeAI/openclaw-marketing-skills | 1k | 4 repos | ~1.8k | Automated safety check: Pass | Custom licence |
ognjengt/founder-skills
Crafts high-converting outreach messages and email sequences for cold outreach, LinkedIn DMs, and follow-ups.
iamzifei/show-me-the-money
Automated outreach and sales pipeline — cold email sequences, partnership outreach, lead generation, and prospect management.
Othmane-Khadri/YALC-the-GTM-operating-system
Send a cold email campaign or single message via the configured email provider (Instantly by default), optionally pre-drafting the sequence.
aiskillstore/marketplace
Draft a lifecycle email as a welcome, delivery of the bargain, then nurture tied to the pain they showed.
LeoYeAI/openclaw-marketing-skills
Write B2B cold emails and follow-up sequences that get replies.
extruct-ai/gtm-skills
Render a cold-outreach email sequence from a fixed template set and a contact CSV whose input fields are already filled.
manojbajaj95/claude-gtm-plugin
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manojbajaj95/claude-gtm-plugin
Comprehensive market research and analysis skill. An agent skill from manojbajaj95/claude-gtm-plugin.
manojbajaj95/claude-gtm-plugin
Create professional investor pitch decks with structured content and visual design.
manojbajaj95/claude-gtm-plugin
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manojbajaj95/claude-gtm-plugin
SEO, AEO (Answer Engine Optimization), and GEO strategy for search engines and AI visibility.
manojbajaj95/claude-gtm-plugin
LinkedIn profile optimization and content creation. An agent skill from manojbajaj95/claude-gtm-plugin.
Categories
Comprehensive outbound email strategy skill for cold outreach, email sequences, and multi-channel campaigns. Outbound Email Strategy is an agent skill from manojbajaj95/claude-gtm-plugin. Comprehensive outbound email strategy skill for cold outreach, email sequences, and multi-channel campaigns.
Outbound Email Strategy fits situations like: writing cold emails; creating outreach sequences; optimizing response rates; designing follow-up cadences.
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill outbound-email-strategy -a claude-code`. Or copy the skill folder (skills/outbound-email-strategy in manojbajaj95/claude-gtm-plugin) into .claude/skills/outbound-email-strategy in your project. Claude Code loads it when a task matches its description.
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill outbound-email-strategy -a codex`. Or copy the skill folder (skills/outbound-email-strategy in manojbajaj95/claude-gtm-plugin) into .agents/skills/outbound-email-strategy in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add manojbajaj95/claude-gtm-plugin --skill outbound-email-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/outbound-email-strategy, .gemini/skills/outbound-email-strategy, .github/skills/outbound-email-strategy and .opencode/skills/outbound-email-strategy in your project.
SKILL.md names no scripts, command-line tools or credentials: Outbound Email Strategy is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Outbound Email Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 2.7k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with Outbound Email Strategy: Outreach Specialist (ognjengt/founder-skills, 447 stars), Money Outreach (iamzifei/show-me-the-money, 1k stars), Send Cold Email (Othmane-Khadri/YALC-the-GTM-operating-system, 318 stars) and Lifecycle Email (aiskillstore/marketplace, 433 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
manojbajaj95 (a GitHub user) maintains it in manojbajaj95/claude-gtm-plugin, which has 105 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on September 18, 2026.
Source: manojbajaj95/claude-gtm-plugin on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.