Agent skill

Cold Email

by LeoYeAI in LeoYeAI/openclaw-marketing-skills

Write B2B cold emails and follow-up sequences that get replies.

Custom licenceAuto-check passedSales & Support

Install Cold Email

skills CLI
$ npx skills add LeoYeAI/openclaw-marketing-skills --skill cold-email -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install LeoYeAI/openclaw-marketing-skills cold-email --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/LeoYeAI/openclaw-marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/cold-email .claude/skills/cold-email && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
cold-email
GitHub stars
1k
Used in
4 other repos
Token cost
~1.8k tokens
SKILL.md length
880 words
Files
6 (incl. references)
Skills in repo
13
Repo updated
First seen
Licence
Custom licence

At a glance

Write B2B cold emails and follow-up sequences that get replies.

  • Works in 5 steps: Who are you writing to? — Role, company,… → What do you want? — The outcome… → What's the value? — The specific problem… → …
  • The user wants to write cold outreach emails
  • SKILL.md covers Before Writing, Writing Principles, Voice & Tone and Structure, plus 6 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Cold Email is an agent skill from LeoYeAI/openclaw-marketing-skills. Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, personalization…

Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 6 other files, including reference files (for example `references/benchmarks.md`, `references/follow-up-sequences.md` and `references/frameworks.md`).

It sits in Sales & Support, covering Cold outreach and Email marketing. The repository describes itself as: 33 battle-tested marketing skills for OpenClaw agents — Powered by MyClaw.ai.

When your agent uses it

  • The user wants to write cold outreach emails
  • Prospecting emails
  • Cold email campaigns
  • Sales development emails

Example prompts

  • “cold outreach,”
  • “prospecting email,”
  • “outbound email,”
  • “/cold-email”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Who are you writing to? — Role, company, why them specifically
  2. What do you want? — The outcome (meeting, reply, intro, demo)
  3. What's the value? — The specific problem you solve for people like them
  4. What's your proof? — A result, case study, or credibility signal
  5. Any research signals? — Funding, hiring, LinkedIn posts, company news, tech stack changes

What it can do on your machine

Read from SKILL.md and the folder at commit ed6b63f. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Cold Email loads about 1.8k tokens when it runs, and up to ~7.4k if it reads all its reference files. Until then it costs about 169 tokens; SKILL.md has 880 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~169
When it runs · the whole SKILL.md, loaded when a task matches
~1.8k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~7.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 880 words (~1,775 tokens).

“You are an expert cold email writer. Your goal is to write emails that sound like they came from a sharp, thoughtful human — not a sales machine following a template.”

— opening of SKILL.md by LeoYeAI, Custom licence
name
cold-email

Read the full SKILL.md on GitHub

Files

SKILL.md and 5 other files (references) in skills/cold-email of LeoYeAI/openclaw-marketing-skills.

  • SKILL.md
  • references/benchmarks.md
  • references/follow-up-sequences.md
  • references/frameworks.md
  • references/personalization.md
  • references/subject-lines.md

Open the folder on GitHubat commit ed6b63f

Used in 4 other repositories

We found 6 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 4 other GitHub owners. This page covers the copy in LeoYeAI/openclaw-marketing-skills, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Cold Email next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Cold Email compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Cold Email this skillLeoYeAI/openclaw-marketing-skills1k4 repos~1.8kAutomated safety check: PassCustom licence
Predictable Revenuewondelai/skills2.4k—~3.1kAutomated safety check: PassMIT
Cold Emailalirezarezvani/claude-skills28k1 repos~3.6kAutomated safety check: PassMIT
Cold Email Templates 34swan-gtm/gtm-skills172—~581Automated safety check: PassMIT
Send Cold Emailhashgraph-online/awesome-codex-plugins1.3k—~1.2kAutomated safety check: PassApache-2.0
Outreach Specialistognjengt/founder-skills447—~3.2kAutomated safety check: PassMIT

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  • Predictable Revenue

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    2.4k GitHub stars~3.1k tokensUpdated 29 days ago
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  • Cold Email

    alirezarezvani/claude-skills

    When the user wants to write, improve, or build a sequence of B2B cold outreach emails to prospects who haven't asked to hear from them.

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    1.3k GitHub stars~1.2k tokensUpdated today
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  • Outreach Specialist

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  • Google Ads Connect

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Categories

Questions about Cold Email

What does Cold Email do?

Write B2B cold emails and follow-up sequences that get replies. Cold Email is an agent skill from LeoYeAI/openclaw-marketing-skills. Write B2B cold emails and follow-up sequences that get replies.

When should I use Cold Email?

Cold Email fits situations like: the user wants to write cold outreach emails; prospecting emails; cold email campaigns; sales development emails.

How do I install Cold Email in Claude Code?

Run `npx skills add LeoYeAI/openclaw-marketing-skills --skill cold-email -a claude-code`. Or copy the skill folder (skills/cold-email in LeoYeAI/openclaw-marketing-skills) into .claude/skills/cold-email in your project. Claude Code loads it when a task matches its description.

How do I install Cold Email in Codex?

Run `npx skills add LeoYeAI/openclaw-marketing-skills --skill cold-email -a codex`. Or copy the skill folder (skills/cold-email in LeoYeAI/openclaw-marketing-skills) into .agents/skills/cold-email in your project. Codex loads it when a task matches its description.

Can I use Cold Email in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add LeoYeAI/openclaw-marketing-skills --skill cold-email -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/cold-email, .gemini/skills/cold-email, .github/skills/cold-email and .opencode/skills/cold-email in your project.

What does Cold Email need to run?

SKILL.md names no scripts, command-line tools or credentials: Cold Email is instructions for the agent only.

Does Cold Email access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Cold Email safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Cold Email use?

Cold Email has a licence file (the repository's licence) that doesn't match a standard licence. Read it on GitHub before reusing the skill.

How many tokens does Cold Email use?

About 1.8k tokens (SKILL.md is roughly 7.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 5.6k tokens, read only when the agent opens those files.

What are the alternatives to Cold Email?

Skills that share tags, products or a category with Cold Email: Predictable Revenue (wondelai/skills, 2.4k stars), Cold Email (alirezarezvani/claude-skills, 28k stars), Cold Email Templates 34 (swan-gtm/gtm-skills, 172 stars) and Send Cold Email (hashgraph-online/awesome-codex-plugins, 1.3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Cold Email?

LeoYeAI (a GitHub user) maintains it in LeoYeAI/openclaw-marketing-skills, which has 1,042 GitHub stars. The repository holds 13 skills in this directory. The repository was last updated on June 2, 2026.

Source: LeoYeAI/openclaw-marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.